Lesson 4th quarter in DIASS humss strand

1. DIASS GRADE 11

3. Which of the following statement is a lie?
a.One of the obligations of Journalism is to
keep citizens informed about government
and society.
b.Journalists should not value feelings and
attitude when communicating.
c.Journalists should respect for privacy.

5. Which of the following statement is a lie?
a.Journalism’s first loyalty is to the
government.
b.Journalists are accountable to their
readers, listeners, viewers and each other.
c.Ethical journalists treat sources, subjects
and colleagues as human beings
deserving of respect.

7. Which of the following statement is a lie?
a.Seeking for truth in exchange of money
or favor is one of the standards of a
professional journalist.
b.A journalist provides facts for the
viewers, readers and listeners.
c.Movies, advertisements and brochures
are forms of communication

9. Which of the following statement is a lie?
a.Communication works well with a combination
of words, actions and visual aids like what they
do in the classroom.
b.Journalists should focus on being famous or
just to have a story to tell, rather than on the
real facts of the issue.
c.Journalists can work in different media outlets
like writers or broadcasters on TV and radio,
digital writers on the internet or columnist in
print media.

11. JOURNALIST/
COMMUNICATOR
What are the characteristics that a good
journalist/communicator must possess?

12. ANALYSIS
Read the situation and analyze what
is your best decision as a
communicator /
journalist. Explain your answer
using a separate sheet of paper.
Review the roles
and code of Ethics for

13. ANALYSIS
You joined a networking group and invested much money
because of the promise of rich return in 2 weeks. Your
business friends posted in the social media that you’re
earning a minimum of P25,000.00 but actually, it is only
P10K-15K. You kept quiet because if you say something,
nobody might join your team and you will lose all your
investment. On the other hand, you are also aware that
many people might be fooled by this scheme.
What will you do as a journalist?

14. Rights and
Responsibilities of
Communicators and
Journalists
DIASS GRADE
11

15. Important terms

16. RIGHTS OF
COMMUNICATORS AND
JOURNALIST
To ensure that journalists are able to perform their functions, they
enjoy certain rights that flow from a constitutional guarantee of
freedom of the press and speech.
1. The right to free access to all sources of information.
2. The right to investigate stories that are of interest to the public.

17. RIGHTS OF
COMMUNICATORS AND
JOURNALIST
3. The right to protect the identity and confidentiality of one’s
sources.
4. The right to publish stories without fear and punishment.

18. Moreover, the journalist’s rights are protected by an
international legal framework that is based on the UN
Universal Declaration of Human Rights.
This framework upholds freedom of expression and
information which is defined in the declaration through the
following clauses:
Article 15: The right to form, hold, receive and impart
opinions
Article 16: The Free and equal access to information
inside and outside state borders.
Article 19: The freedom to hold opinions without
interference and to seek, receive, and impart information

19. Principles of professional conduct by the
American Society of Newspaper Editors in
1923.
a. Truthfulness of information
b. Clarity of information
c. Defense of the public’s rights
d. Responsibilities in forming public opinion
e. Standards of gathering and presenting
information

20. g. Prohibition of discrimination on the
basis of race, ethnicity, religion, and other
characteristics.
h. Respect for privacy
i. Prohibition of bribes and other benefits
j. The need to respect universal values and
the diversity of cultures
k. The need to promote human rights,
peace, social progress, and democracy.

21. OPINYON MO IBAHAGI MO!
• Have you experienced
that you have shared an
information you heard
from social media but
was found later wrong
or incorrect? How was
the experience? What
would be your reaction
to the person who told
you about it?

22. Code of Ethics of
Communicators and
Journalists

24. The National Union of Journalists (NUJ) provides
a sample of Code of Ethics in 1936:
1. Does his/her utmost to correct harmful
inaccuracies.
2. Differentiate between the fact and opinion.
3. Avoids plagiarism
4. Strives to ensure that information
disseminated is honestly conveyed, accurate,
and fair.
5. At all times, upholds and defends the
principle of media freedom, the right of

25. The National Union
of Journalists (NUJ)
provides
a sample of Code of
Ethics in 1936:
6. Obtains material by honest,
straightforward, and open means, with the
exception of investigations that are both
overwhelmingly in the public
interest and which involve evidence that
cannot be obtained by straightforward means.
7. Does nothing to intrude into anybody’s
private life, grief, or distress unless justified
by overriding consideration of the public
interest.
8. Shall normally seek the consent of an
appropriate adult when interviewing or
photographing a child for a story.

27. DIRECTION: Group yourselves into 3
•Identify if these
behaviors fall under
Ethical (E) or Unethical
(U).

28. 1. A reporter was given a photo of the
Congressman along with a beautiful lady. The
reporter published it saying- “Another woman
of the congressman seen in Vietnam.” He did
it without verifying who’s the woman in the
photo.

29. 2. Today, people would do almost
anything just to be famous or to
be viral.

30. 3. A teacher walked 3 hours to visit
a student who was reported to have
cheated in his tests. The teacher
wanted to talk to him personally.

31. 4. A young lady journalist offered
her body to the Chief of police so
she could get relevant information
about the prime suspect in the case
she is reporting.

32. 4. A young lady journalist offered
her body to the Chief of police so
she could get relevant information
about the prime suspect in the case
she is reporting.

33. 5. The reporter asked for a female
cop to help the teenager (rape
victim) get a shower and sleep and
canceled all interviews being
requested by reporters.

34. 6. A vlogger protected the
identity of a child by blurring his
face in the video.

35. 7. A famous TV talk-show host used
his program to embarrass a
policeman who caught him beating
the red light. He got a ticket for the
violation.

36. 8. A famous actor used his
popularity to solicit help from his
rich friends in
order to build a school building for
a remote town in the Cordilleras.

37. 9. A translator was asked to give the real meaning
of a Japanese sentence addressed to the Governor.
At first, the interpreter wanted to lie because the
meaning is really bad and it might hurt the
Governor. But it is his job. So he told the
Governor the real meaning. He did it politely and
privately.

38. 10. A Public Relations Officer
resigned from his job after he
cannot continue to lie about the
condition or situation of Covid19
victims in his town.