The document provides an overview of mobile marketing, including definitions, opportunities, challenges and foundational components. It discusses how mobile marketing involves extending brand experiences to consumers on their mobile devices. Key components include SMS, social media, mobile advertising, mobile web and device-specific apps. Mobile marketing is important because most consumers carry mobile devices constantly and use them to seek information. While opportunities exist in intimacy, timeliness and location targeting, challenges include fragmented technologies and a moving target of advances. The foundations of mobile marketing are then explained in more depth.
Building Great Customer Experiences Across Multiple Touch PointsiQmetrixCorp
(1) The document discusses creating multichannel customer experiences across multiple touchpoints such as in-store, online, mobile, and social channels.
(2) It provides tips for each channel such as using digital tools to attract customers in-store, ensuring consistency between online and in-store experiences, and leveraging social media and location-based mobile apps to engage customers.
(3) The overall message is that customers are using multiple channels in their purchasing process and retailers need to provide a unified experience across all channels to maximize customer spending and satisfaction.
1) MENA consumers, especially in the UAE, are among the most connected globally, spending significant time daily on social media and using multiple devices.
2) Researching products online and purchasing offline is common, and showrooming has become a widespread practice.
3) Consumers heavily rely on peer reviews and opinions when making purchase decisions, more so than expert opinions.
4) To better serve digitally savvy customers, businesses need to create seamless omni-channel experiences, equip salespeople with digital tools, and customize experiences based on consumer profiles and behaviors.
Consumers now expect frictionless experiences across all platforms and devices. They are adopting mobile technologies to simplify daily tasks like finding nearby stores and restaurants, making reservations and purchases. Marketers are creating mobile-first experiences through responsive design and apps to streamline common consumer activities and meet expectations of immediacy and convenience on the go. Going forward, reducing friction will be critical for brands to compete as consumers increasingly rely on mobile devices throughout the shopping and purchase process.
This document provides a marketing plan for a new Android app called Kadhims. It discusses the app's goal of providing customers an easy way to satisfy their needs by shopping online. The plan outlines Kadhims' strategy and tactics, including segmenting the market, positioning the app as a convenient shopping platform, and entering the market by launching on app stores. It also discusses performing evaluations and addressing challenges like low internet penetration in some areas. The objective is to design a marketing mix that precisely matches customer expectations in targeted segments like internet users and young people.
This document describes a location-based social marketing and engagement platform called AWASHOPPER. It is a platform for merchants and customers that allows merchants to create location-based offers and campaigns on mobile devices. For customers, it is a free app that allows them to find local products, services and deals based on their location. For merchants, it is a multi-channel platform to connect with end users and create real-time or scheduled offers and campaigns and see analytics on success.
Touchpoints refer to any interaction between a customer and brand, and can be categorized as products, interactions, messages, and settings. Apple excels at crafting positive touchpoints along the entire customer journey, from their clean website and high-quality packaging to helpful employees, convenient store locations, troubleshooting support, and post-purchase assistance. By optimizing each touchpoint, Apple builds loyalty by exceeding expectations and creating an easy, enjoyable experience at every step.
Presentation delivered at the Mobile Commerce Summit on June 3, 2009 by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide. This conference is targeted to financial services companies.
The document provides an overview of mobile marketing, including definitions, opportunities, challenges and foundational components. It discusses how mobile marketing involves extending brand experiences to consumers on their mobile devices. Key components include SMS, social media, mobile advertising, mobile web and device-specific apps. Mobile marketing is important because most consumers carry mobile devices constantly and use them to seek information. While opportunities exist in intimacy, timeliness and location targeting, challenges include fragmented technologies and a moving target of advances. The foundations of mobile marketing are then explained in more depth.
Building Great Customer Experiences Across Multiple Touch PointsiQmetrixCorp
(1) The document discusses creating multichannel customer experiences across multiple touchpoints such as in-store, online, mobile, and social channels.
(2) It provides tips for each channel such as using digital tools to attract customers in-store, ensuring consistency between online and in-store experiences, and leveraging social media and location-based mobile apps to engage customers.
(3) The overall message is that customers are using multiple channels in their purchasing process and retailers need to provide a unified experience across all channels to maximize customer spending and satisfaction.
1) MENA consumers, especially in the UAE, are among the most connected globally, spending significant time daily on social media and using multiple devices.
2) Researching products online and purchasing offline is common, and showrooming has become a widespread practice.
3) Consumers heavily rely on peer reviews and opinions when making purchase decisions, more so than expert opinions.
4) To better serve digitally savvy customers, businesses need to create seamless omni-channel experiences, equip salespeople with digital tools, and customize experiences based on consumer profiles and behaviors.
Consumers now expect frictionless experiences across all platforms and devices. They are adopting mobile technologies to simplify daily tasks like finding nearby stores and restaurants, making reservations and purchases. Marketers are creating mobile-first experiences through responsive design and apps to streamline common consumer activities and meet expectations of immediacy and convenience on the go. Going forward, reducing friction will be critical for brands to compete as consumers increasingly rely on mobile devices throughout the shopping and purchase process.
This document provides a marketing plan for a new Android app called Kadhims. It discusses the app's goal of providing customers an easy way to satisfy their needs by shopping online. The plan outlines Kadhims' strategy and tactics, including segmenting the market, positioning the app as a convenient shopping platform, and entering the market by launching on app stores. It also discusses performing evaluations and addressing challenges like low internet penetration in some areas. The objective is to design a marketing mix that precisely matches customer expectations in targeted segments like internet users and young people.
This document describes a location-based social marketing and engagement platform called AWASHOPPER. It is a platform for merchants and customers that allows merchants to create location-based offers and campaigns on mobile devices. For customers, it is a free app that allows them to find local products, services and deals based on their location. For merchants, it is a multi-channel platform to connect with end users and create real-time or scheduled offers and campaigns and see analytics on success.
Touchpoints refer to any interaction between a customer and brand, and can be categorized as products, interactions, messages, and settings. Apple excels at crafting positive touchpoints along the entire customer journey, from their clean website and high-quality packaging to helpful employees, convenient store locations, troubleshooting support, and post-purchase assistance. By optimizing each touchpoint, Apple builds loyalty by exceeding expectations and creating an easy, enjoyable experience at every step.
Presentation delivered at the Mobile Commerce Summit on June 3, 2009 by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide. This conference is targeted to financial services companies.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
Consumer Decision Journey in the Digital AgeAlok Ranjan
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are disrupting the consumer buying decision journey. These slides explores the possible interventions in the consumer decision journey, explains the shift the consumer-enterprise interaction behavior, highlights the new model of consumer decision journey and provides recommendations to enterprises on how to capture the top of mind share of the connected consumers.
Awaiting your opinion and comments. Thanks.
NYU Stern 2017 Spring Social Entrepreneurship & Sustainable Development final group presentation
Instructor: Susan Davis
Presented by Molly Arnn, Yamani Chandra, Avril Chang, Fatema Dalal, Natalie Hollier
Project name: Valyu
About: Online platform that provides ethically conscious consumers an easy, accessible and accurate way to shop for products that align with their values.
Growth Through Mobile - 8 Guiding PrinciplesWunderman
Mobile is now the first screen in our lives. The way we communicate has changed. Expectations have changed. And so have your customers. Today they are “always on,” connected 24/7. They search for information and instantly share their experiences, anywhere at any time. Moving seamlessly between the real world and mobile, creating more opportunity for smarter marketing.
The document discusses online advertising options for automotive sales, specifically in the Dallas area market. It analyzes search and display advertising formats, and promotes the Specific Media online advertising network for its ability to target over 86% of in-market car shoppers through behavioral targeting across many publisher sites. An example campaign is described that used Specific Media's network to target truck shoppers and help Ford maintain its leadership in light truck sales over Chevrolet's Silverado.
Leadmill is a mobile advertising company headquartered in Copenhagen with offices in Bangalore. They have over 20 years of combined mobile experience and can run campaigns across over 100 countries. Their platform allows advertisers to launch, track, and measure mobile campaigns worldwide through various ad formats like banners, videos, native ads. They provide targeted advertising and detailed reporting to optimize campaign performance.
- Instatrip is a marketplace that allows users to book one-day city experience itineraries with one click.
- The founders have conducted 113 interviews total between their initial idea, paraShoot, and Instatrip.
- Instatrip aims to connect travel experts who can curate itineraries with travelers looking for authentic short-city trip experiences.
NerdFighter is launching a new Android app to become the biggest service provider for book lovers in India. The app will help 15 million people by providing textbooks, auctions, classifieds and teacher evaluations. It targets college students and aims to break even initially with costs including app development, designers, bloggers and translators. The executive summary outlines goals, strategy, tactics, implementation and performance evaluation.
FREE presentation deck for your client pitches! Show your clients the possibilities of going mobile with a native app! Walk them through the latest trends impacting their business and explain how a mobile marketing strategy with custom features like loyalty programs, social media integration, mCommerce and booking features combined with a promotional and engagement plan using push notification and in-app messaging campaigns can take their business to the top. Plus, show them how they can monetize their app to increase ROI!
Mobile Marketing Powerpoint Presentation SlidesSlideTeam
Develop an attractive and user-friendly mobile strategy by utilizing a Mobile Marketing Strategy PowerPoint Presentation Slides. The presentation contains various templates such as product/service overview, statements, project description, goals and objectives, scope, inclusions, and exclusions, etc. You can showcase the key statistics of mobile app users worldwide. Display information on establishing value propositions, strategic objectives to be achieved, understanding the competitive landscape, product feature comparison, current customer journey, etc with these readily available PPT templates. Describe the concept of mobile touchpoints by discussing channel interactions in our ready-to-use mobile marketing plan PPT layouts. Our content-ready PPT slides allow you to represent present elevator pitch ideas that will help to drive mobile strategy. Highlight the budget required for implementing strategy, enterprise mobility stack, product/service positioning, key business metrics dashboard, etc. Demonstrate mobile strategy roadmap, resources needed for execution, etc, by downloading smartphone marketing strategy PPT visuals. https://bit.ly/3vOPJu6
Remodista Think Tank - Improving Mobile Conversion RatesRemodista
As the world becomes more and more connected through consumer mobility, we see many retailers in other countries, looking to acquire the US customer. In turn, we have to think about their local consumer to stay competitive. Your global strategy is quickly becoming your local strategy and vice versa. Are your teams prepared?
We created buzz-word-free content delivered by a collaborative group of experts, with different, but valuable experiences, which lent to a more complex conversation. Our interactive team of experts, guided us through interesting conversations, focused on improving mobile conversion rates with customers who are seeking transactional experiences on their mobile devices.
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
This document provides an overview of recent trends in marketing, including the importance of data analytics, customer relationship marketing, digital marketing, sustainable marketing, rural marketing, and global marketing. It discusses how data analytics is used to make better marketing decisions and analyze customer data. Customer relationship marketing focuses on developing long-term customer relationships through good customer service and communication. Digital and global marketing are growing in popularity due to factors like increased internet access. Sustainable marketing promotes environmentally-friendly products. Rural marketing addresses the specific needs and challenges of marketing to rural communities. The document also introduces incoterms, which are international commercial terms that define responsibilities in transporting goods internationally.
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
Stop Your Mobile Marketing: It’s About the Context not the ChannelIBM Watson Commerce
The document discusses omni-channel marketing and the importance of understanding the complete customer context and journey. It advocates stopping thinking of mobile as a single channel and focusing on how to engage customers across all touchpoints. An omni-channel solution is presented that incorporates universal customer behavior data, single customer identity, multi-channel communications, behavioral insights, and marketing automation to enable continuous customer engagement. Use cases demonstrate how this could improve experiences like addressing cart abandonment or offering personalized promotions.
basic business scenario for fashion brand by CEU 2015.Cozy Mizoguchi
This document outlines a business strategy proposal for a fashion brand to smoothly enter and grow in the Japanese market. It discusses conducting online content marketing and targeting advertising to establish a unique brand status and pursue practical marketing. The proposal recommends building an active fan community and useful owned media. It also suggests forming valuable collaborations, targeting specific customer clusters, and implementing an omni-channel sales strategy using both online and offline channels. The goal is to effectively reach the target market and drive traffic and sales.
ShopPing is a mobile app that allows consumers to select favorite brands, stores, and services and receive exclusive deals and discounts via push notifications. The app uses location-based technology to send notifications to users when they are near participating locations. Businesses can subscribe to ShopPing's SaaS platform to target consumers and drive traffic through geotargeted deal notifications. The founders have developed an MVP and are seeking funding to expand the platform, team, sales, and marketing.
Customer Experience: Customer vs Company. Customers are bombarded by messages. Each message has a cost to company and customer alike. Companies poorly manage messages across channels risking brand value and wasting customers time. Companies need better means, frameworks for understanding and communicating to customers across every customer experience stage.
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
The document discusses strategies for using digital marketing and social media to attract potential customers and build brand loyalty. It emphasizes understanding target audiences, their needs and behaviors in order to better promote products and services. Data from websites, social platforms, and mobile apps is used to track customer engagement and measure key performance indicators.
Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive?
Check out our deck today!
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
Consumer Decision Journey in the Digital AgeAlok Ranjan
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are disrupting the consumer buying decision journey. These slides explores the possible interventions in the consumer decision journey, explains the shift the consumer-enterprise interaction behavior, highlights the new model of consumer decision journey and provides recommendations to enterprises on how to capture the top of mind share of the connected consumers.
Awaiting your opinion and comments. Thanks.
NYU Stern 2017 Spring Social Entrepreneurship & Sustainable Development final group presentation
Instructor: Susan Davis
Presented by Molly Arnn, Yamani Chandra, Avril Chang, Fatema Dalal, Natalie Hollier
Project name: Valyu
About: Online platform that provides ethically conscious consumers an easy, accessible and accurate way to shop for products that align with their values.
Growth Through Mobile - 8 Guiding PrinciplesWunderman
Mobile is now the first screen in our lives. The way we communicate has changed. Expectations have changed. And so have your customers. Today they are “always on,” connected 24/7. They search for information and instantly share their experiences, anywhere at any time. Moving seamlessly between the real world and mobile, creating more opportunity for smarter marketing.
The document discusses online advertising options for automotive sales, specifically in the Dallas area market. It analyzes search and display advertising formats, and promotes the Specific Media online advertising network for its ability to target over 86% of in-market car shoppers through behavioral targeting across many publisher sites. An example campaign is described that used Specific Media's network to target truck shoppers and help Ford maintain its leadership in light truck sales over Chevrolet's Silverado.
Leadmill is a mobile advertising company headquartered in Copenhagen with offices in Bangalore. They have over 20 years of combined mobile experience and can run campaigns across over 100 countries. Their platform allows advertisers to launch, track, and measure mobile campaigns worldwide through various ad formats like banners, videos, native ads. They provide targeted advertising and detailed reporting to optimize campaign performance.
- Instatrip is a marketplace that allows users to book one-day city experience itineraries with one click.
- The founders have conducted 113 interviews total between their initial idea, paraShoot, and Instatrip.
- Instatrip aims to connect travel experts who can curate itineraries with travelers looking for authentic short-city trip experiences.
NerdFighter is launching a new Android app to become the biggest service provider for book lovers in India. The app will help 15 million people by providing textbooks, auctions, classifieds and teacher evaluations. It targets college students and aims to break even initially with costs including app development, designers, bloggers and translators. The executive summary outlines goals, strategy, tactics, implementation and performance evaluation.
FREE presentation deck for your client pitches! Show your clients the possibilities of going mobile with a native app! Walk them through the latest trends impacting their business and explain how a mobile marketing strategy with custom features like loyalty programs, social media integration, mCommerce and booking features combined with a promotional and engagement plan using push notification and in-app messaging campaigns can take their business to the top. Plus, show them how they can monetize their app to increase ROI!
Mobile Marketing Powerpoint Presentation SlidesSlideTeam
Develop an attractive and user-friendly mobile strategy by utilizing a Mobile Marketing Strategy PowerPoint Presentation Slides. The presentation contains various templates such as product/service overview, statements, project description, goals and objectives, scope, inclusions, and exclusions, etc. You can showcase the key statistics of mobile app users worldwide. Display information on establishing value propositions, strategic objectives to be achieved, understanding the competitive landscape, product feature comparison, current customer journey, etc with these readily available PPT templates. Describe the concept of mobile touchpoints by discussing channel interactions in our ready-to-use mobile marketing plan PPT layouts. Our content-ready PPT slides allow you to represent present elevator pitch ideas that will help to drive mobile strategy. Highlight the budget required for implementing strategy, enterprise mobility stack, product/service positioning, key business metrics dashboard, etc. Demonstrate mobile strategy roadmap, resources needed for execution, etc, by downloading smartphone marketing strategy PPT visuals. https://bit.ly/3vOPJu6
Remodista Think Tank - Improving Mobile Conversion RatesRemodista
As the world becomes more and more connected through consumer mobility, we see many retailers in other countries, looking to acquire the US customer. In turn, we have to think about their local consumer to stay competitive. Your global strategy is quickly becoming your local strategy and vice versa. Are your teams prepared?
We created buzz-word-free content delivered by a collaborative group of experts, with different, but valuable experiences, which lent to a more complex conversation. Our interactive team of experts, guided us through interesting conversations, focused on improving mobile conversion rates with customers who are seeking transactional experiences on their mobile devices.
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
This document provides an overview of recent trends in marketing, including the importance of data analytics, customer relationship marketing, digital marketing, sustainable marketing, rural marketing, and global marketing. It discusses how data analytics is used to make better marketing decisions and analyze customer data. Customer relationship marketing focuses on developing long-term customer relationships through good customer service and communication. Digital and global marketing are growing in popularity due to factors like increased internet access. Sustainable marketing promotes environmentally-friendly products. Rural marketing addresses the specific needs and challenges of marketing to rural communities. The document also introduces incoterms, which are international commercial terms that define responsibilities in transporting goods internationally.
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
Stop Your Mobile Marketing: It’s About the Context not the ChannelIBM Watson Commerce
The document discusses omni-channel marketing and the importance of understanding the complete customer context and journey. It advocates stopping thinking of mobile as a single channel and focusing on how to engage customers across all touchpoints. An omni-channel solution is presented that incorporates universal customer behavior data, single customer identity, multi-channel communications, behavioral insights, and marketing automation to enable continuous customer engagement. Use cases demonstrate how this could improve experiences like addressing cart abandonment or offering personalized promotions.
basic business scenario for fashion brand by CEU 2015.Cozy Mizoguchi
This document outlines a business strategy proposal for a fashion brand to smoothly enter and grow in the Japanese market. It discusses conducting online content marketing and targeting advertising to establish a unique brand status and pursue practical marketing. The proposal recommends building an active fan community and useful owned media. It also suggests forming valuable collaborations, targeting specific customer clusters, and implementing an omni-channel sales strategy using both online and offline channels. The goal is to effectively reach the target market and drive traffic and sales.
ShopPing is a mobile app that allows consumers to select favorite brands, stores, and services and receive exclusive deals and discounts via push notifications. The app uses location-based technology to send notifications to users when they are near participating locations. Businesses can subscribe to ShopPing's SaaS platform to target consumers and drive traffic through geotargeted deal notifications. The founders have developed an MVP and are seeking funding to expand the platform, team, sales, and marketing.
Customer Experience: Customer vs Company. Customers are bombarded by messages. Each message has a cost to company and customer alike. Companies poorly manage messages across channels risking brand value and wasting customers time. Companies need better means, frameworks for understanding and communicating to customers across every customer experience stage.
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
The document discusses strategies for using digital marketing and social media to attract potential customers and build brand loyalty. It emphasizes understanding target audiences, their needs and behaviors in order to better promote products and services. Data from websites, social platforms, and mobile apps is used to track customer engagement and measure key performance indicators.
Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive?
Check out our deck today!
The document discusses the benefits of creating a mobile app for your business or publication. It notes that people now spend more time on their mobile devices than desktop computers. Having a mobile app allows you to reach customers anytime and anywhere through their smartphones. It also increases brand awareness, engagement, and opportunities for monetization through features like push notifications, ads, and in-app purchases. The document provides an overview of the features and capabilities offered by an app builder to easily create native mobile apps for both Android and iOS without coding. This includes things like customizable design elements, integrated social media, multimedia support, analytics and more.
Mike Roberts is a mobile app developer with over 10 years of experience helping businesses connect with customers through mobile apps. He discusses how mobile apps can increase customer spending by 20-40% and provide a better customer experience. Key features that apps can offer include loyalty programs with rewards, push notifications for targeted messaging, and mobile marketing to engage customers. Apps give businesses a platform to deliver timely offers and information to customers on their mobile devices. Roberts believes these strategies around loyalty, push notifications, and mobile marketing can greatly benefit businesses.
This document discusses why restaurants should have a mobile experience for their customers. It notes that over 500 million Android phones and 300 million iPhones have been activated, showing that customers are already mobile. Having a mobile app, mobile website, or QR codes allows restaurants to provide customers with information like menus and daily specials, accept orders for delivery or pickup, and generate more business and revenue through increased customer engagement and loyalty programs. The document provides examples of features that can be included in a restaurant mobile app and pricing information for developing an app.
PromosME is a digital platform that allows businesses to advertise promotions, discounts, and offers to consumers. It utilizes various digital marketing channels including websites, social media, email, and mobile apps to display offers to its large user base. Advertisers can create a free account to list promotions, which are instantly viewable to hundreds of thousands of users. Consumers can browse and redeem offers through the PromosME platform on their own schedule. The service provides measurable promotion results and low-cost advertising alternatives to traditional print, radio, and television options.
Rapidsoft Technologies develops web and mobile application and It developes apps for all industries and Competition has made mobile application development a quite affordable service. Almost all
small-medium businesses are now able to hire developers to get their apps built. Rapidsoft Technologies is one such company which offers a complete range of affordable mobile app development services.
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
The document summarizes a startup's journey in developing a mobile app focused on connecting communities passionate about specific activities and products. The startup conducted over 121 interviews and pivoted their concept multiple times based on customer feedback. Their final concept is an app that allows users to save, share, and discover products that define communities they are passionate about through social sharing and e-commerce features.
Mobile apps can help businesses increase profits through repeat customers. The document provides tips for using a mobile app CRM to engage and reward loyalty program members, such as offering incentives for downloading the app or rewards for social sharing. Businesses are encouraged to promote the app using QR codes, messages, and in-app ordering to drive more traffic and revenue.
With increased competition across multiple channels, small to mid-sized retailers now more than ever must optimize every sale. Leveraging the right POS system can help retailers create distinct customer profiles with unique buyer preferences to increase sales and enable better customer service.
The document describes StampU, a loyalty program and mobile app for restaurants. Some key points:
- StampU aims to increase customer loyalty and spending by rewarding customers for repeat visits with discounts and rewards that increase in value over time.
- The app allows customers to view menus, check-ins, and earn "stamps" or deals on their visits that they can redeem. Customer data is collected and used to target appropriate customers with offers.
- The program is presented as having no setup or running costs for restaurants. StampU also provides restaurants with customer data and targeted advertising to bring in new customers.
- To get started, restaurants simply need to contact a StampU representative who will meet with
Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015Clay Bailey
Cutting Edge Proximity Marketing Platform. Where WiFi Hub locations can bring in local advertisers. Deliver targeted advertisements and video infomercials.
CCA offers a proximity marketing strategy called "Community Free Wi-Fi" that allows businesses to become "hub" locations offering free Wi-Fi. As a hub, businesses can advertise to Wi-Fi users and earn cash from other area businesses advertising on their network. CCA's system delivers targeted ads through Wi-Fi and donations are made to local charities in the name of hub businesses. The strategy is presented as a win-win, helping businesses attract customers while earning money to fund charities through low-cost, effective advertising.
Just Desire pesentation on ibeacon and BLE installationAnthony Threlfall
Outline introduction to Just Desire Ltd, a tech start up incorporated by Mark Aubin who previously worked for CSR on the marketing and industry establishment of the Bluetooth Low Energy or BLE protocol that is used in the Apple ibeacon and other proprietary beacon technologies. Just Desire can offer substantial experience of how to build and establish a successful beacon network and how it can be utilised to create an effective in store shopper engagement platform. Mark can offer considerable insight of the pitfalls that brands and retailers need to avoid when building an installation.
In door personalized ads and services using digital analyticskishore k
The document discusses how indoor personalized ads and services can be provided to customers using digital analytics in a retail showroom, including collecting customer data from various sources, using an AI-based learning engine and non-beacon indoor positioning system on a store app to deliver personalized ads and services to customers based on their preferences and location within the store. A scenario is described where a customer named Joe is given personalized treatment and ads based on his profile, shopping history, and location detected via indoor positioning as he shops in the store.
Mobile Business Applications can be devloped on a low budget and its value to business is increasing every day.
Best Business Apps is the lading mobile application developer in Australia.
Contact us now on 1300 655 517.
Digital marketing offers cost-efficient and targeted options to reach desired demographics. It provides quantifiable results and analytics to prove campaign effectiveness, unlike traditional media where effects must be estimated. Digital marketing encompasses services like email marketing, programmatic marketing, influencer marketing, WiFi hotspot marketing, and social media marketing which allow precision targeting of audiences based on location, age, gender, interests and other factors.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
Secrets of a Successful Sale: Optimizing Your Checkout ProcessAggregage
https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer?
In this session you’ll learn:
• The integral relationship between payment experience and customer satisfaction
• Proven methods for optimizing the checkout journey
• Leveraging payments data for personalized marketing and enhanced customer loyalty
• Gain invaluable insights into consumer behavior across online and offline channels through data
1. The perfect tool for Research, Reward and Retention
Designed for the Direct Selling Companies
2. THE FUTURE OF E-COMMERCE & SMARTPHONES
The way people connect with
each other and with products
has dramatically changed over
the past few years.
The potential of e-commerce
has enabled the growth of
online retail giants who have
leap-frogged traditional players
with the help of huge
investments .
This has resulted in a major shift
in consumer expectation and
permission, from “wait for it” to
“I want it now!”
3. The smart way of doing business
Why use a mobile App
• Fastest growing market place
• Simple
• Easy to set up
• Interactive
• Cost Effective
• Dynamic
• Real Time
• Quick and easy to navigate and designed attractively
• Easy go-to-market access
• Wider coverage: From necessity to luxury
4. THE TRIGGER POINT - OUR MOBILE APPLICATION
At the heart of dozo! is the most important ‘real estate' in today’s market: The Smart
Phone.
The dozo! app is fun and easy to use. dozo! might well turn out as the ultimate key
driver for your companies growth due to the platform’s seamless applicability,
customization possibilities, wide-ranging scalability and unprecedented access to the
market and user data .
Taking its cue from TripAdvisor, AirBnB, Uber, Instagram and similar applications,
dozo! completely by-passes cards, vouchers, reminder e-mails and browser
promotions and engages with the user where it matters, in their hand near the point of
experience or point of sale.
And unlike these time dependent materials, dozo! is constantly updated to sync with
the phone’s GPS and so the information it provides is location and time specific.
5. SOLUTION
VISUAL IMPACT
An exciting combination of today’s most disruptive
eco-systems, Mobile, Beacon and O2O technology.
Mobile Apps offering a great ‘customer journey’ through Beacon Technology
A user friendly, proprietary CRM with the option to have your promotions
translated into 15 languages overnight.
Members will become your brand ambassadors and will carry your promotions
Available on the
App Store
GET IN ON
Google play
THIS IS WHAT AN
INCREDIBLE SOLUTION
LOOKS LIKE
6. Existing marketing tools vs. dozo!
DOZO! OFFERS SIGNIFICANT BENEFITS OVER LEGACY MARKETING AND LOYALTY PROGRAMS
existing marketing tools dozo!
Time consuming process of designing & producing promotion
material
All it takes are a few clicks
Time-consuming distribution of hard-copy promotions Instant distribution of digital promotions
Promotions pose a heavy marketing burden on companies Offers maximum cost and operation-efficiency
Costly 3rd party e-commerce and marketing software (plus
updates and system maintenance, especially when done in-house)
Easy turn-key solution
Consumers end-up with dozens of plastic discount cards,
vouchers, point systems, and last but not least, complicated
redemption processes
Paperless, plastic-less and green
7. existing marketing tools dozo!
Common loyalty programs offer more of the same
Dynamic mobile approach makes promotions stand out,
and offers much more than just your product
Omnipresent advertisement campaigns lead to ad
blindness
Provides dynamic platform so you can advertise products
based on real market data
No access to reliable consumer data and analytics Provides comprehensive User Analytics
Promotions are limited in reach
Promotions are locally, regionally and internationally
available
Redemption processes are complicated
Instant rewards, no more points or stringent terms and
conditions
Existing marketing tools vs. dozo!
DOZO! OFFERS SIGNIFICANT BENEFITS OVER LEGACY MARKETING AND LOYALTY PROGRAMS
8. Combine the CRM, GPS with proximity-based beacon technology, and dozo!
is able to allow maximum targeted use of consumer purchase behavior
without having to reveal user identity or details.
Direct Sales Solutions Offered by dozo!. dozo! is meant as an add-on sales
incentive, to support and increase your regular product sales. For example;
1. Buy a ‘facial rejuvenation’ package today for only $199.00
2. Download the dozo! app via the link we will send you by email
3. Access 10 super promotions for you and your friends offered by local top-end
restaurants, exclusive to ‘ABC Direct Sales’ customers, for the next 3 months!
(show them the 10 restaurants’ brands and promotions and list the savings)
4. Save $1,000 with these exclusive restaurant deals - JUST FOR YOU!!!!
5. Oh, and feel free to invite your friends to download the app for free!
6. Of course only if they become your client they will gain access to your exclusive
promotions
7. This is a triple win, the customer, the merchants, and last but not least, you.
dozo! is the ideal sales solution by providing dynamic, fast, uncomplicated
go-to-market access without hefty marketing and promotion budgets.
How does it work?
9. dozo! dynamic benefits
• Tools to support existing Sales and Marketing activities
• Instant and Seamless Integration
• Easy to use Technology Platform
• Most importantly, promote different products all the time.
• Receive extensive User Analytics
10. • How many people looked at your promotions ?
• How many people redeemed ?
• With how many people did they share the promotion ?
• How did they share your promotions (social media platforms) ?
• How many members do you have in your program this month ?
• Did they use it, how many times did they use it ?
• Where did they go ?
• How many times did they redeem promotions this month from our merchants ?
• How many times did they redeem yours ?
• What are their favorite categories ?
• How many people did they invite to download the App ?
• Which language are they using ?
• How much money have they spend this month ?
USER ANALYTICS INCLUDED
11. Dozo! benefits for Direct Selling Companies
• Know your Consumer – purchase patterns (not only the current product range offered by the company,
but also the purchases made from other non-competing retail locations)
• Retain - Never lose a Consumer even if the direct seller catering the consumer discontinues
• Retain – Direct Sellers by offering them a loyalty program that ensures that they are always updated by
new product launches/information and offers
• Support – Direct Sellers by offering them an accepted product/concept to approach more prospects
• Recruit – new privilege Consumers by promoting the product range on the application (which can be
paid via the application)
• Upload your special product promotions and offer these to the members of other companies
12. Dozo! benefits for Direct Selling Companies
• You will be able to broaden your knowledge of your customer’s spending habits allowing richer and
more actionable in-depth understanding of customer profiles.
• Unlike most other programs out there, your customers are free to share all promotions available with
their family and as many friends as they want to.
• This sharing creates something not experienced today, a fantastic customer journey.
• Your customers become your ambassadors, and will share their journey with others.
• This sharing is an intrinsic part of our model, it represents a buzz, making your company stand out.
13. • Seriously increase their earnings potential with dozo!
• Integrate a loyalty program within your existing sales activities, gain more
insights into your customers’ preferences and become less dependent on your
direct selling network.
• Give ownership to your Direct Sellers by allowing them to add their favourite
merchants in non-competing industries such as restaurants
• Besides your products, this gives them a fantastic ice-breaker to get ‘in the
door’ (we all like a good deal for lunch or dinner)
• First hand access to unlimited promotions
Dozo! Direct Sellers benefits
how to support them with their efforts
14. • Unlimited promotions for family and friends, for free!
• Instant access to an ever growing selection of lifestyle benefits
• No more points, cards or vouchers, just an easy-to-use smartphone App
• Access to promotions in different cities, in the language of your choice
• Give ownership of their promotions and benefits by allowing them to
recommend their favorite restaurants
• dozo! will reward these merchants with a free loyalty program, merchants will
invite their customers who in turn will be able to find your promotions
• Don't lose a happy customer along with the direct seller
Dozo! Consumers benefits
how to increase sales and offer more benefits
15. • First Mover Advantage
• Access to young crowd for better penetration to the market segment with maximum disposable income
• Fast deployment -Uncomplicated system implementation
• Minimal fees and Unmatched earnings potential
• Optimisation of existing marketing and sales infrastructure
• Multi Level( Direct Selling company + Merchants) promotions for customers
• No blind distribution of vouchers or print materials.
• Direct access to potential customers
• No expensive IT infrastructure to maintain
• Immediate integration of existing products
• Backend support by state-of-the-art tech company with global reach
• Know your consumer - Access to comprehensive consumer data provides solid consumer profiles and their
purchase patterns.
• Provides dynamic, fast, uncomplicated go-to-market access without hefty marketing and promotion budgets
• Once your customer – always your customer
• User data analytics at fingertips
• Insights for designing promotions and offers.
• Inform customers about new launches directly
Dozo! benefits and counting….
16. THE NEXT STEPS
TO TEST, APPROVE AND IMPLEMENT THIS SALES AND MARKETING TOOL
Reason why Direct Sales Companies partner with dozo :
1. Increase sales, but as importantly increase the size of your database with your prospective customers
2. The App can be use as a marketing tool to support regular product sales (our recommendation)
3. This means we recommend, you see this as a marketing expense
4. The annual subscription is $3.99 until further notice (this is what you pay us)
5. The App can however be sold as a stand alone product for $9.99 (your sales price)
6. You can request premium promotions that only your customers will have access to
17. Bottom line
• Interact more and better with your customers
• Create customer profiles through user analytical reports
• Market your product through the app to non-customers and turn them into your customers
• Gain an exclusive for a city and become the only supplier for lifestyle products
• Draw traffic towards your website by sponsoring weekly lucky draws on the app
• You pay a small fee per user, per annum
• Your marketing team takes ownership of the local merchants
• Your marketing team request exclusive promotions for your customers on a monthly basis
• Your sales team takes ownership of the merchants involved by approaching their favourites
• Your customers take ownership by recommending their favourite merchants
Conclusion
Take advantage of being a first mover in your industry.
For those Direct Sales companies that would like to request a city or region exclusive
Dozo Rewards is open to a healthy, mutual beneficial discussion.
18. The
Unique
Screen
Mockup
37
Many Peoples Said We
Are Dreamer. But, Yes
We are the Only One.
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DESTINATIONS
MAJOR CITIES WORLDWIDE
Current Status
From its operations centre in
Bangkok, Dozo Rewards is
pushing an ambitious
expansion roadmap with the
formation of regional and
satellite offices to offer our
clients and consumers ever
better choices.
Regional offices will open in
Bangalore - India (November
2015), followed by Florence -
Italy and many additional
offices.