This document provides a social media marketing plan for an interior design company called eDesign. The plan outlines objectives to increase brand awareness, sales, and market share. It includes a SWOT analysis and comparison of top competitors. The target audience is identified as engaged males and females aged 25-35 who have an interest in home decor and design. The strategy focuses on creating high quality visual content for platforms like Instagram, Twitter, and TikTok with a mix of before/after photos, testimonials, and educational videos. A content calendar and budget are also provided.

2. eDesign Interior Designer
SOCIAL MEDIA MARKETING PLAN
February 2022

3. Plan Outlines
1- Brand Identification.
2- Objectives.
3- SWOT analysis.
4- Competitors analysis.
5- Target audience analysis.
6- Social media strategy and tactics.
7- Budget and channels.
8- Content Calendar.

4. eDesign
An Architecture & interior design & Render
inspiration home style that helps in Creating your
Home or Company.
We:
- Make 3D design Based on Your imaginations and
latest trends in décor.
- Build Your home Assets and finishing.
- Furnishing Your home.ĥ
Brand Identification
We Design Reality

5. 2- Objectives
1- Brand Awareness.
2- Increase Sales and Reservations.
3- Increase market share and attract new customers.

6. Strength Weakness
- Presence of material for visuals
- Experience and good number of
followers on instagram.
- High Quality Services.
- Week Presence on social media.
- No fan base on twitter and
TikTok.
3- SWOT Analysis
Opportunities Threats
- Offers and Bundles.
- Testimonials
- Educational Videos.
- Before and after photos and
videos.
- Hashtags and influencers.
- Strong Competitors offering the
same service.

7. Situation Analysis

8. Situation Analysis

9. Situation Analysis

10. Situation Analysis (Notes)
• Low Number of Followers on Social Media.
• Low Engagement rate.
• Low Number of posts per day.
• Low quality visuals.
• Weak Presence on Social Media.

11. 4- Competitors Analysis:
1- Azharmajed design Account

12. Azharmajed design Account

13. Azharmajed design Account

14. Azharmajed design Account

15. Azharmajed design Account
(Notes)
• Good Fan base and high number of social media
followers.
• High Engagement rate.
• Very Good Number of posts per day.
• High quality visuals.
• High Quality Services.
• Good Presence on Social Media and Good Website.

16. 2- Plan Design Account

17. Plan Design Account

18. Plan Design Account

19. Plan Design Account

20. Plan Design Account (Notes)
• Good number of social media followers.
• Moderate Engagement rate.
• Good Number of posts per day.
• High quality visuals.
• High Quality Services.
• Weak website.

21. 3- Arch.ola designs Account

22. Arch.ola designs Account

23. Arch.ola designs Account

24. Arch.ola designs Account

25. Arch.ola designs Account
(Notes)
• Moderate number of social media followers.
• Moderate Engagement rate.
• Moderate Number of posts per day.
• High quality visuals.
• High Quality Services.

26. 5- Target Audience Analysis
1st Persona:
Gender Males and females (Engaged).
Age 25:35 Years Old.
Locations Primary: Riyad
Secondary: All Over Saudi Arabia.
Income Level Medium To High and Well Educated
Attitude They like offers, Trends, Travelling abroad (Class A+ and A).
Interests Décor – Home planning – art – Wedding Preparation – Makeup Artists –
Wedding halls - Furniture.

27. Target Audience Analysis
2nd Persona:
Gender Males and females (Married)
Age 35:60 Years old.
Location Primary: Riyad
Secondary: All Over Saudi Arabia.
Income Level Medium to high Income Level and well educated (Class A+ and A).
Attitude They Like Direct Content, Luxurious Staff.
Interests Décor – Home planning – art – Home Renewing – Travelling.

28. Social Media Strategy And
Tactics
• Brand Awareness Campaign.
• Selling Posts.
• Engagement Posts.
• High Quality Visuals.
• Before and after photos and videos.
• Instagram and snapchat ads.
• Strong Visuals and create Videos on TikTok.
• Reviews And Testimonials.
• Offers.

29. Budget
• Determined with client.

30. Content Calendar (Instagram and Twitter)
1/2
Photo Album
‫كاملة‬ ‫خدماتنا‬
9/2
‫الفيال‬ ‫تشطيب‬ ‫عرض‬
/
‫أو‬
‫خصم‬
%...
17/2
‫صور‬
‫تصميمين‬ ‫ة‬
(
‫حبيتوه‬ ‫تصميم‬ ‫أي‬
‫أكثر؟‬
)
25/2
‫عرض‬
‫أو‬ ‫مجاني‬ ‫تصميم‬
‫التعاقد‬ ‫عند‬ ‫مجانية‬ ‫استشارة‬
3/2
‫صورة‬
‫تصميمه‬ ‫تم‬ ‫غرفة‬
‫ا‬
‫تنفيذها‬ ‫أو‬
+
‫وصف‬
11/2
‫صورة‬
Before & After
+ Quote
19/2
‫آراء‬
‫العمالء‬
(
‫أو‬ ‫صورة‬
‫فيديو‬
)
27/2
‫صورة‬
Before & After
+ Quote
5/2 ‫التفاصيل‬ ‫بأدق‬ ‫نهتم‬ 13/2
‫أبرز‬
‫لع‬ ‫الديكور‬ ‫صيحات‬
‫ام‬
2022
21/2
‫نصائح‬
‫اإلضاء‬ ‫لتوزيع‬
‫ة‬
‫بالمنزل‬
28/2 ‫المخفية‬ ‫اإلضاءة‬ ‫سحر‬
7/2
‫ليش‬
‫تختار‬
eDesign
(Album)
15/2
‫ت‬ ‫لمشروع‬ ‫سريع‬ ‫فيديو‬
‫م‬
‫تنفيذه‬
+
Quote
23/2
‫صور‬
‫لتصميم‬ ‫مختلفة‬
‫َرج‬‫د‬‫ال‬
+
‫نصيحة‬

31. Content Calendar (TitTok Videos)
1/2
‫تم‬ ‫لمشروع‬ ‫سريع‬ ‫فيديو‬
‫تنفيذه‬
15/2
‫لغ‬ ‫تنفيذها‬ ‫تم‬ ‫صور‬ ‫فيديو‬
‫رف‬
‫معيشة‬
27/2
‫ل‬ ‫مختلفة‬ ‫أشكال‬ ‫بـ‬ ‫فيديو‬
‫لدرج‬
(
‫الساللم‬
)
5/2
‫فيديو‬
‫المحايدة‬ ‫األلوان‬ ‫عن‬
(
‫الماتلاير‬ ‫من‬ ‫صور‬
)
18/2 ‫وبعد‬ ‫قبل‬ ‫بصور‬ ‫فيديو‬
9/2
‫المخفية‬ ‫اإلضاءات‬ ‫فيديو‬
(
‫الماتلاير‬ ‫من‬ ‫صور‬
)
21/2
‫بأحد‬ ‫العمل‬ ‫أثناء‬ ‫فيديو‬
‫المشاريع‬
12/2
‫غ‬ ‫تنفيذها‬ ‫تم‬ ‫صور‬ ‫فيديو‬
‫رف‬
‫نوم‬
24/2
‫تجنبها‬ ‫أخطاء‬ ‫فيديو‬
‫أثناء‬
‫منزلك‬ ‫تشطيب‬