Education is key to success in internet marketing. While the potential to reach millions of customers online is exciting, internet marketing requires experience and success is not guaranteed without sufficient knowledge. It is essential for those wanting to succeed online to seek advice from competent experts. While consultants can be expensive, many free or low-cost internet marketing informational products like ebooks, manuals and courses are available that cover every aspect of building, managing and promoting a business online. These resources allow people to learn from successful marketers' experiences and avoid common mistakes that waste time and resources.