A talk from the Noorderlich Photo Festival in the Netherlands. The brief was to introduce some key elements of multimedia storytelling to a crowd of photographers and journalists who doesn't normally work with online media, and I only had half an hour.

1. ELEMENTS OF
MULTIMEDIA
STORYTELLING
Bjarke Myrthu, Storyplanet.com

2. THE 5 ELEMENTS
STRUCTURE: LINEAR OR NON-LINEAR?
ASSETS: PHOTO, VIDEO, AUDIO, TEXT, GRAPHICS
DESIGN: VISUAL IDENTITY, LAYOUT
TECHNOLOGY: HOW DO I BUILD IT?
BUSINESS: HOW DO I FUND IT AND GET AN AUDIENCE?

3. STRUCTURE

4. Linear:
Side branches: Multiple directions:

5. LINEAR

6. SIDE BRANCHES

7. MULTIPLE DIRECTIONS

8. MULTIPLE DIRECTIONS

9. ASSETS

10. PHOTOS

17. OBSERVATIONS:
THE POWER OF THE DECISIVE MOMENT
MAKES YOUR IMAGINATION FILL IN THE BLANKS
CAN ILLUSTRATE SYMBOLIC ELEMENTS
CAN CREATE BALANCE AND CALMNESS
DON’T NEED TRANSLATION

18. VIDEO

23. OBSERVATIONS:
GOOD FOR DOCUMENTING FACTS
GREAT FOR SHOWING REACTIONS AND EMOTIONS
CAN TAKE AWAY THE IMAGINATION
CAN ALSO WORK AS AN OVERALL DESIGN ELEMENT
TAKES A LOT OF RESOURCES TO PRODUCE

24. AUDIO

25. RECOGNIZE THIS?

26. WHAT ABOUT THIS?

28. OBSERVATIONS:
GREAT FOR SETTING THE MOOD
CREATES RYTHM AND ACTS AS A MOTOR
GOOD FOR FILLING IN VISUAL GAPS
TIES SEGMENTS OF A STORY TOGETHER (SPEAKS)
CAN WORK IN THE BACKGROUND

29. TEXT

33. OBSERVATIONS:
GREAT FOR FACTUAL INFORMATION
GREAT FOR IN DEPT EXPLANATIONS
CAN BE USED AS A VISUAL BREAKER
TAKES LITTLE RESOURCE TO PRODUCE

34. GRAPHICS

39. OBSERVATIONS:
CAN PROVIDE OVERVIEW OF INFORMATION
CAN ADD ANOTHER LAYER TO VISUALS
CAN BE USED AS AN INTERFACE

40. DESIGN

48. STORY DESIGN:
EXPOSES THE DNA OF THE STORY
CREATES COHERENCE THROUGHOUT THE STORY
HELPS THE USER GET TO THE RIGHT CONTENT

49. TECHNLOGY

50. THE DILEMMA
LINEAR STORIES ARE MUCH
EASIER THAN NON-LINEAR,
BUT THE NON-LINEAR ARE
OFTEN MORE REWARDING

51. LINEAR
-GET GOOD AT VIDEO EDITING
-GET GOOD AT SOUND RECORDING AND EDITING
-USE VIMEO OR YOUTUBE AS STARTING POINT

52. NON-LINEAR
-LEARN SOME WEBSITE DESIGN PRINCIPLES
-START MAKING PROTOTYPES IN KEYNOTE
-GET A PROGRAMMER INVOLVED
-WAIT FOR STORYPLANET TO LAUNCH

53. BUSINESS

54. THE DILEMMA
IT IS ALMOST IMPOSSIBLE TO
MAKE A LIVING OF CONTENT
ALONE. BUT SOMETIMES 1.000
DEDICATED FANS IS ENOUGH.

55. NON-LINEAR
-THINK OF WAYS TO BUILD AN AUDIENCE
-THINK OF DERIVATIVE SOURCES OF INCOME
-EXPLORE GRANTS
-DO IT AS A HOBBY
-KEEP YOUR EXPENSES LOW
-NEW WAYS OF FUNDRAISING ONLINE

56. Spot.us: Kickstarter:

57. QUESTIONS?

58. THANKS!