This document discusses embedding excellence in customer service. It begins by introducing the speaker and outlining the topics to be covered, which include prerequisites for excellent customer service, instilling and validating it, sharing best practices, and future challenges. It emphasizes that excellent customer service requires the right people, policies, and processes. Key aspects are adopting a continuous learning mindset, empowering employees, and validating excellence through standards and rewards. The document also notes emerging technologies that will impact customer service delivery and the ultimate challenge of continually transforming the customer experience.