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La empresa se ve afectada por factores del macro y microentorno como la economía, la política, el derecho, la tecnología y la sociedad, así como por la competencia directa, proveedores, clientes e instituciones financieras que influyen en su desempeño.

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EMPRESA ECONÓMICO MACROENTORNO MICROENTORNO POLÍTICO LEGAL TECNOLÓGICO SOCIOCULTURAL ECOLÓGICO COMPETENCIA E. FINANCIERAS INTERMEDIARIOS PROVEEDORES INSTITUCIONES CLIENTES

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