This document provides 5 ways to leverage social media to promote events: 1) Run targeted ads to increase clicks to the event page from the target demographic. 2) Amplify your event presence by engaging influencers to share the event with their followers. 3) Hold contests with prizes like tickets or merchandise to engage the target audience. 4) Use hashtags to collate all social media engagement related to the event and engage the audience before, during and after. 5) Work with partners like media, vendors and other event organizers to extend the virtual reach through their channels. It emphasizes setting clear goals for social media promotion and reviewing what strategies were effective.