In this presentation produced for Sitecore, Kepios's Simon Kemp explores how people's evolving digital behaviours are influencing the overall buyer journey for B2C and B2B brands across Asia-Pacific and beyond. The presentation covers which kinds of devices people are using in different online activities, how people discover new brands and products, and how the role of personalisation needs to evolve to reflect people's needs and expectations, as well as their concerns about digital privacy. To explore more of the data charts included in this presentation, please visit https://datareportal.com
Digital 2016 Saudi Arabia (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Saudi Arabia in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2020 October Global Statshot Report (October 2020) v01DataReportal
All the latest stats, insights, and trends you need to make sense of how the world is using the internet, mobile, social media, and ecommerce in October 2020. Includes in-depth profile of digital channels used for communication at work. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
All the data, statistics, and trends you need in order to understand digital in Spain in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Spain, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 Q3 Global Digital Statshot (July 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in July 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Q4 Global Digital Statshot (October 2018)mResearcher
The document provides global digital statistics for Q4 2018, including:
- Total world population and numbers of internet users, social media users, mobile users, and mobile social media users.
- Year-over-year growth rates for these categories.
- Details on internet use, including devices used to access the internet and average internet speeds by country.
- Rankings of top websites by traffic and time spent on site.
- Statistics on e-commerce activities and online purchases by category.
Digital 2018 United States Of America (January 2018)DataReportal
This document provides an overview of digital trends and statistics for the United States in 2018. It includes key metrics on internet, social media, mobile and e-commerce usage at both a global and national level. The document also examines demographics, device usage, time spent online, attitudes towards technology and privacy, and details of internet connectivity in the US. Clickable location names allow access to more in-depth local reports on individual countries.
This document provides an overview of key digital trends and statistics for Spain in 2016, including:
- 35.71 million active internet users in Spain, representing 77% of the population.
- 22 million active social media users, with Facebook being the dominant platform.
- 49.16 million mobile connections, exceeding the population total, with smartphones driving increased mobile internet usage.
- Spanish internet users spend on average 3 hours 47 minutes online daily via laptop/desktop and 1 hour 55 minutes via mobile.
Digital 2018 Philippines (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Saudi Arabia (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Saudi Arabia in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2020 October Global Statshot Report (October 2020) v01DataReportal
All the latest stats, insights, and trends you need to make sense of how the world is using the internet, mobile, social media, and ecommerce in October 2020. Includes in-depth profile of digital channels used for communication at work. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
All the data, statistics, and trends you need in order to understand digital in Spain in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Spain, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 Q3 Global Digital Statshot (July 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in July 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Q4 Global Digital Statshot (October 2018)mResearcher
The document provides global digital statistics for Q4 2018, including:
- Total world population and numbers of internet users, social media users, mobile users, and mobile social media users.
- Year-over-year growth rates for these categories.
- Details on internet use, including devices used to access the internet and average internet speeds by country.
- Rankings of top websites by traffic and time spent on site.
- Statistics on e-commerce activities and online purchases by category.
Digital 2018 United States Of America (January 2018)DataReportal
This document provides an overview of digital trends and statistics for the United States in 2018. It includes key metrics on internet, social media, mobile and e-commerce usage at both a global and national level. The document also examines demographics, device usage, time spent online, attitudes towards technology and privacy, and details of internet connectivity in the US. Clickable location names allow access to more in-depth local reports on individual countries.
This document provides an overview of key digital trends and statistics for Spain in 2016, including:
- 35.71 million active internet users in Spain, representing 77% of the population.
- 22 million active social media users, with Facebook being the dominant platform.
- 49.16 million mobile connections, exceeding the population total, with smartphones driving increased mobile internet usage.
- Spanish internet users spend on average 3 hours 47 minutes online daily via laptop/desktop and 1 hour 55 minutes via mobile.
Digital 2018 Philippines (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This document provides a summary of digital and internet trends in France for 2016. It includes statistics on internet users, social media users, mobile phone users, and e-commerce behaviors. Some key figures are that France had 64.53 million internet users in 2016, representing 86% of the population. 55.43 million people in France used social media, and 25 million were active mobile social media users. The document also compares year-over-year growth rates in digital behaviors and outlines the most popular devices and online activities in France.
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Hong Kong in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Poland in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
The State of Digital, Social Media, Mobile, & Ecommerce in the Philippines fo...Fleire Castro
This document provides an overview of digital trends in the Philippines in 2020. It finds that 67% of the Philippine population uses the internet, with the average user spending 9 hours and 45 minutes online per day. Filipinos spend nearly 4 hours per day on social media. Mobile devices now account for over half of online time. Facebook remains the dominant social platform in the Philippines, reaching one-third of all adults worldwide. E-commerce is also growing, with 76% of Philippine internet users making online purchases monthly, and two-thirds preferring mobile devices for shopping. Video streaming and gaming are also very popular online activities.
Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social e HootSuite - Digital 2021 [Report Completo]Amper
Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.
Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021 .
Publicados em parceria entre a We Are Social e a Hootsuite , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.
Alguns dos principais temas a serem procurados nos relatórios deste ano incluem:
Mudanças na forma como as pessoas buscam informações e marcas;
A evolução demográfica de audiências online;
A importância crescente do comércio eletrônico;
Por que o celular é essencial, mas não a única resposta; e
Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.
Antes de entrarmos nos números, gostaria de agradecer a todos os parceiros e provedores de dados que tornaram os relatórios deste ano possíveis, especialmente:
GWI
Statista
App Annie
O ITU
GSMA Intelligence
Semrush
SimilarWeb
Locowise
Kenshoo
Também gostaria de chamar sua atenção para as notas importantes sobre mudanças em nossa metodologia, que você encontrará na página 6 do relatório, mas leia abaixo para minha análise das principais histórias deste ano.
Everything you need to know about mobile, internet, social media, and e-commerce use in Algeria in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Philippines (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Canada in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Global Overview (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Guyana in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Belgium in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This document provides an overview of digital trends in Tanzania in 2018, including key statistics on internet, social media, mobile and e-commerce usage. It shows that in January 2018, Tanzania had 8.44 million internet users, which equates to 15% of the total population. There were 4.9 million active social media users, representing 8% of the population. Mobile connections totalled 42.03 million, which is 72% of the population. The document also includes statistics on population, economic indicators, and year-on-year growth in digital indicators for Tanzania.
Everything you need to know about mobile, internet, social media, and e-commerce use in Turkey in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2020 April Global Statshot Report (April 2020) v01DataReportal
Everything you need to know about how people around the world are using the internet, mobile, social media, and ecommerce in April 2020. Includes special insights for changes in digital behaviours due to the COVID-19 pandemic. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
The document provides information on digital trends during the COVID-19 pandemic from a GlobalWebIndex study. It finds that 76% of internet users in 17 countries report spending more time on smartphones, 45% on laptops, and 34% on smart TVs/streaming devices. Younger users and females reported higher increases in time spent on most devices and online activities like social media, messaging, and streaming. News consumption and time spent online have significantly increased for many during the pandemic.
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This document provides a summary of digital and internet trends in France for 2016. It includes statistics on internet users, social media users, mobile phone users, and e-commerce behaviors. Some key figures are that France had 64.53 million internet users in 2016, representing 86% of the population. 55.43 million people in France used social media, and 25 million were active mobile social media users. The document also compares year-over-year growth rates in digital behaviors and outlines the most popular devices and online activities in France.
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Hong Kong in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Poland in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
The State of Digital, Social Media, Mobile, & Ecommerce in the Philippines fo...Fleire Castro
This document provides an overview of digital trends in the Philippines in 2020. It finds that 67% of the Philippine population uses the internet, with the average user spending 9 hours and 45 minutes online per day. Filipinos spend nearly 4 hours per day on social media. Mobile devices now account for over half of online time. Facebook remains the dominant social platform in the Philippines, reaching one-third of all adults worldwide. E-commerce is also growing, with 76% of Philippine internet users making online purchases monthly, and two-thirds preferring mobile devices for shopping. Video streaming and gaming are also very popular online activities.
Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social e HootSuite - Digital 2021 [Report Completo]Amper
Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.
Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021 .
Publicados em parceria entre a We Are Social e a Hootsuite , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.
Alguns dos principais temas a serem procurados nos relatórios deste ano incluem:
Mudanças na forma como as pessoas buscam informações e marcas;
A evolução demográfica de audiências online;
A importância crescente do comércio eletrônico;
Por que o celular é essencial, mas não a única resposta; e
Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.
Antes de entrarmos nos números, gostaria de agradecer a todos os parceiros e provedores de dados que tornaram os relatórios deste ano possíveis, especialmente:
GWI
Statista
App Annie
O ITU
GSMA Intelligence
Semrush
SimilarWeb
Locowise
Kenshoo
Também gostaria de chamar sua atenção para as notas importantes sobre mudanças em nossa metodologia, que você encontrará na página 6 do relatório, mas leia abaixo para minha análise das principais histórias deste ano.
Everything you need to know about mobile, internet, social media, and e-commerce use in Algeria in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Philippines (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Canada in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Global Overview (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Guyana in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Belgium in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This document provides an overview of digital trends in Tanzania in 2018, including key statistics on internet, social media, mobile and e-commerce usage. It shows that in January 2018, Tanzania had 8.44 million internet users, which equates to 15% of the total population. There were 4.9 million active social media users, representing 8% of the population. Mobile connections totalled 42.03 million, which is 72% of the population. The document also includes statistics on population, economic indicators, and year-on-year growth in digital indicators for Tanzania.
Everything you need to know about mobile, internet, social media, and e-commerce use in Turkey in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2020 April Global Statshot Report (April 2020) v01DataReportal
Everything you need to know about how people around the world are using the internet, mobile, social media, and ecommerce in April 2020. Includes special insights for changes in digital behaviours due to the COVID-19 pandemic. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
The document provides information on digital trends during the COVID-19 pandemic from a GlobalWebIndex study. It finds that 76% of internet users in 17 countries report spending more time on smartphones, 45% on laptops, and 34% on smart TVs/streaming devices. Younger users and females reported higher increases in time spent on most devices and online activities like social media, messaging, and streaming. News consumption and time spent online have significantly increased for many during the pandemic.
We Are Social #Covid19 detaylı dijital alışkanlıklar raporu Orhan Gazi CAN
We Are Social #Covid19 detaylı dijital alışkanlıklar raporu yayınlandı.
#DigitalMarketing #Marketing #Report #DijitalPazarlama #Report #Eticaret #SocialMedia
Future Factors September 2020: The Outlook for Digital MarketingKepios
In this presentation published in partnership between Kepios and Statista, Simon Kemp looks at the trends in digital behaviour that are shaping the outlook for digital marketing. Topics include: accelerating digital adoption; how to select social media platforms for marketing; the evolution of the world's online search behaviours; and more. Watch the complete presentation on YouTube: https://www.youtube.com/watch?v=zc-ZqAlJ8i4
The document provides global digital statistics for Q4 2018 including:
- Total world population and numbers of internet users, social media users, mobile users and mobile social media users.
- Year-over-year growth rates for these categories.
- Details on internet use including top countries by average internet speed and devices used to access the internet.
- Rankings of top global websites by traffic and time spent on site.
- Statistics on e-commerce activities and online purchases.
- Top Google search queries for Q3 2018.
- Usage of voice search and commands by age.
Digital 2018 Q4 Global Digital Statshot (October 2018) (v2)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in October 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...Kepios
In this presentation produced for Magento (an Adobe company), Kepios's Simon Kemp explores some of the key trends that ecommerce marketers need to understand and explore as businesses start the path to recovery after COVID-19 lockdowns. Topics include changes in people's digital behaviours as a result of the coronavirus health crisis, whether brands should advertise during a pandemic, a shift in the internet's balance of power, and the evolution of online payment preferences. You can read a full transcript of the presentation narrative at https://kepios.com, and you can also dig deeper into the data featured in this presentation at https://datareportal.com.
Key headlines and highlights from our Digital 2021 Global Overview Report, with a closer look at some of this year's key trends, including: evolving search behaviours, social media audience overlaps, and changing audience demographics.
The document provides information on two reports from Digital2020 on global digital trends in July 2020. It includes headlines on the total world population and percentages of internet, social media, and mobile phone users. Charts show the year-over-year growth in these indicators and how people spend their time with different media. Additional charts examine how internet-connected technologies have helped people during COVID-19 lockdowns and which devices people are spending more time on due to the pandemic.
Digital 2020 July Global Statshot Report (July 2020) v01DataReportal
Everything you need to know about how people around the world are using the internet, mobile, social media, and ecommerce in July 2020. Includes special insights for ongoing changes in digital behaviours due to the COVID-19 pandemic, as well as an in-depth profile of global digital news habits. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Social Insights: Tracking ICT Trends Using Social Media DataKepios
Simon Kemp's presentation from the 17th annual ITU WTIS symposium, exploring how social media data can help policy makers, NGOs, and various other kinds of organisation to identify and track trends in broader internet adoption and ICT use.
This document provides statistics and data on digital trends in Morocco as of January 2018. It includes data on internet and social media penetration rates, device usage, time spent online, most visited websites, and weekly online activities. The data is sourced from various organizations that track digital and internet metrics worldwide.
The document provides an overview of two reports on global digital trends in 2020:
- The Digital2020 Global Overview Report contains over 200 charts with essential metrics on how people worldwide use the internet, social media, mobile devices, and ecommerce.
- The Digital2020 Global Digital Yearbook contains key digital data for every country in the world in an essential headline format.
It then provides links to access these two reports and other global digital reports.
This document provides statistics and data on digital trends in Saudi Arabia as of January 2018. It includes data on internet and social media penetration rates, device usage, time spent online, most visited websites, and online activities. The data is sourced from various organizations that track digital and internet metrics. The document presents the data in tables and charts to give an overview of Saudi Arabia's digital landscape.
Hasil research mengenai Indonesia Digital Landscape. Membahas mengenai hasil riset pemanfaatan internet di Indonesia pada tahun 2018. Riset dilakukan pada awal bulan Januari 2018 oleh Hootsuite. Beberapa kategori ditampilkan dalam presentasi Indonesia Digital Landscape ini.
The document provides an overview of key digital statistics and indicators for Indonesia as of January 2018, including population figures, internet and social media penetration rates, mobile usage, and time spent with digital media. It also includes rankings of top websites by traffic and engagement. Some highlights are that Indonesia has 265 million total population with 132 million internet users, 130 million active social media users, and 120 million active mobile social users.
The document provides an overview of key digital statistics and indicators for Indonesia as of January 2018, including population figures, internet and social media penetration rates, mobile usage, and time spent with digital media. It also includes rankings of top websites by traffic and engagement. Some highlights are that Indonesia has 265 million total population with 132 million internet users, 130 million active social media users, and 120 million active mobile social users.
Kepios's Simon Kemp explores the latest state of digital in Japan, and offers a detailed analysis of what makes Japan’s digital behaviours and landscape so different to those we see elsewhere in the world.
Similar a Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys for B2C and B2B Brands (20)
Kepios's Simon Kemp explores some of the key digital trends and themes that will shape marketing success in 2023 and beyond. Topics in this presentation include:
▫️ The outlook for digital growth in 2023.
▫️ What you really need to know about marketing's "most-hyped", especially #NFTs and the #Metaverse.
▫️ Some surprising insights into the "demise" of #Facebook and the rise of #TikTok.
▫️ Simon's take on one of the hottest social platforms for 2023.
▫️ The longer-term solution to concerns around cookies, third-party data, and consumer privacy.
▫️ Why #messengers will become more important in the year ahead.
▫️ The devices and services that will revolutionise digital in the years to come.
A closer look at the online habits and behaviours of South-East Asia's young adults, with a particular focus on the social media preferences of people aged 16 to 64 in Indonesia, the Philippines, Malaysia, Singapore, Vietnam and Thailand. These were the slides that Kepios's Simon Kemp presented at the Singapore International Foundation's Public Diplomacy in Asia Conference in July 2021.
Kepios: Back to The Future – The Essentials of Enduring Social Media SuccessKepios
7 tips for building strategies that deliver enduring social media success. Kepios's Simon Kemp gave this presentation at Hootsuite's Future of Social event in Singapore on 22 November 2018.
How To Achieve Digital ROI: A Practical GuideKepios
A practical guide to creating content that delivers meaningful brand value, and to measuring the actual contribution that content makes to your bottom-line res. For more information and additional resources, visit http://kepios.com/
Digital in APAC in 2017 - IDUAI Special ReportKepios
A special version of Kepios's Digital in APAC in 2017 report, published in collaboration with UNESCO for the International Day for Universal Access to Information.
The latest numbers for internet, social media and mobile use around Asia-Pacific in 2017. Read the full analysis of these numbers at http://kepios.com/blog/apac2017
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...Kepios
People all over the world have integrated connected tech into their everyday lives, but marketers still seem to struggle to integrate their digital marketing activities into broader activities. This first episode of Forward Thinking offers simple advice for brands and marketers who'd like to build more integrated digital marketing activities.
Inspiring Marketing Episode 3: From Media to MomentsKepios
Today's technology allows marketers to achieve a level of targeting and personalisation that would have been the stuff of dreams just a few years ago, but instead of taking full advantage of these amazing new tools, most marketers are still using the same old broken approach to media that has wasted our budgets – and frustrated our audiences – for decades.
It's time we put a stop to that. In this new episode of Inspiring Marketing, we look at how marketers can evolve from interruption and irritation, and use context planning to deliver more meaningful audience value.
Inspiring Marketing Episode 1: The Rise of MessengersKepios
These are the slides for Inspiring Marketing Episode 0001: The Rise of Messengers. You can watch the full video as an embed within this presentation.
Messengers are a recent addition to marketers' toolkits, but they've already changed the rules of social media marketing. This video explores messengers' dramatic rise, and offers advice for marketers who want to make best use of them.
Storytelling has become one of the hottest topics in marketing, but what makes a great story, and how can marketers harness storytelling to build stronger, more successful brands?
An exploration of 5 technologies that are shaping the future of marketing, including mobile messengers, ad blocking, programmatic tools, device interfaces, and artificial intelligence. For more details, visit kepios.com
This presentation from Kepios's Simon Kemp identifies 10 critical risks that all creative professionals must learn to manage, and outlines a simple framework - the '10Cs' - for managing them. Simon presented this deck at CreativeMornings in Singapore in April 2016.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys for B2C and B2B Brands
1. SIMON KEMP • • SITECORE MODERN COMMERCE WEBINAR • 26 MAY 2020
KEY TRENDS IMPACTING BUYER JOURNEYS FOR B2C AND B2B BRANDS IN ASIA-PACIFIC
EVOLVING BEHAVIOURS
IN DIGITAL COMMERCE
4. GLOBAL DIGITAL OVERVIEW
ESSENTIAL INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, MOBILE DEVICES, SOCIAL MEDIA, AND ECOMMERCE
DIGITAL2020
6. 6 @ESKIMON
1. THE ‘STATE OF DIGITAL’: THE LATEST DATA AND TRENDS
2. THE ROLE OF DEVICES IN THE SHOPPER JOURNEY
3. INSIGHTS FOR BUILDING A STRATEGIC CHANNEL MIX
4. HOW ONLINE SEARCH BEHAVIOURS ARE EVOLVING
5. TIPS FOR ADVERTISING DURING THE COVID-19 CRISIS
6. THE RISE OF ASIA’S GLOBAL ECOMMERCE INFLUENCE
7. RETHINKING OUR APPROACH TO PERSONALISATION
8. DIGGING DEEPER: LINKS TO ADDITIONAL RESOURCES
9. QUICK-FIRE QUESTION AND ANSWER SESSION
DIGITAL AND THE EVOLVING BUYER JOURNEY
9. 7
APR
2020
SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS
REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND
EARNINGS REPORTS; CNNIC; CAFEBAZAAR; KEPIOS ANALYSIS. ALL LATEST AVAILABLE DATA IN APRIL 2020. COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
URBANISATION: PENETRATION: PENETRATION: PENETRATION:
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
7.77 5.16 4.57 3.81
BILLION BILLION BILLION BILLION
55% 66% 59% 49%
DIGITAL AROUND THE WORLD IN APRIL 2020
THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE
9
10. 10
APR
2020
SOURCE: ITU; GSMA INTELLIGENCE; GLOBALWEBINDEX; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT AND REGULATORY AUTHORITY BODIES; KEPIOS
ANALYSIS (ALL LATEST DATA AVAILABLE IN APRIL 2020).
96%
93% 92% 91% 88% 88% 86%
83%
72% 70%
67% 64%
59% 59% 56%
50%
41%
35%
SOUTHKOREA
NEWZEALAND
JAPAN
HONGKONG
SINGAPORE
AUSTRALIA
TAIWAN
MALAYSIA
THAILAND
VIETNAM
PHILIPPINES
INDONESIA
CHINA
GLOBAL
APAC
INDIA
BANGLADESH
PAKISTAN
NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION, REGARDLESS OF AGE
INTERNET PENETRATION IN SELECT APAC COUNTRIES
12. 197
JAN
2020
SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
MUSIC
APPS
MAP
APPS
BANKING
APPS
DATING
APPS
HEALTH AND
FITNESS APPS
CHAT APPS
(MESSENGERS)
SOCIAL
NETWORKING APPS
ENTERTAINMENT
OR VIDEO APPS
GAMES
(ANY TYPE)
SHOPPING
APPS
52% 65% 35% 11% 26%
89% 89% 65% 47% 66%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT USING EACH TYPE OF MOBILE APP EACH MONTH
USE OF MOBILE APPS BY CATEGORY
global
web
index
global
web
index
global
web
index
global
web
index
12
13. 13
MAY
2020
SOURCE: GLOBALWEBINDEX (Q1 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
89%
84%
84%
83%
83%
82%
82%
81%
80%
80%
80%
80%
79%
79%
78%
78%
78%
77%
76%
76%
76%
75%
74%
74%
73%
73%
73%
72%
72%
72%
72%
72%
72%
71%
71%
71%
70%
70%
66%
62%
62%
62%
60%
54%
54%
INDONESIA
U.K.
S.E.ASIA
SOUTHKOREA
THAILAND
GERMANY
POLAND
AUSTRIA
ITALY
MALAYSIA
VIETNAM
TAIWAN
IRELAND
U.S.A.
PHILIPPINES
SINGAPORE
SPAIN
FRANCE
INDIA
SWITZERLAND
APAC
NETHERLANDS
WORLDWIDE
SWEDEN
DENMARK
AUSTRALIA
BELGIUM
CHINA
ROMANIA
SAUDIARABIA
CANADA
NEWZEALAND
ISRAEL
HONGKONG
BRAZIL
MEXICO
JAPAN
TURKEY
U.A.E.
ARGENTINA
PORTUGAL
COLOMBIA
RUSSIA
SOUTHAFRICA
EGYPT
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE BOUGHT SOMETHING ONLINE THE PAST MONTH
ECOMMERCE ADOPTION AMONGST INTERNET USERS
global
web
index
15. 15
MAY
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 3, MAY 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED
16 TO 64 IN AUSTRALIA, CHINA, INDIA, JAPAN, NEW ZEALAND, PHILIPPINES, AND SINGAPORE. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN APRIL 22 AND 27, 2020.
SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
SPENDING MORE TIME
ON MOBILE APPS
SPENDING MORE TIME PLAYING
COMPUTER OR VIDEO GAMES
CREATING AND
UPLOADING VIDEOS
LISTENING TO
MORE PODCASTS
WATCHING MORE SHOWS &
FILMS ON STREAMING SERVICES
SPENDING LONGER
USING SOCIAL MEDIA
SPENDING LONGER ON
MESSENGER SERVICES
LISTENING TO MORE MUSIC
STREAMING SERVICES
39% 37% 17% 15%
53% 46% 49% 43%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN ASIA-PACIFIC* WHO REPORT SPENDING MORE TIME ON EACH ACTIVITY IN RECENT WEEKS
COVID-19: INCREASE IN DIGITAL ACTIVITIES IN APAC
global
web
index
global
web
index
16. 112
APR
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64.
PERCENTAGES REFLECT THE NUMBER OF RESPONDENTS WHO SAY THEY HAVE BEEN SPENDING EITHER A LITTLE MORE OR A LOT MORE TIME SHOPPING ONLINE SINCE THE START OF THE
COVID-19 CRISIS. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
67%
47% 46%
41% 39% 37% 37% 35%
32% 32% 30% 30% 29% 28%
25% 24% 23%
15%
CHINA
AVERAGE
SINGAPORE
USA
BRAZIL
UK
GERMANY
CANADA
ITALY
INDIA
JAPAN
AUSTRALIA
SOUTHAFRICA
IRELAND
SPAIN
FRANCE
PHILIPPINES
NEWZEALAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64* WHO SAY THEY’RE SPENDING MORE TIME SHOPPING ONLINE IN RECENT WEEKS
COVID-19: SPENDING MORE TIME SHOPPING ONLINE
global
web
index
16
17. 17
MAY
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 3, MAY 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN
AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE
UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN APRIL 22 AND APRIL 27, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
GLOBAL AVERAGE
ASIA-PACIFIC
40%
32%
32%
27%
22%
19%
45%
34%
34%
28%
25%
21%
BUY MORE THINGS ONLINE
FOR HOME DELIVERY
VISIT STORES LESS FREQUENTLY
SPEND LESS TIME INSIDE STORES
SPEND MORE TIME RESEARCHING
ONLINE BEFORE VISITING STORES
BUY MORE THINGS ONLINE
FOR IN-STORE COLLECTION
MAKE MORE USE OF SELF-
SERVICE CHECK-OUTS
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO EXPECT TO MAKE EACH CHANGE IN SHOPPING BEHAVIOUR ONCE LOCKDOWNS ARE LIFTED
EXPECTED SHOPPING BEHAVIOURS POST-LOCKDOWN
global
web
index
18. 18 @ESKIMON
SO HOW CAN BRANDS TAP INTO THESE
INCREASING DIGITAL OPPORTUNITIES?
20. 20 @ESKIMON
DESPITE THE MEDIA’S LOVE OF ‘MOBILE FIRST’,
OUR DEVICE BEHAVIOURS ARE MORE COMPLEX
21. 21 @ESKIMON
GlobalWebIndex, Commerce Trends Report 2020
While purchasing online is undeniably
a mobile-first activity, computers still
play a very important role in the overall
purchase journey. Effective targeting
requires a multi-device approach.
22. 22 @ESKIMON
MANY DECISIONS ARE STILL MADE AT THE POINT OF
PURCHASE, BUT MOST OF THE BUYING CRITERIA HAVE
BEEN ESTABLISHED MUCH EARLIER IN THE JOURNEY
PRE-PURCHASE BROWSING AND RESEARCH ACTIVITIES
(ONLINE AND OFFLINE) ACCOUNT FOR A SIGNIFICANT
PROPORTION OF THE TYPICAL SHOPPER JOURNEY
TRANSACTING
vs
SHOPPING
SHOPPING IS A JOURNEY, NOT A DESTINATION
23. 23 @ESKIMON • SOURCES: KEPIOS ANALYSIS OF DATA FROM GLOBALWEBINDEX (Q4 2019) AND STATCOUNTER (APR 2020).
OVERALL, PCS AND MOBILES ACCOUNT FOR
SIMILAR SHARES OF GLOBAL INTERNET ACTIVITY
24. 47
JAN
2020
33.0%
37.6%
39.2%
45.8%
49.5% 50.1%
SOURCE: GLOBALWEBINDEX (VARIOUS DATA PERIODS, AS DETAILED BELOW EACH OF THE BARS IN THE CHART ABOVE). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET
USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
Q3 2014 Q3 2015 Q3 2016 Q3 2017 Q3 2018 Q3 2019
+14% +4.3% +17% +8.1% +1.2%
DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET VIA MOBILE DEVICES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
MOBILE’S SHARE OF TOTAL INTERNET TIME
global
web
index
24
25. 19
APR
2020
SOURCE: STATCOUNTER (ACCESSED APRIL 2020). FIGURES REPRESENT EACH DEVICE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. NOTE: FIGURES FOR DEVICE SHARE ARE FOR
MARCH 2020; ANNUAL CHANGE FIGURES COMPARE MONTHLY SHARE VALUES FOR MARCH 2020 TO MARCH 2019. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN
INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). ‘BPS’ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES.
MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019:
MOBILE
PHONES
LAPTOPS &
DESKTOPS
TABLET
COMPUTERS
OTHER
DEVICES
52.0% 45.3% 2.7% 0.12%
+6.2% -3.7% -33% +9.1%
+305 BPS -172 BPS -33 BPS +1 BP
EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS IN MARCH 2020
SHARE OF WEB TRAFFIC BY DEVICE
25
26. 26 @ESKIMON •SOURCE: GLOBALWEBINDEX (Q4 2019).
HOWEVER, THE RATIO OF INTERNET TIME BY
DEVICE VARIES CONSIDERABLY BY COUNTRY
27. 27
JAN
2020
SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
60%
55%
55%
55%
54%
53%
53%
53%
53%
52%
52%
51%
51%
50%
50%
48%
48%
47%
47%
46%
45%
45%
45%
45%
45%
44%
44%
44%
44%
44%
43%
41%
40%
40%
40%
40%
39%
39%
39%
38%
38%
37%
35%
INDONESIA
U.A.E.
THAILAND
SAUDIARABIA
CHINA
TURKEY
EGYPT
PHILIPPINES
COLOMBIA
INDIA
ARGENTINA
MALAYSIA
MEXICO
BRAZIL
WORLDWIDE
VIETNAM
HONGKONG
ISRAEL
TAIWAN
IRELAND
SINGAPORE
SOUTHKOREA
SPAIN
SOUTHAFRICA
ITALY
ROMANIA
NETHERLANDS
RUSSIA
SWEDEN
POLAND
AUSTRIA
PORTUGAL
NEWZEALAND
SWITZERLAND
U.S.A.
CANADA
AUSTRALIA
U.K.
FRANCE
DENMARK
GERMANY
BELGIUM
JAPAN
AVERAGE DAILY TIME SPENT USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL AVERAGE DAILY TIME SPENT USING THE INTERNET
MOBILE’S SHARE OF TOTAL INTERNET TIME BY COUNTRY
global
web
index
28. 28 @ESKIMON • SOURCE: GLOBALWEBINDEX (Q4 2019).
SHOPPERS IN APAC ARE MORE LIKELY TO
COMPLETE ONLINE TRANSACTIONS VIA MOBILE
29. 29
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTE: MANY SHOPPERS MAKE MULTIPLE PURCHASES EACH MONTH, USING A COMBINATION OF BOTH MOBILE PHONES AND OTHER DEVICES.
88%
85%
83%
82%
82%
81%
80%
80%
77%
76%
75%
74%
73%
73%
71%
71%
70%
69%
69%
65%
63%
62%
61%
60%
58%
57%
55%
53%
53%
53%
52%
52%
51%
50%
50%
50%
50%
50%
49%
49%
49%
46%
45%
45%
44%
INDONESIA
THAILAND
SEASIA
SAUDIARABIA
PHILIPPINES
MALAYSIA
CHINA
U.A.E.
APAC
SOUTHKOREA
TURKEY
TAIWAN
INDIA
COLOMBIA
VIETNAM
EGYPT
HONGKONG
SINGAPORE
WORLDWIDE
MEXICO
ARGENTINA
SOUTHAFRICA
ISRAEL
SWEDEN
IRELAND
ITALY
BRAZIL
U.S.A.
SPAIN
NEWZEALAND
NETHERLANDS
POLAND
PORTUGAL
RUSSIA
SWITZERLAND
AUSTRALIA
U.K.
GERMANY
AUSTRIA
BELGIUM
ROMANIA
FRANCE
CANADA
DENMARK
JAPAN
INTERNET USERS WHO MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE AS A PERCENTAGE OF THE TOTAL NUMBER OF ECOMMERCE SHOPPERS*
MOBILE SHOPPERS AS A SHARE OF ALL ONLINE SHOPPERS
global
web
index
30. 30 @ESKIMON • SOURCE: GLOBALWEBINDEX (Q4 2019).
YOUNGER WOMEN ARE ESPECIALLY LIKELY TO USE
A MOBILE WHEN MAKING AN ONLINE PURCHASE
31. 31
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
45-5435-4425-3416-24 55-64
FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE:
PURCHASED A PRODUCT
ONLINE VIA A MOBILE:
16-24 YEAR OLDS IN APAC
PURCHASED A PRODUCT
ONLINE VIA A MOBILE:
25-34 YEAR OLDS IN APAC
PURCHASED A PRODUCT
ONLINE VIA A MOBILE:
35-44 YEAR OLDS IN APAC
PURCHASED A PRODUCT
ONLINE VIA A MOBILE:
45-54 YEAR OLDS IN APAC
PURCHASED A PRODUCT
ONLINE VIA A MOBILE:
55-64 YEAR OLDS IN APAC
60% 61% 60% 53% 45%
63% 57% 62% 60% 60% 59% 54% 53% 47% 43%
PERCENTAGE OF INTERNET USERS IN ASIA-PACIFIC IN EACH AGE GROUP WHO MADE AN ONLINE PURCHASE VIA A MOBILE PHONE IN THE PAST MONTH
MOBILE COMMERCE PURCHASES IN APAC BY AGE GROUP
global
web
index
global
web
index
32. 32 @ESKIMON
BUT DO ONLINE SHOPPERS IN APAC PREFER
MOBILE WEBSITES OR NATIVE MOBILE APPS?
33. 33
MAY
2020
SOURCE: GLOBALWEBINDEX (Q1 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
NOTES: VALUES ABOVE ZERO INDICATE THAT INTERNET USERS IN THE COUNTRY ARE MORE LIKELY TO VISIT AN ONLINE RETAIL STORE ON THE WEB VIA MOBILE THAN USE A MOBILE SHOPPING
APP. VALUES BELOW ZERO INDICATE THAT INTERNET USERS ARE MORE LIKELY TO USE A MOBILE SHOPPING APP THAN VISIT AN ONLINE RETAIL STORE ON THE WEB VIA MOBILE.
38%
35%
34%
33%
30%
29%
27%
22%
21%
20%
17%
17%
15%
14%
14%
10%
10%
10%
9%
8%
8%
7%
6%
5%
4%
4%
3%
3%
3%
3%
2%
2%
2%
1%
0.4%
-4%
-5%
-7%
-7%
-7%
-8%
-13%
-14%
-16%
-20%
INDONESIA
PHILIPPINES
RUSSIA
SAUDIARABIA
INDIA
S.E.ASIA
UAE
MALAYSIA
SWEDEN
THAILAND
NETHERLANDS
APAC
VIETNAM
WORLDWIDE
COLOMBIA
CHINA
SINGAPORE
TURKEY
TAIWAN
SOUTHAFRICA
USA
ITALY
FRANCE
BELGIUM
IRELAND
EGYPT
SOUTHKOREA
CANADA
HONGKONG
JAPAN
ROMANIA
MEXICO
ARGENTINA
BRAZIL
SPAIN
ISRAEL
UK
GERMANY
AUSTRIA
POLAND
PORTUGAL
NEWZEALAND
AUSTRALIA
DENMARK
SWITZERLAND
MORE LIKELY TO USE A
MOBILE SHOPPING APP
MORE LIKELY TO VISIT AN ONLINE
RETAIL SITE VIA A MOBILE DEVICE
NUMBER OF INTERNET USERS WHO VISIT ONLINE RETAIL STORES ON THE WEB VIA MOBILE COMPARED TO USERS WHO USE MOBILE SHOPPING APPS*
MOBILE SHOPPING: RETAIL WEBSITES vs. MOBILE APPSW
global
web
index
35. 108
APR
2020
SOURCE: CONTENTSQUARE 2020 DIGITAL EXPERIENCE BENCHMARK REPORT. NOTES: PERCENTAGES REPRESENT EACH DEVICE’S SHARE OF GLOBAL TRAFFIC TO ECOMMERCE WEBSITES DURING
FULL YEAR 2019, AND DO NOT FACTOR ACTIVITY IN NATIVE MOBILE OR TABLET APPS.
67%
66%
66%
57%
57%
56%
51%
39%
39%
30%
27%
29%
37%
36%
35%
41%
58%
58%
3%
7%
5%
6%
7%
8%
8%
4%
3%
LUXURY
APPAREL
BEAUTY
GROCERY
AUTOMOTIVE
HOME SUPPLY
& TECHNOLOGY
TRAVEL
ENERGY
FINANCIAL
SERVICES
MOBILE PHONE COMPUTER TABLET
PERCENTAGE SHARE OF VISITS TO ECOMMERCE WEBSITES BY DEVICE IN 2019, WITH DETAIL BY PRODUCT CATEGORY
SHARE OF ECOMMERCE WEBSITE TRAFFIC BY DEVICE
35
37. 37 @ESKIMON
Boston Consulting Group
BCG’s research found that 80% of B2B
buyers use mobile at work, and more
than 60% report that mobile played a
significant role in a recent purchase.
43. 43
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTE: DATA REFLECT FINDINGS FOR INTERNET USERS AGED 16 TO 64 LIVING IN COUNTRIES IN ASIA-PACIFIC ONLY.
31%
29%
25%
25%
24%
24%
23%
22%
22%
22%
SEARCH ENGINES
ADS SEEN ON TV
TV SHOWS / FILMS
WORD-OF-MOUTH RECOMMENDATIONS
FROM FRIEND OR FAMILY MEMBERS
BRAND / PRODUCT WEBSITES
ADS SEEN ON SOCIAL MEDIA
ADS SEEN ON WEBSITES
RECOMMENDATIONS / COMMENTS
ON SOCIAL MEDIA
ADS SEEN ON MOBILE
OR TABLET APPS
CONSUMER REVIEW SITES
PERCENTAGE OF INTERNET USERS IN ASIA-PACIFIC* WHO SAY THEY DISCOVER NEW BRANDS AND PRODUCTS THROUGH EACH MEDIUM OR ACTIVITY
TOP CHANNELS FOR BRAND DISCOVERY: ASIA-PACIFIC
global
web
index
45. 45 @ESKIMON • SOURCE: GLOBALWEBINDEX (Q4 2019).
MEN IN ASIA-PACIFIC ARE MOST LIKELY TO DISCOVER
NEW BRANDS AND PRODUCTS THROUGH SEARCH
ENGINES, WITH 33% CITING THIS CHANNEL
TV ADS ARE THE PRIMARY SOURCE OF NEW BRAND
AND PRODUCT DISCOVERY FOR WOMEN IN ASIA-
PACIFIC, WITH 30% CITING THIS CHANNEL
SEARCH
ENGINES
ADS SEEN ON
TELEVISION
vs
CHANNELS WORK DIFFERENTLY BY GENDER
46. 46
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
NOTE: DATA REPRESENT FINDINGS FOR COUNTRIES IN ASIA-PACIFIC ONLY.
16-24 YEARS OLD 25-34 YEARS OLD 35-44 YEARS OLD 45-54 YEARS OLD 55-64 YEARS OLD
SEARCH ENGINES 29%
TELEVISION ADS 27%
SOCIAL MEDIA ADS 25%
TV SHOWS / FILMS 24%
ADS IN MOBILE APPS 23%
WEBSITE ADS 23%
BRAND WEBSITES 23%
COMMENTS ON SOCIAL 23%
WORD OF MOUTH 23%
REVIEW WEBSITES 21%
SEARCH ENGINES 31%
TELEVISION ADS 29%
SOCIAL MEDIA ADS 25%
BRAND WEBSITES 25%
TV SHOWS / FILMS 25%
WORD OF MOUTH 24%
WEBSITE ADS 24%
ADS IN MOBILE APPS 23%
COMMENTS ON SOCIAL 23%
REVIEW WEBSITES 22%
SEARCH ENGINES 32%
TELEVISION ADS 30%
WORD OF MOUTH 25%
BRAND WEBSITES 25%
TV SHOWS / FILMS 25%
SOCIAL MEDIA ADS 24%
WEBSITE ADS 23%
COMMENTS ON SOCIAL 23%
REVIEW WEBSITES 23%
ADS IN MOBILE APPS 22%
SEARCH ENGINES 32%
TELEVISION ADS 32%
WORD OF MOUTH 27%
BRAND WEBSITES 25%
TV SHOWS / FILMS 24%
REVIEW WEBSITES 23%
WEBSITE ADS 22%
COMPARISON SITES 22%
IN-STORE ACTIVITIES 21%
ECOMMERCE SITES 21%
TELEVISION ADS 35%
SEARCH ENGINES 34%
WORD OF MOUTH 28%
TV SHOWS / FILMS 25%
BRAND WEBSITES 24%
WEBSITE ADS 22%
COMPARISON SITES 21%
IN-STORE ACTIVITIES 20%
REVIEW WEBSITES 20%
ECOMMERCE SITES 20%
PERCENTAGE OF INTERNET USERS IN ASIA-PACIFIC WHO SAY THEY DISCOVER NEW BRANDS AND PRODUCTS THROUGH EACH MEDIUM OR ACTIVITY
TOP CHANNELS FOR BRAND DISCOVERY IN APAC BY AGE
global
web
index
47. 47 @ESKIMON • SOURCE: BASED ON DATA FROM GLOBALWEBINDEX (Q4 2019).
BUT EVEN THE TOP CHANNEL ONLY INTRODUCES
ONE-THIRD OF APAC SHOPPERS TO NEW BRANDS
48. 48 @ESKIMON
THE PICTURE IS SLIGHTLY DIFFERENT FOR B2B
JOURNEYS, BUT THE OVERALL STORY IS SIMILAR
49. 49
JAN
2020
SOURCE: FINN PARTNERS B2B BUYERS INFLUENCE REPORT 2019. NOTE: DATA REPRESENT FINDINGS FOR B2B BUYERS BELOW THE AGE OF 65 IN ASIA-PACIFIC ONLY.
48%
44%
41%
38%
36%
36%
32%
31%
30%
INDUSTRY-SPECIFIC
CONSULTANTS
SUBJECT MATTER EXPERTS
OR INFLUENCERS
SUPPLIER
WEBSITES
SEARCH
ENGINES
THIRD-PARTY
REVIEW SITES
TRADE SHOWS
& CONFERENCES
INDUSTRY-SPECIFIC
ONLINE COMMUNITIES
SOCIAL MEDIA
CHANNELS
RECOMMENDATIONS FROM
COLLEAGUES OR FRIENDS
INFORMATION THAT B2B BUYERS IN ASIA-PACIFIC SAY THEY’RE MOST LIKELY TO USE DURING THEIR BUSINESS PURCHASE PROCESS
TOP INFORMATION SOURCES FOR APAC B2B BUYERS
56. 33
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
58%
56%
54%
52%
50%
49%
48%
46%
46%
45%
45%
40%
38%
38%
38%
37%
37%
35%
35%
34%
34%
33%
33%
32%
31%
31%
30%
26%
26%
25%
24%
23%
23%
22%
21%
21%
21%
21%
20%
20%
17%
17%
15%
INDIA
CHINA
INDONESIA
MEXICO
TURKEY
THAILAND
UAE
SAUDIARABIA
VIETNAM
WORLDWIDE
COLOMBIA
PHILIPPINES
BRAZIL
ITALY
USA
TAIWAN
MALAYSIA
SPAIN
SOUTHAFRICA
ARGENTINA
HONGKONG
SINGAPORE
CANADA
EGYPT
IRELAND
AUSTRALIA
UK
FRANCE
NEWZEALAND
ROMANIA
RUSSIA
SOUTHKOREA
POLAND
BELGIUM
GERMANY
SWEDEN
NETHERLANDS
PORTUGAL
SWITZERLAND
AUSTRIA
DENMARK
JAPAN
ISRAEL
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE INTERFACES EACH MONTH (ANY DEVICE)
USE OF VOICE SEARCH AND VOICE COMMANDS
global
web
index
56
59. 59 @ESKIMON • SOURCE: GLOBALWEBINDEX (Q4 2019).
USE OF IMAGE SEARCH IS ALSO GROWING EVEN
MORE QUICKLY IN APAC THAN IT IS IN THE WEST
60. 60
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
58%
58%
58%
51%
50%
49%
49%
47%
47%
45%
45%
45%
44%
43%
43%
43%
43%
41%
40%
39%
39%
38%
38%
38%
37%
33%
33%
33%
33%
32%
29%
29%
28%
27%
27%
27%
26%
26%
24%
24%
23%
22%
21%
20%
19%
18%
17%
15%
9%
BRAZIL
VIETNAM
THAILAND
PORTUGAL
COLOMBIA
ISRAEL
MEXICO
RUSSIA
S.E.ASIA
ITALY
POLAND
TURKEY
INDONESIA
SOUTHKOREA
ARGENTINA
EGYPT
SPAIN
CHINA
PHILIPPINES
SWITZERLAND
APAC
ROMANIA
AUSTRIA
WORLDWIDE
MALAYSIA
INDIA
FRANCE
U.A.E.
SAUDIARABIA
BELGIUM
GERMANY
HONGKONG
TAIWAN
SOUTHAFRICA
IRELAND
SINGAPORE
CANADA
NEWZEALAND
U.S.A.
NIGERIA
AUSTRALIA
KENYA
JAPAN
U.K.
MOROCCO
DENMARK
SWEDEN
GHANA
NETHERLANDS
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT USING AN IMAGE SEARCH TOOL ON THEIR MOBILE PHONE IN THE PAST MONTH
USE OF IMAGE SEARCH TOOLS ON MOBILE DEVICES
global
web
index
66. 66 @ESKIMON
TAGGING IS ALSO ESSENTIAL DUE TO CHANGES
IN PEOPLE’S BRAND EVALUATION PROCESSES
67. 67 @ESKIMON • SOURCE: GLOBALWEBINDEX’S COMMERCE REPORT 2020.
‘SOCIAL SEARCH’ IS SECOND ONLY TO SEARCH
ENGINES DURING THE EVALUATION PHASE
68. 68
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
45%
39%
35%
32%
32%
28%
25%
23%
21%
21%
SEARCH ENGINES
SOCIAL NETWORKS
CONSUMER REVIEWS
PRODUCT AND
BRAND WEBSITES
MOBILE APPS
PRICE COMPARISON
WEBSITES
VIDEO SITES
BLOGS ON PRODUCTS
OR BRANDS
QUESTION & ANSWER
SITES (E.G. QUORA)
DISCOUNT VOUCHER
AND COUPON SITES
PERCENTAGE OF INTERNET USERS IN APAC WHO USE EACH RESOURCE WHEN LOOKING FOR INFORMATION ABOUT BRANDS, PRODUCTS, AND SERVICES
TOP ONLINE RESOURCES FOR BRAND RESEARCH IN APAC
global
web
index
69. 69 @ESKIMON
BUT SOCIAL SEARCH IS EVEN MORE IMPORTANT
IF YOU HOPE TO ENGAGE YOUNGER AUDIENCES
70. 70 @ESKIMON
~ GlobalWebIndex’s Commerce 2020 Report
Social networks are now the second-
most widely used channel for online
product research after search engines,
but for 16-24s, social networks have
already overtaken search engines as the
most popular method of online research.
78. 78
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
NOTE: DATA ONLY REFLECT FINDINGS FOR COUNTRIES IN ASIA-PACIFIC.
31%
29%
25%
25%
24%
24%
23%
22%
22%
22%
SEARCH ENGINES
ADS SEEN ON TV
TV SHOWS / FILMS
WORD-OF-MOUTH RECOMMENDATIONS
FROM FRIEND OR FAMILY MEMBERS
BRAND / PRODUCT WEBSITES
ADS SEEN ON SOCIAL MEDIA
ADS SEEN ON WEBSITES
RECOMMENDATIONS / COMMENTS
ON SOCIAL MEDIA
ADS SEEN ON MOBILE
OR TABLET APPS
CONSUMER REVIEW SITES
PERCENTAGE OF INTERNET USERS IN ASIA-PACIFIC WHO SAY THEY DISCOVER NEW BRANDS AND PRODUCTS THROUGH EACH MEDIUM OR ACTIVITY
TOP CHANNELS FOR BRAND DISCOVERY: ASIA-PACIFIC
79. 79 @ESKIMON
BUT SHOULD YOU EVEN THINK OF ADVERTISING
DURING THE ONGOING COVID-19 PANDEMIC?
81. 81 @ESKIMON
~ Tom Smith, CEO, GlobalWebIndex, May 2020
Our research shows almost no consumer
concern about brands advertising at this
time. 85% of consumers either approve
of, or are impartial to, brands continuing
to advertise as normal, while just 1 in 7
people say that they disapprove.
82. 82
MAY
2020
51% 52% 51%
48%
45%
52%
60%
52%
43% 43%
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 3, MAY 2020). *NOTE: VALUES DO NOT INCLUDE IMPARTIAL ANSWERS. FIGURES REPRESENT THE FINDINGS OF A
SURVEY OF INTERNET USERS IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE
UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN APRIL 22 AND APRIL 27, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
FEMALE MALE
PERCENTAGE OF GLOBAL INTERNET USERS WHO ACTIVELY APPROVE* OF BRANDS CONTINUING TO ADVERTISE AS NORMAL DURING THE PANDEMIC
SHOULD BRANDS CARRY ON ADVERTISING AS NORMAL?
global
web
index
84. 84
@ESKIMON • SOURCE: EDELMAN TRUST BAROMETER 2020 SPECIAL REPORT: BRAND TRUST AND THE CORONAVIRUS PANDEMIC. NOTE: RESPONSES VARY
BY CULTURE, AND SOME COUNTRIES WILL SEE QUITE DIFFERENT LEVELS OF APPROVAL AND DISAPPROVAL FOR EACH TOPIC. SEE FULL REPORT FOR DETAILS.
“I AM NOT PAYING ATTENTION
TO NEW PRODUCTS UNLESS THEY
ARE DESIGNED TO HELP ME WITH
MY CURRENT LIFE CHALLENGES”
“BRANDS SHOULD STOP ANY
ADVERTISING OR MARKETING
THAT IS TOO HUMOROUS OR
TOO LIGHT-HEARTED IN TONE”
“HOW WELL A BRAND RESPONDS
TO THIS CRISIS WILL HAVE A HUGE
IMPACT ON THE LIKELIHOOD OF ME
BUYING THAT BRAND IN THE FUTURE”
“I HAVE CONVINCED OTHER PEOPLE
TO STOP USING A BRAND THAT I FELT
WAS NOT ACTING APPROPRIATELY
IN RESPONSE TO THE PANDEMIC”
38%54%57%65%
SPECIAL COVID-19 TRUST BAROMETER FINDINGS
85. 32
APR
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN
AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE
UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE:
FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE:
REPEATS OF CLASSIC SPORTS
MATCHES AND EVENTS
LIVE-STREAMS FROM MY
FAVOURITE SPORTS STARS
LIVE-STREAMS
OF ESPORTS
UPDATES FROM
BLOGGERS AND VLOGGERS
NONE OF THESE
KINDS OF CONTENT
FILMS
(MOVIES)
FUNNY VIDEOS
AND MEMES
HOW-TO AND
TUTORIAL VIDEOS
REPEATS OF POPULAR
CLASSIC TV SHOWS
LIVE-STREAMS FROM MY
FAVOURITE MUSICIANS
13% 21% 11% 17% 8% 14% 11% 11% 13% 14%
47% 50% 34% 33% 34% 32% 35% 30% 21% 20%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO SAY THEY’D LIKE MORE OF EACH KIND OF CONTENT
COVID-19: TYPES OF CONTENT PEOPLE WANT
global
web
index
global
web
index
global
web
index
global
web
index
85
91. 27
APR
2020
SOURCE: ALEXA (APRIL 2020). *NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES ON ‘ALEXA’ VOICE-POWERED
PLATFORMS. ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON EACH SITE, ON DAYS THEY VISIT EACH SITE, MEASURED
IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
# WEBSITE TIME / DAY PAGES / DAY # WEBSITE TIME / DAY PAGES / DAY
01 GOOGLE.COM 13M 16S 15.08
02 YOUTUBE.COM 13M 07S 7.35
03 TMALL.COM 6M 43S 2.88
04 FACEBOOK.COM 17M 46S 7.97
05 BAIDU.COM 7M 49S 4.50
06 QQ.COM 3M 41S 4.02
07 SOHU.COM 3M 44S 4.67
08 LOGIN.TMALL.COM 5M 01S 1.00
09 TAOBAO.COM 4M 13S 3.55
10 YAHOO.COM 4M 34S 4.32
11 360.CN 3M 14S 3.92
12 JD.COM 3M 29S 4.46
13 WIKIPEDIA.ORG 3M 51S 2.91
14 AMAZON.COM 9M 09S 8.36
15 SINA.COM.CN 2M 56S 3.52
16 WEIBO.COM 3M 07S 3.76
17 PAGES.TMALL.COM 1M 14S 1.48
18 LIVE.COM 4M 58S 5.15
19 REDDIT.COM 5M 54S 4.51
20 NETFLIX.COM 3M 39S 2.88
RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO ALEXA*, BASED ON TOTAL GLOBAL WEBSITE TRAFFIC
WORLD’S MOST VISITED WEBSITES (ALEXA)
91
93. 93 @ESKIMON
THIRD PARTIES SUCH AS
INFLUENCERS HAVE BUILT A
WHOLE WORLD AROUND
CHINA’S ECOMMERCE BRANDS
CHINA’S PAYMENTS ECOSYSTEM
AND ASSOCIATED EXPECTATIONS
ARE QUITE DIFFERENT TO THOSE
IN THE REST OF THE WORLD
DIFFERENT CULTURAL AND
TECH NORMS MEAN CHINA’S
ECOMMERCE PLATFORMS CAN
HAVE QUITE A DIFFERENT FEEL
THE PRODUCT RANGES AVAILABLE
ON CHINA’S TOP ECOMMERCE
PLATFORMS OFTEN DIFFER TO
THOSE ON WESTERN PLATFORMS
AUGMENTED
EXPERIENCES
PAYMENT
METHODS
DESIGN, UX &
NAVIGATION
BRANDS &
PRODUCTS
THE RISE OF THE EAST MAY CHANGE EXPECTATIONS
94. 94 @ESKIMON
PAY CLOSE ATTENTION TO CHINESE TRENDS, AS
THEY MAY RESHAPE GLOBAL BEHAVIOURS TOO
97. 97 @ESKIMON
~ Accenture
91% of consumers say that they are
more likely to shop with brands that
provide offers and recommendations
that are personally relevant to them.
101. 101 @ESKIMON
RECOMMENDATIONS AND
TIPS THAT GO BEYOND
‘SELLING MORE STUFF’ TO
ADD REAL CONSUMER VALUE
TAILORING UX AND UI
TO DIFFERENT KINDS OF
PRODUCT INTEREST AND
OVERALL USER BEHAVIOUR
REMEMBERING WHAT
PEOPLE HAVE ADDED TO
THEIR CART, OR HOW THEY
LIKE TO USE THE PLATFORM
USING MARKETING TO
HELP CUSTOMERS ACHIEVE
THEIR OBJECTIVES, AS WELL
AS THE BRAND’S TARGETS
TRULY HELPFUL
SUGGESTIONS
CUSTOMISED
EXPERIENCES
REMEMBERING
PREFERENCES
RELEVANT
MARKETING
EXAMPLES OF GOOD PERSONALISATION
102. 102 @ESKIMON
BUT HOW DO WE KNOW WHAT PEOPLE WANT,
ESPECIALLY IF THEY DON’T KNOW THEMSELVES?
106. 39
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
81%
80%
79%
77%
73%
73%
72%
72%
71%
69%
69%
67%
66%
66%
65%
65%
65%
64%
64%
64%
64%
64%
63%
63%
63%
62%
61%
61%
61%
60%
60%
59%
59%
58%
57%
55%
55%
53%
50%
49%
47%
39%
38%
BRAZIL
PORTUGAL
COLOMBIA
MEXICO
INDIA
SPAIN
ARGENTINA
MALAYSIA
ROMANIA
SOUTHAFRICA
IRELAND
USA
SINGAPORE
CANADA
EGYPT
ISRAEL
WORLDWIDE
HONGKONG
PHILIPPINES
RUSSIA
SAUDIARABIA
FRANCE
AUSTRALIA
CHINA
TAIWAN
UAE
ITALY
UK
POLAND
TURKEY
INDONESIA
THAILAND
NEWZEALAND
DENMARK
VIETNAM
BELGIUM
SWITZERLAND
GERMANY
NETHERLANDS
AUSTRIA
SWEDEN
SOUTHKOREA
JAPAN
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY’RE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA
CONCERNS ABOUT MISUSE OF PERSONAL DATA
global
web
index
106
111. 111 @ESKIMON
1. IDENTIFY THE DIFFERENT ROLES OF CONNECTED
DEVICES AT EACH STAGE OF THE BUYER JOURNEY
2. A VARIED MIX OF MARKETING CHANNELS IS ESSENTIAL
IN ORDER TO REACH AS WIDE AN AUDIENCE AS POSSIBLE
3. EXPAND YOUR SEO AND SEM STRATEGY TO CATER TO NEW SEARCH
TOOLS AND BEHAVIOURS, INCLUDING VOICE, IMAGE, AND SOCIAL SEARCH
4. IF BUDGETS PERMIT, CONTINUE TO ADVERTISE DURING THE
PANDEMIC, BUT ADAPT YOUR APPROACH AND TONE OF VOICE
5. KEEP TRACK OF TRENDS IN CHINESE ECOMMERCE, AND
IDENTIFY HOW CHANGES MIGHT IMPACT GLOBAL BEHAVIOURS
6. BUILD PERSONALISATION ACTIVITIES AROUND BEHAVIOURS,
RATHER THAN PERSONALLY IDENTIFIABLE INFORMATION
SUMMARY OF RECOMMENDATIONS