Forrester Research presentation at paidContent 2010

•

35 recomendaciones•2,208 vistas

James McQuivey, VP & Principal Analyst at Forrester Research, "Why Consumers Want to Pay for Access to Content," presentation at ContentNext Media's paidContent 2010 Conference, February 19, 2010 at TheTimesCenter in New York City.

Empresariales

Why Consumers Want to Pay for (Access to) Content James L. McQuivey, Ph.D. Vice President, Principal Analyst Forrester Research paidContent 2010

Is the content free ride coming to an end? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Make no mistake: people don't pay for content and never have ,[object Object],[object Object],[object Object]

Paying for content circa 1975 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Paying for content in 2010 ,[object Object],[object Object],My family’s monthly content bill today:

Paying for content in 2010 ,[object Object],[object Object],A look at the average American in a typical month: $5.58 $13.75 $11.04 $16.00 $4.99 $12.00 $4.99 $56.00 $26.00 $3.37 $30.00 $9.99 $6.99 Monthly bill Sources: Multiple Forrester Consumer Technographics Surveys from 2009, validated by external sources; some monthly bill estimates calculated from current costs of services available in the market

Even as direct payments for content go down, thanks to rising access, time with content rises ,[object Object],[object Object],[object Object]

So why are so many media companies going under if we consume more and pay more for it? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What it means ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you ,[object Object],[object Object],[object Object],[object Object]

Recomendados

Cutting the Cord InfographiciModerate

Rob Aitken: Future of TV - SXSW 2016 Panel Picker SubmissionCKasik

Presentationkrodri56

Netflix mindmap drawing : client - content - competitor -by @HongAnhParisHong-Anh Vu

Netflix Public Relations Case analysisAbhijeet Thorat

Streaming videos are replacing traditional mode of entertainmentJitendraKumar1102

Insight Presentation: "TV Advertising's Data Driven Future is Here"iMedia Connection

How Predictive Analytics Can Help Strengthen Your Re-marketing StrategyTatvic Analytics

Com110 chapter 6Val Bello

Streaming platforms Prashant Wase

Music 2.0 - The Time is NOW (Gerd Leonhard at AMBC 2009 in SydneyGerd Leonhard

Nielsen Feb2010 Paid Online ContentJordi Sabater Domènech

Paid Online ContentGaurav Gupta

Laudon traver ec10-im_ch10BookStoreLib

Streaming platformsPrashant Wase

Business Insider: IGNITIONLinda Gridley

Class 1 a kevin kelly presentationsLiz Davies

Untitled presentationFrank Tufano

Netflix Media Plansarahmrubin

The Selfish ConsumerJonathan Richman

Subscription Services in the Context of Market Trends, presented by Jonathan ...bisg

Netflix Case StudyKikuyu Daniels

The Digital Music License & Music Like Water (Gerd Leonhard)Gerd Leonhard

AlSuwailim 1Netflix and ChillThe recent years have seen an .docxnettletondevon

Comscore: The U.S. Total Video Report Ari Fadyl

Laudon traver ec11-im_ch10BookStoreLib

Home Furnishings Ecommerce Platform Short Pitch 2024Hector Del Castillo, CPM, CPMM

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications

Más contenido relacionado

Similar a Forrester Research presentation at paidContent 2010

Com110 chapter 6Val Bello

Streaming platforms Prashant Wase

Music 2.0 - The Time is NOW (Gerd Leonhard at AMBC 2009 in SydneyGerd Leonhard

Nielsen Feb2010 Paid Online ContentJordi Sabater Domènech

Paid Online ContentGaurav Gupta

Laudon traver ec10-im_ch10BookStoreLib

Streaming platformsPrashant Wase

Business Insider: IGNITIONLinda Gridley

Class 1 a kevin kelly presentationsLiz Davies

Untitled presentationFrank Tufano

Netflix Media Plansarahmrubin

The Selfish ConsumerJonathan Richman

Subscription Services in the Context of Market Trends, presented by Jonathan ...bisg

Netflix Case StudyKikuyu Daniels

The Digital Music License & Music Like Water (Gerd Leonhard)Gerd Leonhard

AlSuwailim 1Netflix and ChillThe recent years have seen an .docxnettletondevon

Comscore: The U.S. Total Video Report Ari Fadyl

Laudon traver ec11-im_ch10BookStoreLib

Último

Home Furnishings Ecommerce Platform Short Pitch 2024Hector Del Castillo, CPM, CPMM

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistanvineshkumarsajnani12

The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfbelieveminhh

Falcon Invoice Discounting: Aviate Your Cash Flow Challengeshemanthkumar470700

WheelTug Short Pitch Deck 2024 | Byond InsightsHector Del Castillo, CPM, CPMM

2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptxBoundify

Putting the SPARK into Virtual Training.pptxCynthia Clay

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson

10 Influential Leaders Defining the Future of Digital Banking in 2024.pdfciolook1

obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...yulianti213969

PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTSkajalroy875762

GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON ESCORTS SERVICE PROVIDEkajalroy875762

Ital Liptz - all about Itai Liptz. news.htj82vpw

Pre Engineered Building Manufacturers Hyderabad.pptxRoofing Contractor

Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Klinik kandungan

Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxtmthompson1

JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDEkajalroy875762

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting

QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxDitasDelaCruz