The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
We looked at some of the top performing content on social media, from some of the top publications on the web. From this, we were able to figure out the recipe for crafting a click-worthy title. Here is what we learned...
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
We looked at some of the top performing content on social media, from some of the top publications on the web. From this, we were able to figure out the recipe for crafting a click-worthy title. Here is what we learned...
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
This document outlines 50 essential content marketing hacks presented by Matt Heinz, President of Heinz Marketing Inc. at CMWorld. It provides an agenda for the presentation and covers topics such as content planning, measurement, formats, distribution, influencer engagement, repurposing content, and getting sales teams to leverage content. The goal is to provide new tools, tricks and best practices to help convert readers into customers through effective content marketing.
How Brands Grow : A summary of Byron Sharp's book on what marketers don't knowAmie Weller
Byron Sharp is a marketing professor who challenges traditional marketing theories in his book "How Brands Grow". Through rigorous scientific analysis, he developed three new marketing laws and simplified brand growth down to seven rules. The most important thing for growing a brand is availability - making the brand mentally and physically available to consumers when they are shopping. Brands should focus on developing distinctive assets that make the brand memorable, rather than differentiating themselves or focusing on loyalty programs. An "always on" marketing strategy of continuously reaching all potential customers is more effective for growth than short-term bursts of advertising or price promotions.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
The document discusses how to approach big ideas in today's digital world. It advocates defining the creative brief, big idea, and engagement strategy in a more participatory way that considers how technologies and culture have changed. Specifically, it recommends:
1) Fueling the brief by understanding real problems and how audiences participate rather than just saying things at people.
2) Defining ideas as platforms that live on and are generous, multifaceted, responsive, and propagated rather than just TV campaigns.
3) Awesifying ideas by building ecosystems and engagement strategies tailored to cultural behaviors on channels like social networks, rather than just disrupting them.
4) Using the RISE framework to recruit,
Benjamin Zoll - Communication PlanningStas Kremnev
This document discusses communications planning and how it takes a consumer-centric approach. It provides an example of how Puma developed a campaign architecture around establishing the concept of an "after-hours athlete" to address losing relevance among youth. The process involved understanding barriers to the brand idea, then defining communications tasks and tactics across channels to move consumers through the purchase journey. It emphasizes analyzing where consumers encounter platforms like social media and reframing media as a means to continue the consumer journey, not just channels to advertise through.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The document is a presentation on creative planning given by Leon Phang at Miami Ad School. It discusses how creative planning is important to combine creativity and strategy. Phang believes the key is to be both creatively inspiring and relevant/differentiating. The rest of the presentation will cover the "creative domain" and tools for filling it. Strategic planning is important to get the basics right and avoid teams getting lost in the process without proper planning.
The document discusses the art and science of gaining insights. It outlines a 4-step process for insighting: 1) observe, 2) reframe, 3) validate, and 4) refine. The process involves looking at things from different perspectives, asking why, making new connections, and embracing creative chaos. It provides examples of insights that led to successful branding, advertising, and innovations. It emphasizes that insights are most powerful when they touch people emotionally and are simply and clearly expressed.
This document discusses how data storytelling can help brand strategists. It provides seven examples of how data insights can be used to tell stories: 1) when the arithmetic reveals a new answer, 2) when a magic number becomes a pivot, 3) when asking new questions of the data provides different answers, 4) when search reveals how people really feel, 5) how data can shed light on subjective questions, 6) patterns that emerge from aggregated data, and 7) seeing business data through a marketing lens. The document advocates that strategists shift from optimizing at the end to inspiring at the beginning with data, which is evidence of human behavior. It provides various data examples and sources to illustrate data storytelling techniques.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
This document provides an overview and introduction to digital strategy from Bud Caddell, SVP and Director of Digital Strategy at Deutsch LA. It defines key terms like digital strategy, digital strategist, and core concepts. It explores what a digital strategy and strategist are, essential concepts like insights, cultural tensions and category conventions, and what deliverables a digital strategist produces. The document is intended to educate young practitioners entering the field of digital strategy.
Julian Cole, Head of Communications Planning at BBH, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
MARKETING STRATEGY FOR FASHION BRAND IN 2023~.pdfAndri H.
The document discusses 12 key marketing strategies for fashion brands in 2023 presented by Andri Hanryansyah from Bodypack. The strategies include maximizing social media marketing, trying new media placements like native advertising and podcasts, optimizing SEO, managing first-party data, maximizing influencer marketing, enhancing video marketing with a focus on short-form videos, being adaptable to changes post-pandemic by relying on digital agencies, optimizing customer experiences through conversational marketing and loyalty programs, creating more engaging content like user-generated content, and enhancing efforts with new technologies like augmented reality.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Peter Meehan - Colleges Perspective Powerpoint PresentationYCEC_YorkU
This document discusses Ontario college programs and pathways. It outlines that colleges offer a wide variety of two-year diploma programs across many sectors, from applied arts and business to health and technology. Programs are tied to industries and offer credentials from certificates to degrees. Admission typically requires an Ontario secondary school diploma along with prerequisite courses in English, math, and the program area. The document emphasizes that college prepares students for employment through industry-connected learning and credentials, and that college diplomas can also articulate into degree programs at universities.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
This document outlines 50 essential content marketing hacks presented by Matt Heinz, President of Heinz Marketing Inc. at CMWorld. It provides an agenda for the presentation and covers topics such as content planning, measurement, formats, distribution, influencer engagement, repurposing content, and getting sales teams to leverage content. The goal is to provide new tools, tricks and best practices to help convert readers into customers through effective content marketing.
How Brands Grow : A summary of Byron Sharp's book on what marketers don't knowAmie Weller
Byron Sharp is a marketing professor who challenges traditional marketing theories in his book "How Brands Grow". Through rigorous scientific analysis, he developed three new marketing laws and simplified brand growth down to seven rules. The most important thing for growing a brand is availability - making the brand mentally and physically available to consumers when they are shopping. Brands should focus on developing distinctive assets that make the brand memorable, rather than differentiating themselves or focusing on loyalty programs. An "always on" marketing strategy of continuously reaching all potential customers is more effective for growth than short-term bursts of advertising or price promotions.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
The document discusses how to approach big ideas in today's digital world. It advocates defining the creative brief, big idea, and engagement strategy in a more participatory way that considers how technologies and culture have changed. Specifically, it recommends:
1) Fueling the brief by understanding real problems and how audiences participate rather than just saying things at people.
2) Defining ideas as platforms that live on and are generous, multifaceted, responsive, and propagated rather than just TV campaigns.
3) Awesifying ideas by building ecosystems and engagement strategies tailored to cultural behaviors on channels like social networks, rather than just disrupting them.
4) Using the RISE framework to recruit,
Benjamin Zoll - Communication PlanningStas Kremnev
This document discusses communications planning and how it takes a consumer-centric approach. It provides an example of how Puma developed a campaign architecture around establishing the concept of an "after-hours athlete" to address losing relevance among youth. The process involved understanding barriers to the brand idea, then defining communications tasks and tactics across channels to move consumers through the purchase journey. It emphasizes analyzing where consumers encounter platforms like social media and reframing media as a means to continue the consumer journey, not just channels to advertise through.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The document is a presentation on creative planning given by Leon Phang at Miami Ad School. It discusses how creative planning is important to combine creativity and strategy. Phang believes the key is to be both creatively inspiring and relevant/differentiating. The rest of the presentation will cover the "creative domain" and tools for filling it. Strategic planning is important to get the basics right and avoid teams getting lost in the process without proper planning.
The document discusses the art and science of gaining insights. It outlines a 4-step process for insighting: 1) observe, 2) reframe, 3) validate, and 4) refine. The process involves looking at things from different perspectives, asking why, making new connections, and embracing creative chaos. It provides examples of insights that led to successful branding, advertising, and innovations. It emphasizes that insights are most powerful when they touch people emotionally and are simply and clearly expressed.
This document discusses how data storytelling can help brand strategists. It provides seven examples of how data insights can be used to tell stories: 1) when the arithmetic reveals a new answer, 2) when a magic number becomes a pivot, 3) when asking new questions of the data provides different answers, 4) when search reveals how people really feel, 5) how data can shed light on subjective questions, 6) patterns that emerge from aggregated data, and 7) seeing business data through a marketing lens. The document advocates that strategists shift from optimizing at the end to inspiring at the beginning with data, which is evidence of human behavior. It provides various data examples and sources to illustrate data storytelling techniques.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
This document provides an overview and introduction to digital strategy from Bud Caddell, SVP and Director of Digital Strategy at Deutsch LA. It defines key terms like digital strategy, digital strategist, and core concepts. It explores what a digital strategy and strategist are, essential concepts like insights, cultural tensions and category conventions, and what deliverables a digital strategist produces. The document is intended to educate young practitioners entering the field of digital strategy.
Julian Cole, Head of Communications Planning at BBH, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
MARKETING STRATEGY FOR FASHION BRAND IN 2023~.pdfAndri H.
The document discusses 12 key marketing strategies for fashion brands in 2023 presented by Andri Hanryansyah from Bodypack. The strategies include maximizing social media marketing, trying new media placements like native advertising and podcasts, optimizing SEO, managing first-party data, maximizing influencer marketing, enhancing video marketing with a focus on short-form videos, being adaptable to changes post-pandemic by relying on digital agencies, optimizing customer experiences through conversational marketing and loyalty programs, creating more engaging content like user-generated content, and enhancing efforts with new technologies like augmented reality.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Peter Meehan - Colleges Perspective Powerpoint PresentationYCEC_YorkU
This document discusses Ontario college programs and pathways. It outlines that colleges offer a wide variety of two-year diploma programs across many sectors, from applied arts and business to health and technology. Programs are tied to industries and offer credentials from certificates to degrees. Admission typically requires an Ontario secondary school diploma along with prerequisite courses in English, math, and the program area. The document emphasizes that college prepares students for employment through industry-connected learning and credentials, and that college diplomas can also articulate into degree programs at universities.
The document discusses how social media and the internet have changed the political landscape and democratic processes. It outlines how politicians now embrace platforms like Facebook and YouTube to engage citizens, how citizens can use social media to discuss issues, communicate with politicians, and organize activism. Examples are given of Barack Obama's successful 2008 social media campaign and how social media was used in the UK 2010 election debates and Arab Spring uprisings to facilitate activism and drive political change.
This document discusses the concept of "Deep Social" as the next phase of social media. Deep Social involves three key shifts for brands: 1) Moving from a marketing to a publisher mindset by becoming culturally relevant content creators, 2) Transforming superficial content into great stories and experiences to excite customers, and 3) Shifting from aimless connections to meaningful conversations and advocacy through precision targeting and bonding with customers. Examples are provided of brands implementing Deep Social strategies through insights, inspiration, innovation, precision targeting, and meaningful conversations to achieve business goals like increased revenue, engagement, and customer loyalty.
Singapore Tourism Board recently commissioned We Are Social to explore the key social media trends impacting brands in the travel industry. This presentation shares our key findings, including a look at how social media can add value at each stage of an 8-step consumer journey. For more information, visit wearesocial.com
What will the future of social media look like? Our world is increasingly digital, and our lives become more connected each day. Advances in areas such as social media and mobile technology are changing the ways we interact with our friends and family, but also with brands and organisations. They’re changing the way we do business too, and that change is accelerating at an ever-increasing rate. As a consequence, riding the wave of change and trends is becoming a critical part of on-going business success. To that end, this document explores some of the key themes that we believe will shape the digital world over the course of the coming months.
We Are Social's Guide to Social, Digital, and Mobile in Singapore, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg
Social media can be misused in several ways, including loss of privacy, sexual predators, cyberbullying, excessive time consumption, and loss of social skills. When personal information and photos are shared online without privacy settings, it becomes available to anyone and could be viewed or misused by sexual predators. Social media also enables cyberbullying through mean comments and messages. While social media is intended for social interaction, some users spend too much time on sites instead of more productive activities. Additionally, relying solely on online conversations rather than in-person social skills can negatively impact users. However, social media may not be inherently harmful when used appropriately and for the right purposes.
Wave 7: The Story of Why - Social media landscape in Singapore and SEA madhavitumkur
Wave is a global survey conducted by UM, revealing the social habits of consumers in 65 countries. The study has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. Wave 7 has identified that consumers will connect with brands that meet five basic needs. By answering these needs, and by combining technology, social platforms and media in a more cohesive way, brands can put themselves in an extremely powerful position.
Social Brands: The Future Of Marketing eBook by Simon KempSimon Kemp
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. Find out more at http://eskimon.com/social-brands
Do Social Media have a role to play in retailing? This presentation explores 3 questions: What exactly are social media? Why are social media relevant to retailers? How can retailers start using social media today to help their business?
The document outlines 8 provocations about the future of marketing and social brands:
1. Social equity will drive brand value as brands focus on inspiring favorable conversations.
2. Communities will have more value than platforms as people's choices are driven by social benefits not technology.
3. All marketing must add value through meaningful engagements instead of interruptions.
4. Mobile devices are already the most important technology and strategies must focus on mobile.
5. Brands will use recurring themes or "leitmotifs" instead of singular big ideas to tell their story over time.
6. Brands will practice active listening on social media to gain insights instead of just tracking mentions.
7. Experiences
Social Media - Making Friends & Influencing People Simon Kemp
This document provides guidance on engagement marketing using social media. It discusses how social media has over 1 billion users worldwide and is a powerful tool. However, social media should be seen as adding to existing ways of interacting with people, not replacing other methods. The key is to focus on starting conversations, not campaigns, and using content to inspire discussions that deliver real value. Brands must listen to their audiences before communicating and be prepared to adapt based on feedback.
'Keep Calm & Deal With It' outlines We Are Social's 3As approach to preparing for and handling negative issues in social media, from simple complaints through to full-blown social media #fails. Learn how to define your brand's social media policies and procedures, and start putting an action plan together now so that you're best prepared should a crisis ever hit.
This document discusses social networking and provides guidance on effective networking. It defines social networking as using online media like social media sites to communicate and interact with others. The document notes the average person has 5 social media accounts and lists over 20 networking sites for professionals. It advises that while social media is prevalent, in-person networking like handshakes still matter. The document provides "Do's" and "Don'ts" for social networking, recommending developing an online brand, regularly posting quality content, and avoiding fake or overly confident behavior.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
The social media landscape is evolving quickly too; Facebook still dominates - and continues to grow - but the remaining spots in the top 5 of our latest platform rankings are held by mobile messenger services.....
Social media success isn't just determined by what your brand does in social media. In this presentation, Simon Kemp explores how brands can use every aspect of their marketing mix – from advertising to packaging to HR and even procurement – to inspire organic social conversations that will increase brand awareness and improve social engagement. To find out more, visit http://wearesocial.sg
We Are Social's Regional Managing Partner for Asia, Simon Kemp, gave this presentation at the International Advertising Association's 'What's Coming Next?' Conference in London in Mat 2015. You can watch a video of the presentation at http://bit.ly/sb_iaa, and download the complete Social Brands book at http://bit.ly/sbtfom
The document discusses how social media is disrupting brand communications. It argues that social listening can provide insights into what audiences want and help brands understand audiences better. It advocates focusing on communication effectiveness over media efficiency by targeting the right people, contexts and times. The document also suggests ideating experiences that add value for audiences rather than just advertisements, and that social media will disrupt the entire marketing mix, not just advertising.
How To Achieve Digital ROI: A Practical GuideKepios
A practical guide to creating content that delivers meaningful brand value, and to measuring the actual contribution that content makes to your bottom-line res. For more information and additional resources, visit http://kepios.com/
From Second Screen to Multi-Screen: We Are Social's Guide to Social ScreensWe Are Social Singapore
This presentation explores the core principles of Social TV and Second Screening, outlining the key opportunities for brands and content producers along with relevant examples and case studies. For more information and analysis, visit http://wearesocial.sg/
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
The document discusses how entrepreneurs can effectively use social media with only 10 minutes per day. It recommends focusing on listening to understand audiences, engaging authentically by adding value to conversations, and sharing frequent, valuable content across multiple platforms. The key is to listen more than talk, always provide audience value, and adopt a "frequent snacks" approach to social sharing. With these efficient practices, entrepreneurs can better achieve their social media goals.
More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate. This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So how can marketers get global social ‘right’? The answer lies in the 6Cs of Social, which we explore in this presentation and our accompanying analysis, which you'll find at http://wearesocial.sg/blog/2014/08/6cs-global-social-media/
This document provides information and tips about using social media for business purposes. It discusses the importance of listening on social media to understand customers and conversations. It also recommends sharing quality content such as photos, videos, and blogs to build expertise and engage audiences. The document provides tools and strategies for content creation, community building, and growing social media audiences in a strategic and aligned manner.
Slides for the presentation at Outdoor Retailer Summer Market 2014 on the topic of Millennial Marketing.
Session Description:
Millennials buy “the experience”. They don’t purchase hiking boots; they buy the idea of protecting their feet on the trail, while staying dry, avoiding blisters and looking “cool". The outdoor lifestyle is about the feeling of the experience, but our marketing strategies don’t show it. This session will identify acquisition strategies focusing on content to attract and engage millennials.
The document outlines an agenda for a social media training session hosted by Cosmic UK. The agenda includes an introduction, overview of key social media platforms, a social media engagement ladder covering listening, sharing and content creation. Specific topics that will be covered are using hashtags and advanced search on Twitter, sharing content through influencers, photography and video tips, blogging and becoming an expert in your field. Trends that will be discussed are the rise in mobile video consumption and the importance of visual content and video online.
Social media for tangible outcomes - Veda BanerjeeOpenSpaceCouncil
On 9/29/16 the Bay Area Open Space Council convened its Fall Gathering on the topic of using social media to get actual work done. More about it at #OSCsocial on Twitter, and http://openspacecouncil.org/community-events/gatherings/
Horlicks Digital Plan Pitch (Strategy) 2013mahakhalid1
This document outlines Horlicks' digital marketing plan for 2013. It discusses how social media can help brands and the importance of having a presence on platforms like Facebook. It provides analytics on Horlicks' current low social media engagement and high engagement of competitors. The plan proposes creating a Facebook page for Horlicks with regular posts and contests to engage fans. It also suggests developing mobile games and applications to distribute through in-school activations to help promote Horlicks digitally and expand its youth audience. The goal is to help Horlicks establish itself as a nutritious drink for kids through an interactive online and mobile presence.
The document discusses the state of social media and its rapid growth. Some key points made include:
- More data was transmitted over the internet in 2010 than all previous years combined.
- Technology, consumer behavior, and communication patterns are changing at an increasingly fast pace.
- Brands are losing some control but can gain customer loyalty through social media strategies like selective consumption and listening to customers.
- Popular social media platforms like Twitter, Facebook, YouTube, and LinkedIn are growing rapidly in users and daily activities.
- Individuals like Matt Cutts have developed strong personal brands by creating valuable multi-media content and thought leadership on social media.
- Airports can use social media
The document discusses best practices for social media marketing. It provides statistics on major platforms like Facebook and Instagram. It then offers tips for using these platforms effectively as part of a marketing strategy. This includes suggestions for content creation, advertising, analytics, and leveraging user-generated content. The presentation aims to help organizations optimize their use of social media to promote their offerings and engage with customers.
Digital behaviour in Indonesia (Media Day Nontondotcom)Seno Pramuadji
Seno Pramuadji is a digital gatekeeper currently working in social media and digital activation at Smartfren Telecom. He has previously worked in marketing roles at various companies. The document then discusses Indonesia's digital landscape and behavior, including statistics on internet and social media usage. It notes that the majority of internet users are younger (ages 12-34) and use mobile devices heavily. Popular social platforms include Facebook, WhatsApp, and LINE. Online video, especially on YouTube, is also growing. Trust in digital advertising is increasing, especially for mobile and video ads.
Similar a Future Social: 10 Key Trends in Social Media (20)
All the latest data you need to understand how typical Facebook users around the world interact with content and ads, including a country-by-country breakdown for 225 nations and territories around the globe.
All the latest data for internet, social media, mobile, and e-commerce use from around the world. For more global stats and individual country insights, visit http://bit.ly/GD2018GO
This document provides statistics on global internet, social media, and mobile usage from April 2017. Some key findings include:
- There were 7.497 billion people worldwide with 3.811 billion using the internet, representing 51% of the global population.
- On social media, 2.907 billion people were active users, accounting for 39% of the world's population.
- For mobile phones, there were 4.960 billion unique mobile users globally, equating to 66% of people.
- Facebook had 1.968 billion monthly active users, with 89% accessing via mobile and 61% using it daily.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document provides an overview and summary of internet, social media, and mobile use in the Caribbean region. It includes statistics on internet and social media penetration across 27 countries in the Caribbean, lists the countries covered in the report, and shows their rankings by internet users. The summary also notes that the document is part of a larger 2017 Global Digital Report that covers internet trends in regions worldwide.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document discusses digital trends in 2017 based on a study of internet, social media, and mobile use around the world. It provides statistics on key metrics like internet users, social media users, and mobile connections by region. Some of the trends highlighted include social media catching up to search engines for product discovery, the rise of social commerce, the growing importance of dark social traffic, and the increasing role of video in social advertising.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Middle Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document provides an overview of internet, social media, and mobile use in Central Asia based on a 2017 study. It covers five Central Asian countries - Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan. The document also includes information on digital trends in other world regions for comparative purposes. Key metrics covered include internet and social media penetration rates, device usage, and mobile connectivity.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
Future Social: 10 Key Trends in Social Media
1. #HootConnect • @eskimon • 1&
FUTURE SOCIAL
HOW SOCIAL
MEDIA MARKETING
SIMON KEMP • WE ARE SOCIAL • CONNECT VIA HOOTSUITE • 7 SEPTEMBER 2016
10 TRENDS SHAPING THE EVOLUTION OF SOCIAL MEDIA MARKETING
we
are
social
4. #HootConnect • @eskimon • 4&
FUTURE TENS(E)
1. DOMINANCE OF MESSENGERS
2. EVOLUTION OF COMMUNICATION
3. INTEGRATED PLATFORMS
4. EVOLUTION OF SOCIAL VIDEO
5. CONTENT vs. SOCIAL
6. RE-THINKING THE ROLE OF PAID
7. AMPLIFYING THE VOICES OF OTHERS
8. PROFESSIONAL SOCIAL NETWORKING
9. SOCIAL COMMERCE
10. MORE MEANINGFUL METRICS
7. #HootConnect • @eskimon • 7&
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
GLOBAL DIGITAL STATSHOT
BILLION BILLION BILLION BILLION BILLION
THE NUMBER OF PEOPLE USING DIGITAL, SOCIAL & MOBILE MEDIA AROUND THE WORLD
3.630 2.4382.671 4.7797.448
SEP
2016
URBANISATION: 54% PENETRATION: 49% PENETRATION: 36% PENETRATION: 64% PENETRATION: 33%
• Sources: see We Are Social’s Digital in APAC 2016 report: bit.ly/DSMAP16
+14% +27%+21% +28%*+1%
*SOURCE DATA CORRECTION
YEAR-ON-YEAR GROWTH YEAR-ON-YEAR GROWTH YEAR-ON-YEAR GROWTH YEAR-ON-YEAR GROWTH YEAR-ON-YEAR GROWTH
8. #HootConnect • @eskimon • 8&
SEP
2016
• Sources: see We Are Social’s Digital in APAC 2016 report: bit.ly/DSMAP16
MOST ACTIVE SOCIAL PLATFORMS
LATEST REPORTED MONTHLY ACTIVE USER FIGURES FOR THE WORLD’S MOST POPULAR SOCIAL PLATFORMS, IN MILLIONS
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
1,712
1,000
1,000
899
806
652
555
500
313
300
300
FACEBOOK
WHATSAPP
FB MESSENGER
QQ
WECHAT
QZONE
TUMBLR
INSTAGRAM
TWITTER
SKYPE
BAIDU TIEBA
9. #HootConnect • @eskimon • 9&
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS THE TOTAL
NUMBER OF MOBILE SUBSCRIPTIONS,
NOT UNIQUE MOBILE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
1.825 1.3581.428 3.8604.116
SEP
2016
URBANISATION: 47% PENETRATION: 44% PENETRATION: 35% vs POPULATION: 94%* PENETRATION: 33%
APAC DIGITAL STATSHOT
• Sources: see We Are Social’s Digital in APAC 2016 report: bit.ly/DSMAP16
THE LATEST SNAPSHOT OF REGIONAL DIGITAL, SOCIAL & MOBILE USE
*
12. #HootConnect • @eskimon • 12&
TODAY, MORE MESSAGES ARE SENT VIA
MESSENGER APPS THAN ARE SENT VIA EMAIL
• Source: Juniper Research
13. #HootConnect • @eskimon • 13&
MESSENGERS WILL OVERTAKE
SOCIAL NETWORKS TO
BECOME THE WORLD’S MOST
ACTIVE SOCIAL PLATFORMS
WITHIN THE NEXT 18 MONTHS.
14. #HootConnect • @eskimon • 14&
MOBILE MESSENGERS CHANGE SOCIAL’S RULES
NO WAY FOR BRANDS TO
TRACK OR JOIN PEOPLE’S
SOCIAL DISCUSSIONS
LIMITED OPPORTUNITIES
FOR BRANDS TO PAY TO
‘INSERT’ THEMSELVES
PRIVATE
CONVERSATIONS
HARDER TO
ADVERTISE
LIKES AND FOLLOWERS
MATTER MUCH LESS THAN
ORGANIC WORD-OF-MOUTH
NEW METRICS
OF SUCCESS
15. #HootConnect • @eskimon • 15&
WE CANNOT RELY ON A ‘BOOSTED CONTENT’
APPROACH IN MESSENGER PLATFORMS (YET)
21. #HootConnect • @eskimon • 21&
PEOPLE CONSTANTLY FIND NEW WAYS
TO USE MESSENGERS TO COMMUNICATE
22. #HootConnect • @eskimon • 22&
EVERY DAY, WE SEND BILLIONS OF EMOJI
THROUGH EVERY KIND OF DIGITAL CHANNEL
• Source: based on data from eMarketer
23. #HootConnect • @eskimon • 23&
THE MOST POPULAR EMOJI ON TWITTER
1,367,280,000
611,992,000
610,507,000
532,887,000
394,590,000
393,467,000
392,502,000
316,742,000
314,433,000
296,824,000
• Source: emojitracker.com, correct as at August 2016
25. #HootConnect • @eskimon • 25&
OUR BRAINS PROCESS EMOJI LIKE REAL FACES
EMOJI REAL FACES
• Source: research by Tokyo Denki University, as cited by Andrea Ayres
RIGHT FUSIFORM GYRUS RIGHT INFERIOR FRONTAL GYRUS RIGHT MIDDLE / INFERIOR TEMPORAL GYRUS
34. #HootConnect • @eskimon • 34&
DEVELOPERS HAVE ALREADY BUILT 11,000+
CHAT BOTS FOR FACEBOOK MESSENGER
35. #HootConnect • @eskimon • 35&
AND WECHAT IS NOW SO INTEGRATED, IT’S
ALMOST THE ENTIRE INTERNET IN ONE APP
36. #HootConnect • @eskimon • 36&
SOME THINGS USERS CAN DO WITHIN THE WECHAT APP
SEND MONEY
TO FRIENDS
ORDER
A TAXI
PAY FOR
PURCHASES
RENEW THEIR
PASSPORT
BOOK MEDICAL
APPOINTMENTS
ORDER FOOD
DELIVERY
READ WEB
ARTICLES & NEWS
DONATE TO
CHARITY
PAY MUNICIPAL
CHARGES & FINES
PLAY
GAMES
37. #HootConnect • @eskimon • 37&
SIRI WILL SOON BE AN ‘APP PLATFORM’ TOO,
OFFERING NEW MESSAGING OPPORTUNITIES
41. #HootConnect • @eskimon • 41&
VIDEO IS THE HOTTEST TOPIC IN SOCIAL
CONTENT TODAY (NO SURPRISES THERE)
42. #HootConnect • @eskimon • 42&
BUT SOCIAL VIDEO IS EVOLVING QUICKLY
THE ABILITY FOR ANYONE
TO BRING THEIR NETWORKS
AND AUDIENCES INTO THEIR
LIVE, HERE-AND-NOW WORLD
INTERACTIVE VIDEO
CONTENT THAT PUTS THE
AUDIENCE IN GREATER
CONTROL OF THE ACTION
VIDEO LIVE-
STREAMING
360°
VIDEO
SOON, WE’LL BE ABLE TO
DELIVER IMMERSIVE SOCIAL
EXPERIENCES THAT CREATE
NEXT-LEVEL ENGAGEMENT
VIRTUAL
REALITY
43. #HootConnect • @eskimon • 43&
BUT MARKETERS ARE GETTING CONFUSED;
WE ARE NOT IN THE MOVIE BUSINESS
59. #HootConnect • @eskimon • 59&
WHEN FEEDS ARE SO CLUTTERED, IT SEEMS
BRANDS’ ONLY OPTION IS TO BUY REACH
60. #HootConnect • @eskimon • 60&
HOWEVER, THIS CONSTANT NEED TO OUT-
SHOUT EVERYBODY ELSE IS UNSUSTAINABLE
61. #HootConnect • @eskimon • 61&
PROMOTING WEAK CONTENT WASTES YOUR
MONEY, AND ALSO ANNOYS YOUR AUDIENCE
62. #HootConnect • @eskimon • 62&
…AND MEDIA INFLATION MEANS BRANDS ARE
PAYING MORE TO DELIVER THIS IRRITATION
63. #HootConnect • @eskimon • 63&
MOREOVER, WILL MORE REACH ON EVERY
POST HELP ADDRESS YOUR BRAND’S ISSUES?
64. #HootConnect • @eskimon • 64&
Using reach to measure your
marketing success is like counting
the number of bank accounts you
open as a measure of your wealth.
66. #HootConnect • @eskimon • 66&
USE PAID MEDIA MORE SELECTIVELY TO
ADDRESS SPECIFIC BRAND CHALLENGES
67. #HootConnect • @eskimon • 67&
SOME STRATEGIC USES OF PAID SOCIAL
ENSURING THAT AS MANY
PEOPLE AS POSSIBLE SEE
CONTENT WHEN IT’S AT
ITS MOST RELEVANT
AMPLIFYING CONTENT
THAT HAS ALREADY PROVEN
ITS ABILITY TO DELIVER
MEANINGFUL BRAND RESULTS
REAL-TIME
ACTIVITIES
EXTENDING
SUCCESS
WHEN YOU ABSOLUTELY NEED
TO GET THE MESSAGE TO THE
AUDIENCE, REGARDLESS OF
ITS ABILITY TO ENGAGE
CRITICAL
MESSAGING
68. #HootConnect • @eskimon • 68&
MEASURE SUCCESS IN TERMS OF ACTIONS,
ATTITUDES AND EMOTIONS – NOT EYEBALLS
70. #HootConnect • @eskimon • 70&
SOCIAL SUCCESS ISN’T DETERMINED SOLELY
BY WHAT YOU SAY ABOUT YOUR BRAND
71. #HootConnect • @eskimon • 71&
OTHER PEOPLE CAN OFTEN TELL YOUR STORY
IN MORE COMPELLING & PERSUASIVE WAYS
72. #HootConnect • @eskimon • 72&
CRUCIAL DISTINCTIONS
PEOPLE WITH VERY HIGH
REACH, BUT LITTLE DIRECT
RELEVANCE TO YOUR
BRAND OR CATEGORY
PEOPLE WITH A STRONG AND
WIDESPREAD INFLUENCE ON
OPINIONS OR CHOICES IN
YOUR BRAND’S CATEGORY
CELEBRITIES OPINION LEADERS
PEOPLE WHO FREQUENTLY
SHARE THEIR PASSION FOR
YOUR BRAND WITH OTHERS
IN YOUR AUDIENCE
ADVOCATES
73. #HootConnect • @eskimon • 73&
INFLUENCERS ARE OFTEN BETTER AT
ENGAGING AUDIENCES ON YOUR BEHALF
74. #HootConnect • @eskimon • 74&
RESEARCH FROM TWITTER SHOWS WE EVEN
TRUST INFLUENCERS AS MUCH AS FRIENDS
75. #HootConnect • @eskimon • 75&
PASSIONATE BRAND ADVOCATES CAN TELL
POWERFUL AND PERSUASIVE STORIES, TOO
76. #HootConnect • @eskimon • 76&
THEIR CREDIBILITY IS BUILT ON AUTHENTICITY;
YOUR ROLE IS TO AMPLIFY THEIR STORIES
80. #HootConnect • @eskimon • 80&
PROFESSIONAL NETWORKING IS ONE OF THE
FASTEST AREAS OF GROWTH AT THE MOMENT
81. #HootConnect • @eskimon • 81&
FACEBOOK AT WORK AND SLACK ARE
CHANGING THE WAY TEAMS COMMUNICATE
82. #HootConnect • @eskimon • 82&
THERE’S A GOOD REASON WHY MICROSOFT
PAID MORE THAN $26 BILLION FOR LINKEDIN
83. #HootConnect • @eskimon • 83&
SOME PROFESSIONAL NETWORKING OPPORTUNITIES
IDENTIFYING AND
CONNECTING WITH
POTENTIAL CANDIDATES
AND / OR EMPLOYERS
BUILDING A MORE
CONNECTED CULTURE
BETWEEN TEAMS AND
ACROSS GEOGRAPHIES
RECRUITMENT
& JOB HUNTING
ENTERPRISE
NETWORKING
IDENTIFYING AND
ENGAGING POTENTIAL
PARTNERS AND / OR
NEW B2B CUSTOMERS
EXTERNAL
COLLABORATION
RAISING THE PROFILE OF
KEY TEAM MEMBERS, AND
ENGAGING JOURNALISTS
AND THE BROADER MEDIA
AMPLIFYING
INFLUENCE
84. #HootConnect • @eskimon • 84&
IMPROVING AND AMPLIFYING THE SOCIAL
PROFILE OF SENIOR EXECUTIVES IS CRITICAL
85. #HootConnect • @eskimon • 85&
EMPLOYEE ADVOCACY IS ALSO A HUGE
OPPORTUNITY FOR ALL KINDS OF BRANDS
101. #HootConnect • @eskimon • 101&
WHAT AUDIENCES
CURRENTLY THINK,
FEEL, AND DO
WHAT WE’D LIKE
AUDIENCES TO THINK,
FEEL, AND DO
ACTUAL DESIRED
THE ROLE OF MARKETING COMMUNICATIONS
102. #HootConnect • @eskimon • 102&
BUT HOW MUCH DOES SOCIAL CONTRIBUTE
TO THE CHANGE IN ATTITUDES & BEHAVIOUR?
103. #HootConnect • @eskimon • 103&
THE BRAND HEALTH SCORES AND
PURCHASE VALUE OF THOSE
WHO HAVE EXPERIENCED THE
BRAND’S SOCIAL ACTIVITIES
THE BRAND HEALTH SCORES AND
PURCHASE VALUE OF THOSE WHO
HAVE NOT EXPERIENCED THE
BRAND’S SOCIAL ACTIVITIES
SOCIALLY
ENGAGED
NOT SOCIALLY
ENGAGED
USE SIMPLE ‘CONTROL GROUPS’
VS
104. #HootConnect • @eskimon • 104&
THE DIFFERENCE BETWEEN THE TWO SCORES
IDENTIFIES SOCIAL’S SPECIFIC CONTRIBUTION
105. #HootConnect • @eskimon • 105&
OVER TIME, THIS APPROACH CAN IDENTIFY
THE ROI OF ALL YOUR MARKETING ACTIVITIES
109. #HootConnect • @eskimon • 109&
FUTURE TENS(E)
1. DOMINANCE OF MESSENGERS
2. EVOLUTION OF COMMUNICATION
3. INTEGRATED PLATFORMS
4. EVOLUTION OF SOCIAL VIDEO
5. CONTENT vs. SOCIAL
6. RE-THINKING THE ROLE OF PAID
7. AMPLIFYING THE VOICES OF OTHERS
8. PROFESSIONAL SOCIAL NETWORKING
9. SOCIAL COMMERCE
10. MORE MEANINGFUL METRICS
110. #HootConnect • @eskimon • 110&
WE ARE SOCIAL
SIMON KEMP, ASIA MANAGING PARTNER
@ESKIMON
SIMON.KEMP@WEARESOCIAL.COM
+65 9146 5356
HTTP://WEARESOCIAL.COM