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Getting your hand up Googles wedding dress!
- 1. How to get your hand up the google wedding Dress Steve Hooper from UK Wedding SEO
- 2. What you will learn • What you need to be online with your business • How to get long term gains from your online promotion efforts • How to ensure Google don’t give your website any penalties • The Secret Sauce
- 3. Who Am I? • Don’t Google ME!!!! (Not without safe search and no children around) • 19 Years experience designing and promoting websites in all industries • Worked for some of the largest organisations in the world • Helped hundreds of businesses in the Wedding Industry in the past 2 years with their websites • Studied with and work with some of the worlds leading names in website promotion
- 4. You need a website....Or do You? • There are other options to websites • Google Places or Google Local as it is now called (or Google+ Local as it will become) • Brownbook.net • Freeindex.co.uk • Ultimately people look to find you via your own website to discover more about you.
- 5. Going the Website Route • What do you need? • Domain Name • Hosting • Email • Content Management System (CMS) • Website Design
- 6. A Quick ‘To Avoid’ list for websites • Flash - it is a technology that needs to be avoided at all costs!! • Music - A massive pet hate! Just don’t do it! • Websites that have too much on them but no structure • Loud Colours • Links Pages
- 7. The ‘MUST HAVE’ List • Good Solid Website Structure • Good Navigation • Clear To Read Text • Great Images • Social Media Links • Basic SEO
- 8. You’ve Now Got a Sexy New Website......Now What? • You Need To Tell EVERYONE! • Yes ABSOLUTELY EVERYONE!
- 9. Field of Dreams • If you build it they will come............... • Errrrrr no they won’t! • You need to work at it to make it a success!
- 10. Inbound Marketing News/Media/PR Social Networks Email Research/White Papers Infographics SEO Webinars Document Sharing Word of Mouth Podcasting Referring Links Blogging Comment Marketing Online Video Forums Social Bookmarking
- 11. Social Media • Stick to the main ones or niche • Facebook • Twitter • YouTube • Google+ ..........Wait does anyone use that?
- 12. Making Friends • Social Media • Social Media • Did I mention Social Media? • Share Good Content • TALK TO PEOPLE!!!!!!! • HELP PEOPLE WHO ASK FOR IT!
- 13. Offer Good Advice for Free • Don’t keep things back because you don’t want people knowing how to do it themselves • If you don’t tell them, someone else will • Be Very Clear • Follow up with help on social media let people know you are helpful
- 14. BLOG • Keeping your website content fresh using your blog • Guest blog on other peoples websites • Magazine Article • Quotes in the Press • Comment on other peoples blogs and content with valuable questions and comments
- 15. What does all this get you? AUTHORITY
- 16. What Does Google Love? AUTHORITY
- 17. The Key to Getting Ranked is Authority! • Grab peoples attention and you will gain authority in your industry • Everyone starts somewhere • Increasing your authority won’t happen over night • When it happens you will automatically gain rank • Get seen everywhere!
- 18. Bingo Google will love you for a very long time and you will have, as we said have got your hand up Googles Wedding Dress!