Goldsun Focus Media - Multi Screen Network & Mobile Instant Application Case Study

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This document outlines a multi-screen advertising network that targets audiences across digital and physical locations. It introduces a solution to distribute ads and engage audiences across different screens including digital posters, mobile ads, and instant applications. The agenda also covers a campaign for a car brand that uses a digital poster, mobile game, and landing page to engage customers across supermarket and mall locations.

Marketing

AGENDA
1. Multi-Screen network introduction

AUDIENCESLOCATION Multi-Screen Network
Multi-Screen Advertising Network
Distribute Advertising to follow PEOPLE
Via multiple Devices
Digital
Physical
-Digital Poster
Network
-Mobile Ads Network
-Instant Application
Audiences/
Location
Brands/
Content

Premium Office Building/Mall
Supermarket/ Hypermarket
Mobile Ad-Network
Instant Application
3 Premium Display Networks

The New Multi-Screen World
Majority of media
Consumption
Is screen-based
TRADITIONAL
CHANNELS
DIGITAL
CHANNELS
Technology embracing a Brighter Tomorrow

Targeted Audiences
Targeting at the right time, right moment, specific customer.

Choose your target audiences
and key message
Modify Leader Screen Content
And Instant Application
Define call-to-action
And measurable KPIs
3 step to your multi-screen campaign

CONNECT LOCATION + REAL AUDIENCES = MULTI VIEW ADS
Centralized Data System 24/7 Tracking
SUPER MARKET
DIGITAL POSTER
SOLOMOOFFICE BUILDING
DIGITAL POSTER
Instant APP

• 1. Call To Action: Digital Poster
• Locations: 10 Coopmarts and 4 shopping malls in HCMC
A – ONLINE RACING PROCEDURE

• 2. Use Smart Phone to Access Free Wi-Fi and View Home Page
ENGAGEMENT
COUNTED
CLICK
COUNTED
A – ONLINE RACING PROCEDURE

01 – ONLINE RACING PROCEDURE
• 3: Play Game, View TVC, Access Ford Landing Page
TOUCH ON
PLAY BUTTON
ENGAGEMENT
COUNTED

01 – ONLINE RACING PROCEDURE
• 4: Play Game, View TVC, Access Ford Landing Page
Fill the Form
To redeem price
SMS to confirm
Price is redeemed
Game score
with equal price

01 – ONLINE RACING PROCEDURE
• 5: Play Game, View TVC, Landing Page
– B2. View TVC
ENGAGEMENT
COUNTED
FULL SCREEN
VIEW

01 – ONLINE RACING PROCEDURE
• 6: Play Game, View TVC, Landing Page
– B3. Landing Page
ENGAGEMENT
COUNTED

02 – LUCKY SPIN GAME
LEADER SCREEN: DP’s content changed for LUCKY SPIN
DP’s content Change to LUCKY SPIN

02 – LUCKY SPIN GAME
Lucky Spin Game just appeared on New user’s phone
Online Racing Game appeared on Repeated user’s phone
HOME PAGE
ENGAGEMENT
COUNTED
PROVIDE INFO
FOR TOP UP
WATCH TVC FOR 01
MORE SPIN

MORE COUPONS FOR REPEATED USERS
REPEATED USER’S
HOME PAGE ENGAGEMENT
COUNTED
PROVIDE INFORMATION TO
ACCUMULATE POINT FOR
COUPONS

ALLERT SMS
WELCOME BACK SMS FOR REPEATED
USER
ASK USERS TO PLAY FORD GAME TO
WIN PRICE OR ACCUMULATE SCORE

REPORTS
Demographic report User source report

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Goldsun Focus Media - Multi Screen Network & Mobile Instant Application Case Study

2. AGENDA 1. Multi-Screen network introduction

3. AUDIENCESLOCATION Multi-Screen Network Multi-Screen Advertising Network Distribute Advertising to follow PEOPLE Via multiple Devices Digital Physical -Digital Poster Network -Mobile Ads Network -Instant Application Audiences/ Location Brands/ Content

4. Premium Office Building/Mall Supermarket/ Hypermarket Mobile Ad-Network Instant Application 3 Premium Display Networks

5. Determine your audience And follow their path 11:00 AM Lunch 3:00 PM Cafe/meeting 6:00 PM Visit Food court/Mall 8:00 PM Supermarket shopping 10:00 PM CINEMA 8:00 AM Office PEOPLE Premium group of Audience A/B Class Smartphone shopper generation Smartphone Users Watch Video / Music… online Shopping 2 times / week See Digital Poster for Promotion TOP 10 brand Age group 28 - 34 Game Player Pass by LCD 5 times / day Taking Lift 5 times / day

6. Audience Profile Sample We have the highest level of audience data Distribute Ads in the most effective way -Income > 100.000 USD / year -Beauty Addict -Social Blogger .Own Iphone, Ipad .More than 500 friends on FB .Shopping/Travel

7. The New Multi-Screen World Majority of media Consumption Is screen-based TRADITIONAL CHANNELS DIGITAL CHANNELS Technology embracing a Brighter Tomorrow

8. AGENDA 2. Solutions

9. Engagement = Shareable content + sociability Technology Customer Needs Brand OFFER Loyalty Content Special Offer Relevant Content Shareable Content Engagement IWANT Digital Poster Networks Instant Application Multi-Screen Advertising distribution Report/ Tracking LEADER SCREEN Mobile Screen Content

10. Engagement = Shareable content + sociability CUSTOMER NEEDS BRAND OFFERTECHNOLOGY Content distribute by : - Frequency (DP/LCD/Mobile) - Time / Viewing Opportunities / (DP) - Gender / Age group / Devices… - Behavioral data Mobile Instant App

11. Targeted Audiences Targeting at the right time, right moment, specific customer.

12. Choose your target audiences and key message Modify Leader Screen Content And Instant Application Define call-to-action And measurable KPIs 3 step to your multi-screen campaign

13. CONNECT LOCATION + REAL AUDIENCES = MULTI VIEW ADS Centralized Data System 24/7 Tracking SUPER MARKET DIGITAL POSTER SOLOMOOFFICE BUILDING DIGITAL POSTER Instant APP

14. AGENDA 3. Showroom on Finger campaign

15. • 1. Call To Action: Digital Poster • Locations: 10 Coopmarts and 4 shopping malls in HCMC A – ONLINE RACING PROCEDURE

16. • 2. Use Smart Phone to Access Free Wi-Fi and View Home Page ENGAGEMENT COUNTED CLICK COUNTED A – ONLINE RACING PROCEDURE

17. 01 – ONLINE RACING PROCEDURE • 3: Play Game, View TVC, Access Ford Landing Page TOUCH ON PLAY BUTTON ENGAGEMENT COUNTED

18. 01 – ONLINE RACING PROCEDURE • 4: Play Game, View TVC, Access Ford Landing Page Fill the Form To redeem price SMS to confirm Price is redeemed Game score with equal price

19. 01 – ONLINE RACING PROCEDURE • 5: Play Game, View TVC, Landing Page – B2. View TVC ENGAGEMENT COUNTED FULL SCREEN VIEW

20. 01 – ONLINE RACING PROCEDURE • 6: Play Game, View TVC, Landing Page – B3. Landing Page ENGAGEMENT COUNTED

21. 02 – LUCKY SPIN GAME LEADER SCREEN: DP’s content changed for LUCKY SPIN DP’s content Change to LUCKY SPIN

22. 02 – LUCKY SPIN GAME Lucky Spin Game just appeared on New user’s phone Online Racing Game appeared on Repeated user’s phone HOME PAGE ENGAGEMENT COUNTED PROVIDE INFO FOR TOP UP WATCH TVC FOR 01 MORE SPIN

23. MORE COUPONS FOR REPEATED USERS REPEATED USER’S HOME PAGE ENGAGEMENT COUNTED PROVIDE INFORMATION TO ACCUMULATE POINT FOR COUPONS

24. ALLERT SMS WELCOME BACK SMS FOR REPEATED USER ASK USERS TO PLAY FORD GAME TO WIN PRICE OR ACCUMULATE SCORE

25. REPORTS Demographic report User source report

26. THANK YOU

Goldsun Focus Media - Multi Screen Network & Mobile Instant Application Case Study

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