This document discusses how companies can improve their online reputation and beat Google's latest algorithm updates. It recommends focusing on social search marketing by creating quality content that builds connections, conversions, and engages customers through social media. Building authentic relationships online over the long-term is important in this new "Relationship Era" where people's opinions and conversations shape brands more than ads.
The digestive system breaks down food into smaller molecules that can be absorbed. It begins with the mouth and includes the esophagus, stomach, small intestine, liver, gallbladder, colon, rectum, and anus. The digestive tract uses mechanical and chemical processes to break down food with the help of enzymes and bile, allowing nutrients to enter the bloodstream.
Making the Case for Social Media MarketingDavid Sattler
How to build consensus for social media marketing within your organization. Three simple things that will help you demonstrate the benefits of social media marketing to grow your brand, craft your brand perception online, and increase conversions.
This document outlines a pictorial self-learning module for students in class 6 on the topic of life in plants. The module uses pictures and hands-on activities to teach students about plant growth, regeneration, response to stimuli, and respiration. Students observe changes in plants over time and conduct experiments on respiration. The goal is for students to understand key concepts like how plants grow, regenerate damaged parts, respond to their environment, and perform respiration.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Understanding the Mobile data usage among youthRenzil D'cruz
The document discusses the results of a survey about mobile data usage among youth in India. The survey found that most youth own smartphones and use their phones daily for various activities. Specifically, 82% own smartphones, with Android being the most popular platform. Youth reported using their phones most often during free time to access the internet, social media, watch videos and play games. The majority of respondents were male students between the ages of 14-24. Based on the findings, recommendations are provided on how to improve mobile data penetration and usage among Indian youth.
Managerial Economics case study Zensar TechnologiesRenzil D'cruz
Case Study of Zensar Technologies,Pune (RPG Group) for
Managerial economics/ MBA Part I
By
Renzil D’cruz
About.me/renzilde
Drop me message @ renzilde@gmail.com
Nonprofits are increasingly using social networks to engage with stakeholders. Key aspects of using social networks for nonprofits include:
1. Developing an online presence and profile on relevant social networks where the target audience engages.
2. Implementing a social media strategy that identifies goals, key metrics to measure, and the channels and content used to engage audiences.
3. Starting with low-risk experiments to test approaches, gather feedback, and iteratively refine strategies over time based on measured successes and challenges.
This document discusses communicating in the age of new media and social networks. It begins by explaining the differences between Web 1.0 which was about consuming information, and Web 2.0 which enables connecting, collaborating, and sharing. It then discusses how social networks work by connecting people through shared interests and friends of friends. The document also provides advice on developing a social media strategy including identifying target audiences, choosing appropriate networks and channels, establishing workflows, and experimenting to improve outreach and measurement over time.
The digestive system breaks down food into smaller molecules that can be absorbed. It begins with the mouth and includes the esophagus, stomach, small intestine, liver, gallbladder, colon, rectum, and anus. The digestive tract uses mechanical and chemical processes to break down food with the help of enzymes and bile, allowing nutrients to enter the bloodstream.
Making the Case for Social Media MarketingDavid Sattler
How to build consensus for social media marketing within your organization. Three simple things that will help you demonstrate the benefits of social media marketing to grow your brand, craft your brand perception online, and increase conversions.
This document outlines a pictorial self-learning module for students in class 6 on the topic of life in plants. The module uses pictures and hands-on activities to teach students about plant growth, regeneration, response to stimuli, and respiration. Students observe changes in plants over time and conduct experiments on respiration. The goal is for students to understand key concepts like how plants grow, regenerate damaged parts, respond to their environment, and perform respiration.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Understanding the Mobile data usage among youthRenzil D'cruz
The document discusses the results of a survey about mobile data usage among youth in India. The survey found that most youth own smartphones and use their phones daily for various activities. Specifically, 82% own smartphones, with Android being the most popular platform. Youth reported using their phones most often during free time to access the internet, social media, watch videos and play games. The majority of respondents were male students between the ages of 14-24. Based on the findings, recommendations are provided on how to improve mobile data penetration and usage among Indian youth.
Managerial Economics case study Zensar TechnologiesRenzil D'cruz
Case Study of Zensar Technologies,Pune (RPG Group) for
Managerial economics/ MBA Part I
By
Renzil D’cruz
About.me/renzilde
Drop me message @ renzilde@gmail.com
Nonprofits are increasingly using social networks to engage with stakeholders. Key aspects of using social networks for nonprofits include:
1. Developing an online presence and profile on relevant social networks where the target audience engages.
2. Implementing a social media strategy that identifies goals, key metrics to measure, and the channels and content used to engage audiences.
3. Starting with low-risk experiments to test approaches, gather feedback, and iteratively refine strategies over time based on measured successes and challenges.
This document discusses communicating in the age of new media and social networks. It begins by explaining the differences between Web 1.0 which was about consuming information, and Web 2.0 which enables connecting, collaborating, and sharing. It then discusses how social networks work by connecting people through shared interests and friends of friends. The document also provides advice on developing a social media strategy including identifying target audiences, choosing appropriate networks and channels, establishing workflows, and experimenting to improve outreach and measurement over time.
Here are some tips for effective field research:
- Talk to a variety of people from different backgrounds
- Go to places where your target users naturally congregate
- Ask open-ended questions and actively listen to understand perspectives
- Consider doing interviews, observations and shadowing to get a holistic view
- Assign clear roles like interviewer, notetaker, photographer to document insights
- Get consent before taking photos or recording interviews
Remember research is about understanding people, not proving your own assumptions. Keep an open mind!
The document discusses strategies for nonprofits to effectively use social media, noting that social media allows for cultivating new donors, rapid word-of-mouth sharing, and building trust. It advocates opening communication channels, making campaigns personal through stories, engaging supporters at different levels of participation, and emphasizing fun, humor and competitive spirit to encourage sharing. Examples are provided of a successful personal fundraising campaign that used these social media strategies.
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYMatt Frazier
The document discusses how nonprofits can leverage social media to communicate with supporters and potential donors. It defines key terms like social media and discusses how social media enables two-way conversations rather than one-way broadcasts. The document advocates that nonprofits actively participate and engage in online communities rather than just broadcasting messages. It also provides some examples and strategies nonprofits can use to listen to and engage with stakeholders using social media.
Leveraging Social Media for Student Engagement - Updated 8/8/11Swift Kick
These are our latest slides (8/8/11) for our presentation on how to leverage social media for increased student engagement intended for Student Leaders and Student Affairs Professionals. To learn more about Swift Kick, visit www.swiftkickonline.com.
This document provides information about Susan Tenby and her work. Susan is the Director of Community and Partnerships at Caravan Studios, a division of TechSoup Global. Caravan Studios believes technology can help solve problems and works with communities to design solutions. The document also discusses creating dense networks on social media by finding and engaging with influencers, embedding yourself in new communities, and using network intelligence to expand reach.
Turning your online community into a dense social networkSusan Tenby
Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.
Davide 'Folletto' Casali is a social experience designer who focuses on hybrid professional roles including user experience designer, social experience researcher, and startup design advisor. He founded the Baker Framework for designing social experiences and motivations. The document discusses relational motivations, tools for understanding them and designing social usability, and tips for building a social business including focusing on in-the-flow social experiences, having a double-pyramid structure with top-down and bottom-up elements, and maintaining an authentic social values.
Beyond Awareness: Making Social Media Work for Your CoalitionLaDonna Coy
For community coalitions to move beyond simple awareness raising strategies (push) it is critical that they work through developing a social media presence from which they can expand.
This document discusses using social media for fundraising and social good. It outlines various strategies for personal fundraising campaigns, including opening up about why you care, using stories to engage people at different levels, building relationships, and incorporating fun, urgency and competition. Specific techniques mentioned are network weaving by building relationships and reciprocity, and using Twitter to rally donors near a contest deadline. The key lessons are to make it personal, use different engagement techniques, focus on stories and relationships, and bring a fun, competitive spirit.
Social Experience Design: one method, two tools, three business tips (2012)Erin 'Folletto' Casali
One method, two tools, three business tips. Or in other words: theory of complexity, Dot Loop, Feedback, Relational Motivation, Social Usability, in-the-flow design, double-pyramid of social businesses.
This is the speech I prepared for UX Conference 2011 (Lugano) and part of the workshop I did at Digital Accademia (Venice).
This is full version that will get major surgery but need to keep to create a longer version for possible use in Minnesota keynote.
http://gsp4good.wikispaces.com/
The document provides tips for successful social networking from Diane Carter. The key principles are to deliver the highest quality networking experience, do what you do better than anyone else to gain followers and buzz, and be consistent in your efforts. Social media requires listening, understanding others, and creating social evangelists for one's products and ideas. It takes time, patience and effort to build momentum and pump up buzz through social networking.
This document discusses strategies for mixing social media and fundraising. It suggests that social media is important for fundraising because it builds trust, impacts search engine results, allows for rapid word-of-mouth sharing, and helps cultivate the next generation of donors. Both traditional and new online tools are important for fundraising, and social media should be used as part of an overall strategy to achieve specific outcomes like increasing awareness, leads, donations and more. Measurement of social media efforts is also discussed.
The document discusses social networking for nonprofits and foundations. It provides an overview of how to use social networks, including setting objectives and audiences, developing strategies and policies, and allocating staff time. The document emphasizes starting small with social networking efforts, having clear goals, and reiterating messaging over time. It also notes the importance of intergenerational collaboration when organizations are adopting social media strategies.
The document outlines a framework for developing a 21st century communications plan using a 7 P's approach of purpose, people, plan, produce, promote, participate, and progress to effectively engage citizens through various online and social media channels. It provides examples of how different government entities have used tools like websites, mobile apps, social media, and video to communicate with constituents. The presentation aims to help participants apply these strategies to address their own communications challenges.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Similar a Google Panda, Penguin, Rise of Social Searc
Here are some tips for effective field research:
- Talk to a variety of people from different backgrounds
- Go to places where your target users naturally congregate
- Ask open-ended questions and actively listen to understand perspectives
- Consider doing interviews, observations and shadowing to get a holistic view
- Assign clear roles like interviewer, notetaker, photographer to document insights
- Get consent before taking photos or recording interviews
Remember research is about understanding people, not proving your own assumptions. Keep an open mind!
The document discusses strategies for nonprofits to effectively use social media, noting that social media allows for cultivating new donors, rapid word-of-mouth sharing, and building trust. It advocates opening communication channels, making campaigns personal through stories, engaging supporters at different levels of participation, and emphasizing fun, humor and competitive spirit to encourage sharing. Examples are provided of a successful personal fundraising campaign that used these social media strategies.
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYMatt Frazier
The document discusses how nonprofits can leverage social media to communicate with supporters and potential donors. It defines key terms like social media and discusses how social media enables two-way conversations rather than one-way broadcasts. The document advocates that nonprofits actively participate and engage in online communities rather than just broadcasting messages. It also provides some examples and strategies nonprofits can use to listen to and engage with stakeholders using social media.
Leveraging Social Media for Student Engagement - Updated 8/8/11Swift Kick
These are our latest slides (8/8/11) for our presentation on how to leverage social media for increased student engagement intended for Student Leaders and Student Affairs Professionals. To learn more about Swift Kick, visit www.swiftkickonline.com.
This document provides information about Susan Tenby and her work. Susan is the Director of Community and Partnerships at Caravan Studios, a division of TechSoup Global. Caravan Studios believes technology can help solve problems and works with communities to design solutions. The document also discusses creating dense networks on social media by finding and engaging with influencers, embedding yourself in new communities, and using network intelligence to expand reach.
Turning your online community into a dense social networkSusan Tenby
Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.
Davide 'Folletto' Casali is a social experience designer who focuses on hybrid professional roles including user experience designer, social experience researcher, and startup design advisor. He founded the Baker Framework for designing social experiences and motivations. The document discusses relational motivations, tools for understanding them and designing social usability, and tips for building a social business including focusing on in-the-flow social experiences, having a double-pyramid structure with top-down and bottom-up elements, and maintaining an authentic social values.
Beyond Awareness: Making Social Media Work for Your CoalitionLaDonna Coy
For community coalitions to move beyond simple awareness raising strategies (push) it is critical that they work through developing a social media presence from which they can expand.
This document discusses using social media for fundraising and social good. It outlines various strategies for personal fundraising campaigns, including opening up about why you care, using stories to engage people at different levels, building relationships, and incorporating fun, urgency and competition. Specific techniques mentioned are network weaving by building relationships and reciprocity, and using Twitter to rally donors near a contest deadline. The key lessons are to make it personal, use different engagement techniques, focus on stories and relationships, and bring a fun, competitive spirit.
Social Experience Design: one method, two tools, three business tips (2012)Erin 'Folletto' Casali
One method, two tools, three business tips. Or in other words: theory of complexity, Dot Loop, Feedback, Relational Motivation, Social Usability, in-the-flow design, double-pyramid of social businesses.
This is the speech I prepared for UX Conference 2011 (Lugano) and part of the workshop I did at Digital Accademia (Venice).
This is full version that will get major surgery but need to keep to create a longer version for possible use in Minnesota keynote.
http://gsp4good.wikispaces.com/
The document provides tips for successful social networking from Diane Carter. The key principles are to deliver the highest quality networking experience, do what you do better than anyone else to gain followers and buzz, and be consistent in your efforts. Social media requires listening, understanding others, and creating social evangelists for one's products and ideas. It takes time, patience and effort to build momentum and pump up buzz through social networking.
This document discusses strategies for mixing social media and fundraising. It suggests that social media is important for fundraising because it builds trust, impacts search engine results, allows for rapid word-of-mouth sharing, and helps cultivate the next generation of donors. Both traditional and new online tools are important for fundraising, and social media should be used as part of an overall strategy to achieve specific outcomes like increasing awareness, leads, donations and more. Measurement of social media efforts is also discussed.
The document discusses social networking for nonprofits and foundations. It provides an overview of how to use social networks, including setting objectives and audiences, developing strategies and policies, and allocating staff time. The document emphasizes starting small with social networking efforts, having clear goals, and reiterating messaging over time. It also notes the importance of intergenerational collaboration when organizations are adopting social media strategies.
The document outlines a framework for developing a 21st century communications plan using a 7 P's approach of purpose, people, plan, produce, promote, participate, and progress to effectively engage citizens through various online and social media channels. It provides examples of how different government entities have used tools like websites, mobile apps, social media, and video to communicate with constituents. The presentation aims to help participants apply these strategies to address their own communications challenges.
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Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
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1. Game Changer:
How to Beat Google’s Latest
Update and Improve Your
Company’s Online Reputation
Dave Sattler, Digital Marketing Manager, Scentsy
2. 1.Change is Good
Panda, Penguin
2. Democratized Search
Relationship Era, 3 E’s
3. Social Search Marketing
Conversion, Content, Connections
3.
4. Quality over Quantity Influence, frequency of
Your friends opinions social “signals”
On-site experience Relevancy of link source
Social “signals” of site QDF - “Freshness” of link
source
Your friends opinions
5. RELATIONSHIP ERA
- People everywhere, and all the
time, spontaneously announce
their love/hatred for brands
- Millions of people talk about
your brand, NOT about your last
ad
- These online conversations are
your brand
6. “So today, the algorithm is flavored by people. That
was our first step. As we worked more with
Facebook the conversation became more and more
interesting.”
18. Connections
1. Authenticity
“The typical network on Twitter (Pinterest, fb, YT, etc.) has
characteristics that are hard for people to emulate artificially.
These (artifical networks) are unnatural…”
2. Author Authority
Reach
Relevancy
Engagement
3. Level of effort
“Effort of social action affects the signal strength.
For example, a Like is very little effort, a
Share requires a bit more effort.”
19. 1.Change is Good
Panda, Penguin
2. Democratized Search
Relationship Era, 3 E’s
3. Social Search Marketing
Conversion, Content, Connections
Notas del editor
Keyword DensityQuantity over QualityKeyword stuffing White texting Meta TagsAlt tag Anchor Text LinksQuantity over QualityIrrelevant Link sourcesLink exchanges
Think holistically. Your SEO, social, and interactive folks need to be looking at and working towards the same holistic conversion funnel for online. Secondly, the digital folks in your organization cannot be the last ones to know Think holisticallyOptimize your profilesLink your webSocial media is shareable and has viral potential. Tap into the networks of all the real people who your link building campaign should be targeting. A social link can prove many times more effective at achieving your business objectives than a followed link. What's more, search engines are increasingly looking to social signals to replace links as the primary ranking signals.
Page Title Tag: similar to the page title tag on one of the pages of your website, search engines pull the main name of your Facebook page as the page title tag. Although you can work keywords into your page name it's best practice to establish the branding of your page with your official company name.Page Meta Description: the 'About' field on your Facebook page acts as the meta description for your page, so it appears in search directly below the page name. This is your opportunity to describe your page with the use of some target keywords, keeping in mind you have 140 characters to do so.Keyword-rich Posts: everytime you make a new post on your page is an oppotunity to work in the use of target keywords, so ensure your posts are always keyword-rich without going overboard.
Page Title Tag: companies most commonly use their formal company name for their Twitter profile/username, which appears as the title tag for the profile in search, but some have chosen to also work in the use of keywords with their company name if they're available.Page Meta Description: the 'Bio' field on your Twitter page acts as the meta description and is the best place to optimize with a keyword-rich description for your profile.Inbound Link: although it's considered a nofollow link make sure you include the link to your website or blog, which can be good for referral traffic.Keyword-rich Posts: the same rule applies here; everytime you tweet is an opportunity to work in the use of target keywords.
Page Title Tag: it's been said that Google isn't as lax about the use of keywords in your page/profile name, so stick with using your actual company name.Page Meta Description: the 'Headline' and 'Introduction' fields act as your page's meta description in search, so once again be sure they include the use of keywords.Inbound Links: Google+ pages present the option to embed links within your profile's introduction in addition to the ability to feature numerous "recommended links". Although these are nofollow links this can be a great way to drive traffic to your site, blog and other social media profiles.
Page Title Tag: knowing YouTube is owned by Google and Google's position on the use of keywords in your profile name, it's best to stick with your company name which acts as your page title tag in search. This will also ensure people will find your channel when they search your company.Page Meta Description: your channel description acts as the meta description.Inbound Link: once again this is a nofollow link but it's worth adding for potential referral traffic.Keyword-rich Copy & Tags: as you build out the profile on your channel take the time to work in target keywords.Optimized Video Postings: similar to every post on Facebook or tweet on Twitter, every new video post on your channel should contain an optimized title and description, and use appropriate tags. Read our post on 5 Ways To Optimize YouTube Videos for SEO Success.
NuSkin has some very creative, fun boardsCreative Memories has a great Pinterest with over 14k followers, 36 boards and along with amazing creative boards it has a board of inspirational quotesXango did a great job with a board dedicated to “Did You Know’s”, this one speaks to the opportunityBeachbody, 37 boards, great product testimonials and ways to make their products tremendously relevantVelata, a recently launched Scentsy Family brand created this one to speak to the Hosting opportunity
What do SE use from fb?The reason I say that is we have by and large the publicly shared information on Facebook, so your Likes and your public shares and your profile information, and your friends. We don’t have all the private stuff, such as the things I only shared with my mom. So, it’s hard for us to gage whether or not it’s ten, twenty, or seventy.
One morning SEOMoz, an SEO blog, tweeted a link to their “A Beginners Guide to SEO” and before noon they were the 4th rank for the term “beginner’s guide”, a term that had never ranked for prior to that day for which they had done no traditional SEO. Brand-rich Staples, Elf Yourself, didn’t drive a lick of increased revenueQDF - Make timely, relevant, fresh contentEasily shareableQDF – Query deserves FreshnessEver wonder why it seems like certain SERPs are constantly up to date, when other take eons to get any movement? It often has to do with QDF, or Query Deserves Freshness; a component of the Google algorithm that pays special attention to queries that may need frequent updating, such as breaking news stories.When the engines recognize that the "best" results for a certain search may change drastically from day-to-day, or moment-to-moment, they may mark the search QDF, which will help promote new, related content from trusted sources to the top of the SERP, even if that content doesn't yet have any links. There's more to QDF than that but that is it in a nutshell. http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study
Social links are typicallynofollow but Google will value the trafficRelevancy of who you follow and who you are connected to and relevancy of your content