This document discusses the concept of tipping points and how small actions can create large changes through growth hacking. It identifies three key factors for creating a tipping point: the law of the few, stickiness factor, and power of context. The law of the few refers to certain individuals ("connectors", "mavens", "salesmen") who can spread ideas widely. The stickiness factor means making ideas unique and engaging to capture attention. The power of context means enabling situations using psychological principles to allow ideas to spread virally. The overall message is that intelligently applying these factors of tipping points can enable significant changes through focused growth hacking efforts.