The lifespan of a Super Bowl ad keeps growing as Americans will be searching, sharing and rewatching ads this year more than ever before, our 4th annual Super Bowl Survey uncovered. A third of Americans report they will seek out ads before kick-off this year and after the game ends, exactly half of Americans will rewatch their favorite ads. Results saw these numbers rise particularly among millennials and those who report they’ll be hungover on Super Bowl Monday. Check out our findings here.
The lifespan of a Super Bowl ad keeps growing as Americans will be searching, sharing and rewatching ads this year more than ever before, our 4th annual Super Bowl Survey uncovered. A third of Americans report they will seek out ads before kick-off this year and after the game ends, exactly half of Americans will rewatch their favorite ads. Results saw these numbers rise particularly among millennials and those who report they’ll be hungover on Super Bowl Monday. Check out our findings here.