Discussing how to optimize your Web presence by identifying and leveraging the right keywords, content, competitors, social channels and backlinking sources required to establish your authority on a topic, product or service area. Further, using analytics to understand what to do next and how you did in terms of improving your organic web presence or realizing ROI.
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
This document provides tips and strategies for effective link building in 2018. It emphasizes focusing link building efforts on creating high-quality, valuable content that is relevant to target audiences and builds relationships. Specific tactics recommended include developing different types of content like guides, tutorials and case studies; promoting content through outreach; identifying opportunities for strategic partnerships; and consistently building a brand over time in a specific niche. The document stresses taking a content-first and audience-first approach to link building.
This document contains the slides from a presentation by Jon Payne of Noisy Little Monkey on SEO and social media. The presentation covers how Google determines search relevance, the importance of links and authority, using social media to engage customers and generate leads. It emphasizes focusing content on things rather than keywords, listening to customers, and having strategies to deal with negative feedback on social media. The goal is to build brand awareness and trust through an integrated online presence to increase web traffic and long term Google rankings.
Shari Wright Pilo provides a document summarizing best practices for using social media for business purposes. She discusses researching target audiences, creating engaging content, using different social media platforms like Facebook, Twitter, LinkedIn and Instagram, measuring results, and emphasizing consistency in branding across all profiles. The overall goal is to increase brand awareness, engage customers, and boost sales through an effective multi-channel social media strategy.
The document provides guidance for "technical dinosaurs" on how to create effective online marketing campaigns. It begins by defining three types of technical dinosaurs based on their views of the internet. It then explains that the presentation will give confidence to even the biggest "technical dinosaurs" to create online marketing campaigns with clear goals that technicians can implement. The document emphasizes building trust with prospects through quality content before trying to do any selling. It outlines developing a marketing funnel to generate traffic, build a mailing list, and grow trust over time through content.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Emily Reeves gave a presentation on content marketing to the Arkansas Volunteers Coordinators Association to talk about how online content can help fuel interest and loyalty for generating new volunteers.
Discussing how to optimize your Web presence by identifying and leveraging the right keywords, content, competitors, social channels and backlinking sources required to establish your authority on a topic, product or service area. Further, using analytics to understand what to do next and how you did in terms of improving your organic web presence or realizing ROI.
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
This document provides tips and strategies for effective link building in 2018. It emphasizes focusing link building efforts on creating high-quality, valuable content that is relevant to target audiences and builds relationships. Specific tactics recommended include developing different types of content like guides, tutorials and case studies; promoting content through outreach; identifying opportunities for strategic partnerships; and consistently building a brand over time in a specific niche. The document stresses taking a content-first and audience-first approach to link building.
This document contains the slides from a presentation by Jon Payne of Noisy Little Monkey on SEO and social media. The presentation covers how Google determines search relevance, the importance of links and authority, using social media to engage customers and generate leads. It emphasizes focusing content on things rather than keywords, listening to customers, and having strategies to deal with negative feedback on social media. The goal is to build brand awareness and trust through an integrated online presence to increase web traffic and long term Google rankings.
Shari Wright Pilo provides a document summarizing best practices for using social media for business purposes. She discusses researching target audiences, creating engaging content, using different social media platforms like Facebook, Twitter, LinkedIn and Instagram, measuring results, and emphasizing consistency in branding across all profiles. The overall goal is to increase brand awareness, engage customers, and boost sales through an effective multi-channel social media strategy.
The document provides guidance for "technical dinosaurs" on how to create effective online marketing campaigns. It begins by defining three types of technical dinosaurs based on their views of the internet. It then explains that the presentation will give confidence to even the biggest "technical dinosaurs" to create online marketing campaigns with clear goals that technicians can implement. The document emphasizes building trust with prospects through quality content before trying to do any selling. It outlines developing a marketing funnel to generate traffic, build a mailing list, and grow trust over time through content.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Emily Reeves gave a presentation on content marketing to the Arkansas Volunteers Coordinators Association to talk about how online content can help fuel interest and loyalty for generating new volunteers.
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyChris Marocchi
The document provides guidance on developing an integrated online marketing strategy using SEO, content marketing, and PR. It recommends starting with an assessment of website messaging and USP to create aspirational messages that solve client problems. Content should be optimized for targeted keywords and published across websites, blogs, and social media. Metrics like impressions, clicks, and rankings should be measured to improve content over time. The strategy aims to increase engagement, traffic, and leads through compelling, optimized content.
Emily Reeves of Stone Ward in Little Rock, Arkansas presented to the Arkansas Broadcasters Association conference on the topic of Content Marketing. Writing, video, audio, images, social media, websites, tips and advice: it was all covered in this presentation.
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing?
A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm
This document discusses the importance of content marketing and outlines a new content marketing system called Crescendo. It notes that content is now the foundation of marketing. It then describes the key facets of Crescendo - creating and optimizing content, publishing and amplifying content, and analyzing and suggesting how to improve content based on metrics. Crescendo aims to help marketers understand which content is most effectively driving outcomes like engagement, awareness, and revenue.
In Content marketing part 6 of 7, there's information about best practices, what to do for content marketing on different mediums, what not to do, advantages and disadvantages.
The Art And Science Behind Killer ContentRob Bonham
Whether you are an in-house or agency marketer, strategic content development is crucial to drive qualified web traffic that converts. Learn how to develop strategic content backed by data to drive SEO success and beyond.
Originally presented at WordCamp Riverside 2019 by Michael Tesauro (slides 1-9) & Rob Bonham (slides 10-19)
https://2019.riverside.wordcamp.org/session/the-art-science-behind-killer-content/
This document provides advice on content marketing strategies focused on SEO, buyer personas, social media, and analysis. It emphasizes creating valuable content targeted to a clearly defined buyer persona and distributing it across social media and blogs to attract the right audience. It stresses writing long-form blog posts, using responsive design, identifying influencers, and setting goals to measure success through analytics and conversions.
Compelling business content – the holy grail.
In the last few years, it seems like every good internet marketer has been focusing on creating really great content. And rightly so.
With the latest Google updates and the average internet user becoming more and more savvy, it becomes harder for marketers and businesses alike to attract and retain attention. So how good it your business content?
This document provides guidance on optimizing landing pages. It discusses reviewing landing page basics like defining landing pages and why they are important. It also covers getting landing pages shared on social media, connecting landing pages to lead nurturing campaigns, A/B testing landing pages, and optimizing the thank you page. The goal is to show agencies how to help clients improve their landing pages to increase conversions. Key tips include social sharing, targeting emails, testing different page elements, and including additional calls to action on the thank you page.
Everyone likes more revenue. Inbound Marketing increases Sales.Marvin Mathew
This document outlines a 6-step inbound marketing strategy to boost sales: 1) create a powerful website, 2) generate traffic through blogging, social media, and SEO, 3) convert traffic to leads, 4) convert leads to sales, 5) measure marketing results, and 6) invest savings into further marketing or product development. It emphasizes developing quality content, building an audience, and optimizing the process from awareness to purchase.
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Attracting the Right Traffic & Generating LeadsNew Breed
The document outlines an agenda for a presentation on attracting the right traffic and generating leads through business blogging and social media. It includes topics such as keyword planning, content organization, the importance of social media, and best practices for social engagement. Sections provide details on integrating social media into an inbound marketing strategy, amplifying content through social, engaging the right audiences, and using social media for lead generation and conversion.
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This document provides an overview of search engine optimization (SEO) strategies for startups. It discusses what SEO is, why it is important, and how to effectively do SEO to increase organic traffic. Key recommendations include conducting thorough keyword research, optimizing on-page elements like titles, meta descriptions and internal linking, and answering strategic questions before focusing on specific SEO tactics.
This is my 1st SEO presentation on how to Guest Post in a sustainable way in 2014.
It comes in the wake of Matt Cutts' announcement of adding low quality guest posting as a Link Scheme in the Google Quality Guidelines and warning of a future penalty for websites abusing this tactic.
In my presentation I talk about the original purpose of guest posting and provide a sustainable, healthy approach to use it as part of a comprehensive content marketing strategy.
This involves:
1.Changing the mindset and how we talk about guest posting
2.Setting strategic goals for guest blogging campaigns
3.Finding relevant publications
4.Pitching the right way - with examples of low budget PR tactics to create interesting content
5.Building and maintaining real partnerships with publishers
Nevertheless, I also included the SEO benefits for committing to these efforts, such as mentions, co-citations and co-occurrences.
Hope you find it useful. If you have questions please drop me an email!
How guest posts are the new guest postsLumea SEO PPC
This document discusses the evolution of guest posting and provides tips for an effective guest posting strategy. It notes that guest posting was originally meant to share expert opinions and gain credit, but is now often abused through mass submission of keyword-rich links. The document recommends changing one's mindset to see guest posts as editorial contributions rather than just links. It also advises setting strategic goals, finding relevant publications to pitch quality content to, building partnerships, and focusing on audience and branding over exact match anchor text. Sustainable guest posting is positioned as a source of links, exposure, and traffic when done right.
Admit it; colleagues value your leadership and expertise, and as a connoisseur of your craft you relish the idea of contributing to your company’s blog and being apart of a strategic blogging process. But crafting purposeful posts on a regular basis can seem like a monumental undertaking for a busy business owner.
Thought Leadership Marketing Guide [2021]Emir Atlı
https://hockeystack.com/blog/thought-leadership-marketing-guide
If you have been looking for ways to grow your business, then you might've heard the term "thought leadership marketing."
I don't know what you have learned so far about it, but if you still have questions about what is and how you can become a thought leader, then this beginner guide to thought leadership marketing is just what you were looking for.
Let's get started with the basics.
This document provides an SEO checklist for improving a site's search rankings. It covers 3 areas of focus: planning, building, and promoting content. The planning section includes developing keyword and content plans focused on customers, influencers, and search engines. The building section provides checklists for creating customer-focused, search-optimized content. The promoting section offers tips for claiming social media profiles, automating promotions, engaging communities, and things to avoid like buying links. The overall checklist emphasizes a long-term, white hat approach to SEO success.
Webinar: How to Build a Content Machine When Resources Are ThinFalcon.io
Producing content when you have a big budget is easy. Producing the right content for your social audiences on minimal budget is the tough part. In this webinar, we flipped things around to answer questions our audience sent our way.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
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This document discusses the importance of content marketing and outlines a new content marketing system called Crescendo. It notes that content is now the foundation of marketing. It then describes the key facets of Crescendo - creating and optimizing content, publishing and amplifying content, and analyzing and suggesting how to improve content based on metrics. Crescendo aims to help marketers understand which content is most effectively driving outcomes like engagement, awareness, and revenue.
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https://2019.riverside.wordcamp.org/session/the-art-science-behind-killer-content/
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Compelling business content – the holy grail.
In the last few years, it seems like every good internet marketer has been focusing on creating really great content. And rightly so.
With the latest Google updates and the average internet user becoming more and more savvy, it becomes harder for marketers and businesses alike to attract and retain attention. So how good it your business content?
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Everyone likes more revenue. Inbound Marketing increases Sales.Marvin Mathew
This document outlines a 6-step inbound marketing strategy to boost sales: 1) create a powerful website, 2) generate traffic through blogging, social media, and SEO, 3) convert traffic to leads, 4) convert leads to sales, 5) measure marketing results, and 6) invest savings into further marketing or product development. It emphasizes developing quality content, building an audience, and optimizing the process from awareness to purchase.
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This is my 1st SEO presentation on how to Guest Post in a sustainable way in 2014.
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In my presentation I talk about the original purpose of guest posting and provide a sustainable, healthy approach to use it as part of a comprehensive content marketing strategy.
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2.Setting strategic goals for guest blogging campaigns
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4.Pitching the right way - with examples of low budget PR tactics to create interesting content
5.Building and maintaining real partnerships with publishers
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This document discusses the evolution of guest posting and provides tips for an effective guest posting strategy. It notes that guest posting was originally meant to share expert opinions and gain credit, but is now often abused through mass submission of keyword-rich links. The document recommends changing one's mindset to see guest posts as editorial contributions rather than just links. It also advises setting strategic goals, finding relevant publications to pitch quality content to, building partnerships, and focusing on audience and branding over exact match anchor text. Sustainable guest posting is positioned as a source of links, exposure, and traffic when done right.
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https://hockeystack.com/blog/thought-leadership-marketing-guide
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SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
6. Your content strategy means
you know your brand, your
customers, and your missed
opportunities better than
anyone else.
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
7. O R , W H Y C O N T E N T S T R A T E G I S T S A R E T H E C O O L E S T N E R D S Y O U ’ L L E V E R M E E T
• you’ll know more about your
offering than ever before
• you’ll get new ideas for
awesome new marketing
campaigns
• the content that gets you
discovered organically will be
better and more on brand
than ever
• you’ll genuinely understand
your customers and be able
to make old content better
• you’ll stop recommending
building new pages for
launches without thinking
about longevity.
• pages you create will work
harder for longer.
• honestly like who doesn’t love
a marketing efficiency?? don’t
write a new blog post if you
have a great one that just
needs a little love
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
9. New content is important – but
optimisation is not a dirty
word.
If you already have the Black
Pearl, the most feared ship in
the Caribbean, why trade her
in?
Audit your content. Make what
you already have work harder,
and then you can see what
you really need…
9
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
12. Roleplay your customer journey. Have you
got content for all of your pain points?
Look for pages that have a good CTR –
what is unique and pulling users onto
your site?
If a page you didn’t expect is converting
well, why? Are you missing an opportunity
or an insight?
Which pages drive the most traffic
outside of commercial landing pages?
Check GSC for those SUPER relevant small-
volume, high-intent long-tail keywords
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
15. There is no SEO magic wand. There is no silver bullet. If your content ain’t it then it won’t hit.
But BY GOD there are basics!
1. Simple, straightforward,
but catchy. This is your ad
copy to users and to
Google. Why rank you?
2. Make sure they’re not too
long, or Google will cut
them down for you.
1. Make sure your title is
relevant and clear for the
main topic/keyword
you’re targeting
2. Use your headings to
break up your copy and
explain the content to
search engines and users
1. Pick your keywords
carefully.
2. Use them early in your
piece, and use them
naturally.
3. If you’re doing it right, you
won’t need to fit them in –
they’ll inform the content.
1. Plan your internal links –
are you helping Google to
understand?
2. Will your users want to
read more? Will they click
a CTA?
3. Will that CTA take them to
the right place?
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
18. 18
• Look at your landing pages
• Optimise for commercial
keywords
• Build content around key
products and pages, with
good internal linking
• Check your most popular
queries on Search Console –
are these pages giving the
right brand experience?
• Use reports like Ahrefs’ top
pages to see where
competitors are on SERPs
you’re not playing on
• Build out your keyword
clusters with long-tail
keywords
• Focus on demonstrating
EEAT
• Look at quick wins, like
pages ranking just outside
#1-10
20. • Information gain refers to the value a
searcher gets from a search – are they
being presented with the same
information, regurgitated? Or is there
something unique that only your brand
can offer?
• Tap into your customer service team,
customer help team, sales team –
anyone with a unique take on your
product, lived experience with your
offering, or a different opinion about the
brand.
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
22. It might be less immediately visible
than your social media feed, it might
not reach as many people as your
email marketing can, but your organic
content can be one of the most
significant first touchpoints a user
has with your brand, at different points
of the funnel.
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
27. Your content can and should play
across the entire customer journey,
from the standard top-of-funnel
consideration phase right through to
incredibly niche queries at the tail end
of the funnel. At every stage, ask
yourself ‘do we have a page for this?
have we answered that question’?
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
28. Your brand should appear in the same SERPs as your
competition, helping users understand your place in the market
Examples: How to guides, checklists, lifestyle content
Why should someone choose your brand over any others on the
market? Time to demonstrate your depth of expertise and trust.
Examples: Product guides and features, best of/comparison
content, specific use-case landing pages
Time to put those CTAs to work! Shout about your USPs, use social
proofing, and assure users that you’re trustworthy.
Examples: Optimised product pages, success stories, customer
reviews and case studies, very niche/longtail blogs
Use user-generated content, talk about community onsite, and
celebrate your customers in the way that’s right for your brand
Examples: How-to guides for your products, troubleshooting,
customer care pages, updates and launches, user generated
content
28
30. If you can prove that your content has a
multichannel life beyond ranking and
organic visibility, it
• Makes it easier to get signoff
• Helps to connect you to other services
• Builds the brand
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
31. SEO
PR
PAID
MARKETING
SOCIAL
Quickly identify new potential landing
pages or offerings from top-
performing pages and SERP analysis
Create evergreen SEO content that
gets links and passes link equity,
using content insights from top-
performing blogs to help steer you
towards trending topics that
perform well in search.
Use lifestyle and blog content in
your email marketing to build
your brand and break up
conversion messaging
Crosslink your content – add
UGC and insights to your blogs to
increase EEAT and that
information gain
Be tactical – if you’re ranking really
well organically, save your CPC and
make sure your paid team aren’t
bidding on the same keywords
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
32. SEO
PR
PAID
MARKETING
SOCIAL
Quickly identify new potential landing
pages or offerings from top-
performing pages and SERP analysis
Create evergreen SEO content that
gets links and passes link equity,
using content insights from top-
performing blogs to help steer you
towards trending topics that
perform well in search.
Use lifestyle and blog content in
your email marketing to build
your brand and break up
conversion messaging
Crosslink your content – add
UGC and insights to your blogs to
increase EEAT and that
information gain
Be tactical – if you’re ranking really
well organically, save your CPC and
make sure your paid team aren’t
bidding on the same keywords
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
33. SEO
PR
PAID
MARKETING
SOCIAL
Quickly identify new potential landing
pages or offerings from top-
performing pages and SERP analysis
Create evergreen SEO content that
gets links and passes link equity,
using content insights from top-
performing blogs to help steer you
towards trending topics that
perform well in search.
Use lifestyle and blog content in
your email marketing to build
your brand and break up
conversion messaging
Crosslink your content – add
UGC and insights to your blogs to
increase EEAT and that
information gain
Be tactical – if you’re ranking really
well organically, save your CPC and
make sure your paid team aren’t
bidding on the same keywords
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
34. SEO
PR
PAID
MARKETING
SOCIAL
Quickly identify new potential landing
pages or offerings from top-
performing pages and SERP analysis
Create evergreen SEO content that
gets links and passes link equity,
using content insights from top-
performing blogs to help steer you
towards trending topics that
perform well in search.
Use lifestyle and blog content in
your email marketing to build
your brand and break up
conversion messaging
Crosslink your content – add
UGC and insights to your blogs to
increase EEAT and that
information gain
Be tactical – if you’re ranking really
well organically, save your CPC and
make sure your paid team aren’t
bidding on the same keywords
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
35. SEO
PR
PAID
MARKETING
SOCIAL
Quickly identify new potential landing
pages or offerings from top-
performing pages and SERP analysis
Create evergreen SEO content that
gets links and passes link equity,
using content insights from top-
performing blogs to help steer you
towards trending topics that
perform well in search.
Use lifestyle and blog content in
your email marketing to build
your brand and break up
conversion messaging
Crosslink your content – add
UGC and insights to your blogs to
increase EEAT and that
information gain
Be tactical – if you’re ranking really
well organically, save your CPC and
make sure your paid team aren’t
bidding on the same keywords
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
36. For every piece of content you
audit or create, think about how
you can help it to bloom…
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
37. For every piece of content you
audit or create, think about how
you can help it to Bloom…
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads
38. For every piece of content you
audit or create, think about how
you can help it to Bloom…
@hlrbrady @connective_3 /hannahlucyrosebrady
#AllLeads