The document describes a proposed multimedia installation for the Benetton Sportsystem store. It would feature a wall of 16 screens continuously displaying live television feeds from around the world. Every 3 minutes, the screens would interrupt this broadcast to display phrases like "This is why people need to run" or "This is why people need grass". The installation aims to both promote Benetton Sportsystem brands and provide customers a reminder of why they need sports and outdoor activities. It also lists the brands that would be included under the Benetton Sportsystem umbrella.
History graphic design - print • photo • digital • 3 dProductz
Graphic Design by Peter Craycroft 1985 - 2016 - The cutting edge of exhibit and retail design build 1985-2016. In this brief visual history I first take the opportunity to acknowledge and to thank the many, many wonderful people who have inspired me, counseled me and worked so very hard beside me to create great work. www.productz.biz provides links to many amazing people pictured here. The images speak for themselves.
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo. It was founded in 1946 and has since become a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. The document traces Sony's history from its founding in 1946 to the present, highlighting major product releases such as the Walkman in 1979 and Blu-ray Disc technology in 2003. It also discusses Sony's environmental initiatives and opportunities in new businesses like solar and bio batteries.
Sony Corporation was established in 1946 as Tokyo Tsushin Kogyo K.K. in Tokyo, Japan. Over the decades, Sony expanded significantly through acquisitions and opening production plants globally. Major acquisitions included Columbia Pictures Entertainment in 1989 and CBS Records in 1988. Sony also diversified over time, entering new businesses such as music, films, financial services and more. The company has faced challenges in recent years including losses, security breaches and job cuts as it aims to strengthen its businesses and brand.
Media Studies Video games Minecraft 12 03 19Yvonne44
This document provides information about video games for a media studies course. It discusses what students need to know, including changes in the video game industry from independent developers to acquisition by large companies. It also discusses target audiences and technology used to distribute games across platforms. The document provides context about the history of different media and asks questions to help students understand the evolution of the video game industry and changes resulting from big company acquisitions.
Here are some key people and organizations in the sports technology space that could be worth connecting with to build your network:
- Sportcasters and sports journalists who cover emerging tech trends (follow on Twitter, connect on LinkedIn)
- Executives at sports tech startups and larger sports/media companies doing innovative work (NBA Digital, DAZN, Second Spectrum, etc.)
- Investors and venture capital firms focused on sports/entertainment tech (connect to learn about opportunities and stay top of mind)
- Industry events like SXSW Sports, Sports Innovation Lab, and Sports Tech conferences (attend and meet attendees)
- Academics and researchers developing new sports tech (universities with sports
This document provides summaries of experiential advertising campaigns, including:
1) Nike's "Catch the Flash" campaign that involved sending runners wearing reflective jackets into Vienna at night for the public to photograph, winning a prize.
2) Paddy Power's "sky tweets" campaign for the Ryder Cup that had stunt pilots write tweets in the sky visible from the golf course.
3) Mercedes Benz covering an emission-free car with LED screens displaying footage from the other side to demonstrate its invisibility to the environment.
Millions of users are reached and engaged every day with short and entertaining videos on social channels. This presentation provides a practical guide for the development and distribution of video content on social media and covers key content optimisation best practices as applied by top publishers.
History graphic design - print • photo • digital • 3 dProductz
Graphic Design by Peter Craycroft 1985 - 2016 - The cutting edge of exhibit and retail design build 1985-2016. In this brief visual history I first take the opportunity to acknowledge and to thank the many, many wonderful people who have inspired me, counseled me and worked so very hard beside me to create great work. www.productz.biz provides links to many amazing people pictured here. The images speak for themselves.
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo. It was founded in 1946 and has since become a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. The document traces Sony's history from its founding in 1946 to the present, highlighting major product releases such as the Walkman in 1979 and Blu-ray Disc technology in 2003. It also discusses Sony's environmental initiatives and opportunities in new businesses like solar and bio batteries.
Sony Corporation was established in 1946 as Tokyo Tsushin Kogyo K.K. in Tokyo, Japan. Over the decades, Sony expanded significantly through acquisitions and opening production plants globally. Major acquisitions included Columbia Pictures Entertainment in 1989 and CBS Records in 1988. Sony also diversified over time, entering new businesses such as music, films, financial services and more. The company has faced challenges in recent years including losses, security breaches and job cuts as it aims to strengthen its businesses and brand.
Media Studies Video games Minecraft 12 03 19Yvonne44
This document provides information about video games for a media studies course. It discusses what students need to know, including changes in the video game industry from independent developers to acquisition by large companies. It also discusses target audiences and technology used to distribute games across platforms. The document provides context about the history of different media and asks questions to help students understand the evolution of the video game industry and changes resulting from big company acquisitions.
Here are some key people and organizations in the sports technology space that could be worth connecting with to build your network:
- Sportcasters and sports journalists who cover emerging tech trends (follow on Twitter, connect on LinkedIn)
- Executives at sports tech startups and larger sports/media companies doing innovative work (NBA Digital, DAZN, Second Spectrum, etc.)
- Investors and venture capital firms focused on sports/entertainment tech (connect to learn about opportunities and stay top of mind)
- Industry events like SXSW Sports, Sports Innovation Lab, and Sports Tech conferences (attend and meet attendees)
- Academics and researchers developing new sports tech (universities with sports
This document provides summaries of experiential advertising campaigns, including:
1) Nike's "Catch the Flash" campaign that involved sending runners wearing reflective jackets into Vienna at night for the public to photograph, winning a prize.
2) Paddy Power's "sky tweets" campaign for the Ryder Cup that had stunt pilots write tweets in the sky visible from the golf course.
3) Mercedes Benz covering an emission-free car with LED screens displaying footage from the other side to demonstrate its invisibility to the environment.
Millions of users are reached and engaged every day with short and entertaining videos on social channels. This presentation provides a practical guide for the development and distribution of video content on social media and covers key content optimisation best practices as applied by top publishers.
How To Find Essay Score Sat. Online assignment writing service.Cierra Leigh
The document provides instructions for creating an account on HelpWriting.net in order to request essay writing help, including completing an order form, choosing a writer based on their qualifications and reviews, and reviewing the completed paper to ensure satisfaction before authorizing final payment. It notes that the site offers free revisions and guarantees original, high-quality content or a full refund, aiming to fully meet all customer needs.
The document discusses various examples of interactive and digital marketing campaigns across different media formats, including websites, mobile apps, social media, print ads, outdoor displays, and videos. Some key examples mentioned are an augmented reality Lego kiosk, a UN mobile campaign giving voices to the disadvantaged, an interactive Nike ID app, and print ads that incorporate elements like puzzles or SMS interactions.
Video games minecraft 02 03 18 1 and 2 historyYvonne44
This document discusses the history and evolution of the video game Minecraft. It begins by providing background on Minecraft creator Markus "Notch" Persson and his independent Swedish company Mojang. Minecraft was initially released as an online beta version in 2011 and gained over 1 million purchases in its first month. An official release followed in November 2011 with over 16 million users. In 2014, Microsoft acquired Mojang for $2.5 billion, gaining ownership of Minecraft and allowing the game to expand across Microsoft platforms and devices.
1. The Ben and Jerry's ice cream truck tweets its location so people can find it and buy ice cream.
2. Researchers in Tokyo have created touchable holograms using ultrasonic waves and Wiimotes that allow users to feel virtual objects.
3. Pepsi's Refresh project allows people to vote online for ideas to help the Gulf region recover from the BP oil spill, and Pepsi will fund the top ideas with $1.3 million.
Digitz: Digital Trends Report - February 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Tips from 7 of the live streaming industry's most innovative experts
We have just released a audaciously titled guide called the “Ultimate Guide to Live Streaming”. With such as title, we decided to request tips from 6 of the the industry's top experts to help us draft up the content that could construct such as guide (I am the 7th :). Luckily, the experts in live streaming are usually the guys checking YouTube comments, responding to their twitter accounts and active on social media.
Conclusion with Paul Richards - Chief Streaming Officer for PTZOptics:
I hope you have enjoyed this section of our “Ultimate Guide to Live Streaming”... Everyday I meet people from all walks of life interested in live streaming. Some are innovators pushing the limits and other are purists using the basics to present in truest form. I read in USA today that the number one technology trend entrepreneurs should be using is… you guessed it live streaming.
My advice would be simple… Get started and have fun with it. We are all unique individuals and we all have a unique story to tell. Yes, it’s going to take ALOT of hard work to get the technology to paint your picture accurately… But nothing good ever comes easy.
You can download the entire guide here: . As always, subscribe to our YouTube Channel to stay tuned on our last live shows, industry expert interviews and giveaways every week!
Innovation Audit, Porter's Generic Strategy, Innovative Processes, Blue ocean Strategy, Lock-in Strategy, Kolb's Learning Cycle on Sony Playstation models.
The document summarizes several innovative marketing campaigns and technologies:
1. Tempo is the world's first pregnancy test for men, allowing partners to share in the emotional moment of discovering a pregnancy.
2. Toyota's "Eco Billboards" in Los Angeles and San Francisco use a titanium dioxide coating to purify the surrounding air as they display advertisements, demonstrating their air-cleaning message.
3. IBM Watson was introduced as a museum guide in Brazil, interacting with visitors through a mobile app and chat tool to provide information about artwork and make museums more accessible.
For my sports marketing and advertising course, I worked with a team to create an innovative sporting event unlike others in the industry that emphasized a focus on green efforts.
Video games minecraft 08 03 18 lessons 1 and 2jonreigatemedia
The document provides an overview of the history and evolution of video games as a medium. It discusses the earliest forms of recorded media like print, film, radio and television. It then outlines the timeline of video game development from the early 1970s to present day, including key events like the release of Pong, the first home console (Magnavox Odyssey), and the establishment of major console developers like Nintendo, Sony, and Microsoft. The document also summarizes the commercial success and acquisition of the video game Minecraft by Microsoft for $2.5 billion in 2014.
The document outlines a marketing campaign for Voss Water. The campaign aims to create awareness of Voss water and position it as an elite product. Elements include magazine ads, billboards, social media pages, and two TV ads - one featuring men jogging who rehydrate with Voss, and one with a changing background and ingredients in the bottle. The target audience is ages 17-28, male and female, from a C1 socio-economic grouping. The budget allocates advertising funds across various UK regions.
Giulia aarsman aulino - research technological developments in the film industryGiuliaAarsman
The document summarizes key technological developments that have revolutionized the film industry from the late 1800s to present day, including the movie camera, addition of sound and color, green screen techniques, portable equipment, computer generated imagery, and digital distribution through the internet. It also discusses how these technologies have been received differently in major markets like the US, Europe, and China, as well as by different audience groups based on factors like age, location, and attitudes towards film.
The document discusses the Vumatel brand platform and its elements. It aims to establish the organization's vision, mission, values, personality, and tone to distinguish it from competitors. The essay also examines Vumatel's current brand platform and provides recommendations for improvement. It explores expanding fibre optic service provision across South Africa and into Africa over 10 years to achieve the vision. Through advertising, customer service, reliability, and honesty, Vumatel strives to fulfill its mission of providing fibre connectivity. The brand platform is critical for organizational success but could benefit from the conclusions and recommendations in the essay.
The document provides information on a project report submitted by students to their professor on measuring brand image of Sony. It includes:
1) A history and evolution of Sony from its founding in 1946 to present day, outlining major product launches.
2) An overview of the Brand Asset Valuator (BAV) model used to measure brand health across four pillars - differentiation, relevance, esteem, and knowledge.
3) Details on data collection for the project, including a quantitative questionnaire and qualitative research methods like focus groups and interviews to understand consumer perceptions of Sony.
The document is a seminar report on digital cinema that includes an introduction, history, and overview of the technology. It discusses how digital cinema works from capture to display, the standards established by Digital Cinema Initiatives (DCI) and other organizations, and approved technologies like DLP and Sony projectors. The history section outlines the development of digital cinema from early demonstrations in 1998 to worldwide conversion efforts through 2015.
Snapchat gained popularity by allowing users to send photos and videos that disappear after being viewed, encouraging more frequent sharing without filling users' phones with stored media. It was created by Evan Spiegel, Reggie Brown, and Bobby Murphy while they were students at Stanford University with the goal of creating an app that deleted pictures after they were seen once. Both Snapchat and Kik allow users to share messages, images, videos and more through their respective platforms using usernames instead of phone numbers.
The document discusses trends in media fragmentation, with people spending more time online and less time with traditional media like TV, radio, and newspapers. Simultaneous media usage is becoming the norm, with people consuming multiple media sources at once. Younger age groups have adopted new media like blogs, podcasts, and community tools more readily than older groups and are more influenced by new media in their purchasing decisions. The internet is becoming a primary source of information and entertainment, replacing other media like TV and music players. This is forcing traditional media companies and advertisers to adapt to the changing media landscape.
English version White Paper 3-D in Cinema and Television v2Marc Bourhis
This document is a white paper from several French organizations on the use of 3D technology in cinema and television. It discusses the background and goals of the partner organizations, which include industry groups representing film technicians. The white paper then outlines chapters on the principles of stereoscopy, its application to cinema and television screens, visual comfort considerations, and production techniques for 3D. It acknowledges contributions from numerous industry experts and aims to promote 3D and the related technical professions in France.
Sony was founded in 1946 in Tokyo and initially produced tape recorders and transistor radios. It was renamed Sony in 1958 and found success with the Trinitron color TV in 1968 and the Walkman personal stereo in 1979. Sony has since expanded into music, films, video games and other entertainment through acquisitions and partnerships. The company's founder, Akio Morita, emphasized individual capabilities over academics and believed R&D leads to meeting customer needs. He helped ease US-Japan trade tensions and was influential in Japanese business.
The document provides a date of 5/7/2023 but does not include any other details or context. It appears to be simply noting the date with no accompanying information given. In just one sentence, the document records the date but leaves the reader without any specifics on the purpose or subject matter intended to be associated with this date reference.
The Shaver Ranch- The Early Years 12-26-21.pdfProductz
Inspiring story of community building, innovation, leadership and love. This article focuses on how a powerful woman, unknown to history, created a vibrant community and kept a highly successful business alive through disaster and depression.
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The document provides instructions for creating an account on HelpWriting.net in order to request essay writing help, including completing an order form, choosing a writer based on their qualifications and reviews, and reviewing the completed paper to ensure satisfaction before authorizing final payment. It notes that the site offers free revisions and guarantees original, high-quality content or a full refund, aiming to fully meet all customer needs.
The document discusses various examples of interactive and digital marketing campaigns across different media formats, including websites, mobile apps, social media, print ads, outdoor displays, and videos. Some key examples mentioned are an augmented reality Lego kiosk, a UN mobile campaign giving voices to the disadvantaged, an interactive Nike ID app, and print ads that incorporate elements like puzzles or SMS interactions.
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This document discusses the history and evolution of the video game Minecraft. It begins by providing background on Minecraft creator Markus "Notch" Persson and his independent Swedish company Mojang. Minecraft was initially released as an online beta version in 2011 and gained over 1 million purchases in its first month. An official release followed in November 2011 with over 16 million users. In 2014, Microsoft acquired Mojang for $2.5 billion, gaining ownership of Minecraft and allowing the game to expand across Microsoft platforms and devices.
1. The Ben and Jerry's ice cream truck tweets its location so people can find it and buy ice cream.
2. Researchers in Tokyo have created touchable holograms using ultrasonic waves and Wiimotes that allow users to feel virtual objects.
3. Pepsi's Refresh project allows people to vote online for ideas to help the Gulf region recover from the BP oil spill, and Pepsi will fund the top ideas with $1.3 million.
Digitz: Digital Trends Report - February 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Tips from 7 of the live streaming industry's most innovative experts
We have just released a audaciously titled guide called the “Ultimate Guide to Live Streaming”. With such as title, we decided to request tips from 6 of the the industry's top experts to help us draft up the content that could construct such as guide (I am the 7th :). Luckily, the experts in live streaming are usually the guys checking YouTube comments, responding to their twitter accounts and active on social media.
Conclusion with Paul Richards - Chief Streaming Officer for PTZOptics:
I hope you have enjoyed this section of our “Ultimate Guide to Live Streaming”... Everyday I meet people from all walks of life interested in live streaming. Some are innovators pushing the limits and other are purists using the basics to present in truest form. I read in USA today that the number one technology trend entrepreneurs should be using is… you guessed it live streaming.
My advice would be simple… Get started and have fun with it. We are all unique individuals and we all have a unique story to tell. Yes, it’s going to take ALOT of hard work to get the technology to paint your picture accurately… But nothing good ever comes easy.
You can download the entire guide here: . As always, subscribe to our YouTube Channel to stay tuned on our last live shows, industry expert interviews and giveaways every week!
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For my sports marketing and advertising course, I worked with a team to create an innovative sporting event unlike others in the industry that emphasized a focus on green efforts.
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The document provides information on a project report submitted by students to their professor on measuring brand image of Sony. It includes:
1) A history and evolution of Sony from its founding in 1946 to present day, outlining major product launches.
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3) Details on data collection for the project, including a quantitative questionnaire and qualitative research methods like focus groups and interviews to understand consumer perceptions of Sony.
The document is a seminar report on digital cinema that includes an introduction, history, and overview of the technology. It discusses how digital cinema works from capture to display, the standards established by Digital Cinema Initiatives (DCI) and other organizations, and approved technologies like DLP and Sony projectors. The history section outlines the development of digital cinema from early demonstrations in 1998 to worldwide conversion efforts through 2015.
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https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
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1. HISTORY
1985 - 2 0 1 7
GRAPHIC DESIGN - Print • Photo • Digital • 3D
SAN FRANCISCO
EUGENE
2. ACKNOWLEDGEMENT
I want to take his opportunity to acknowledge and to thank the many,
many wonderful people who have inspired me, counseled me and
worked so very hard beside me to create great work.
3006 1400 5292
17. The
Mobius
Box
The Mobius Box
offered material
samples, graphic
illustrations and
a timeline on the
life of our mythic
progenitor, the
astronomical and
mathematical genius
August Mobius
.
27. Benetton Sportsystem Image
Implimentation
• The essence of Benetton Sportsystem is a merchandise package that every
sporting goods store in the world yearns for. Superb products merchandise
displays, and vendor service programs. Merchants that buy into the
program will have a competitive edge.
• Phase I - Development of a Sportsystem-wide image program for the
utilization of the "How to Survive theme and globe logo
1. Produce a list of all likely applications
2. Develop policies for theme use
3. Secure rights to all copy lines and imagery
4. Develop design guidelines and reproduction archives for:
A. Graphics
B. Display and P.O.P
C. Audio and Video
5. Work with member companies to ensure a coordinated
system-wide application of the program in all advcrtising
and company communications
• Phase I1 - The”This is Why People Need is developed to both identify
Benetton Sportsystem and to distinguish its independent parts
1. Develop an advertising and P.R. campaign utilizing the theme.
This campaign would target both the merchants and customers.
The campaign would first focus on establishing name
recognition for Benetton Sportsystem in general
2. Develop policies and guidelines for the system-wide utilization
of the theme for all media
3. Work with member companies develop a way to use the
"This is why..." line with their indivial program
• Phase III - The Sportsystem store develops and assumes a dominant
position in sports retail worldwide
Benetton Sportsystem Image
UNITED
CHANNELS
OF
BENETTON
Video: A "Global village" of 16 screens. Each one playing a different program.
All captured live, to create a constantly changing readout of the total
communication activity on earth.
A 16 screen monitor of the planet's brainwaves.
We see: Wheel of Fortune + Donahue + All My Children
+ Saddam Hussein + Sumo Wrestlers + MTV + Flipper + Gunsmoke
+ Home + Shopping Network +Re- venge of the Nerds Terminator +
How to lmigate + Soybeans + Tractor Pull + Paris Fashions + Casablanca
+ Jet Fighters + Math Problem + Berlin Weather Map + King Tut +
Buddhist Monks + World Wrestling + Sushi Eaters + Sea Turtle Laying Eggs
+ Home Movies Rappers + Refugees + Steel Mill + Real Estate Channel +
Winnie the Pooh + Windshield Repair+ Aphrodisiac Peddlers + Congress in
Session + Open Heart Surgery + Billy Graham + Egyptian Snake Charmer Etc.
Etc. Etc.
Audio: Gregorian Chant
Action As we watch, the wall seethes with images, changing
channels in time to the music.
Like a giant composite eye, the wall is scanning everything there is to see
from one moment to the next.
Sometimes the wall chooses one image and displaysit full, as a single
mosaic, on all 16 screens
This is the chaotic collage we broadcast to ourselves and the cosmos every day.
It is live. But not living.
Benetton Sportsystem Image
• The essence of Benetton Sportsystem is a merchandise package that every
sporting goods store in the world yearns for. Superb products merchandise
displays, and vendor service programs. Merchants that buy into the
program will have a competitive edge.
• Phase I - Development of a Sportsystem-wide image program for the
utilization of the "How to Survive theme and globe logo
1. Produce a list of all likely applications
2. Develop policies for theme use
3. Secure rights to all copy lines and imagery
4. Develop design guidelines and reproduction archives for:
A. Graphics
B. Display and P.O.P
C. Audio and Video
5. Work with member companies to ensure a coordinated
system-wide application of the program in all advcrtising
and company communications
• Phase I1 - The”This is Why People Need is developed to both identify
Benetton Sportsystem and to distinguish its independent parts
1. Develop an advertising and P.R. campaign utilizing the theme.
This campaign would target both the merchants and customers.
The campaign would first focus on establishing name
recognition for Benetton Sportsystem in general
2. Develop policies and guidelines for the system-wide utilization
of the theme for all media
3. Work with member companies develop a way to use the
"This is why..." line with their indivial program
• Phase III - The Sportsystem store develops and assumes a dominant
position in sports retail worldwide
A vision for the future.
28. Benetton Sportsystem Image
Implimentation
• The essence of Benetton Sportsystem is a merchandise package that every
sporting goods store in the world yearns for. Superb products merchandise
displays, and vendor service programs. Merchants that buy into the
program will have a competitive edge.
• Phase I - Development of a Sportsystem-wide image program for the
utilization of the "How to Survive theme and globe logo
1. Produce a list of all likely applications
2. Develop policies for theme use
3. Secure rights to all copy lines and imagery
4. Develop design guidelines and reproduction archives for:
A. Graphics
B. Display and P.O.P
C. Audio and Video
5. Work with member companies to ensure a coordinated
system-wide application of the program in all advcrtising
and company communications
• Phase I1 - The”This is Why People Need is developed to both identify
Benetton Sportsystem and to distinguish its independent parts
1. Develop an advertising and P.R. campaign utilizing the theme.
This campaign would target both the merchants and customers.
The campaign would first focus on establishing name
recognition for Benetton Sportsystem in general
2. Develop policies and guidelines for the system-wide utilization
of the theme for all media
3. Work with member companies develop a way to use the
"This is why..." line with their indivial program
• Phase III - The Sportsystem store develops and assumes a dominant
position in sports retail worldwide
Benetton Sportsystem Image
UNITED
CHANNELS
OF
BENETTON
Video: A "Global village" of 16 screens. Each one playing a different program.
All captured live, to create a constantly changing readout of the total
communication activity on earth.
A 16 screen monitor of the planet's brainwaves.
We see: Wheel of Fortune + Donahue + All My Children
+ Saddam Hussein + Sumo Wrestlers + MTV + Flipper + Gunsmoke
+ Home + Shopping Network +Re- venge of the Nerds Terminator +
How to lmigate + Soybeans + Tractor Pull + Paris Fashions + Casablanca
+ Jet Fighters + Math Problem + Berlin Weather Map + King Tut +
Buddhist Monks + World Wrestling + Sushi Eaters + Sea Turtle Laying Eggs
+ Home Movies Rappers + Refugees + Steel Mill + Real Estate Channel +
Winnie the Pooh + Windshield Repair+ Aphrodisiac Peddlers + Congress in
Session + Open Heart Surgery + Billy Graham + Egyptian Snake Charmer Etc.
Etc. Etc.
Audio: Gregorian Chant
Action As we watch, the wall seethes with images, changing
channels in time to the music.
Like a giant composite eye, the wall is scanning everything there is to see
from one moment to the next.
Sometimes the wall chooses one image and displaysit full, as a single
mosaic, on all 16 screens
This is the chaotic collage we broadcast to ourselves and the cosmos every day.
It is live. But not living.
Benetton Sportsystem Image
Every hour on the hour, the wall dissolves to a single mosaic image
of the universal television color bars, and we super:
BENETTON SPORTSYSTEM
Nordica
Grafalloy
Rollerblade
Langert
Nitro
Audio Note: When the screens are monitoring the planet, we can also
hear:
Indian Ragas
Italian Opera
Senior Citizen Ukulele Band
American Bebop
Traffic
Dogs
Plus: A low white noise background, mixing audio from all 16 screens.
When the screens dissolve to the titles, we hear:
Birds
Hiking
Sailing
Wind
Swimming
Water
Breathing
Scope: This program plays continuously, throughout the entire time the
showroom is open.
It is always new.
Always live.
A video billboard of what is happening in the world, at any given second.
A constant reminder of why, from time to time, people need to channel
their thoughts in other directions.
Moda Solaris
Asolo
Prince
Kastle
Ektelon
African Chanting
Moroccan Music
Japanese Koto
Muzak Chinese
Court Music
Bartok North American Indian Drumming
Tennis
Children Laughing
Golf
Baby Cooing
Skiing
Snoring
Skating
It is the confusion of life which we can only put in perspective through
the purity of sport.
Every three minutes, this constant ebb and flow of flotsam and jetsam from the
electronic ocean is interrupted by a dissolve to black, followed by titles which say:
This is why people need skates. This is why people need tote bags.
This is why people need snow. This is why people need clubs.
This is why people need mountains. This is why people need ice axes.
This is why people need sunshine. This is why people need crampons. .
This is why people need wind. This is why people need rackets.
This is why people need to run. This is why people need clay.
This is why people need grass. This is why people need to walk.
This is why people need water. This is why people need to dance.
This is why people need freedom This is why people need to bounce. .
This is why people need sand traps. This is why people need to kick.
This is why people need flags. This is why people noed to yell. .
This is why people need soles. This is why people need to climb.
.
This is why people need balls. This is why people need to dream. .
This is why people need eye protection. This is why people need to play .
This is why people need wristguards. This is why people need to breathe.
This is why people need to run. This is why people need clay
This is why people need grass. This is why people need to walk.
This is why people need water. This is why people need to dance.
29. Benetton Sportsystem Image
Implimentation
• The essence of Benetton Sportsystem is a merchandise package that every
sporting goods store in the world yearns for. Superb products merchandise
displays, and vendor service programs. Merchants that buy into the
program will have a competitive edge.
• Phase I - Development of a Sportsystem-wide image program for the
utilization of the "How to Survive theme and globe logo
1. Produce a list of all likely applications
2. Develop policies for theme use
3. Secure rights to all copy lines and imagery
4. Develop design guidelines and reproduction archives for:
A. Graphics
B. Display and P.O.P
C. Audio and Video
5. Work with member companies to ensure a coordinated
system-wide application of the program in all advcrtising
and company communications
• Phase I1 - The”This is Why People Need is developed to both identify
Benetton Sportsystem and to distinguish its independent parts
1. Develop an advertising and P.R. campaign utilizing the theme.
This campaign would target both the merchants and customers.
The campaign would first focus on establishing name
recognition for Benetton Sportsystem in general
2. Develop policies and guidelines for the system-wide utilization
of the theme for all media
3. Work with member companies develop a way to use the
"This is why..." line with their indivial program
• Phase III - The Sportsystem store develops and assumes a dominant
position in sports retail worldwide
Benetton Sportsystem Image
UNITED
CHANNELS
OF
BENETTON
Video: A "Global village" of 16 screens. Each one playing a different program.
All captured live, to create a constantly changing readout of the total
communication activity on earth.
A 16 screen monitor of the planet's brainwaves.
We see: Wheel of Fortune + Donahue + All My Children
+ Saddam Hussein + Sumo Wrestlers + MTV + Flipper + Gunsmoke
+ Home + Shopping Network +Re- venge of the Nerds Terminator +
How to lmigate + Soybeans + Tractor Pull + Paris Fashions + Casablanca
+ Jet Fighters + Math Problem + Berlin Weather Map + King Tut +
Buddhist Monks + World Wrestling + Sushi Eaters + Sea Turtle Laying Eggs
+ Home Movies Rappers + Refugees + Steel Mill + Real Estate Channel +
Winnie the Pooh + Windshield Repair+ Aphrodisiac Peddlers + Congress in
Session + Open Heart Surgery + Billy Graham + Egyptian Snake Charmer Etc.
Etc. Etc.
Audio: Gregorian Chant
Action As we watch, the wall seethes with images, changing
channels in time to the music.
Like a giant composite eye, the wall is scanning everything there is to see
from one moment to the next.
Sometimes the wall chooses one image and displaysit full, as a single
mosaic, on all 16 screens
This is the chaotic collage we broadcast to ourselves and the cosmos every day.
It is live. But not living.
Benetton Sportsystem Image
It is the confusion of life which we can only put in perspective through
the purity of sport.
Every three minutes. this constant ebb and flow of flotsarn and jetsam
from the electronic ocean is interrupted by a dissolve to black, followed
by titles which say:
This is why people need tote bags. This is why people need skates.
This is why people need clubs. This is why people need snow.
This is why people need mountains. This is why people need ice axes.
This is why people need sunshine. This is why people need crampons.
This is why people need rackets. This is why people need wind.
This is why people need to run. This is why people need clay.
This is why people need to walk. This is why people need grass.
This is why people need to dance. This is why people need water.
This is why people need to bounce. This is why people need freedom
.
This is why people need sand traps. This is why people need to kick
.
This is why people need to yell. This is why people need flags.
This is why people need soles. This is why people need to climb
.
This is why people need to dream. This is why people need balls
.
This is why people need eye protection. This is why people need to play
.
This is why people need wristguards. This is why people need to breathe. .
Every hour on the hour, the wall dissolves to a single mosaic image
of the universal television color bars, and we super:
BENETTON SPORTSYSTEM
Nordica
Grafalloy
Rollerblade
Langert
Nitro
Audio Note: When the screens are monitoring the planet, we can also
hear:
Indian Ragas
Italian Opera
Senior Citizen Ukulele Band
American Bebop
Traffic
Dogs
Plus: A low white noise background, mixing audio from all 16 screens.
When the screens dissolve to the titles, we hear:
Birds
Hiking
Sailing
Wind
Swimming
Water
Breathing
Scope: This program plays continuously, throughout the entire time the
showroom is open.
It is always new.
Always live.
A video billboard of what is happening in the world, at any given second.
A constant reminder of why, from time to time, people need to channel
their thoughts in other directions.
Moda Solaris
Asolo
Prince
Kastle
Ektelon
African Chanting
Moroccan Music
Japanese Koto
Muzak Chinese
Court Music
Bartok North American Indian Drumming
Tennis
Children Laughing
Golf
Baby Cooing
Skiing
Snoring
Skating
Lights Down.
Music Up: Gregorian Chant
Video: 16 screen wall. Black.
slowly, one by one, the screens fade on, creating a single mosaic image of color bars.
Abruptly, the bars dissolve.
Cut to a blindingly fast series of full mosaics of television images from
all around the world.
We feel that the wall is scanning the broad cast output of the entire planet
at warp speed.
We see: Saddam Hussein/Home Shopping Network/open Heart surgery/Dancing
Indians Russian Missiles/Cherry Blossoms Cops and British Parliament/ Demolition
DerbylBaby being bom
Cut to Black.
Super THIS IS WHY PEOPLE NEED SUNSHINE
SFX: Rollerblading.
Cut back to a continuation of the frenzied chaos of images we broadcast to the
comos every day.
Cut to Super: THIS IS WHY PEOPLE NEED Snow
SFX: Ski Boots Crunching in Snow.
Cut to Chaos.
BENETTON
SPORTSYSTEM
OPENING NIGHT
PROGRAM
Cut to Super: THIS IS WHY PEOPLE NEED CLAY.
SFX: Tennis Cut to Chaos.
Cut to Super: THIS IS WHY PEOPLE NEED GRASS.
SFX: Golf. Cut to Chaos. A long final sequence.
Cut to super: THIS IS WHY PEOPLE NEED PLAY.
SFX: Children laughing. Cut to Final Burst of Chaos.
Dissolve to Black. Dissolve up full mosaic of color bars.
Super: BENETTON SPORTSYSTEM.
Cut to dramatic flurry of Benetton Sportsystem images.
Benetton sponsored Formula One car/Rugby Team/Basketball Team/Nordica Skier/
Asolo Climbers/Nitro Golfers/Nitro and Langert Golfers/Prince Tennis Players/
Ektelon Racquetballers/Etc.
Cut to Super:
NORDICA
KASTLE
ROLLER BLADE
NITRO
EKTELON
Dissolve to color bars:
Fade to black.
Music out to end.
Lights up.
30. Benetton Sportsystem Image
Table of Contents
Benetton Sportsystem Image
Concept Development ............................................................................2
Rationale........................................................................................................4
Implementation
United Channels of Benetton
Video Script "The Global Village...”.........................................................6
Night Program .............................................................................................9
Rationale for the "This is why People Need Themc ......................11
Benetton Sportsystem Image
Rationale
• The concepts all build on the strong traditions
of innovative Benetton communications
• They provide a robust and diverse palette for the
creation of powerful, provocative, and memorable
communications
• The programs lend themselves to all media
They promote individual companies and
Benetton Sportsystem simultaneously
• The concept is both fresh and universally understood
• The use of the "How to Survive theme for the New
York showroom opening was successful. Also,
photographic images for the "This is why..." program
were introduced there and they merged well with
the theme
BRAND
DEVELOPMENT
M
B I
US
O
M
B
I
US
O
46. One of the best jobs a designer can
have is creating an exhibit to pro-
mote his own company, according to de-
sign director Peter Craycroft of exhibit
house Mobius. It's a chance to step out
and say, "This is Mobius. This is what we
do. This is who we are."
Craycroft's merit-award design exceeds
the company's own goal for the 1997
Store Fixturing Show in Chicago, which
was to create a three-dimensional
representation of the company's products
and services. The exhibit takes a name,
Mobius, and gives it both identity and
personality. The entire exhibit takes the
pieces and parts that comprise Mobius
and reveals them asindividual blocks of
a larger building
incorporated into the exhibit in an infor-
mal fashion without titles that might
denote hierarchy. The photos show there
is a cast of characters working on each
client's project.
The booth features the first interactive
display in the retail design build industry,
which offer visitors a simple way to access
visual information about the companies
projects. A cone speaker system overhead
and subwoofers down below turn this
into an immersive presentation experience.
Like the contrast between the center wall
and the wing walls, the demo offers two
faces.
Icons on either side of the monitor ac-
tivatea presentation on, say,“Creative.”
The“creative”icon on the left activates a
Mobius’
68. friendly
inventive
generous
inspiring
Open, relaxed
interactive, who
we are… no products
for sale
Campfire
Google has positioned themselves squarely in
the, "look what we can do camp". They tend to
make stuff, then ask everyone else what it's
good for. That's the exact opposite of say,
Apple. Their in store experience should reflect
that.Imagine if people could walk into a Google
Store, and the expectation was that they could
possibly purchase/be given a product if they
could give a compelling reason why they
should have it... People would come in droves
with good ideas. As for look and feel - less like
their logo, more like a mad inventor...Tom
Sachs or something. BOOOOOOM.
Epic !!!!
69. More than half of the world's population is still without
Internet access. Project Loon is a network of balloons
traveling on the edge of space, designed to extend
Internet connectivity to people in rural and remote areas
worldwide.
PROJECT LOON
GOOGLE AND NASA HAVE TEAMED
UP TO FEED PEOPLE WITH FRESH
BASIL FROM THE MOON
Just poke around a little
on the internet or explore
the offerings on Google +,
Google is perfectly
positioned to claim
the territory of THE
IDEA COMPANY-
the source of innovation
72. FIRSTS:
Introduction of tensioned cable systems into
Branded Environments for hanging graphics
on the new Nike campus buildings
Extensive use of digital printing. Bayer
dithering patterns were just beginning to
be used for full color digital printing. The
width limitation was 30”. We used multiple
bands to fill the employee staircases with
images.
Open
Experimental
Approach
MULTIMEDIA TECHNOLOGY BRANDING
34
73. VALUES
COMMITMENT
COMPASSION
COMPASSION VALUES COMMITMENT ACTIVISM
vs
FBI
“You can’t connect the dots
looking forward; you can
only connect them looking
backwards.”
What Apple lacked, under Steve’s leadership is best
revealed by connecting the dots, tracing back in time.
Since Cook took over as CEO following Jobs' death in
2011, he has differentiated himself from his famous
predecessor by staking out moral ground on issues
ranging from diversity to renewable energy to
philanthropy. Jobs focused on the power of
technology and innovation. He was not particularly
outspoken on social issues, nor was he an active
philanthropist in public. Cook, in contrast, appears to be
pushing Apple towards an image of charity and
compassion. Tim Cook has quickly established himself
as a moral leader in Silicon Valley, speaking up on
numerous issues like LGBT rights and philanthropy that
his predecessor would never have touched. See: http://
mashable.com/2015/06/08/tim-cook-moral-leader/
#xAhrcoW6zuqJ
42
74. Partnership
Collaboration
Experimentation
The most critical behavior in EYELEVEL’s
mix is it’s sentient team trainings. The constant
trainings, combining written exercises, team
competitions (both physical and mental) bring teams
together globally in dynamic ways unparalleled in
retail. These trainings and the strategic rotation of
team members between offices (something I have
advocated and coached clients to do for many
years) leads to very efficient, high performance
teamwork. My commitment to team process as a
teaching method to maximize learning and
innovation has been strengthened and deepened by
experiencing Boudwijn Castelijn masterfully
direction of team and leadership trainings.
http://www.bottomlinecoaching.nl.
Boudwijn Castelijn
VALUES COMMITMENT PARTNERSHIP TRUTH
68
75. High Performance
Team and Leadership
Training
COOPERATION TRUTH COMMITMENT PASSION
EYELEVEL Team members live by these values globally. Team members
will tell you, in private, that, they all know that their Directors do not.
Leaders must also share and live the team values and have serious
additional obligations to team members that are often overlooked.
Beyond pushing hard for results. Great leaders must instill a sense of
confidence and exceptionalism in their people. They must engage with
employees on their terms. They need to listen and earn their trust. They
need to learn to let people fail in order to learn. The bottom line is simple:
recognize your strengths and use them to help people better themselves.
In the long run, helping them will also help you.
Quality - keep promises - be professional - check and control
Open Communication - be open minded - be honest, be truthful,
be direct - express your feelings
Development - ask and give feedback - learn from mistakes - get
out of your comfort zone
Team Spirit - encourage each other - shared responsibility - accept
and use differences to your benefit
Result Driven - “failure is not an option” - see the whole picture-end goal
- define the goal as a team - Be committed to the outcome goal
Initiative - be proactive - plan before acting - take responsibility
EYELEVEL COMPANY VALUES
Key to creating great teams is the establishment of company values.
This is a creative, team process. Total buy in is essential. EYELEVEL
shares those values openly. You can find them on their website.
69
76. Teamwork
Collaboration
Experimentation
High Performance Team Life is very powerful, it
opens you up and you form strong,
interdependent, yet sustaining, empowering
relationships. If these relationships are not nurtured and
longterm commitment is not an honored core value,
individuals will be seriously damaged and teams, groups
and organizations run the risk of collapsing from the
inside out.
“We all want a Company that our people are proud of and
committed to, where all employees have an opportunity to
contribute, learn, grow and advance based on merit, not politics
or background. We want our people to feel respected, treated
fairly, listened to and involved. Above all, we want satisfaction
from accomplishments and friendships, balanced personal and
professional lives, and to have fun in our endeavors.”
Robert D. Haas,
Chairman Emeritus
of Levi Strauss & Co.
VALUES COMMITMENT PARTNERSHIP TRUTH
70
For more CUTTING THROUGH BRAND BABBLE see:
http://www.slideshare.net/petercraycroft/cutting-through-brand-babble