The Crossroads of Social Media and Content Marketing30 Lines
The document discusses the crossroads of social media and content marketing. It notes that social media influences search and can be used to build an online brand presence. However, it emphasizes that companies need to provide worthwhile content for fans to share on social media and that social media extends the reach of content. The document advocates using social media to inspire and inform new content, and notes that social media itself is a form of quick, mobile, and social content.
Marketing for the Moments That Matter Most for Apartment Shoppers30 Lines
A look at how apartment hunters are shopping today and what property owners and apartment marketers can do to better align their marketing to reach more prospects, invest in the right advertising channels, and close more of the traffic that comes into their property websites.
Maximum Marketing: Using SEO to Produce Great Blog Content30 Lines
Originally presented to the Building Industry Association of Central Ohio with Ruth Milligan (http://ArticulationInc.com) and Alaina Sheer (http://CementMarketing.com) on December 15, 2010.
How to manage your online reputation beyond ratings and reviews, including tips to go on offense and create the online presence you want your prospects to see.
Originally presented by Mike Whaling to the Columbus Apartment Association, April 2015.
The Crossroads of Social Media and Content Marketing30 Lines
The document discusses the crossroads of social media and content marketing. It notes that social media influences search and can be used to build an online brand presence. However, it emphasizes that companies need to provide worthwhile content for fans to share on social media and that social media extends the reach of content. The document advocates using social media to inspire and inform new content, and notes that social media itself is a form of quick, mobile, and social content.
Marketing for the Moments That Matter Most for Apartment Shoppers30 Lines
A look at how apartment hunters are shopping today and what property owners and apartment marketers can do to better align their marketing to reach more prospects, invest in the right advertising channels, and close more of the traffic that comes into their property websites.
Maximum Marketing: Using SEO to Produce Great Blog Content30 Lines
Originally presented to the Building Industry Association of Central Ohio with Ruth Milligan (http://ArticulationInc.com) and Alaina Sheer (http://CementMarketing.com) on December 15, 2010.
How to manage your online reputation beyond ratings and reviews, including tips to go on offense and create the online presence you want your prospects to see.
Originally presented by Mike Whaling to the Columbus Apartment Association, April 2015.
How multifamily executives can use social media for their business.
Originally presented by Greg Starr from Property Centric and Mike Whaling from 30 Lines on October 14, 2009.