full social media marketing plan and strategy for contact lenses store.

2. HORUS Lenses
SOCIAL MEDIA MARKETING PLAN
December 2021

3. Plan Outlines
1- Brand Identification.
2- Objectives.
3- SWOT analysis.
4- Competitors analysis.
5- Target audience analysis.
6- Social media strategy and tactics.
7- Budget and channels.
8- Content Calendar.

4. HORUS
A contact lenses brand for both medical
lenses and colored lenses. Offering both
women and men wide choices for lenses
brands .
HORUS will provide consistent and superior
customer service, offer quality, and certified
high quality products .
The brand will sell their products online with
shipping all over Egypt, and offline in stores
as well.
ĥ
Brand Identification
Let your eyes glow

5. 2- Objectives
1- Brand Awareness.
2- Increase Sales with 100:150 orders/month.
3- Increase Connection with Customers.

6. Strength Weakness
• High Quality products.
• Variety of Products.
• Strong offers.
• Experience in the field of
optics.
• Low Quality Visuals.
• No Previous presence on
social media and no brand
awareness.
3- SWOT Analysis
Opportunities Threats
• Create Shop on Facebook
Page.
• Offers and Bundles.
• Trends.
• Free shipping.
• Reviews.
• TikTok Videos.
• Competitions and
giveaways.
• Competition.
• Refunded Orders.
• Shipping problems and
delayed orders.
• Customer fear from quality
or colors of lenses to be
not suitable for their skin
tone.

7. 4- Competitors Analysis:
1- Lorans lazord contact lenses

8. Lorans lazord contact lenses Account

9. Lorans lazord contact lenses Account

10. Lorans lazord contact lenses
(Notes)
• Good Quality Visuals.
• Low Engagement rate.
• Low number of posts per day.
• Strong fan base and large number of social media
followers.
• High Quality Products.
• Low promotion Budget.

11. 2- Sosa Lenses

12. Sosa Lenses Account

13. Sosa Lenses Account

14. Sosa Lenses Account (Notes)
• Strong fan base.
• Large Number of Social media followers.
• Low Budget for promotion.
• Low number of posts per day.
• Low Engagement rate.
• Low Quality Visuals and Content.

15. 3- Loom For lenses

16. Loom For Lenses Account

17. Loom For Lenses Account

18. Loom For Lenses Account
(Notes)
• Low quality content and visuals.
• Strong Promotion budgets.
• High quality products.
• Good Engagement rate.
• Good number of posts per day.

19. 4- Rakan contact lense

20. Rakan contact lense Account

21. Rakan contact lense Account

22. Rakan contact lense(Notes)
• Good High Engagement rate.
• Low quality Content.
• Good Visuals.
• High quality products.
• Strong Offers.
• Low number of posts per day.
• Strong brand equity.

23. 5- Target Audience Analysis
• Females (Single – Engaged – Married).
• Age (18:45)
• Locations:
- Primary: Cairo - Giza.
- Secondary: Surroundings
• Medium Income Level and well educated.
• Attitude: Like offers, Trends.
• Interests:
• Lenses – Contact Lenses – optics – sunglasses - Fashion –
Skin Care – Clothes – beauty – Makeup – Accessories and
watches.

24. Target Audience Analysis

25. Best Audience Locations

26. Social Media Strategy And
Tactics
• Brand Awareness Campaign.
• New Logo and identity.
• Selling Posts.
• Engagement posts.
• Facebook and Instagram ads.
• Strong Visuals and create Videos.
• Reviews And Testimonials.
• Offers.

27. Content Calendar
1/12 ‫بالبران‬ ‫تعريفي‬ ‫بوست‬
‫د‬
‫العدسات‬ ‫وماركات‬
‫المتاحة‬
(
‫على‬ ‫يتثبت‬
‫الصفحة‬
)
9/12 ‫تحضري‬ ‫مابتعرفيش‬
‫البسة‬ ‫وانتي‬ ‫األفراح‬
‫نضارة؟‬
‫مع‬ ‫الحل‬horus
17/12 ‫العدسات‬ ‫من‬ ‫بتخافي‬ ‫لو‬
،‫حساسة‬ ‫عينك‬ ‫عشان‬
‫أنواع‬ ‫عندنا‬
...
،
...
‫للعيون‬ ‫مخصوص‬
‫ًا‬‫د‬‫ج‬ ‫خفيفة‬ ‫الحساسة‬
‫العين‬ ‫على‬
24/12
‫مايتنسيش‬ ‫عينك‬ ‫جمال‬ ‫خلي‬/
‫السنة‬ ‫راس‬ ‫عروض‬
‫مع‬ ‫جديد‬ ‫بشكل‬ ‫بالسنة‬ ‫احتفلي‬
‫عدسات‬
....
3/12 ‫دونت‬ ‫والنضارة‬ ‫المطر‬
‫ميكس‬
!
‫في‬ ‫هتريحك‬ ‫العدسات‬
‫أكتر‬ ‫الشتا‬
11/12 ‫بس‬ ‫ليزك‬ ‫تعملي‬ ‫خايفة‬
‫شكلك‬ ‫حابة‬ ‫مش‬
‫بالنضارة؟‬
19/12 ‫حلوة‬ ‫لحظة‬ ‫تيش‬ّ‫ماتفو‬
‫تشوفيها‬ ‫ما‬ ‫غير‬ ‫من‬
‫بوضوح‬
25/12 ‫صورة‬ ‫بـ‬ ‫بيبدأ‬ ‫الحياة‬ ‫جمال‬
‫واضحة‬
(
‫النظر‬ ‫عدسات‬
)
5/12 ‫بتل‬ ‫اللي‬ ‫اللينسز‬ ‫ألوان‬
‫يق‬
‫بشرة‬ ‫لون‬ ‫كل‬ ‫على‬
13/12 ‫شوتات‬ ‫سكرين‬ ‫أو‬ ‫فيديو‬
‫العمالء‬ ‫بآراء‬
21/12 ‫تتصوري‬ ‫محتاجة‬ ‫مش‬
‫فلتر‬ ‫بـ‬
!
‫لون‬ ‫أي‬ ‫على‬ ‫احصلي‬
‫فيه‬ ‫نفسك‬
28/12 5
‫عدسات‬ ‫يخلوا‬ ‫أسباب‬
.....
‫ليكي‬ ‫مثالي‬ ‫اختيار‬
7/12 ‫وتجددي‬ ‫تغيري‬ ‫بتحبي‬
‫شكلك؟‬ ‫من‬
‫بـ‬ ‫استمتعي‬
(
‫من‬ ‫نوع‬
‫المؤقتة‬ ‫العدسات‬
)
15/12 ‫العدسات‬ ‫لبس‬ ‫طريقة‬
‫وسهل‬ ‫سريع‬ ‫بشكل‬
23/12 ‫على‬ ‫للحفاظ‬ ‫نصيحة‬
‫العين‬ ‫وجمال‬ ‫صحة‬
31/12 Happy new year/

28. Horus Campaign Planning
Creatives Audience Goal Budget
1
-
‫معاكي‬ ‫حورس‬
2
-
‫ميكس‬ ‫دونت‬ ‫والنضارة‬ ‫المطر‬
!
3
-
‫عدسات‬
Bella secret collection
4- ‫عدسات‬Magic color
5- ‫النضارة‬ ‫من‬ ‫ترتاحي‬ ‫نفسك‬
6
-
‫الملونة‬ ‫العدسات‬ ‫بتحبي‬
7
-
‫عدسات‬ Fashion insta Queen
Ladies from 24 to 45 years old
Messages
1500 L.E
1
-
‫العدسات‬ ‫ألوان‬
2
-
‫النضارة‬ ‫من‬ ‫ترتاحي‬ ‫نفسك‬
3
-
‫عدسات‬ ‫بألوان‬ ‫شكلك‬ ‫تجربي‬ ‫نفسك‬
‫مختلفة‬
4
-
‫واضحة‬ ‫بصورة‬ ‫بيبدأ‬ ‫الحياة‬ ‫جمال‬
5
-
‫الفصول‬ ‫تغيير‬
6
-
5
‫أسباب‬
7
-
‫مهمة‬ ‫نصيحة‬
Ladies from 18 to 49 years old
+ Collage girls from 18 to 25
Years old
Engagement 500 L.E
1
-
‫العدسات‬ ‫أنواع‬
2
-
‫مهمة‬ ‫نصيحة‬
3
-
‫الحياة‬ ‫جمال‬
Ladies from 18 to 49 years old Page Likes 500 L.E

29. Campaign Results