Google+ Local & Local Business MarketingMark Jennings
There have been updates to Google+ Local how do they effect sign up. Local business marketing via Google + Local, a great way to get your business found.
The document describes a local Twin Cities marketing company founded in 2009 that pioneers mobile marketing services, such as sending over 5 million text messages in 2016, to help businesses increase purchase frequency and spending from customers by connecting with them via automated and on-demand text messages implemented by a local specialist. The company has experienced triple and double digit growth each year since 2009 with a cancellation rate of less than 1.5% and currently works with clients such as Perkins, MGM Liquor, Taco John's, and Paradise Car Wash.
This document discusses using mobile marketing to connect with restaurant and club customers. It notes that most Americans now have cell phones and are open to receiving mobile alerts and offers. Restaurants can build databases of customers by encouraging them to text a keyword to a short code to receive offers. This allows restaurants to send timely promotions that increase redemption rates. Examples show how restaurants can use point-of-sale signs, websites, and other advertising to capture customer mobile numbers and send them offers. The goal is to generate more transactions and new customers through mobile messaging.
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionPedram Farsaii, MBA
Marketers are projected to spend over $67 BILLION in digital campaigns by the end of 2016…WOW. With that type of spending, there are seemingly no limits to driving traffic to your site. But, how do we take these visitors and better convert them in the rapidly evolving digital landscape? It’s time to re-think the traditional view of the conversion funnel:
- Why every door into your website can lead to important conversion insights.
- Better leveraging data to pinpoint weak spots of your website.
- Proven testing tactics that can help you drive more conversions!
Home buyers are increasingly searching online, they need more information than ever before. Most builders (which means the competition) are already online, and therefore a clear digital strategy becomes necessary. In such a competitive environment, relief lies in customer engagement, and thanks to technology, engagement costs have drastically fallen.
Customer Acquisition Best Practices in E-Commerce from DRS, 7.28.14Digiday
This document provides best practices for customer acquisition in e-commerce. It discusses that product-market fit is essential before acquisition marketing. It defines key metrics like CPC, CPM, CPA, LTV. It recommends building virality into the product from day one. The lifecycle of acquisitions depends on the business stage from pre-launch to growth to optimization. Tactics include paid acquisition, referral programs, events, engagement emails. The document also provides tips on naming, seeding social accounts, pre-launch outreach, and top acquisition channels like Facebook targeting and content marketing.
Google+ Local & Local Business MarketingMark Jennings
There have been updates to Google+ Local how do they effect sign up. Local business marketing via Google + Local, a great way to get your business found.
The document describes a local Twin Cities marketing company founded in 2009 that pioneers mobile marketing services, such as sending over 5 million text messages in 2016, to help businesses increase purchase frequency and spending from customers by connecting with them via automated and on-demand text messages implemented by a local specialist. The company has experienced triple and double digit growth each year since 2009 with a cancellation rate of less than 1.5% and currently works with clients such as Perkins, MGM Liquor, Taco John's, and Paradise Car Wash.
This document discusses using mobile marketing to connect with restaurant and club customers. It notes that most Americans now have cell phones and are open to receiving mobile alerts and offers. Restaurants can build databases of customers by encouraging them to text a keyword to a short code to receive offers. This allows restaurants to send timely promotions that increase redemption rates. Examples show how restaurants can use point-of-sale signs, websites, and other advertising to capture customer mobile numbers and send them offers. The goal is to generate more transactions and new customers through mobile messaging.
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionPedram Farsaii, MBA
Marketers are projected to spend over $67 BILLION in digital campaigns by the end of 2016…WOW. With that type of spending, there are seemingly no limits to driving traffic to your site. But, how do we take these visitors and better convert them in the rapidly evolving digital landscape? It’s time to re-think the traditional view of the conversion funnel:
- Why every door into your website can lead to important conversion insights.
- Better leveraging data to pinpoint weak spots of your website.
- Proven testing tactics that can help you drive more conversions!
Home buyers are increasingly searching online, they need more information than ever before. Most builders (which means the competition) are already online, and therefore a clear digital strategy becomes necessary. In such a competitive environment, relief lies in customer engagement, and thanks to technology, engagement costs have drastically fallen.
Customer Acquisition Best Practices in E-Commerce from DRS, 7.28.14Digiday
This document provides best practices for customer acquisition in e-commerce. It discusses that product-market fit is essential before acquisition marketing. It defines key metrics like CPC, CPM, CPA, LTV. It recommends building virality into the product from day one. The lifecycle of acquisitions depends on the business stage from pre-launch to growth to optimization. Tactics include paid acquisition, referral programs, events, engagement emails. The document also provides tips on naming, seeding social accounts, pre-launch outreach, and top acquisition channels like Facebook targeting and content marketing.
The presentation explains the changing facets of crafting email marketing messages that has necessitated re-designing of email marketing campaigns to boost sales. With technological transformation, integration of social media with email marketing messages is the glue that is binding the web and consumers together. The presentation highlights the top stats of email users technology-wise along with the top communication rules marketers should follow. It also outlines 5 exclusive steps to re-design email marketing campaigns that can generate million dollar business by boosting instant sale!
Chat Delivers More Sales More Affiliate RevenuesAffiliate Summit
Learn from presented case studies and analysis how online chat technology increases sales conversions 8-15% while delivering more earnings to affiliates. Everybody wins.
5 KPIs every travel business should be monitoring TTC
Tracking additional Key Performance Indicators (KPIs) can help you to understand the key drivers of your business and make more informed decisions. Here are five common KPIs used by travel companies.
Kevin Hillstrom's Merit Direct 2009 PresentationMineThatData
1. The document discusses micro-channels, which are combinations of physical and advertising channels that customers use to place orders. Understanding micro-channels can help predict customer behavior and improve marketing strategies.
2. It provides examples of assigning micro-channels based on different customer interactions with catalogs, emails, websites, phone calls, and more. Tracking micro-channels and how they influence each other can help segment customers.
3. Analyzing micro-channels allows reducing marketing like catalogs to some customers while maintaining sales. Savings can be reinvested in new customer acquisition. Understanding micro-channels helps optimize marketing and improve profitability.
to learn more if you are a business owner: http://adzzoobusinessm.GetFoundByLocals.com
********************************************
To learn more if you would like to start a marketing agency: http://adzzoobusinessm.thinkadzzoo.com
This document discusses how marketers can leverage conversation intelligence to optimize inbound calls and grow their pipeline. It begins with an introduction of the speakers and an overview of how the customer journey has evolved as mobile has become the default platform. It then discusses how marketing automation and other digital tools do not account for phone calls. The presentation introduces Invoca Signal as a solution that combines the richness of phone conversations with the measurability of digital platforms. It provides examples of how conversation intelligence can be used to prove marketing ROI, define lead quality, optimize campaigns, test sales messaging, monitor competitors, and enhance customer experience.
Cory Henke
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.
Session takeaways:
Organic & Paid Instagram Strategies & Implementation
The value of data analysis and dashboard visualization
A deeper understanding of the value of Instagram and capability for building a brand
Audience development & retargeting strategies
Restaurant marketing pro mobile presentationLandoc
How would you like to know how to ;
pack your restaurant on your slowest days?
get more repeat customers coming back more often?
run profit generating birthday clubs?
survey your clientele to find out exactly what they like most about your restaurant?
provide a user friendly experience for your customers?
and a lot more...?
Enjoy your learning experience with Nat Green's Mobile Marketing Strategies ! Here is the link to the WorkShop, you can use these slides as a reference. http://www.foodbusinessinterviews.com/?p=580
Welcome to the class and thank you for working with the FBI and for investing in your self! Please watch this episode to the end as there is a special offer to get your Mobile Marketing Campaign started Now. There will be much more to come and we look to tailor make our offerings to you. If you have any other food venture education desires for to help you round out your skill base and make your self more valuable as an employee, consultant, or entrepreneur.
Please welcome our Co-Host and guest to the show, Nat Green of Restaurant Marketing Pro. In this workshop we are going to teach you how to use low cost mobile marketing methods with, opt in text messaging, mobile websites, and restaurant apps, to get more butts in seats with these Mobile Marketing strategies. After watching this, you will know the nuts & bolts of a campaign, important calendar planning elements, 4:1 return on investment strategy, how to track and measure their success, and improving employee moral with sales competitions.
Thank you for watching the Restaurant Marketing Pro interview from Food Business Interviews. As a special thank you for watching, we’d like to extend to you some promotions that will help get you more repeat customers for your restaurant at http://restaurantmarketingpro.ca/FBI
Lead Generation and Conversion in Inbound Marketing and Social MediaHubSpot
You have fans – so NOW what? Conversion, Landing Pages, Offers
The offer and landing page are important parts of any lead generation marketing campaign. This is where the conversion takes place to fill the top of the sales funnel. You work really hard on all your blogging and social media efforts, but without attractive offers and optimized landing pages, all that effort goes to waste. There is a lot that goes into a successful landing page from the offer to the call-to-action, to the landing page layout. This session will cover all the basics of how to convert more of your traffic into leads and sales and actually make something worthwhile out of all your inbound marketing effort.
The Internet is broken - Presenting FreeWall, how we pay for the InternetRowly Bourne
The beginning of the Internet is broken series, we look at how the Internet is no longer working for the digital advertising industry, and present FreeWall as a solution to fix it.
This document discusses the opportunities for retail mobile marketing. It notes that mobile devices are ubiquitous and consumers are using them for various activities like text messaging. The document promotes using mobile marketing techniques like mobile-friendly websites and text messaging to engage customers, promote sales and events, and drive traffic. It provides examples of text campaigns retailers can use and cites a case study where a furniture retailer significantly increased revenues through a secret sale promoted using email and SMS messages.
Mobile is now the default platform for both consumer and business interactions, whether it is used for email, ads, search, or social. The increased use of mobile has lead to the entire path to purchase to evolve entirely. However, if you are copying and pasting your desktop strategies to the mobile phone, you are on a path to failure. The mobile phone is much more than a miniature computer, it's a communications device. If you're not thinking about phone calls as part of your over all marketing strategy, you are missing data and losing revenue.
YANKSONSOCIAL | SOCIAL MEDIA AGENCY, LONDON (http://yanksonsocial.ga) - Our #1 Goal Is To Help You Increase Your Bottom Line. Contact Us Today To Learn How To End Your Frustrations
YanksonSocial is a full service Digital Marketing company offering results-driven marketing solutions for businesses across multiple industries.
We Are A Team Of Online Marketing Professionals. We Understand The Search Engine Ecosystem. Our Unique Approach To SEO Allows Us The Capability To Take Your Site To The Top Of Major Search Engines.
This document discusses the importance of context in understanding consumer experiences with brand touchpoints. It examines different types of context, including timing context, venue/screen context, partner context, news context, and peer-to-peer context. Data from consumer surveys and experience tracking is presented, analyzing how touchpoint experiences and engagement vary based on these contextual factors. Key findings include the influence of time of day on online vs TV touchpoint effectiveness, the higher engagement with out-of-home touchpoints in certain venues after 6pm, and the relationship between negative news coverage and brand perceptions over time. The implications discussed are leveraging contextual understanding to optimize touchpoint strategy.
Kevin hillstrom mine_thatdata_catalogu2015Sarah Fletcher
What a great Pub Talk! If you haven't had the pleasure of listening to Kevin Hillstrom, you're in for a treat. If you are already familiar with Kevin and his Mine That Data blog, sit back and enjoy, this is well worth your time.
The Funny changing world of catalogs
Using his remarkable career with companies like Lands' End, Eddie Bauer and Nordstroms, Kevin starts off with a cartoon strewn review of the major shifts in the industry, from the heyday of catalogs through the advent of the internet, co-ops and the demographic disconnect we are seeing today.
Different Paths
When marketers look at E-commerce versus catalogs they sometimes miss the inherent differences that shape the selling space and customers for each channel. Kevin presents the different paths each takes and the different outcomes that result from the different paths. It's an eye opener.
Trend #1 = Merchandise Productivity
Merchandising forensics have taught Kevin that the number one threat to catalogers is the decline of merchandise productivity. He explains both the short term results and the longterm impact of reduced merchandise productivity and offers a fun way for merchants, marketers and creative to compete together in a tournament of success.
Trend #2 = How will We Acquire a New Customer in 2020?
Did you know that Buzzed is getting 37% of it's traffic through Facebook? Snapchat is another 21%. That is an enormous shift from 10 or even 5 years ago. With such an ever-changing landscape of customer focus how can merchants stay relevant? Kevin offers his view into the future and lays out several ways to look at which direction different companies should be heading.
Trend #3 = How will We Avoid Paying Tolls?
Tolls, (aka expenses) are killing catalogs. How can you reduce those tolls? First you have to know where they are and what they cost. The smartest companies identify low-cost customer acquisition programs that bypass the toll collecting process. Kevin offers some benchmarking to see if you're paying too much and shows how understanding your customer can show you where to focus your toll reducing efforts. He offers ten tips to help you bypass some of those costs.
This is one of our favorite Pub Talks so far. Let us know what you think and if you have any questions for Kevin he'd love to hear from you as well.
This document discusses key performance indicators (KPIs) that can help travel businesses thrive, including:
1. Customer acquisition cost (CAC), which is calculated by dividing total marketing spend by the number of bookings to determine the cost per booking.
2. Return on marketing spend, calculated as a ratio of gross profit to marketing costs to ensure marketing spend is profitable.
3. Repeat booking rates, calculated by dividing repeat customers by total customers from the previous year to understand customer loyalty.
4. Conversion rates, calculated by dividing bookings by website visits, app visits, or calls to determine how effectively traffic is converted to sales.
5. Net promoter score (NPS), calculated from customer satisfaction survey
eMarketer Webinar: Cashing In on Mobile ShoppingeMarketer
Join eMarketer Principal Analyst Noah Elkin as he shares insights on how advances in mobile coupons, commerce and payments are helping to mobilize the bottom of the purchase funnel.
Fetch & Funnel: Messenger Marketing & Chatbots: How To 10x Sales & Leads Befo...Fetch & Funnel
Communication has changed. We’re rapidly expanding beyond email and into messaging. As a society, it’s where we have our most meaningful conversations.
Facebook Messenger is the fastest growing channel in the world. With 1.3B users, it’s already larger than Instagram, Twitter, and Pinterest combined. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). But why? Herein lies the secret of this webinar.
With all eyes and dollars aimed at building chatbots for customer service, we’re going to teach you how to use them to scale customer acquisition, generate more revenue, and get ahead of your competitors.
In this webinar Samir ElKamouny, co-founder of Fetch & Funnel, will show you exactly how modern marketers are using Facebook Messenger & Chatbots to increase sales and leads at a fraction of the cost.
- What messenger marketing is, and the role of chatbots
- The most impactful acquisition strategies and use cases
- How to build a new subscriber list, AND get 10x results over email from your existing list
- How to get a 40x bottom of funnel ROAS
- 3 powerful chatbots that are easy to implement and will produce exceptional results, applicable to nearly every business
- Which messenger bot platform is best for your business
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
Communication has changed. We’re rapidly expanding beyond email and into messaging. As a society, it’s where we have our most meaningful conversations.
Facebook Messenger is the fastest growing channel in the world. With 1.3B users, it’s already larger than Instagram, Twitter, and Pinterest combined. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). But why? Herein lies the secret of this webinar.
With all eyes and dollars aimed at building chatbots for customer service, we’re going to teach you how to use them to scale customer acquisition, generate more revenue, and get ahead of your competitors.
In this webinar Samir ElKamouny, co-founder of Fetch & Funnel, will show you exactly how modern marketers are using Facebook Messenger & Chatbots to increase sales and leads at a fraction of the cost.
- What messenger marketing is, and the role of chatbots
- The most impactful acquisition strategies and use cases
- How to build a new subscriber list, AND get 10x results over email from your existing list
- How to get a 40x bottom of funnel ROAS
- 3 powerful chatbots that are easy to implement and will produce exceptional results, applicable to nearly every business
- Which messenger bot platform is best for your business
#1 Way to Achieve Explosive Growth: The Chatbot ConferenceStefan Kojouharov
This document summarizes a presentation about using Facebook Messenger and chatbots to grow a business. The presentation discusses how chatbots can be used to generate leads at low cost, engage leads through interactive experiences, increase sales by alleviating bottlenecks and improving the customer experience, and enhance advertising by integrating Messenger. Specific strategies outlined include using chatbots for lead generation ads, giveaways that build audiences, targeted messaging of leads, and automating common customer questions to boost conversions. Real examples show how chatbots increased one company's revenue by 329% by optimizing the customer journey through Messenger.
The presentation explains the changing facets of crafting email marketing messages that has necessitated re-designing of email marketing campaigns to boost sales. With technological transformation, integration of social media with email marketing messages is the glue that is binding the web and consumers together. The presentation highlights the top stats of email users technology-wise along with the top communication rules marketers should follow. It also outlines 5 exclusive steps to re-design email marketing campaigns that can generate million dollar business by boosting instant sale!
Chat Delivers More Sales More Affiliate RevenuesAffiliate Summit
Learn from presented case studies and analysis how online chat technology increases sales conversions 8-15% while delivering more earnings to affiliates. Everybody wins.
5 KPIs every travel business should be monitoring TTC
Tracking additional Key Performance Indicators (KPIs) can help you to understand the key drivers of your business and make more informed decisions. Here are five common KPIs used by travel companies.
Kevin Hillstrom's Merit Direct 2009 PresentationMineThatData
1. The document discusses micro-channels, which are combinations of physical and advertising channels that customers use to place orders. Understanding micro-channels can help predict customer behavior and improve marketing strategies.
2. It provides examples of assigning micro-channels based on different customer interactions with catalogs, emails, websites, phone calls, and more. Tracking micro-channels and how they influence each other can help segment customers.
3. Analyzing micro-channels allows reducing marketing like catalogs to some customers while maintaining sales. Savings can be reinvested in new customer acquisition. Understanding micro-channels helps optimize marketing and improve profitability.
to learn more if you are a business owner: http://adzzoobusinessm.GetFoundByLocals.com
********************************************
To learn more if you would like to start a marketing agency: http://adzzoobusinessm.thinkadzzoo.com
This document discusses how marketers can leverage conversation intelligence to optimize inbound calls and grow their pipeline. It begins with an introduction of the speakers and an overview of how the customer journey has evolved as mobile has become the default platform. It then discusses how marketing automation and other digital tools do not account for phone calls. The presentation introduces Invoca Signal as a solution that combines the richness of phone conversations with the measurability of digital platforms. It provides examples of how conversation intelligence can be used to prove marketing ROI, define lead quality, optimize campaigns, test sales messaging, monitor competitors, and enhance customer experience.
Cory Henke
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.
Session takeaways:
Organic & Paid Instagram Strategies & Implementation
The value of data analysis and dashboard visualization
A deeper understanding of the value of Instagram and capability for building a brand
Audience development & retargeting strategies
Restaurant marketing pro mobile presentationLandoc
How would you like to know how to ;
pack your restaurant on your slowest days?
get more repeat customers coming back more often?
run profit generating birthday clubs?
survey your clientele to find out exactly what they like most about your restaurant?
provide a user friendly experience for your customers?
and a lot more...?
Enjoy your learning experience with Nat Green's Mobile Marketing Strategies ! Here is the link to the WorkShop, you can use these slides as a reference. http://www.foodbusinessinterviews.com/?p=580
Welcome to the class and thank you for working with the FBI and for investing in your self! Please watch this episode to the end as there is a special offer to get your Mobile Marketing Campaign started Now. There will be much more to come and we look to tailor make our offerings to you. If you have any other food venture education desires for to help you round out your skill base and make your self more valuable as an employee, consultant, or entrepreneur.
Please welcome our Co-Host and guest to the show, Nat Green of Restaurant Marketing Pro. In this workshop we are going to teach you how to use low cost mobile marketing methods with, opt in text messaging, mobile websites, and restaurant apps, to get more butts in seats with these Mobile Marketing strategies. After watching this, you will know the nuts & bolts of a campaign, important calendar planning elements, 4:1 return on investment strategy, how to track and measure their success, and improving employee moral with sales competitions.
Thank you for watching the Restaurant Marketing Pro interview from Food Business Interviews. As a special thank you for watching, we’d like to extend to you some promotions that will help get you more repeat customers for your restaurant at http://restaurantmarketingpro.ca/FBI
Lead Generation and Conversion in Inbound Marketing and Social MediaHubSpot
You have fans – so NOW what? Conversion, Landing Pages, Offers
The offer and landing page are important parts of any lead generation marketing campaign. This is where the conversion takes place to fill the top of the sales funnel. You work really hard on all your blogging and social media efforts, but without attractive offers and optimized landing pages, all that effort goes to waste. There is a lot that goes into a successful landing page from the offer to the call-to-action, to the landing page layout. This session will cover all the basics of how to convert more of your traffic into leads and sales and actually make something worthwhile out of all your inbound marketing effort.
The Internet is broken - Presenting FreeWall, how we pay for the InternetRowly Bourne
The beginning of the Internet is broken series, we look at how the Internet is no longer working for the digital advertising industry, and present FreeWall as a solution to fix it.
This document discusses the opportunities for retail mobile marketing. It notes that mobile devices are ubiquitous and consumers are using them for various activities like text messaging. The document promotes using mobile marketing techniques like mobile-friendly websites and text messaging to engage customers, promote sales and events, and drive traffic. It provides examples of text campaigns retailers can use and cites a case study where a furniture retailer significantly increased revenues through a secret sale promoted using email and SMS messages.
Mobile is now the default platform for both consumer and business interactions, whether it is used for email, ads, search, or social. The increased use of mobile has lead to the entire path to purchase to evolve entirely. However, if you are copying and pasting your desktop strategies to the mobile phone, you are on a path to failure. The mobile phone is much more than a miniature computer, it's a communications device. If you're not thinking about phone calls as part of your over all marketing strategy, you are missing data and losing revenue.
YANKSONSOCIAL | SOCIAL MEDIA AGENCY, LONDON (http://yanksonsocial.ga) - Our #1 Goal Is To Help You Increase Your Bottom Line. Contact Us Today To Learn How To End Your Frustrations
YanksonSocial is a full service Digital Marketing company offering results-driven marketing solutions for businesses across multiple industries.
We Are A Team Of Online Marketing Professionals. We Understand The Search Engine Ecosystem. Our Unique Approach To SEO Allows Us The Capability To Take Your Site To The Top Of Major Search Engines.
This document discusses the importance of context in understanding consumer experiences with brand touchpoints. It examines different types of context, including timing context, venue/screen context, partner context, news context, and peer-to-peer context. Data from consumer surveys and experience tracking is presented, analyzing how touchpoint experiences and engagement vary based on these contextual factors. Key findings include the influence of time of day on online vs TV touchpoint effectiveness, the higher engagement with out-of-home touchpoints in certain venues after 6pm, and the relationship between negative news coverage and brand perceptions over time. The implications discussed are leveraging contextual understanding to optimize touchpoint strategy.
Kevin hillstrom mine_thatdata_catalogu2015Sarah Fletcher
What a great Pub Talk! If you haven't had the pleasure of listening to Kevin Hillstrom, you're in for a treat. If you are already familiar with Kevin and his Mine That Data blog, sit back and enjoy, this is well worth your time.
The Funny changing world of catalogs
Using his remarkable career with companies like Lands' End, Eddie Bauer and Nordstroms, Kevin starts off with a cartoon strewn review of the major shifts in the industry, from the heyday of catalogs through the advent of the internet, co-ops and the demographic disconnect we are seeing today.
Different Paths
When marketers look at E-commerce versus catalogs they sometimes miss the inherent differences that shape the selling space and customers for each channel. Kevin presents the different paths each takes and the different outcomes that result from the different paths. It's an eye opener.
Trend #1 = Merchandise Productivity
Merchandising forensics have taught Kevin that the number one threat to catalogers is the decline of merchandise productivity. He explains both the short term results and the longterm impact of reduced merchandise productivity and offers a fun way for merchants, marketers and creative to compete together in a tournament of success.
Trend #2 = How will We Acquire a New Customer in 2020?
Did you know that Buzzed is getting 37% of it's traffic through Facebook? Snapchat is another 21%. That is an enormous shift from 10 or even 5 years ago. With such an ever-changing landscape of customer focus how can merchants stay relevant? Kevin offers his view into the future and lays out several ways to look at which direction different companies should be heading.
Trend #3 = How will We Avoid Paying Tolls?
Tolls, (aka expenses) are killing catalogs. How can you reduce those tolls? First you have to know where they are and what they cost. The smartest companies identify low-cost customer acquisition programs that bypass the toll collecting process. Kevin offers some benchmarking to see if you're paying too much and shows how understanding your customer can show you where to focus your toll reducing efforts. He offers ten tips to help you bypass some of those costs.
This is one of our favorite Pub Talks so far. Let us know what you think and if you have any questions for Kevin he'd love to hear from you as well.
This document discusses key performance indicators (KPIs) that can help travel businesses thrive, including:
1. Customer acquisition cost (CAC), which is calculated by dividing total marketing spend by the number of bookings to determine the cost per booking.
2. Return on marketing spend, calculated as a ratio of gross profit to marketing costs to ensure marketing spend is profitable.
3. Repeat booking rates, calculated by dividing repeat customers by total customers from the previous year to understand customer loyalty.
4. Conversion rates, calculated by dividing bookings by website visits, app visits, or calls to determine how effectively traffic is converted to sales.
5. Net promoter score (NPS), calculated from customer satisfaction survey
eMarketer Webinar: Cashing In on Mobile ShoppingeMarketer
Join eMarketer Principal Analyst Noah Elkin as he shares insights on how advances in mobile coupons, commerce and payments are helping to mobilize the bottom of the purchase funnel.
Fetch & Funnel: Messenger Marketing & Chatbots: How To 10x Sales & Leads Befo...Fetch & Funnel
Communication has changed. We’re rapidly expanding beyond email and into messaging. As a society, it’s where we have our most meaningful conversations.
Facebook Messenger is the fastest growing channel in the world. With 1.3B users, it’s already larger than Instagram, Twitter, and Pinterest combined. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). But why? Herein lies the secret of this webinar.
With all eyes and dollars aimed at building chatbots for customer service, we’re going to teach you how to use them to scale customer acquisition, generate more revenue, and get ahead of your competitors.
In this webinar Samir ElKamouny, co-founder of Fetch & Funnel, will show you exactly how modern marketers are using Facebook Messenger & Chatbots to increase sales and leads at a fraction of the cost.
- What messenger marketing is, and the role of chatbots
- The most impactful acquisition strategies and use cases
- How to build a new subscriber list, AND get 10x results over email from your existing list
- How to get a 40x bottom of funnel ROAS
- 3 powerful chatbots that are easy to implement and will produce exceptional results, applicable to nearly every business
- Which messenger bot platform is best for your business
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
Communication has changed. We’re rapidly expanding beyond email and into messaging. As a society, it’s where we have our most meaningful conversations.
Facebook Messenger is the fastest growing channel in the world. With 1.3B users, it’s already larger than Instagram, Twitter, and Pinterest combined. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). But why? Herein lies the secret of this webinar.
With all eyes and dollars aimed at building chatbots for customer service, we’re going to teach you how to use them to scale customer acquisition, generate more revenue, and get ahead of your competitors.
In this webinar Samir ElKamouny, co-founder of Fetch & Funnel, will show you exactly how modern marketers are using Facebook Messenger & Chatbots to increase sales and leads at a fraction of the cost.
- What messenger marketing is, and the role of chatbots
- The most impactful acquisition strategies and use cases
- How to build a new subscriber list, AND get 10x results over email from your existing list
- How to get a 40x bottom of funnel ROAS
- 3 powerful chatbots that are easy to implement and will produce exceptional results, applicable to nearly every business
- Which messenger bot platform is best for your business
#1 Way to Achieve Explosive Growth: The Chatbot ConferenceStefan Kojouharov
This document summarizes a presentation about using Facebook Messenger and chatbots to grow a business. The presentation discusses how chatbots can be used to generate leads at low cost, engage leads through interactive experiences, increase sales by alleviating bottlenecks and improving the customer experience, and enhance advertising by integrating Messenger. Specific strategies outlined include using chatbots for lead generation ads, giveaways that build audiences, targeted messaging of leads, and automating common customer questions to boost conversions. Real examples show how chatbots increased one company's revenue by 329% by optimizing the customer journey through Messenger.
Scott Buelter & Molly Holmes - Reaching the Unegaged: How to Stop Wasting Mo...Autumn Quarantotto
Mammoth Mountain optimized its marketing channels by targeting specific audiences based on their relationship to the brand. Those with known intent to purchase, like past customers and booking anniversary recipients, received personalized communications through email and on-mountain messaging. Retargeting campaigns reached those showing interest in products online. Less targeted campaigns aimed at wider audiences to identify new prospects. Data integration allowed segmentation into groups that yielded the highest engagement and return on investment when marketed to through different channels including email, Facebook, search, and direct mail.
The document discusses the opportunity for pay-per-call affiliate marketing. It notes that while consumers often research purchases online, many still buy offline. Pay-per-call allows affiliates to get credit for calls in addition to clicks, addressing this issue. The document provides examples of how pay-per-call has worked for various media including search, display, social media, email, blogs, mobile, TV, print, radio and direct mail. It suggests the approach could scale to new areas and provides a contact to learn more.
Online consumers want more human interaction. Learn how new pay-per-call technology is enabling advertisers to scale their affiliate programs and improve ROI for both advertisers and publishers.
what is digital marketing? What are it's types? Benefits of it. What does it consists of. About seo, sem, smo, smm, orm, content writing and e-mail marketing.
State of Conversational Marketing 2019 [Free Report]Drift
This document provides a summary of key findings from the 2019 State of Conversational Marketing report by Drift and SurveyMonkey Audience. The report is based on a survey of over 1,000 consumers and explores how people prefer to communicate with businesses today, with a focus on chatbots and conversational strategies. Some of the main findings include: 1) Email and phone remain the most commonly used channels for customer communication but chatbots and online chat are growing in popularity; 2) Customers expect near-instant responses from chatbots, similar to face-to-face interactions; 3) Attitudes toward chatbots are becoming more positive, with just 14% preferring forms over chatbots.
How to dominate your local competition onlinemarketpro1
Small businesses are increasingly focusing their marketing budgets online rather than offline advertising. Over half of Americans never use phone books and 82% of consumers search online for local businesses, yet only 44% of small businesses have an online presence. Setting up search engine optimization, social media marketing, email marketing and a mobile-friendly website can help small businesses dominate their local competition by engaging more customers online. Proper online marketing integration has been shown to increase business revenues by establishing an accessible digital brand across various online platforms.
The document describes StampU, a loyalty program and mobile app for restaurants. Some key points:
- StampU aims to increase customer loyalty and spending by rewarding customers for repeat visits with discounts and rewards that increase in value over time.
- The app allows customers to view menus, check-ins, and earn "stamps" or deals on their visits that they can redeem. Customer data is collected and used to target appropriate customers with offers.
- The program is presented as having no setup or running costs for restaurants. StampU also provides restaurants with customer data and targeted advertising to bring in new customers.
- To get started, restaurants simply need to contact a StampU representative who will meet with
Securing the Future of Affiliate Marketing - Helen Southgate, affilinetPerformanceIN
With advertisers contemplating the value of reward-based activity, price comparison sites focusing on direct partnerships and companies taking their search campaigns in-house, the affiliate industry has important choices to make about where its future lies. Brands want to increase their reach and engage customers across a wide range of publishers, which is opening up opportunities for the networks best placed to meet their demands.
Helen Southgate takes an honest and direct review of the mythical ‘long-tail’ of websites and explains the steps affiliate marketing must take to ensure its sustainability.
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...Zach Kamphuis
This document summarizes key digital marketing trends and provides action items for wineries. It discusses how consumers are increasingly online and using mobile/social media platforms like YouTube and Instagram. Wineries should segment their customer data and create targeted digital ad campaigns for different segments like wine club members. Retargeting campaigns and lookalike audiences can help find new customers. Tracking analytics is important. Video is becoming more prominent so wineries should consider video content. SEO and SEM can work together to help wineries rank higher and drive organic traffic when done effectively. Ratings and reviews from customers are also highly influential.
Mars-Philter Retail Advertising Council Event SynopsisMars-Philter
The document summarizes key points from a symposium on the changing landscape of retail marketing. Speakers discussed how digital and mobile technologies are augmenting traditional print advertising and how retailers must adopt new strategies to engage shoppers across both online and offline channels. Retailers are urged to better integrate their marketing, technology, and business operations to provide seamless shopping experiences and stay ahead of the evolving expectations of digitally-savvy consumers.
This document discusses the launch of a conversational food ordering platform called Foodiebot. It notes that the restaurant industry is struggling with declining sales and traffic. It then outlines how other companies that did not innovate suffered losses by closing locations, while those that did innovate with technologies like bots saw gains. The presentation promotes Foodiebot as a way for restaurants to access new sales channels through voice assistants and chatbots, highlighting its integrations with platforms like Alexa, Messenger and more. It provides examples of Foodiebot demos and analytics to show how it works and its potential to generate new orders and revenue for restaurants.
Real Match Webinar - Crash Course for Local MediaShannon Kinney
Shannon Kinney presented at a Real Match webinar for publishing industry leaders, covering the latest tools and strategies to boost audience engagement, strengthen brands, and generate new digital revenue.
Additional details >> http://dreamlocal.com/a-crash-course-for-modern-local-media/
Book Shannon to speak at your next event >> http://dreamlocal.com/social-media-online-marketing-seminars/
Inbound Marketing has been around for 12 years now. What is the current state of this marketing strategy? How well has it been adopted? What are the current tactics and approaches that are working well in 2018?
Mobile Dealz (SMS Text & VIP Club) Presentation.pptx4kidssakeelc
The document discusses three main challenges facing restaurants today: keeping the restaurant full during non-peak hours, building loyal repeat customers, and breaking through marketing clutter. It then presents mobile/text marketing as an effective solution, allowing restaurants to communicate directly with customers on their phones. The benefits of text marketing are highlighted, including open and response rates far higher than other channels. The document provides an example workflow for restaurants to set up a mobile VIP club for customers and use text messages to drive traffic and sales.
Digital Feet on the Street - New York Press Association - September 2014Shannon Kinney
Dream Local Digital's, Shannon Kinney, joined a host of outstanding speakers in Port Jefferson, New York, at the New York Press Association's fall convention.
Shannon presented in two sessions, to help publishers drive more traffic and revenue on social networks and identify the right fits and mix for their digital sales staff.
Schedule Shannon to speak at your event >> http://dreamlocal.com/seminar-request/
Similar a How the chatbot for facebook messenger increases ecommerce sales (20)
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
2. • FACEBOOK MESSENGER CHATBOTS ARE GAINING
MORE ATTENTION IN THE FIELD OF MARKETING.
BEING AN EARLY ADOPTER OF CHATBOT
TECHNOLOGY WILL GIVE YOU A MAJOR ADVANTAGE
AS A MARKETER OVER OTHER COMPETITORS.
• THE STATS PREDICT THAT BY THE END OF 2020
ABOUT 80% OF BUSINESS WILL ADOPT CHATBOT TO
INCREASE THEIR BUSINESS REVENUE.
3. WHY FACEBOOK MESSENGER IS THE NEW
MARKETING CHANNEL?
#FB BOT OVER EMAIL
• THE AVERAGE EMAIL OPEN RATE IS AROUND 23%.
AND OF THAT 23%, ONLY 3% ARE TAKING
ACTION.
• WE’RE SEEING AN AVERAGE OPEN RATE OF 84%
AND AN ENGAGEMENT RATE OF OVER 28% WITH
MESSENGER CHATBOTS.
4. WHY FACEBOOK MESSENGER IS THE NEW
MARKETING CHANNEL?
#FB BOT FOR CLIENT RELATIONS
• WITH CHATBOTS, POTENTIAL CLIENTS DON’T
FEEL LIKE THEY’RE GETTING SPAM. THEY’RE
HAVING FUN, THEY’RE ENGAGED AND
INTERACTING.
• THIS POSITIVE USER EXPERIENCE IS SO EFFECTIVE
THAT I’M SEEING CONVERSION RATES AS HIGH
AS 45%
• IMAGINE IF 45% OF YOUR LEADS BECAME
CLIENTS. EXCITING, RIGHT?
6. HOW FB CHATBOT IS USEFUL FOR BUSINESS?
#LEAD NURTURING BOT
• CHATBOTS HELPS BY AUTOMATING THE INITIAL
PROCESS OF CAPTURING MORE LEADS AND
PREDICTS CUSTOMER’S BUYING JOURNEY.
• BOTS CAN COLLECT INFORMATION SUCH AS
LOCATION, PRICE RANGE, GENDER,
CHARACTERISTICS AND LOT MORE.
• THE CHATBOT MARKETING HELPS IN IDENTIFYING
TARGET CUSTOMERS & EFFECTIVELY ENGAGING
THEM.
7. HOW FB CHATBOT IS USEFUL FOR BUSINESS?
#CUSTOMER RETENTION BOT
• INSTANT CUSTOMER SERVICE WITHOUT ANY
PROBLEMS.
• IT IS A HUGE ADVANTAGE FOR E-COMMERCE
SHOPPING BUSINESSES WHEN MOST CHATBOTS
HAVE A BACK-END THAT COLLECT INFORMATION
ABOUT THEIR CUSTOMERS.
• FLAWLESS PRODUCT KNOWLEDGE
• ENGAGEMENTS BECOMES MORE INTERACTIVE LIKE A
TWO-WAY STREET.
8. CASE-STUDIES ON POPULAR FACEBOOK CHATBOT
SALES
• SEPHORA HAS ALLEGEDLY SEEN AN 11 PER CENT INCREASE IN BOOKING RATES THROUGH THE
SEPHORA RESERVATION ASSISTANT. THE BOT ALSO HELPED INCREASE IN-STORE SALES, AS WELL.
THOSE CONSUMERS THAT BOOKED AN IN-STORE SERVICE VIA MESSENGER USUALLY SPEND MORE
THAN $50.
• SNAP TRAVEL HAS SEEN $1 MILLION IN HOTEL BOOKINGS IN LESS THAN A YEAR, SINCE STARTING
TO USE MESSENGER BOTS.
• TOMMY HILFIGER HAS SEEN AN 87 PERCENT RETURN RATE FOR PEOPLE COMING BACK AGAIN TO
USE THE MESSENGER. THEY SAID THEY SPENT 3.5 TIMES MORE THROUGH MESSENGER THAN ANY
OTHER DIGITAL PLATFORM.
9. HOW WIMBLEDON LEVERAGES FOR THEIR MOBILE
AUDIENCE?
• THIS YEAR 2018, WIMBLEDON HAS LAUNCHED A NEW FACEBOOK MESSENGER CHATBOT IN ORDER TO ALIGN TO AN
INCREASINGLY MOBILE AUDIENCE - AS WELL AS IN AN ATTEMPT TO BETTER PERSONALIZE THE SOCIAL CONTENT IT
PRODUCES.
• THE IDEA IS THAT FANS CAN ACCESS NEWS AND UPDATES ON WHAT THEY’RE MOST INTERESTED IN, SUCH AS
SPECIFIC PLAYERS OR MATCH SCORES.
• INTERESTINGLY, THE BOT ALSO USES WATSON TO INTEGRATE NLP (NATURAL LANGUAGE PROCESSING), ALLOWING IT
TO ANSWER QUESTIONS (FROM NATURAL LANGUAGE) RATHER THAN MERELY ASK USERS TO SELECT FROM A BASIC
DECISION-TREE FORMAT.
• THE BOT HAS VALUE AS AN UPDATE TOOL - I.E. ALERTING USERS ON IMPORTANT SCORES, MUCH LIKE PUSH
NOTIFICATIONS MIGHT.
• THIS CERTAINLY ADDS CONVENIENCE. SO, INSTEAD OF ACTIVELY SEEKING OUT CONTENT, FANS CAN ENGAGE WITH A
STREAM OF TAILORED NEWS AND UPDATES DELIVERED DIRECTLY TO THEM - WITHOUT HAVING TO THINK ABOUT IT
OR FOLLOW THE ORDER OF PLAY.