This document summarizes tips for creating an effective public relations campaign on a budget. It discusses the role of PR, best practices, and things to avoid. The webinar covered: 1) why PR is still important for promoting brands and products, 2) what makes great PR like authenticity and originality, 3) budget-friendly tips like providing insider access and expertise, 4) bad practices to avoid like irrelevant tie-ins and mass mailings, and 5) first steps like setting goals and researching audience interests. Attendees were polled on their expectations and satisfaction with the webinar content.