2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...swarm conference
As companies and brands engage in online, public conversations with customers, the speed of and reach of technology plays a critical role, for better or for worse. Technology and social media allow us to immediately know and connect with our audience. But what happens when our audience’s behaviour hurts our brand’s reputation? With millions of eyes on a social media channel at any given time, the speed at which brands respond to negative content has become more and more important.
Join Keith Crowell to learn:
· How to better engage with our customers
· What we can learn from engaging with our customers
· The importance of monitoring social media activity
· What does moderation and curation look like (humans, technology, or a combination)
This document discusses the benefits of leveraging social networks for marketing. It outlines three main points:
1. Social networks allow organizations to humanize themselves and engage in two-way communication with customers in ways that other marketing channels cannot.
2. While social media requires developing a strategy, objectives, and engagement plan, it can be cheaper than traditional advertising and provides insights into customers and products.
3. To measure success, organizations should establish goals and metrics for each strategy and objective, and regularly evaluate the measurements to improve social media activities over time.
The document discusses using social media for business-to-business (B2B) marketing and public relations. It addresses common challenges with B2B social media use and provides 10 steps to improve social media strategies, including setting measurable objectives, understanding your audience, targeting relevant online communities, operating a PR program first to generate content, providing useful information, creating killer content, commenting on industry discussions, sharing relevant content, asking for help if needed, and being authentic. The takeaways emphasize using existing materials to drive social media engagement and adding value through informative content.
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...SocialMedia.org
In their BlogWell Philadelphia presentation, "Transforming Scholastic Book Clubs Into Brand Amabassadors," Scholastic Digital Publicist, Ivy Li, and Senior Manager of Internal Communications and Social Media, Morgan Baden, share how social media has helped turn Clubs customers into brand ambassadors.
They also discuss the unveiling of a new book community for readers of every age, everywhere, to celebrate the company's 90th anniversary.
How Social Media Marketing benefits your small business?Muhib Zaman
Social media marketing is rapidly growing as one of the most important parts of marketing strategy. Marketers from around the globe are realizing the impact of Social Media. Businesses & Organizations are discovering the ways social media is contributing to their success and growth. Moreover, it is contributing in all areas of their company.
Read More: https://www.itbizbd.com/social-media-marketing-benefits-small-business/
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate BirdSocialMedia.org
In her BlogWell Philadelphia presentation, "Pfizer Social Media Playbook: Practical Guidance for Colleagues," Pfizer's Director of Digital Communications Strategy, Kate Bird, shares how Pfizer is communicating via social media with a well-developed and implemented social media policy.
2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...swarm conference
As companies and brands engage in online, public conversations with customers, the speed of and reach of technology plays a critical role, for better or for worse. Technology and social media allow us to immediately know and connect with our audience. But what happens when our audience’s behaviour hurts our brand’s reputation? With millions of eyes on a social media channel at any given time, the speed at which brands respond to negative content has become more and more important.
Join Keith Crowell to learn:
· How to better engage with our customers
· What we can learn from engaging with our customers
· The importance of monitoring social media activity
· What does moderation and curation look like (humans, technology, or a combination)
This document discusses the benefits of leveraging social networks for marketing. It outlines three main points:
1. Social networks allow organizations to humanize themselves and engage in two-way communication with customers in ways that other marketing channels cannot.
2. While social media requires developing a strategy, objectives, and engagement plan, it can be cheaper than traditional advertising and provides insights into customers and products.
3. To measure success, organizations should establish goals and metrics for each strategy and objective, and regularly evaluate the measurements to improve social media activities over time.
The document discusses using social media for business-to-business (B2B) marketing and public relations. It addresses common challenges with B2B social media use and provides 10 steps to improve social media strategies, including setting measurable objectives, understanding your audience, targeting relevant online communities, operating a PR program first to generate content, providing useful information, creating killer content, commenting on industry discussions, sharing relevant content, asking for help if needed, and being authentic. The takeaways emphasize using existing materials to drive social media engagement and adding value through informative content.
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...SocialMedia.org
In their BlogWell Philadelphia presentation, "Transforming Scholastic Book Clubs Into Brand Amabassadors," Scholastic Digital Publicist, Ivy Li, and Senior Manager of Internal Communications and Social Media, Morgan Baden, share how social media has helped turn Clubs customers into brand ambassadors.
They also discuss the unveiling of a new book community for readers of every age, everywhere, to celebrate the company's 90th anniversary.
How Social Media Marketing benefits your small business?Muhib Zaman
Social media marketing is rapidly growing as one of the most important parts of marketing strategy. Marketers from around the globe are realizing the impact of Social Media. Businesses & Organizations are discovering the ways social media is contributing to their success and growth. Moreover, it is contributing in all areas of their company.
Read More: https://www.itbizbd.com/social-media-marketing-benefits-small-business/
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate BirdSocialMedia.org
In her BlogWell Philadelphia presentation, "Pfizer Social Media Playbook: Practical Guidance for Colleagues," Pfizer's Director of Digital Communications Strategy, Kate Bird, shares how Pfizer is communicating via social media with a well-developed and implemented social media policy.
How to use social media in your marketing mixheartinternet
This document discusses how to use social media in marketing. It covers why social media should be part of a marketing mix, the pros and cons of using social media for business, which social networks to use, how to get people to interact on social media, and how to monitor social media performance. The key points are that social media allows one-on-one customer relationships, expert positioning, instant deals/offers, and word-of-mouth potential with little financial investment, though it requires dedicated daily time and risks losing control of conversations.
NVTC Real World Success in Social Media - Network Solutions Case StudyWeb.com
The document summarizes Network Solutions' use of social media to connect with customers, build community outreach, and improve its image online. Key tactics included monitoring social networks and forums to respond to customer issues, publishing a company blog and guest posts to build audience and traffic, and engaging with influencers at conferences to establish thought leadership. These efforts helped Network Solutions garner awards for social media excellence and crisis management, and generated positive sentiment that improved its reputation and business results. The document advocates that other companies integrate social media across divisions and measure what matters most to their business.
Using Social Media to Attract & Retain CustomersErik Harbison
Social media can be used to attract and retain customers for small businesses. The summary outlines:
1. Getting started with social media requires understanding your audience, setting objectives and goals, and mastering one social channel before expanding.
2. Low-cost tactics to attract customers include asking questions to drive engagement, using educational videos and images, and retargeting website visitors with ads.
3. Customer retention involves providing support through demos, how-to's and responding to comments, as well as surprising and delighting customers through personalized experiences.
How to Measure the ROI of your social media effortsGuy Alvarez
The document discusses how to measure the return on investment (ROI) of social media efforts. It provides an agenda for the topic, including how to define success, key performance indicators (KPIs), measuring ROI, categories for measurement, and importance of social share of voice. Examples are given of how Cisco and law firms measure social media. The document also discusses tools that can be used to measure social media efforts, such as Google Analytics, Hootsuite, Simply Measured, and Curata CMP. It emphasizes measuring awareness, market share through social share of voice calculations, and using benchmarks to evaluate campaign effectiveness over time.
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
In his Brands-Only Summit presentation, Hard Rock International's Sebastian Quinn teaches a class on leading a social media engagement strategy.
He talks about building a scalable, effective plan to engage customers, fans, and critics in social conversations.
Social media allows for two-way conversations between brands and consumers. It represents a shift from one-way communication to dialogue. Brands can use social media to sell products, drive engagement, and increase traffic by participating in conversations and responding to customer interests and feedback. To succeed, brands should set goals, choose relevant platforms like Twitter for timely updates or blogs for long-form posts, and analyze metrics like user interactions and traffic to improve their strategies over time.
This was a presentation I gave at the Vermont Web Summit on November 3, 2011. It's mostly about choosing something smart to measure, like real business stuff, than the nuts and bolts of social analytics.
Proven Social Media Marketing Tactics
THINK carefully about the audience
CREATE a conversation about the brand, then "listen" to the responses.
ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.
PROVIDE real-time information
Inform and educate the audience.
Encourage them to add commentary to the narrative.
Respond in a timely manner.
BlogWell Austin Social Media Case Study: Dell, presented by Adam BrownSocialMedia.org
Dell's Director, Social Media, Adam Brown shares how Dell is harnessing the power of social media to connect with customers, build relationships, and be a valued partner.
The document discusses the history and growth of social media and how NW Technologies can benefit from utilizing social media. It outlines how social media has evolved from early platforms like email and bulletin boards to today's major sites. The document also explains how social media can be used as a low-cost way for NW Technologies to interact with customers, strengthen their brand, drive traffic to their website, and gain marketing insights. It recommends NW Technologies create a social media action plan and work with an agency to begin participating consistently across key platforms.
Social Media Marketing helps in communicating with customers more actively and engagingly, hence the effectiveness is more and results are appreciable. https://www.digitalplatter.in/
The earliest adopters of social media monitoring were PR and advertising agencies who tracked social media to detect negative comments about clients and head off potential PR issues. Social media tracking involves finding relevant content across platforms using focused keywords and searches. Measuring social media effectiveness is challenging, but can be done both quantitatively by tracking metrics like followers, shares and visits, and qualitatively by analyzing sentiment. Key performance indicators help assess strategies and goals, but evaluation is also needed to understand how social media impacts business objectives.
This document discusses social media marketing and why companies should engage in it. It notes that the objective of social media marketing is to obtain an active relationship with target consumers by making them active participants rather than passive customers. It then discusses Twitter specifically, noting that Twitter allows companies to measure both positive and negative communications about their brands and products. It recommends that companies designate people to manage their Twitter account, train them on Twitter dynamics, set up the account and measurements tools, build their audience by driving people to the Twitter page from different outlets, and actively converse with their audience on Twitter.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
This document provides guidance on developing an effective social media strategy. It recommends auditing your current social media presence, developing specific objectives and key performance indicators, focusing on listening to customers and their conversations, and implementing a strategic plan that is aligned with business goals. Finally, it stresses the importance of ongoing performance measurement to evaluate the impact of social media efforts on both individual channels and overall business objectives.
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, U.S. Bank's Troy Janisch talks about evaluating your brand, customer service, and reputation in social media among peers.
He explains how to benchmark, create social media scorecards, define key indicators, and determine what is actionable.
Influencer Marketing Survey - Use Cases, Opportunities, Challenges, ToolsOnalytica
This document summarizes the findings of a survey of 100 marketing directors and social media professionals on influencer marketing. It discusses common use cases for influencer marketing like brand awareness, thought leadership, and customer retention. It also outlines opportunities like increased word-of-mouth and sales from influencer marketing. Challenges include limited data access on platforms and identifying influencers. The document provides advice on influencer identification, engagement, and measurement and discusses effective social media channels and tools for influencer marketing.
Brooks Aukamp - Combating Crisis Situations on TwitterAutumn Quarantotto
The document discusses how Twitter can be used as an essential tool for crisis management. It provides examples of how companies like Ford, Airbnb, and JetBlue have effectively used Twitter to clarify situations, advance positive messaging, and engage audiences during times of crisis. The document also outlines best practices for crisis communications on Twitter, such as giving the brand a human face, leveraging executives, activating third parties, using immersive formats, and maintaining an always-on approach to build momentum and allow for quick responses if needed.
Motorola is a technology company that designs devices to connect people through communication technologies. It has a long history of innovation, developing early radio and cellular technologies. Some key achievements include providing radio equipment for NASA space flights in the 1950s and Neil Armstrong's famous moon landing transmission in 1969 using Motorola technologies. The company struggled in later decades but was acquired by Google in 2011 and then sold to Lenovo in 2014. Motorola has historically focused on mobile devices, networks, and enterprise communications solutions.
Este documento describe el editor de texto vi, uno de los editores más antiguos y básicos de Unix. Vi es un editor de pantalla completa que carga todo el archivo en memoria y está disponible en todas las versiones de Unix. Aunque es difícil de usar al principio debido a su interfaz basada en comandos, ofrece un conjunto básico de comandos como i para insertar texto, ESC para cambiar al modo de comando, x para borrar caracteres, y :w para guardar archivos. El documento también menciona editores más avanzados como Emacs y versiones más fá
How to use social media in your marketing mixheartinternet
This document discusses how to use social media in marketing. It covers why social media should be part of a marketing mix, the pros and cons of using social media for business, which social networks to use, how to get people to interact on social media, and how to monitor social media performance. The key points are that social media allows one-on-one customer relationships, expert positioning, instant deals/offers, and word-of-mouth potential with little financial investment, though it requires dedicated daily time and risks losing control of conversations.
NVTC Real World Success in Social Media - Network Solutions Case StudyWeb.com
The document summarizes Network Solutions' use of social media to connect with customers, build community outreach, and improve its image online. Key tactics included monitoring social networks and forums to respond to customer issues, publishing a company blog and guest posts to build audience and traffic, and engaging with influencers at conferences to establish thought leadership. These efforts helped Network Solutions garner awards for social media excellence and crisis management, and generated positive sentiment that improved its reputation and business results. The document advocates that other companies integrate social media across divisions and measure what matters most to their business.
Using Social Media to Attract & Retain CustomersErik Harbison
Social media can be used to attract and retain customers for small businesses. The summary outlines:
1. Getting started with social media requires understanding your audience, setting objectives and goals, and mastering one social channel before expanding.
2. Low-cost tactics to attract customers include asking questions to drive engagement, using educational videos and images, and retargeting website visitors with ads.
3. Customer retention involves providing support through demos, how-to's and responding to comments, as well as surprising and delighting customers through personalized experiences.
How to Measure the ROI of your social media effortsGuy Alvarez
The document discusses how to measure the return on investment (ROI) of social media efforts. It provides an agenda for the topic, including how to define success, key performance indicators (KPIs), measuring ROI, categories for measurement, and importance of social share of voice. Examples are given of how Cisco and law firms measure social media. The document also discusses tools that can be used to measure social media efforts, such as Google Analytics, Hootsuite, Simply Measured, and Curata CMP. It emphasizes measuring awareness, market share through social share of voice calculations, and using benchmarks to evaluate campaign effectiveness over time.
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
In his Brands-Only Summit presentation, Hard Rock International's Sebastian Quinn teaches a class on leading a social media engagement strategy.
He talks about building a scalable, effective plan to engage customers, fans, and critics in social conversations.
Social media allows for two-way conversations between brands and consumers. It represents a shift from one-way communication to dialogue. Brands can use social media to sell products, drive engagement, and increase traffic by participating in conversations and responding to customer interests and feedback. To succeed, brands should set goals, choose relevant platforms like Twitter for timely updates or blogs for long-form posts, and analyze metrics like user interactions and traffic to improve their strategies over time.
This was a presentation I gave at the Vermont Web Summit on November 3, 2011. It's mostly about choosing something smart to measure, like real business stuff, than the nuts and bolts of social analytics.
Proven Social Media Marketing Tactics
THINK carefully about the audience
CREATE a conversation about the brand, then "listen" to the responses.
ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.
PROVIDE real-time information
Inform and educate the audience.
Encourage them to add commentary to the narrative.
Respond in a timely manner.
BlogWell Austin Social Media Case Study: Dell, presented by Adam BrownSocialMedia.org
Dell's Director, Social Media, Adam Brown shares how Dell is harnessing the power of social media to connect with customers, build relationships, and be a valued partner.
The document discusses the history and growth of social media and how NW Technologies can benefit from utilizing social media. It outlines how social media has evolved from early platforms like email and bulletin boards to today's major sites. The document also explains how social media can be used as a low-cost way for NW Technologies to interact with customers, strengthen their brand, drive traffic to their website, and gain marketing insights. It recommends NW Technologies create a social media action plan and work with an agency to begin participating consistently across key platforms.
Social Media Marketing helps in communicating with customers more actively and engagingly, hence the effectiveness is more and results are appreciable. https://www.digitalplatter.in/
The earliest adopters of social media monitoring were PR and advertising agencies who tracked social media to detect negative comments about clients and head off potential PR issues. Social media tracking involves finding relevant content across platforms using focused keywords and searches. Measuring social media effectiveness is challenging, but can be done both quantitatively by tracking metrics like followers, shares and visits, and qualitatively by analyzing sentiment. Key performance indicators help assess strategies and goals, but evaluation is also needed to understand how social media impacts business objectives.
This document discusses social media marketing and why companies should engage in it. It notes that the objective of social media marketing is to obtain an active relationship with target consumers by making them active participants rather than passive customers. It then discusses Twitter specifically, noting that Twitter allows companies to measure both positive and negative communications about their brands and products. It recommends that companies designate people to manage their Twitter account, train them on Twitter dynamics, set up the account and measurements tools, build their audience by driving people to the Twitter page from different outlets, and actively converse with their audience on Twitter.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
This document provides guidance on developing an effective social media strategy. It recommends auditing your current social media presence, developing specific objectives and key performance indicators, focusing on listening to customers and their conversations, and implementing a strategic plan that is aligned with business goals. Finally, it stresses the importance of ongoing performance measurement to evaluate the impact of social media efforts on both individual channels and overall business objectives.
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, U.S. Bank's Troy Janisch talks about evaluating your brand, customer service, and reputation in social media among peers.
He explains how to benchmark, create social media scorecards, define key indicators, and determine what is actionable.
Influencer Marketing Survey - Use Cases, Opportunities, Challenges, ToolsOnalytica
This document summarizes the findings of a survey of 100 marketing directors and social media professionals on influencer marketing. It discusses common use cases for influencer marketing like brand awareness, thought leadership, and customer retention. It also outlines opportunities like increased word-of-mouth and sales from influencer marketing. Challenges include limited data access on platforms and identifying influencers. The document provides advice on influencer identification, engagement, and measurement and discusses effective social media channels and tools for influencer marketing.
Brooks Aukamp - Combating Crisis Situations on TwitterAutumn Quarantotto
The document discusses how Twitter can be used as an essential tool for crisis management. It provides examples of how companies like Ford, Airbnb, and JetBlue have effectively used Twitter to clarify situations, advance positive messaging, and engage audiences during times of crisis. The document also outlines best practices for crisis communications on Twitter, such as giving the brand a human face, leveraging executives, activating third parties, using immersive formats, and maintaining an always-on approach to build momentum and allow for quick responses if needed.
Motorola is a technology company that designs devices to connect people through communication technologies. It has a long history of innovation, developing early radio and cellular technologies. Some key achievements include providing radio equipment for NASA space flights in the 1950s and Neil Armstrong's famous moon landing transmission in 1969 using Motorola technologies. The company struggled in later decades but was acquired by Google in 2011 and then sold to Lenovo in 2014. Motorola has historically focused on mobile devices, networks, and enterprise communications solutions.
Este documento describe el editor de texto vi, uno de los editores más antiguos y básicos de Unix. Vi es un editor de pantalla completa que carga todo el archivo en memoria y está disponible en todas las versiones de Unix. Aunque es difícil de usar al principio debido a su interfaz basada en comandos, ofrece un conjunto básico de comandos como i para insertar texto, ESC para cambiar al modo de comando, x para borrar caracteres, y :w para guardar archivos. El documento también menciona editores más avanzados como Emacs y versiones más fá
Stained glass windows from the 8th to 10th centuries depicted religious scenes from the Bible through the use of vivid colors and designs. These early medieval stained glass windows helped illustrate key stories and teachings from Christianity for a largely illiterate population. While architectural styles and techniques evolved over time, stained glass remained an important artistic medium for communicating religious messages through colorful and often elaborate images throughout the Middle Ages.
A presentation about how foodservice professionals can leverage social media in their business. The presentation focuses on developing a social media framework and plan as well as social media basics and getting the right company mindset to be successful. Also includes social media exercises to help attendees think through issues that can be addressed through social media. Given at IFEC '09 October 12 in San Diego.
Ideas Marketplace presentation from International Federation of Organic Agriculture Movements. Presented at Agriculture, Landscapes and Livelihoods Day 5 in Doha Qatar, 3 December 2012. http://www.agricultureday.org
Universell utforming på m.finn.no - hva har skjedd?Tom Widerøe
Presentasjon brukt i foredrag om fremgang rundt universell utforming av m.finn.no.
5 eksempler på hva som er forbedret:
- Mulighet til å forstørre sidene
- Ikoner som svg, ikke sprites eller fonter
- Brukervennlig tastenavigasjon
- Alternativ til slides
- Meningsfult innhold for skjermlesere
El documento discute cómo la sociedad ha ido alejándose de Dios y los valores religiosos a través de los años. Se ha permitido la censura de la religión en las escuelas y el gobierno, y se ha promovido una cultura cada vez más secular e individualista que ha llevado a problemas sociales como la violencia y la falta de valores morales entre los jóvenes. El documento sugiere que al alejarnos de Dios y sus enseñanzas, estamos cosechando las consecuencias negativas en nuestra sociedad.
This document provides an overview of using social media for B2B marketing. It discusses how social media allows businesses to connect directly with customers and prospects through content and conversations. Key platforms covered include LinkedIn for professional networking, Twitter for real-time news and discussions, blogs for sharing expertise, Facebook for building communities, and YouTube for education. The document emphasizes starting with objectives and strategies before tactics. It also stresses the importance of listening, engaging authentically, and measuring results over time.
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
The document discusses why social media strategies may not be working and provides tips to improve strategies. It notes that signs a strategy isn't working include lack of engagement, inconsistent dialogue across channels, and no news or feedback. The document recommends adjusting strategies by listening broadly, adapting content for each medium, separating communities, setting goals for each, and following an editorial schedule. It stresses the importance of social media as communication tools.
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Social Media is not a Side Dish. This presentation for HTCE is specifically aimed at addressing the hurdles that established organisations face when incorporating social media into their marketing mix.
The document discusses how social media presents opportunities for call centers to better engage with customers. It provides examples of companies successfully using social media for customer service. It also offers best practices for call centers, including developing a social media strategy, monitoring conversations, training agents, and using applications that integrate social media with customer relationship management systems.
This document outlines a presentation on developing a social media strategy for sustained business growth. It discusses evaluating the social media landscape and one's readiness to engage on social platforms. Key aspects of a strategy include objectives, performance metrics, customer segments, and action plans for priority channels. The strategy should be supported by organizational structures, resources, and performance measurement. Developing a strategy with these elements can help businesses better leverage social media for improved knowledge, customer engagement, and business results.
The document discusses best practices for social media strategy and engagement. It provides tips for listening to audiences, setting goals and benchmarks, finding influencers, developing content strategies, choosing appropriate platforms, and measuring engagement and return on investment. Key aspects include starting with listening, establishing share of voice against competitors, focusing on quality over quantity of content, and picking platforms where target audiences engage.
Key questions about social media answered for B2B marketers, such as: how are b2b buyers using social media? What are the pitfalls to avoid? And what does b2b social media success look like?
Social media provides opportunities for businesses to engage with customers and communities. Effective social media programs involve developing a strategy, integrating social media into business functions, managing engagement, and measuring results. Key elements include defining goals, appointing leadership, establishing policies, identifying communities, developing content and measuring metrics like engagement, mentions and conversions. Tools like Twitter, Facebook, forums and alerts can help monitor conversations and spread content.
Social media marketing uses social media sites to positively influence consumers toward an organization. While social media offers opportunities, some myths exist, including that it is just a fad, for young people only, or provides no return. Effective social media marketing requires understanding target audiences, goals, platforms, content strategy, and metrics. Measuring includes quantitative metrics like engagement and qualitative measures of sentiment. Tools can track key performance indicators to evaluate success.
In this second session, Balderaz focused on how to use the results of social media research and analysis, and how your company can develop a cohesive strategy.
The document discusses how to develop and measure the ROI of social media programs for organizations. It provides an overview of integrating social media, choosing platforms based on objectives, and establishing guidelines. It also discusses how to use social media to support brands through listening, engaging customers, and crisis management. The document outlines steps to measure ROI, including establishing baselines, monitoring mentions, and looking at sales data to identify relationships between social media activities and financial outcomes.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Interactive marketing spending is projected to rise significantly through 2014, reaching $55 billion and representing 21% of total marketing spending. Marketers are shifting budgets away from traditional channels like television, newspaper and magazine toward interactive channels like search, display, email, social media and mobile. Social media spending alone is expected to grow from $295 million in 2009 to $1.86 billion in 2014. Effective social media marketing requires clear objectives, skilled practitioners, measurable metrics, listening to target audiences, engaging customers through interesting content, and collaborating with the brand.
This document provides guidance on developing a social media strategy through a multi-step assessment and planning process. It includes worksheets to [1] define objectives, [2] determine an organization's current social media proficiency, [3] understand challenges, [4] research target audiences and influencers, [5] align objectives with metrics, and [6] segment audiences. The overall goal is to formulate a strategic plan by completing in-depth audience analysis and aligning objectives with key performance indicators.
Can Sales and Marketing ever get along?
Often thought to be arch-enemies who don't understand each other, there are actually great benefits to having these two functions aligned with each other.
How do you get these two functions to work in harmony? Find out more in this presentation
Marketing has gone through many transformations especially in the last decade. Here is a collection of 25 remarkable ideas that have changed the industry forever.
Adapted from HubSpot's "100 Ideas That Changed Marketing" ebook
Part 2: http://www.slideshare.net/iSmartcom/25-ideas-that-changed-marketing-part-2-51994733
Part 3: http://www.slideshare.net/iSmartcom/25-ideas-that-changed-marketing-part-3-51994730
Part 4: http://www.slideshare.net/iSmartcom/25-ideas-that-changed-marketing-part-4
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.