SlideShare una empresa de Scribd logo
A key component and important
part of your marketing strategy
Social media is NOT fairy dust
to generate business leads
It is HARD WORK
Social Media
helps drive traffic
to your website…
It is a vital strategy
to generate leads!
71% of marketers using social media as
part of their marketing efforts increased
traffic or subscribers. (Social Media
Examiner, 2011)
51%
generated
quality leads for
their business
There is a STRONG
correlation between
time spent using
social media tools
and business growth
Setting your
Be
What are you
trying to
accomplish by
monitoring
social media?
Preparing for
Your New
Routine
Set up accounts across as many
social networks as possible
On Social
Media…
Customers can interact with you
You can
deliver great
content to
them!
What should
you be
monitoring on
social media?
Wall
Posts
Likes
Comments
The more interactions your content
gets, the more viral a post gets
Twitter
What should you be looking out
Relevant Questions about your
company
Relevant Questions about your
industry
Requests
for support
Complaints and feedback
Praise – say
thank you
and retweet!
Business-focused social media site used for
-Networking
-Recruiting
-Generate thought leadership
Monitor Group Discussions
Opportunity to answer, comment and link to
your resources when it is valuable
A new go-to place to ask questions
and get answers
What to monitor?
Questions relevant to your business and
industry that you should answer
Quora Topics
Blog regularly to create content that
drives visitors to your websites
Read quality blogs to keep yourself
updated with your industry and
Write insightful and valuable
comments to introduce yourself
to the author of that blog and
expand your reach
Know what people in the
blogosphere are saying about you!
Track relevant…
Comments
Blog Articles
Links
Use RSS Feeds
Send important Social Media
RSS Feeds to your reader
Your New 10 Minute
Schedule
After Monitoring… What’s
Next?
Responding
Create a bridge between
listening and engaging
Answer great questions on
Quora
Comment on insightful blog
articles
Retweet and favourite
positive tweets about your
Measuring your results
What were your
social
monitoring
goals?
Were they marketing related?
Thought leadership related?
Your success should correlate with
the additional work you’re putting in!

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How to monitor your social media presence in 10 minutes a day