This document provides an introduction to search engines and related concepts. It defines a search engine as software that systematically searches the web. It explains that a search engine results page (SERP) is the page returned by a search engine in response to a user's query. It also describes how search engines work through crawling, indexing, and ranking webpages. It then discusses different types of search engines, domains, web hosting, URLs, and how to identify niche target audiences for digital marketing.

1. Introduction to Search Engine

2. What Is A Search Engine…?
• A software system that is
designed to search the world
wide web (www) in a systematic
way.

3. What Is SERP…?
• Search Engine Results
(SERP)
• Google’s response to a user’s
search query.

4. What Happens When You Search Something…?
https://www.youtube.com/watch?v=7elTJ8dciJc

5. How Search Engine Works…?
•Crawling
•Indexing
•Ranking

6. How Google Search Works (in 5 minutes)
https://www.youtube.com/watch?v=0eKVizvYSUQ

7. Google Data Center Security: 6 Layers Deep
https://www.youtube.com/watch?v=kd33UVZhnAA

8. Research more about Google, associated service and
channels

9. What Are The Types Of Search Engines…?
• Crawler based search engines
• Human powered directories
• Hybrid search engines
• Other special search engines

10. Lists Of Search Engines…

11. What is a website…?
• A collection of web pages and related content that is
identified by a common domain name and published
on at least one web server.
➢https://www.flipkart.com/

12. Website Versus Webpage…
Website:
➢A collection of many related
web pages linked together under
one domain
Web page:
A single document on the internet

13. When was the very first website ever made…?
• The first web page was created on August 6,
1991 by Tim Berners-Lee at the CERN.
• The first web page address was
http://info.cern.ch/hypertext/www/TheProject.html

14. What Is A Domain…?
• Domain Name
➢The address where Internet users
can access your website.
❖www.google.com
❖www.facebook.com

15. Choosing A Domain- Do’s And Don’ts
• Make it Unique
• Make it easy to remember
• Make it easy to type
• Use short names
• Use keywords
• Reject hyphens and numbers

16. Top Level Domain (TLD)
• Generic Top-level Domains (Gtld)
➢.com,.net,.bitz,.org
• Country Code Top-level
Domains (Cctld)
➢.in,.co.in,.com.au

17. What Is Domain Registrar List…?
• Domain.com
• Bluehost
• HostGator
• GoDaddy
• Namecheap
• DreamHost

18. What Is A Web Hosting…?
• An online service that enables you to
publish your website or web application
on the Internet
• All the files and data necessary for your
website will be stored in a server

19. Types of Webhosting Services
• A type of Internet hosting service that allows individuals and organizations to make their website
accessible via the World Wide Web (www)

20. Webhosting In godaddy.com
https://youtu.be/10t305dl8s4

21. What Is A URL…?
• Uniform Resource Locator(URL):
➢ The address of a specific webpage or file on the Internet.

22. TOOLS
• Instant domain search
➢ https://instantdomainsearch.com/
• Flame domain
➢ https://domainwheel.com/
• Know EM
➢ https://knowem.com/
• Website coupon-bigrock-comaff
➢ url: https://www.bigrock.in/domain-registration/
➢ https://www.namecheap.com/promos/99-cent-domain-names/
• Hosting-bigrock-hostaff
• https://www.bigrock.in
• https://www.namecheap.com/

23. Exercises:-
• Use the tools to find the domain name
• Register your first domain from
Godaddy/ Bigrock

24. What Is A Niche Market…?
• An advertising strategy that
focuses on a unique target
market.i.e., consumers who
would most benefit from the
offerings.

25. Target Audiences Of Niche Market
• Examples:
➢Employ engagement program
❖All MNC’s HR heads
➢Off roading bikes
❖Adventure seeking individuals

26. How to market to niche audience
• Seek the pain points of customers
• Predict Solutions for their needs
• Understanding the possibilities
• Be the expert

27. Create customer avatar
• Collect details about your ideal
customer
• Identify the person who can buy
your products

28. Digital Marketing Training : Learn What earns
• Category: IT Students, Working professional
• Age: 18-40
• Gender:Male/female
• Location:Bangalore
• Interest:education
• Behaviour:career,jobs,marketing,sales etc.

29. What will Prime target audience search for..?
• Digital marketing training in Bangalore
• Digital marketing course in Bangalore
• Digital marketing course fee in Bangalore
• Digital marketing course with placements in Bangalore
• Digital marketing course in Bangalore
• Digital Marketing training in Bangalore
• Digital Marketing Course
• Digital Marketing Course fee etc.

30. What Is The Key Point To Look For..?
• Keyword Research
• Content Creation – Word –Copy
• Grammerly -