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Open eBusiness Ontology Usage: Investigating Community Implementation of  Good Relations Jamshaid Ashraf,  Richard Cyganiak ,  Sean O’Riain,  Maja Hadzic >>  LDOW2011,  March 29, 2011, Hyderabad, India
Building the Web of Linked Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building the Web of Linked Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This works!
Building the Web of Linked Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Selling something?
 
 
Jay Myers, BestBuy.com “ The RDFa data is ‘also great for machines,’ said Myers, which has resulted in ‘a definite up tick in the amount of search traffic to these pages.’ At last week's SemTech conference, Myers said that it had resulted in  a 30% increase in search traffic . He noted that Best Buy hadn't expected to see an SEO benefit, but it's been a boon to them since the company is ‘very reliant on search engines’ for product discovery and store locations.”
But what exactly is being adopted?
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],WORK IN PROGRESS
Dataset  ,[object Object],[object Object],[object Object],GoodRelations Dataset  (GRDS)
Analysis
Who publishes and how? ,[object Object],[object Object],[object Object],[object Object]
Who publishes and how?
Vocabulary co-use Prefixes and Namespaces used in GRDS Prefix Namespace URI Data sources (%) gr http://purl.org/goodrelations/v1# 100 vCard http://www.w3.org/2006/vcard/ns# http://www.w3.org/2001/vcard-rdf/3.0 (deprecated namespace)  88.57 dcterm dc http://purl.org/dc/terms/  http://purl.org/dc/elements/1.1/ 34.29 foaf http://xmlns.com/foaf/0.1/ 25.71 commerce media  use currency http://search.yahoo.com/searchmonkey/commerce/ http://search.yahoo.com/searchmonkey/media/ http://search.yahoo.com/searchmonkey-datatype/use/ http://search.yahoo.com/searchmonkey-datatype/currency/ 14.29 v http://rdf.data-vocabulary.org 3.81 og http://opengraphprotocol.org/schema/ 0.95 rev  http://purl.org/stuff/rev# 0.95 frbr http://vocab.org/frbr/core# 0.95 geo http://www.w3.org/2003/01/geo/wgs84_pos# 0.95
Concept Coverage ,[object Object],[object Object]
GRDS data coverage Findings…
Use Cases Finding a Company (Business Entity) ,[object Object],[object Object],[object Object],Use of location related attributes in GRDS Object properties and their usage with : Offering in GRDS Map build using GRDS based on vCard  country-name  and  locality   RDF Terms  Data sources (%) RDF Terms  Data sources (%) :BusinessEntity 100 vCard:Address 99.5 :legalName 93.34 vCard:country-name 99.5 :hasISICv4 0.95 vCard:locality 99.5 :hasNAICS 0.0 vCard:street-address 85.3 :hasDUNS 0.0 vCard:postal-code 85.3 :hasGlobalLocationNumber 0.0
Use Cases Finding an Offer (:Offering) Find offering of a specific price range Find offering of a specific product and the available quantity Find delivery, warranty and payment charges of  particular offering : Offering   data properties object properties RDF Terms  Data sources (%) RDF Terms  Data sources (%) :Offering 100 :validFrom 82.86 rdfs:comment 77.14 :validThrough 82.86 rdfs:label 8.57 :eligibleRegions 82.86 v:name 0.95 :hasStockKeepingUnit 2.86 v:description 0.95 :hasEAN_UCC-13 1.90 v:price 0.95 :name 0.95 v:category 0.95 :description 0.95 dc:title 0.95 :availabilityStarts 0.95 dc:contributor 0.95 :hasGTIN-14 0.0 dc:date 0.95 :hasMPN 0.0 dc:description 0.95 :condition 0.0 dc:type 0.95 :serialNumber 0.0 dc:duration 0.95 :availabilityEnds 0.0 RDF Term % of Data sources RDF Term % of Data sources :Offering 100 :eligibleCustomerTypes 80.95 :hasWarrantyPromise 2.86 :hasBusinessFunction 77.14 :hasInventoryLevel 0 :availableAtOrFrom 70.48 :advanceBookingRequirement 0 :acceptedPaymentMethods 60.95 :deliveryLeadTime 0 :includesObject 56.19 :eligibleDuration 0 :availableDeliveryMethods 47.62 :eligibleQuantity 0 :hasPriceSpecification 30.48 :eligibleTransactionVolume 0 :includes 3.8 :hasEligibleQuantity 0
Use Cases Finding a specific product (Product Find-ability) ,[object Object],[object Object],97% only textual description of product
Reasoning ,[object Object],[object Object],Axioms in GRO and applicable rule sets ,[object Object],[object Object],[object Object],Axioms Count Applicable Rule sets  Class SubClassOf  13 RDFS DisjointClasses  91 OWL2RL Object Property SubPropertyOf  4 RDFS  InverseOf 6 pD*, OWL2RL TransitiveProperty 7 pD*, OWL2RL SymmetricProperty 2 pD*, OWL2RL Data Property SubPropertyOf 13 RDFS
What did we learn? ,[object Object],[object Object]
What did we learn? ,[object Object],[object Object]
Future work ,[object Object],[object Object],[object Object],[object Object]
Thanks!  Questions………

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Investigating Community Implementation of the GoodRelations Ontology

  • 1. Open eBusiness Ontology Usage: Investigating Community Implementation of Good Relations Jamshaid Ashraf, Richard Cyganiak , Sean O’Riain, Maja Hadzic >> LDOW2011, March 29, 2011, Hyderabad, India
  • 2.
  • 3.
  • 4.
  • 5.  
  • 7.  
  • 8.  
  • 9. Jay Myers, BestBuy.com “ The RDFa data is ‘also great for machines,’ said Myers, which has resulted in ‘a definite up tick in the amount of search traffic to these pages.’ At last week's SemTech conference, Myers said that it had resulted in a 30% increase in search traffic . He noted that Best Buy hadn't expected to see an SEO benefit, but it's been a boon to them since the company is ‘very reliant on search engines’ for product discovery and store locations.”
  • 10. But what exactly is being adopted?
  • 11.
  • 12.
  • 13.
  • 15.
  • 17. Vocabulary co-use Prefixes and Namespaces used in GRDS Prefix Namespace URI Data sources (%) gr http://purl.org/goodrelations/v1# 100 vCard http://www.w3.org/2006/vcard/ns# http://www.w3.org/2001/vcard-rdf/3.0 (deprecated namespace) 88.57 dcterm dc http://purl.org/dc/terms/ http://purl.org/dc/elements/1.1/ 34.29 foaf http://xmlns.com/foaf/0.1/ 25.71 commerce media use currency http://search.yahoo.com/searchmonkey/commerce/ http://search.yahoo.com/searchmonkey/media/ http://search.yahoo.com/searchmonkey-datatype/use/ http://search.yahoo.com/searchmonkey-datatype/currency/ 14.29 v http://rdf.data-vocabulary.org 3.81 og http://opengraphprotocol.org/schema/ 0.95 rev http://purl.org/stuff/rev# 0.95 frbr http://vocab.org/frbr/core# 0.95 geo http://www.w3.org/2003/01/geo/wgs84_pos# 0.95
  • 18.
  • 19. GRDS data coverage Findings…
  • 20.
  • 21. Use Cases Finding an Offer (:Offering) Find offering of a specific price range Find offering of a specific product and the available quantity Find delivery, warranty and payment charges of particular offering : Offering data properties object properties RDF Terms Data sources (%) RDF Terms Data sources (%) :Offering 100 :validFrom 82.86 rdfs:comment 77.14 :validThrough 82.86 rdfs:label 8.57 :eligibleRegions 82.86 v:name 0.95 :hasStockKeepingUnit 2.86 v:description 0.95 :hasEAN_UCC-13 1.90 v:price 0.95 :name 0.95 v:category 0.95 :description 0.95 dc:title 0.95 :availabilityStarts 0.95 dc:contributor 0.95 :hasGTIN-14 0.0 dc:date 0.95 :hasMPN 0.0 dc:description 0.95 :condition 0.0 dc:type 0.95 :serialNumber 0.0 dc:duration 0.95 :availabilityEnds 0.0 RDF Term % of Data sources RDF Term % of Data sources :Offering 100 :eligibleCustomerTypes 80.95 :hasWarrantyPromise 2.86 :hasBusinessFunction 77.14 :hasInventoryLevel 0 :availableAtOrFrom 70.48 :advanceBookingRequirement 0 :acceptedPaymentMethods 60.95 :deliveryLeadTime 0 :includesObject 56.19 :eligibleDuration 0 :availableDeliveryMethods 47.62 :eligibleQuantity 0 :hasPriceSpecification 30.48 :eligibleTransactionVolume 0 :includes 3.8 :hasEligibleQuantity 0
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  • 26.