How charities are using Twitter to fundraise, how different types of appeals bring different results, their traditional fundraising equivalents and how to measure your activity.
Why storytelling is important, how you get supporters to tell your story, and an example of a fantastic charity story that played out across multiple digital channels.
The document discusses online fundraising trends based on a presentation by Jonathan Waddingham, a digital strategist at JustGiving. It provides statistics on social media usage and growth. It also examines how JustGiving utilizes social media platforms like Facebook, Twitter, and apps to help charities raise over £550 million. Specific examples are given of campaigns like DogsTrust's use of Twibbon during Valentine's Day that successfully raised funds and awareness through social media.
How small charities can use the web to punch above their weightJonathan Waddingham
The web is still an untapped oportunity for many small charities-this presentation gives some tips and a case study to show how you can make the most of the amazing power of the Internet. It was given both at the FSI Forum and the #techforgood conferences in October/November 2010.
Mobile & social - why your phone is your new BFFJustGiving
There’s no stopping the rise of mobile and its impact on charity fundraising - mobile web, apps and texts can all be used to drive awareness and donations. It’s more important than ever to align your mobile and social strategies so your supporters have a great experience when they want to give to your charity.
Based on JustGiving's data, we look at the impact of mobile on fundraising, finding that...
*mobile visits to JustGiving continue to grow
*Visits from mobile Facebook now outnumber visits from desktop Facebook
*Mobile users share more than desktop users
*Mobile users who share are 7 times more likely to donate than mobile users who don't
This document discusses lessons learned from successful supporter-led fundraising appeals on social media platforms like Facebook and Twitter. It provides examples of campaigns that worked well, such as an atheist bus campaign and a Radiohead fan campaign. Data shows that Facebook and social networks can effectively engage supporters and raise funds, especially if the appeal is quirky, timely, and shares passion among like-minded people. Tips are provided for using pre-existing online communities and supporters' networks to maximize sharing and donations. Testing approaches and learning from failures is also advised.
This document summarizes a presentation about earning more online through social media. It discusses getting started with websites and email, then describes three approaches: 1) giving supporters social actions to take, 2) making website actions social, and 3) curating the best content to showcase impact. Specific tactics recommended include adding social sharing buttons, writing tweets supporters can send, and identifying mentions on social media to gather relevant information. The goal is to engage supporters and showcase your work to attract more donations through social approaches.
The document discusses tactics for developing an engagement strategy on social media. It recommends organizations focus on being useful to key audiences and finding opportunities to interact with them directly ("talk to the face"). Specific advice includes knowing audiences, how to provide value to them, using different networks like Twitter, Facebook, and LinkedIn based on the audience's demographic and preferences, experimenting with content, measuring effectiveness, and refining campaigns. The goal is to move from traditional marketing to engaging conversations that build relationships offline.
The document summarizes a presentation on measuring social media reach, engagement, and action. It discusses using tools like Facebook insights and Google Analytics to track how many people see social media posts, interact with them by liking or sharing, and take actions like visiting a website or donating. The presentation provides examples of tracking clicks on Twitter and Facebook links to measure outcomes from social media campaigns.
Why storytelling is important, how you get supporters to tell your story, and an example of a fantastic charity story that played out across multiple digital channels.
The document discusses online fundraising trends based on a presentation by Jonathan Waddingham, a digital strategist at JustGiving. It provides statistics on social media usage and growth. It also examines how JustGiving utilizes social media platforms like Facebook, Twitter, and apps to help charities raise over £550 million. Specific examples are given of campaigns like DogsTrust's use of Twibbon during Valentine's Day that successfully raised funds and awareness through social media.
How small charities can use the web to punch above their weightJonathan Waddingham
The web is still an untapped oportunity for many small charities-this presentation gives some tips and a case study to show how you can make the most of the amazing power of the Internet. It was given both at the FSI Forum and the #techforgood conferences in October/November 2010.
Mobile & social - why your phone is your new BFFJustGiving
There’s no stopping the rise of mobile and its impact on charity fundraising - mobile web, apps and texts can all be used to drive awareness and donations. It’s more important than ever to align your mobile and social strategies so your supporters have a great experience when they want to give to your charity.
Based on JustGiving's data, we look at the impact of mobile on fundraising, finding that...
*mobile visits to JustGiving continue to grow
*Visits from mobile Facebook now outnumber visits from desktop Facebook
*Mobile users share more than desktop users
*Mobile users who share are 7 times more likely to donate than mobile users who don't
This document discusses lessons learned from successful supporter-led fundraising appeals on social media platforms like Facebook and Twitter. It provides examples of campaigns that worked well, such as an atheist bus campaign and a Radiohead fan campaign. Data shows that Facebook and social networks can effectively engage supporters and raise funds, especially if the appeal is quirky, timely, and shares passion among like-minded people. Tips are provided for using pre-existing online communities and supporters' networks to maximize sharing and donations. Testing approaches and learning from failures is also advised.
This document summarizes a presentation about earning more online through social media. It discusses getting started with websites and email, then describes three approaches: 1) giving supporters social actions to take, 2) making website actions social, and 3) curating the best content to showcase impact. Specific tactics recommended include adding social sharing buttons, writing tweets supporters can send, and identifying mentions on social media to gather relevant information. The goal is to engage supporters and showcase your work to attract more donations through social approaches.
The document discusses tactics for developing an engagement strategy on social media. It recommends organizations focus on being useful to key audiences and finding opportunities to interact with them directly ("talk to the face"). Specific advice includes knowing audiences, how to provide value to them, using different networks like Twitter, Facebook, and LinkedIn based on the audience's demographic and preferences, experimenting with content, measuring effectiveness, and refining campaigns. The goal is to move from traditional marketing to engaging conversations that build relationships offline.
The document summarizes a presentation on measuring social media reach, engagement, and action. It discusses using tools like Facebook insights and Google Analytics to track how many people see social media posts, interact with them by liking or sharing, and take actions like visiting a website or donating. The presentation provides examples of tracking clicks on Twitter and Facebook links to measure outcomes from social media campaigns.
The document is a summary of a social media conference held on March 21, 2012 about getting heard in an increasingly noisy online world. It discusses how trust in social media has increased 75% and people are more likely to trust others like themselves. It provides tips for charities such as collaborating with others, telling stories, making events interactive across social platforms, and adapting strategies based on learning about one's audience. The overall message is that being heard online is about listening, putting people first, clear messaging, and turning supporters into teammates through an integrated social media approach.
The document summarizes key guidelines for creating an effective social media policy, including maintaining brand consistency online, avoiding risky posts, engaging transparently as both an individual and representative of an organization, and setting clear expectations about work hours and responsiveness.
Presentation given at a New Zealand Local Government Customer Service Conference.
Case study on how Northland Regional Council are using social media plus some thoughts o trends in the UK that culd be coming our way.
Peter Panepento, Assistant Managing Editor,
The Chronicle of Philanthropy
Learn how some small nonprofits are creating a big social media footprint. In this
session, Peter Panepento will share case studies and discuss strategies for getting
the most bang for your social media dollar.
Facebook: A Platform for Social ActivismAlex Gault
iThink is an advocacy tool on Facebook that allows nonprofits to declare positions on causes and engage supporters. iThink members can vote, comment, and share the positions with friends to debate their merits. It provides powerful metrics for measuring user engagement, with over 100,000 votes and comments daily from a global, diverse demographic of users. The document recommends how nonprofits can use iThink to spread messages, recruit activists, build community, and fundraise through creating a Facebook page and posting opinions to invite participation. Testimonials praise iThink for encouraging intelligent discourse on a variety of topics and meeting like-minded people.
Online Giving And Social Networking 3 18 09Marion Conway
The document summarizes online giving trends and the use of social media by non-profits. It finds that 41% of people stopped donating to at least one non-profit in the last 5 years due to being overwhelmed by requests. Online giving has grown 23% and was over $10 billion in 2008. Successful non-profits are using social media like blogs, Facebook and Twitter to engage donors, especially younger donors. The document provides tips on how to create an effective social media strategy and use tools like blogs, photos, and mobile apps to promote causes.
1) Australians are leading the world in time spent on social media sites like Twitter and Facebook, spending on average almost seven hours per month on social networks.
2) Nonprofits have a tremendous opportunity to use social media to provide credible information to cultivate new donors, especially those aged 30-49 who are most active in social media and philanthropy.
3) To effectively use social media, nonprofits should understand their audience, engage in conversations, generate useful content, and integrate social media into their existing marketing strategies.
Fundraising using social media and internet presentationFrancis Mwenja
The document discusses fundraising through social media and crowd funding. It provides tips on using social media platforms like Facebook, Twitter, YouTube and hashtags effectively to raise funds for causes. Specific tips include creating buzz around an event through posts, videos and paid promotions. Using a hashtag can help tweets about a fundraiser be found and trend. Crowdfunding is growing in Kenya through successful campaigns that have raised millions for causes like medical aid. Laws around taxes and regulations for crowdfunding donations via bank transfers are also covered.
Social Media For Sales In The Insurance IndustryRoop & Co.
A presentation, developed by Roop & Co. marketing communcations, that explains how social media can support sales in the insurance industry. It includes statistical data, examples, and quick tips for getting started.
Why You Need Digital Marketing? - Digital Marketers IndiaAsh (Ashvini) Vyas
This document provides reasons why digital marketing is important for companies. It summarizes key statistics showing people spend more time on social media and conducting online research than other online activities. It also shows that inbound marketing costs less per lead than traditional marketing. The document recommends companies start creating helpful content like blogs, how-to guides and videos to attract customers online organically. It stresses the importance of search engine optimization to get found online when potential customers are searching.
Social media for business link advisorsKate Elliott
The document discusses social media and its importance for businesses. It provides statistics on the growth and popularity of sites like Twitter and Facebook. It then gives tips for businesses on using social media to engage customers, share information, and monitor conversations. Specific examples are given of how some companies have benefited from social media use.
Free Tech Tools to Empower and Power Your PTASignUp.com
The document discusses free and effective technology tools that PTAs can use to save time, boost participation, build accountability, and grow their community. It provides examples of tools for volunteer management (VolunteerSpot), event planning and registration (Eventbrite), document sharing (Dropbox), online meetings and video conferencing (Skype, Google Hangouts), and more. The presentation encourages PTAs to equip their volunteers with these tools to activate supporters and engage their community through social media.
The document discusses the permanence of online activity and how it can impact reputation and effectiveness of online campaigns. It notes that while some online campaigns raise millions for good causes, many people's engagement online does not translate into real-world impact. Clicktivism and slacktivism, or online activism without real-world action, is not usually effective in creating change. Similarly, most crowdfunding campaigns fail to deliver on their goals due to unclear objectives and lack of follow-through. The document concludes by encouraging people to thoughtfully consider their online presence and back online engagement with real-world involvement if wanting to create impact.
Crowdfunding involves raising small amounts of money from a large number of people, typically over the Internet. There are three main types: donation-based, rewards-based, and equity-based. Donation crowdfunding involves donating to a cause without an expected return. Rewards crowdfunding offers contributors rewards in exchange for funding. Equity crowdfunding allows contributors to invest in a company in exchange for shares. While crowdfunding has helped fund many projects and small businesses, many campaigns ultimately fail to reach their funding goals.
The document is a summary of a social media conference held on March 21, 2012 about getting heard in an increasingly noisy online world. It discusses how trust in social media has increased 75% and people are more likely to trust others like themselves. It provides tips for charities such as collaborating with others, telling stories, making events interactive across social platforms, and adapting strategies based on learning about one's audience. The overall message is that being heard online is about listening, putting people first, clear messaging, and turning supporters into teammates through an integrated social media approach.
The document summarizes key guidelines for creating an effective social media policy, including maintaining brand consistency online, avoiding risky posts, engaging transparently as both an individual and representative of an organization, and setting clear expectations about work hours and responsiveness.
Presentation given at a New Zealand Local Government Customer Service Conference.
Case study on how Northland Regional Council are using social media plus some thoughts o trends in the UK that culd be coming our way.
Peter Panepento, Assistant Managing Editor,
The Chronicle of Philanthropy
Learn how some small nonprofits are creating a big social media footprint. In this
session, Peter Panepento will share case studies and discuss strategies for getting
the most bang for your social media dollar.
Facebook: A Platform for Social ActivismAlex Gault
iThink is an advocacy tool on Facebook that allows nonprofits to declare positions on causes and engage supporters. iThink members can vote, comment, and share the positions with friends to debate their merits. It provides powerful metrics for measuring user engagement, with over 100,000 votes and comments daily from a global, diverse demographic of users. The document recommends how nonprofits can use iThink to spread messages, recruit activists, build community, and fundraise through creating a Facebook page and posting opinions to invite participation. Testimonials praise iThink for encouraging intelligent discourse on a variety of topics and meeting like-minded people.
Online Giving And Social Networking 3 18 09Marion Conway
The document summarizes online giving trends and the use of social media by non-profits. It finds that 41% of people stopped donating to at least one non-profit in the last 5 years due to being overwhelmed by requests. Online giving has grown 23% and was over $10 billion in 2008. Successful non-profits are using social media like blogs, Facebook and Twitter to engage donors, especially younger donors. The document provides tips on how to create an effective social media strategy and use tools like blogs, photos, and mobile apps to promote causes.
1) Australians are leading the world in time spent on social media sites like Twitter and Facebook, spending on average almost seven hours per month on social networks.
2) Nonprofits have a tremendous opportunity to use social media to provide credible information to cultivate new donors, especially those aged 30-49 who are most active in social media and philanthropy.
3) To effectively use social media, nonprofits should understand their audience, engage in conversations, generate useful content, and integrate social media into their existing marketing strategies.
Fundraising using social media and internet presentationFrancis Mwenja
The document discusses fundraising through social media and crowd funding. It provides tips on using social media platforms like Facebook, Twitter, YouTube and hashtags effectively to raise funds for causes. Specific tips include creating buzz around an event through posts, videos and paid promotions. Using a hashtag can help tweets about a fundraiser be found and trend. Crowdfunding is growing in Kenya through successful campaigns that have raised millions for causes like medical aid. Laws around taxes and regulations for crowdfunding donations via bank transfers are also covered.
Social Media For Sales In The Insurance IndustryRoop & Co.
A presentation, developed by Roop & Co. marketing communcations, that explains how social media can support sales in the insurance industry. It includes statistical data, examples, and quick tips for getting started.
Why You Need Digital Marketing? - Digital Marketers IndiaAsh (Ashvini) Vyas
This document provides reasons why digital marketing is important for companies. It summarizes key statistics showing people spend more time on social media and conducting online research than other online activities. It also shows that inbound marketing costs less per lead than traditional marketing. The document recommends companies start creating helpful content like blogs, how-to guides and videos to attract customers online organically. It stresses the importance of search engine optimization to get found online when potential customers are searching.
Social media for business link advisorsKate Elliott
The document discusses social media and its importance for businesses. It provides statistics on the growth and popularity of sites like Twitter and Facebook. It then gives tips for businesses on using social media to engage customers, share information, and monitor conversations. Specific examples are given of how some companies have benefited from social media use.
Free Tech Tools to Empower and Power Your PTASignUp.com
The document discusses free and effective technology tools that PTAs can use to save time, boost participation, build accountability, and grow their community. It provides examples of tools for volunteer management (VolunteerSpot), event planning and registration (Eventbrite), document sharing (Dropbox), online meetings and video conferencing (Skype, Google Hangouts), and more. The presentation encourages PTAs to equip their volunteers with these tools to activate supporters and engage their community through social media.
The document discusses the permanence of online activity and how it can impact reputation and effectiveness of online campaigns. It notes that while some online campaigns raise millions for good causes, many people's engagement online does not translate into real-world impact. Clicktivism and slacktivism, or online activism without real-world action, is not usually effective in creating change. Similarly, most crowdfunding campaigns fail to deliver on their goals due to unclear objectives and lack of follow-through. The document concludes by encouraging people to thoughtfully consider their online presence and back online engagement with real-world involvement if wanting to create impact.
Crowdfunding involves raising small amounts of money from a large number of people, typically over the Internet. There are three main types: donation-based, rewards-based, and equity-based. Donation crowdfunding involves donating to a cause without an expected return. Rewards crowdfunding offers contributors rewards in exchange for funding. Equity crowdfunding allows contributors to invest in a company in exchange for shares. While crowdfunding has helped fund many projects and small businesses, many campaigns ultimately fail to reach their funding goals.
The document discusses a survey of local government communicators on their use of social media. It finds that while social networking tools are not widely used by local authorities now, many plan to adopt them in the next six months. It also describes one local authority's experience launching a podcast for young people to get their input, which was downloaded hundreds of times and gave positive feedback. Barriers to wider social media use included low individual awareness, firewalls, and risks versus benefits concerns.
The document discusses factors that create a compelling experience for avatar-based innovation within virtual worlds. It identifies that high levels of interactivity, usability, and activities that capitalize on the virtual world's media richness and playfulness are important. Focus groups found that a sense of place, critical mass of users, and opportunities for social interaction were key elements of a compelling place in Second Life.
The Expression of Emotions in Men and Avatars? Zur „Bildung der Gefühle“ in virtuellen Umgebungen.
Vortrag auf der Tagung „Die Bildung der Gefühle“ - Interdisziplinäre Tagung des MPI für Bildungsforschung Berlin in Zusammenarbeit mit dem Exzellenzcluster „Languages of Emotion“, Freie Universität Berlin
4. Dezember 2010
My speech at the italian agile day 2010
Forward is a collection of innovative online brands based in Camden, London. Our success is driven by talented people who are given the freedom to experiment with technology in a low ceremony environment. Forward is reliant upon developers who actively engage in the business and go beyond a traditional role. Technology is at the core of how we solve problems, from testing new businesses in a day to discovering how the weather affects web traffic. This has made us one of the top ten fastest growing privately owned technology companies in the UK.
This document provides an introduction to NoSQL and Cassandra. It begins with an introduction of the presenter and an overview of what will be covered. It then discusses the history of databases and why alternatives to relational databases were needed to address challenges of scaling to internet-level data volumes, varieties, and velocities. It introduces key NoSQL concepts like CAP theorem, BASE, and the different types of NoSQL databases before focusing on Cassandra. The document summarizes Cassandra's origins, capabilities, data model involving column families and super column families, and architecture.
Anna Bianchi and Carlo Pansini introduce themselves. Anna is a journalist and Carlo is an architect. They are both Italian. Anna and Carlo speak with another person who asks if they are English, but they say no, they are Italian.
The document introduces several important Chinese historical figures from different dynastic periods in Chinese history including:
- Confucius, a great philosopher and educator from the Spring and Autumn period whose teachings focused on humanity and propriety.
- Qu Yuan, a patriotic poet and statesman from the Warring States period who drowned himself to protest his country's ruin.
- Guan Yu, a great general from the Three Kingdoms period known for his loyalty, righteousness, and exploits in battle.
- Hua Mulan, a woman from the Northern Dynasties who disguised herself as a man to serve in the army for 12 years in place of her father.
- Y
Local government social media - lessons learntsimonwakeman
The document discusses Medway's experiments with new media communication tools like podcasting and social networks. It summarizes the objectives, results, and lessons learned from each tool. Podcasting was moderately successful with hundreds of downloads but limited direct responses. Social networks were more engaging, gaining over 100 fans and raising Medway's profile. Key lessons included being clear on objectives, not underestimating time investment, choosing accessible technology, offering incentives for online visits, and integrating online and offline activities. Overall, the document advocates learning new media skills, preparing organizations for change, and trialing new tools despite risks.
The document appears to be excerpts from a school yearbook, listing superlatives voted by students for their classmates. It names various pairs of students and the categories they were voted as most likely, such as most likely to be a teacher, politician, live with parents, millionaire, make others smile, or secret Dora the Explorer fans. It also lists awards for most unique, welcoming, best debaters, most fun, and cutest students.
This document discusses the 2011 Census API and suggestions for its development. It provides background on SASPAC, an application that accessed Census data. It describes SASPAC's preparations for the 2011 Census, including building a proof of concept application using the FR3 API. Finally, it outlines suggestions for the 2011 API, such as making the data rich, accessible, supported, and timely through various features and functionality.
This document provides instructions for adding an Icon email account to an iPhone or iTouch device in 10 easy steps without having to re-enter your password each time you access the account through Safari. The steps include going to Settings, Mail settings, adding the account, selecting Microsoft Exchange, entering your Icon email address and password, pressing next, verifying the account information, entering m.google.com as the server address, and changing preferences.
The role of Twitter in Fundraising, Institute of Fundraising Convention 2010Rachel Beer
A presentation with Jonathan Waddingham from JustGiving and Jacqui O'Beirne from Dogs Trust at the Institute of Fundraising National Convention, 5th July 2010
IoF National Convention 2010 - the role of Twitter in fundraisingNFPtweetup
How charities are using Twitter to fundraise, how different types of appeals bring different results, their traditional fundraising equivalents and how to measure your activity.
Fundraising and social media with Dogs Trust and JustGivingJonathan Waddingham
The document discusses how Dogs Trust has used social media like Facebook, Twitter, and Twibbon to raise funds. It provides statistics on social media usage and examples of Dogs Trust's successful social media campaigns like a Twibbon campaign for Valentine's Day that raised over £1,500 from 370 donors. The document also discusses Dogs Trust's use of its Facebook page to do a fundraising drive that netted £1,500 from over 370 supporters. It concludes by discussing potential future directions for social media fundraising like seamless donations on mobile apps and social networks.
How NGOs can use social media to create impactJD Lasica
On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Empower Your Supporters on #GivingTuesdayCare2Team
#GivingTuesday, the national day of giving on Tuesday, Dec. 3, 2013, inspires people to take collaborative action to improve their local communities by giving back to the charities and causes they support following Thanksgiving, Black Friday and Cyber Monday.
Join Razoo, UN Foundation and Care2 to get into the true spirit of the holidays and engage your supporters through a national day of giving.
This document provides information on how non-profit organizations can utilize social media and mobile technologies to fight poverty. It discusses how NGOs can use these tools to raise awareness, fundraising, engage supporters and further their mission. Specific examples are given, such as Send a Cow using video stories on its website and charity: water telling personal stories of those helped. The document also outlines challenges NGOs may face with social media and keys to success, such as beginning with a strategic plan and embracing a publisher role to share content.
This document discusses crowd-sourcing and crowd-funding as new models for fundraising in the digital age. It provides examples of successful crowd-funding campaigns for arts projects in the UK and US. The key principles of crowd-funding discussed are transparency, choice, social media, and gamification. Crowd-funding is presented as going beyond just fundraising and being about engagement and developing long-term relationships with supporters. Challenges to adopting crowd-funding include restricted income, limited resources, and difficulties with promotion.
IoF Small Charity conference - Getting started with online fundraisingJustGiving
The document provides information on online fundraising through JustGiving. It discusses why fundraising online is beneficial, such as reaching more potential donors and making it easy for people to donate. It also covers how to set up an online profile with JustGiving, promote fundraising online through social media and other methods, and drive traffic to fundraising pages using calls to action like buttons on websites and emails. Case studies are presented showing how other charities have successfully used JustGiving's tools and features to engage donors and raise more funds.
Syfab is it for me? social media may 2018Lou Mycroft
This document provides guidance on using social media for fundraising. It discusses how social media can help at all stages of fundraising by building networks and promoting an organization. While social media may not directly raise much money initially, it is important for building digital communities over time. The document provides tips on using platforms like Facebook and Twitter effectively for fundraising and engagement. It also discusses online giving options, the use of videos, and crowdfunding strategies to support fundraising through social media.
The document provides guidance on using websites and email for charity fundraising. It discusses planning an effective charity website, including clear objectives, design, legal issues, and testing. It also covers the importance of email fundraising, basics like opt-in lists and legal compliance, and strategies like email newsletters, viral emails, and gathering email addresses. Finally, it provides tips for raising funds directly through a website, such as online donations, events, shopping links, and working with third parties.
Social media can be a powerful tool for nonprofits when used strategically and conversationally. Several case studies showed how nonprofits raised funds and awareness through engaging campaigns on platforms like Twitter, Facebook, and YouTube. However, overusing social media for solicitation risks donor fatigue. Nonprofits should identify clear goals, develop an online network, integrate social and offline efforts, and recognize donors to maximize the benefits of social media for fundraising and their mission.
This document discusses key giving trends and provides recommendations for how charities can leverage GivingTuesday to work with these trends. It notes that donor and online giving is increasing while loyalty is decreasing. It recommends charities get social on GivingTuesday by sharing stories and content, ask supporters to fundraise, and focus activities online to reach younger donors in line with trends in mobile and online donations. GivingTuesday events in past years saw large increases in donations and participation.
Fundraising using social media n internet presentationFrancis Mwenja
Social media fundraising is the joint effort by individuals using social media platforms or generally the internet to support a cause company or organization in raising funds. These individuals are collectively referred to as the “crowd” hence the name crowd funding.
BITCOIN GIVES BACK: THE BIGGEST CHARITY DRIVES OF 2015Steven Rhyner
Given that bitcoin and the blockchain are still misunderstood in the eyes of the public, industry proponents have long sought to showcase how the digital currency’s attributes can be used to the advantage of global relief and philanthropy efforts.
The document discusses how social media can be leveraged for social change. It provides examples of how social media has enabled social activism and empowered citizens. Social media helps connect people and spread awareness of social causes. While it has limitations like weak online ties, it can help initiate change faster by uniting people. The document also examines specific case studies where social media was used effectively for social change, such as the Arab Spring uprisings and anti-corruption efforts in China. Non-profits, businesses, and governments are discussed as initiators of social media campaigns for social causes.
The document provides an overview of social media and its benefits for nonprofits. It discusses popular social media platforms like Facebook, Twitter, YouTube, and Pinterest and how nonprofits can use them for fundraising, communications, and engagement. It emphasizes the importance of having a social media policy and references online resources for creating one. The document concludes by noting that social media requires a strategic, ongoing approach rather than being treated as a one-time effort.
Similar a IoF National Convention 2010 - the role of Twitter in fundraising (20)
A presentation about a few current consumer trends and how they may apply to charities, covering AR (but not VR), data and AI, transparency and growth hacking.
An introduction to (digital) fundraising - campaign bootcampJonathan Waddingham
What is fundraising? What makes a good ask? How do you ask? How do you tell a good story? How will it work on mobile, on social? How would you ask for money on email? All questions asked (and not necessarily answered) in this deck, given to the next generation of campaigners at campaign bootcamp in October 2014.
Here are my top tips for giving great presentations based on going to and speaking at dozens and dozens of conferences and being inspired (or copying) other people's techniques.
Innovations in digital fundraising - presentation for charity works Jonathan Waddingham
The document discusses innovations in digital fundraising and how technology is changing the way charities conduct fundraising. It notes that while the digital revolution hasn't increased overall giving yet, smartphone and mobile usage is growing rapidly. Effective digital fundraising relies on using new platforms like social media, video, and images to tell compelling stories that show a charity's impact in short, mobile-optimized formats. The key is adapting fundraising efforts to new technologies and sharing stories with donors where they are online.
How we built our new crowdfunding for social good community Yimby.com using lean startup and agile principles, and how we're growing our audience using growth hacking tactics and constantly testing and learning, even with a small team.
The future of Facebook fundraising - IoF National Convention 2012Jonathan Waddingham
Facebook is the world's largest social network and charities are keen to create communities and engage with supporters there, yet few are using any of Facebook's tools to raise any money effectively. Based on data from Facebook and JustGiving, we show you how to prompt donors to share their donations and the pound value of a Facebook share compared to other social networks. You'll also hear Facebook's own advice to charities on using the platform, and how a charity has successfully done so.
Social media has had a massive impact on events fundraising, both from a supporter and charity perspective. Many event participants use it as their primary route for asking for donations, so this shows how social media can help them raise more and get their sponsors involved, including data on which social media channels perform best. It also looks at how social media can support recruitment and supporter care from a charity’s point of view.
This document summarizes how social media, particularly Facebook, can be used to make a real impact. Some key points made include that 23% of visits and 16% of donations to JustGiving come from Facebook, and that friends' stories shared on social media have more impact than other types of content. It encourages sharing personal stories on social platforms to increase donations and engagement.
Since Facebook opened its platform in 2007, we've developed many ways of enabling JustGiving users to fundraise with Facebook apps, and our latest app enables people to donate without leaving Facebook and is optimised for encouraging sharing.
How people use Facebook and how to help them spread their messagesJonathan Waddingham
This presentation shows recent (and old) examples of how people have used Facebook to fundraise and why they were successful. It also shows how JustGiving enables people to raise more by integrating with Facebook as well as how you can use their tools to make your content more personalised and add more value.
Discover the secrets of online fundraisers (IoF National Convention 2010)Jonathan Waddingham
How changes in online behaviours have affected how individuals raise money to charity, the tools they use, what drives them to fundraise and who they are.
The document discusses lessons learned from using social media for fundraising efforts during the 2010 Haiti earthquake. It provides examples of how charities used tools like Twitter, Flickr, blogs and maps to share stories and updates from Haiti in a real-time manner. This digital response helped engage communities and increased donations to relief efforts. While charities had no prior experience, they learned through doing and partnering. The document advocates for transparency by showing donors where funds are spent and thanking donors.
This was given at Internet World on April 28th 2010 - to show companies how they can learn from the charities who have embraced social media and put digital at the core of their organisation.
Using Social Media To Boost Events - Chase 2010 & IoF West Midlands conferenceJonathan Waddingham
This document summarizes a presentation about using social media to boost fundraising events. It discusses listening to conversations on social media, targeting specific audiences, reaching out to those audiences on platforms like Facebook and Twitter, sharing content from events, and measuring the results of social media efforts. It provides an example of a hospice that used these tactics like creating a flashmob and sharing videos to successfully promote a fundraising walk and increase registrations.
JustGiving research @ IoF Insights Annual Conference 2009Jonathan Waddingham
Jonathan Waddingham from JustGiving presented research on online giving trends and demographics based on a survey of 2,820 online donors. Some key findings included that 25% of online donation revenue comes from donors over 45 who give more than £50, and 33% comes from donors over 55. Different age groups tend to use different tools, with older donors more likely to use email and younger donors more active on social media like Facebook and Twitter. The presentation also profiled successful individual fundraisers like Colin who used social media creatively and engaged supporters to help spread his message and fundraising efforts for cancer research.
The full title is "Understanding the new breed of digital donors and how to maximise your fundraising through their networks" and this presentation was given by Bryan Miller and Jonathan Waddingham at the 29th International Fundraising Congress in Holland on the 22nd and 23rd October 2009
Jonathan Waddingham gave a seminar on using blogs to build supporter engagement for charities. He discussed how 66% of UK internet users read blogs and recommended developing a blogging strategy that includes committing to a posting frequency and writing about passionate topics. He also suggested engaging comments by finding supporter evangelists, responding to all comments, and focusing on moderating discussions. Waddingham provided examples of effective charity blog networks and emphasized the importance of online PR done respectfully through learning about bloggers first before pitching them.
The document discusses charities' views and use of online fundraising. It finds that over half of charities feel they could do better with online fundraising and are behind other charities. It provides data showing a range of age groups donate online and that many donors will give less or stop giving due to the economic downturn. However, it also discusses how community and grassroots fundraising through social media like Facebook, Twitter and user-created events can help charities weather the economic storm and provide innovative ways to engage donors.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. • Founding Partner at beautiful world
• Works with charities on fundraising, marketing
and communications
• Online, offline and integrated
• Creator of NFPtweetup
• Digital Strategist at JustGiving
• Manage JustGiving‟s social media strategies
• Research online giving trends to provide insight
• Focus on social network integration
3. Overview of the social web
How to make the most of opportunities on Twitter
Case studies of charities using Twitter to fundraise
How to measure Twitter – and other social media
Your questions – throughout
8. IRAN ELECTION PROTESTS TREND ON TWITTER
ASHTON KUTCHER BEATS CNN TO 1 MILLION FOLLOWERS
STEPHEN FRY ON JONATHAN ROSS TALKING TWITTER
STEPHEN FRY WAXES LYRICAL ON BBC.CO.UK
PLANE CRASHES IN HUDSON RIVER
NEWS GOES GLOBAL IN MINUTES VIA TWITTER
26. Great existing community
£1,218 Net income inc Gift Aid
Clear call to action
Timely – Valentine‟s day
13:1 Return on investment
Easy to add the Twibbon
Easy to donate
Provided options
60p Value per Twibbon?
Fun
Find out more at http://bit.ly/JGTwibbon
29. Epic Change launched Tweetsgiving in November 2008
48-hour celebration of gratitude and giving
Launched 2 days before the US Thanksgiving holiday
The ask was to tweet about something you were grateful for
And donate to build a classroom in Arusha, Tanzania
Imagined and built entirely by volunteers in six days
30. Raised over $10,000 in two days
Quickly became the #1 trending topic on Twitter as
thousands of grateful tweets from across the globe filled
the stream, and hundreds of blogs spread the story
Created a community of support for Epic Change, who
would give to future online fundraising campaigns
$41,658 raised to date
31. It was different
The fundraising proposition was tangible
The need was clear
It was emotive
Focused on a 48-hour window
Different options to support
34. Tw(itter)+festival
National and international fundraiser organised using Twitter
Conceived by a group of media professional, wanting to use social
media for social good
• A global Twestival for Charity: Water in Feb 2009 raised $250,000
• The second Twestival raised funds for a variety of causes – allowing
organisers in each city around the world to select the charity they would
fundraise for
• The third Twestival, in March 2010, saw cities all over the world raise
funds for Concern Worldwide
35. Last Twestival, in March 2010 for Concern Worldwide –
Total global events:
• $462,632.54 raised / c.£305k
• Average per attendee: $32.74 / c.£21.59
Total UK events:
• c.£70k raised
• 26 events
• Average donation c.£20
London event:
• Almost £12k raised
• Average per UK attendee: c.£22
Glasgow £7k, Plymouth, Cornwall and Bristol all £5k+ each
36. Raised brand awareness –
a big issue outside Ireland
Niche – Conceived for Twitter
and its users
Organised for, not by, the charity –
so little resource required
Little or no cost overhead –
so produced a good ROI
39. "With technology and particularly social media
developing so quickly there are new and
extraordinary things that we can do to engage
people in responding to each new disaster.
This feels like the first truly digital response to a
major overseas emergency and the support we
have received from online communities has
been amazing."
DEC Chief Executive Brendan Gormley
40. “People texting „GIVE‟ to 70077 has so
£161k far raised over £161,000 despite being
promoted almost exclusively on Twitter.”
41. They were no experts – but learnt by doing, and from partner charities
The biggest risk was *not* getting involved – an opportunity cost
Low cost – the barrier to entry is still small
Primarily a way of creating discussion within communities
Strengthen existing membership, increase trust in the DEC
50. Raising awareness of your brand – and your campaigns
Generating engagement = actions
Listening/monitoring
Finding out what people think
Getting messages out quickly
Reaching large numbers of people at little cost