El documento presenta un mapa mental que explora las ideas de conceptos, jerarquías, aclaraciones, mapas mentales y notas para organizar el pensamiento.
El documento habla sobre mapas mentales y cómo organizar ideas. Menciona conceptos clave como jerarquía, notas y ubicar ideas principales para crear un mapa mental que aclare y resuma la información de manera concisa.
Digital Health Coalition and JUICE Pharma Consumer Mobile Media Landscape Stu...Digital Health Coalition
This document discusses best practices for mobile strategies and websites. It analyzed top pharmaceutical company mobile sites to identify key elements of effective mobile design. The four essential elements are: 1) Design - clean, intuitive interfaces optimized for mobile, 2) Touch - finger-friendly interactivity, 3) Content - appropriate, searchable content, and 4) Speed - quick loading times. Each element is described in 1-2 sentences with examples of how to achieve clean design, nimble touch controls, familiar content structure, and fast performance. Top sites are provided as examples that demonstrate these mobile design principles well.
This document summarizes insights from an analysis of social media usage in the pharmaceutical industry. It was found that corporate channels are more advanced than branded or condition-specific channels. Guidelines around direct-to-consumer advertising of off-label uses are clear, but all information provided to consumers must comply with regulations. While user-generated content on social media is allowed, companies cannot directly post promotional content that violates FDA rules. The document provides examples of best practices and opportunities for growth.
This document summarizes the key findings of a 2013 executive landscape study conducted by the Digital Health Coalition (DHC) regarding digital marketing strategies in the healthcare industry. The study involved an online survey of 60 member organizations across pharmaceutical, medical device, and healthcare agencies. The summary highlights that respondents believe the industry is behind competitors in areas like social media, mobile, and online video. It also identifies paid search, search optimization, and mobile content as top ROI drivers. Overall video is seen as an important strategy, but regulatory concerns pose a hurdle to greater adoption. The document provides insights on video platform use and metrics for judging online video success.
Mobile strategies are essential for pharmaceutical companies in 2014 as over half of US adults now own smartphones. The document outlines the 4 essential elements for effective mobile websites: design, touch, content, and speed. Design refers to an intuitive interface optimized for mobile screens. Touch involves finger-friendly navigation. Content should be familiar yet appropriate for mobile. Speed means quick loading times to minimize user frustration. The document provides examples and best practices to help companies improve their mobile strategies.
The DHC/Google 2013 Executive Landscape Study surveyed 60 members from various healthcare organizations on their use of digital technologies. Key findings include:
- Respondents expect the biggest budget increases for physician initiatives to be in mobile content for tablets and smartphones, and for consumer initiatives to be in mobile content for smartphones and consumer video.
- Paid search was seen as having the highest return on investment for both physician and consumer initiatives.
- The majority of respondents believe the healthcare industry lags behind other industries in digital technologies, online video, mobile media, and social media.
- Online video is seen as important for marketing, and provides better targeting than television advertising. The primary hurdles to more online video use
The document provides an overview of social media accounts in the pharmaceutical and medical device industry that demonstrate best practices. It profiles Facebook, Twitter, and YouTube accounts for both branded drug products and corporate pages. For each channel, criteria for measuring account effectiveness are outlined, such as popularity, engagement, integration across platforms, and regulatory compliance. The accounts highlighted provide examples of strategies for social media success in this industry, with a focus on patient-centered content and community building.
El documento habla sobre mapas mentales y cómo organizar ideas. Menciona conceptos clave como jerarquía, notas y ubicar ideas principales para crear un mapa mental que aclare y resuma la información de manera concisa.
Digital Health Coalition and JUICE Pharma Consumer Mobile Media Landscape Stu...Digital Health Coalition
This document discusses best practices for mobile strategies and websites. It analyzed top pharmaceutical company mobile sites to identify key elements of effective mobile design. The four essential elements are: 1) Design - clean, intuitive interfaces optimized for mobile, 2) Touch - finger-friendly interactivity, 3) Content - appropriate, searchable content, and 4) Speed - quick loading times. Each element is described in 1-2 sentences with examples of how to achieve clean design, nimble touch controls, familiar content structure, and fast performance. Top sites are provided as examples that demonstrate these mobile design principles well.
This document summarizes insights from an analysis of social media usage in the pharmaceutical industry. It was found that corporate channels are more advanced than branded or condition-specific channels. Guidelines around direct-to-consumer advertising of off-label uses are clear, but all information provided to consumers must comply with regulations. While user-generated content on social media is allowed, companies cannot directly post promotional content that violates FDA rules. The document provides examples of best practices and opportunities for growth.
This document summarizes the key findings of a 2013 executive landscape study conducted by the Digital Health Coalition (DHC) regarding digital marketing strategies in the healthcare industry. The study involved an online survey of 60 member organizations across pharmaceutical, medical device, and healthcare agencies. The summary highlights that respondents believe the industry is behind competitors in areas like social media, mobile, and online video. It also identifies paid search, search optimization, and mobile content as top ROI drivers. Overall video is seen as an important strategy, but regulatory concerns pose a hurdle to greater adoption. The document provides insights on video platform use and metrics for judging online video success.
Mobile strategies are essential for pharmaceutical companies in 2014 as over half of US adults now own smartphones. The document outlines the 4 essential elements for effective mobile websites: design, touch, content, and speed. Design refers to an intuitive interface optimized for mobile screens. Touch involves finger-friendly navigation. Content should be familiar yet appropriate for mobile. Speed means quick loading times to minimize user frustration. The document provides examples and best practices to help companies improve their mobile strategies.
The DHC/Google 2013 Executive Landscape Study surveyed 60 members from various healthcare organizations on their use of digital technologies. Key findings include:
- Respondents expect the biggest budget increases for physician initiatives to be in mobile content for tablets and smartphones, and for consumer initiatives to be in mobile content for smartphones and consumer video.
- Paid search was seen as having the highest return on investment for both physician and consumer initiatives.
- The majority of respondents believe the healthcare industry lags behind other industries in digital technologies, online video, mobile media, and social media.
- Online video is seen as important for marketing, and provides better targeting than television advertising. The primary hurdles to more online video use
The document provides an overview of social media accounts in the pharmaceutical and medical device industry that demonstrate best practices. It profiles Facebook, Twitter, and YouTube accounts for both branded drug products and corporate pages. For each channel, criteria for measuring account effectiveness are outlined, such as popularity, engagement, integration across platforms, and regulatory compliance. The accounts highlighted provide examples of strategies for social media success in this industry, with a focus on patient-centered content and community building.
Turkey's capital is Ankara while Istanbul is its economic capital. Some common Turkish foods include fasolia and kebab. One of Turkey's most famous exports are handwoven carpets.
Turkey's capital is Ankara while Istanbul is its economic capital. Some common Turkish foods include fasolia and kebab. One of Turkey's most famous exports are handwoven carpets.
The FDA released final guidance on regulating medical mobile apps, focusing on apps that present risks to users while exercising discretion over low-risk apps for education and disease management. This provides clarity for developers and allows innovation to continue. However, some questions remain about which apps will be regulated and how accessory devices are defined. Industry leaders see this as positive overall, allowing more investment in mobile health apps, though internal regulatory processes may still inhibit some projects. Precise guidelines are needed to avoid roadblocks to bringing useful apps to market.
RxWiki is a digital medication encyclopedia created by pharmacists that aims to address limitations of Wikipedia's medication content such as lack of editor transparency, slow publishing of FDA updates, and information written at too high of a reading level. RxWiki utilizes a pharmacist-only crowdsourcing model where pharmacist editors must meet standards and all edits are published within minutes of FDA announcements. The encyclopedia is written at an 8th grade reading level to be easily understood by consumers.
Este documento presenta los resultados de una liguilla de deportes en mayo de 2016 con 27 participantes. José Antonio Ramírez obtuvo la calificación más alta de 15,75, mientras que Oscar Alcaraz y José Vicente Castilla obtuvieron las calificaciones más bajas de 8 y 7,5 respectivamente. El jurado de la liguilla fue F.C. Almansa y Agrupación Fotografica Gran Canaria.
This document discusses essential elements for improving mobile strategies for healthcare brands. It analyzed top pharmaceutical company websites using Google's analysis tool and identified best practices. The four key elements of an effective mobile website are: design (clean, intuitive interface), touch (finger-friendly interactivity), content (appropriate, familiar information), and speed (quick loading). The document provides a checklist of best practices under each element and examples of pharmaceutical company mobile sites that demonstrate these principles well. It aims to help healthcare marketers optimize their mobile presence for patients and physicians.
A survey was conducted of patients, physicians, payers, and pharmaceutical companies on the current use and potential of patient portals in electronic health records (EHRs) to improve health outcomes. The survey found that while only 18% of patients currently use patient portals, a greater percentage are interested in features like tracking health progress and accessing medical records and educational materials. Physicians see value in portals for care management but many do not currently offer them, and payers and pharma companies have limited familiarity with or engagement in portals. In conclusion, patient portals are underused given patient interest, and greater coordination is needed across stakeholders to realize their benefits.
The document provides an analysis of social media accounts in the pharmaceutical and medical device industries. It examines accounts on Facebook, Twitter, and YouTube and rates them in categories such as popularity, engagement, and regulatory compliance. Some key accounts highlighted include the Gilenya Go Facebook page, which sets a standard for branded pharmaceutical pages, and the GlaxoSmithKline corporate Facebook page, which makes good use of visual content. The analysis is intended to start an industry conversation about best practices in social media and identify areas for further learning and improvement.
Digital Health Coalition and JUICE Pharma HCP Mobile Media Landscape Study 2014Digital Health Coalition
The document discusses best practices for mobile strategies and websites for healthcare professionals. It analyzed top healthcare websites based on elements of mobile design, including: design optimized for small screens and readability outdoors; touch interactivity with minimal taps; appropriate content for mobile; and fast speed through image compression. The four key elements identified are: design, touch, content, and speed. Design refers to clean layout, navigation and readability on mobile. Touch focuses on finger-friendly interactivity. Content should be optimized for mobile. And speed means quick loading through file compression. Resources and example mobile-optimized healthcare websites are also provided.
The document is a survey conducted by the Digital Health Coalition in 2013 of 60 member organizations regarding digital marketing tactics used in the pharmaceutical and medical device industries. The survey found that most respondents believed their industries lagged behind others in using digital/social media/mobile marketing, though slightly less so for online video. Most expected budgets to increase for mobile/social media marketing to healthcare professionals over the next year.
Turkey's capital is Ankara while Istanbul is its economic capital. Some common Turkish foods include fasolia and kebab. One of Turkey's most famous exports are handwoven carpets.
Turkey's capital is Ankara while Istanbul is its economic capital. Some common Turkish foods include fasolia and kebab. One of Turkey's most famous exports are handwoven carpets.
The FDA released final guidance on regulating medical mobile apps, focusing on apps that present risks to users while exercising discretion over low-risk apps for education and disease management. This provides clarity for developers and allows innovation to continue. However, some questions remain about which apps will be regulated and how accessory devices are defined. Industry leaders see this as positive overall, allowing more investment in mobile health apps, though internal regulatory processes may still inhibit some projects. Precise guidelines are needed to avoid roadblocks to bringing useful apps to market.
RxWiki is a digital medication encyclopedia created by pharmacists that aims to address limitations of Wikipedia's medication content such as lack of editor transparency, slow publishing of FDA updates, and information written at too high of a reading level. RxWiki utilizes a pharmacist-only crowdsourcing model where pharmacist editors must meet standards and all edits are published within minutes of FDA announcements. The encyclopedia is written at an 8th grade reading level to be easily understood by consumers.
Este documento presenta los resultados de una liguilla de deportes en mayo de 2016 con 27 participantes. José Antonio Ramírez obtuvo la calificación más alta de 15,75, mientras que Oscar Alcaraz y José Vicente Castilla obtuvieron las calificaciones más bajas de 8 y 7,5 respectivamente. El jurado de la liguilla fue F.C. Almansa y Agrupación Fotografica Gran Canaria.
This document discusses essential elements for improving mobile strategies for healthcare brands. It analyzed top pharmaceutical company websites using Google's analysis tool and identified best practices. The four key elements of an effective mobile website are: design (clean, intuitive interface), touch (finger-friendly interactivity), content (appropriate, familiar information), and speed (quick loading). The document provides a checklist of best practices under each element and examples of pharmaceutical company mobile sites that demonstrate these principles well. It aims to help healthcare marketers optimize their mobile presence for patients and physicians.
A survey was conducted of patients, physicians, payers, and pharmaceutical companies on the current use and potential of patient portals in electronic health records (EHRs) to improve health outcomes. The survey found that while only 18% of patients currently use patient portals, a greater percentage are interested in features like tracking health progress and accessing medical records and educational materials. Physicians see value in portals for care management but many do not currently offer them, and payers and pharma companies have limited familiarity with or engagement in portals. In conclusion, patient portals are underused given patient interest, and greater coordination is needed across stakeholders to realize their benefits.
The document provides an analysis of social media accounts in the pharmaceutical and medical device industries. It examines accounts on Facebook, Twitter, and YouTube and rates them in categories such as popularity, engagement, and regulatory compliance. Some key accounts highlighted include the Gilenya Go Facebook page, which sets a standard for branded pharmaceutical pages, and the GlaxoSmithKline corporate Facebook page, which makes good use of visual content. The analysis is intended to start an industry conversation about best practices in social media and identify areas for further learning and improvement.
Digital Health Coalition and JUICE Pharma HCP Mobile Media Landscape Study 2014Digital Health Coalition
The document discusses best practices for mobile strategies and websites for healthcare professionals. It analyzed top healthcare websites based on elements of mobile design, including: design optimized for small screens and readability outdoors; touch interactivity with minimal taps; appropriate content for mobile; and fast speed through image compression. The four key elements identified are: design, touch, content, and speed. Design refers to clean layout, navigation and readability on mobile. Touch focuses on finger-friendly interactivity. Content should be optimized for mobile. And speed means quick loading through file compression. Resources and example mobile-optimized healthcare websites are also provided.
The document is a survey conducted by the Digital Health Coalition in 2013 of 60 member organizations regarding digital marketing tactics used in the pharmaceutical and medical device industries. The survey found that most respondents believed their industries lagged behind others in using digital/social media/mobile marketing, though slightly less so for online video. Most expected budgets to increase for mobile/social media marketing to healthcare professionals over the next year.