Case study highlights AIMDek's successful collaboration with a prominent Indian NBFC, offering Liferay website implementation and managed support services. By leveraging AIMDek's expertise, the NBFC optimized its digital presence, bolstering customer engagement and operational efficiency. The partnership facilitated seamless integration, robust maintenance, and proactive support, ensuring sustained performance and scalability for the client's diverse financial services.

1. About Customer:
Our client is a prominent housing loan provider from India that caters to housing finance requirements
from individuals as well as corporate en��es for their residen�al and commercial spaces.
Customer Insights:
Organiza�on caters to more than 70 million customers across India
The Company is rated AAA/Stable for its long-term debt programme and A1+ for its short-term debt
programme from CRISIL and India Ra�ngs
One of the fastest growing NBFCs’ that reported 46% of YoY growth in 2022
Business Scenario:
Create a sta�c configurable public facing website for end-users or customers
Develop 10+ custom forms in en�re website to capture leads
Develop loan, pricing and others such 13 calculators for the website
Integrate marke�ng, monitoring and Banking systems with the website for an integrated solu�on
Digi�ze loan approval, sanc�on and payment journeys and make it seamless for customers
Outcomes Delivered:
18%
Reduc�on in comprehensive
CTO of acquiring Liferay with
consul�ng
22%
Reduc�on in Go-to-market
�meline ini�ally defined by
client
27%
increase in Customer Sa�sfac�on
with seamless User Experience
Design
Liferay Website Implementation
& Managed Support Services for
one of India’s most diversified
NBFC organizations

2. External brand website that can digi�ze banking processes and customer journeys
Make op�mum use of Liferay 7.4 LXC and its OOTB modules for faster GTM
Create a solu�on architecture to integrate internal systems and automate calcula�ons with one pla�orm
Ascertain op�mum lead genera�on opportuni�es by strategically placing custom lead-genera�on forms
AIMDek Digital Partnership Scope:
For various requirements that were internal and public facing, customer employed AIMDek as Liferay
consultant to:
marke�ng@aimdek.com
The Solution:
Liferay DXP Self-managed Implementa�on
Based on the client’s compliance and regulatory
requirements, their need to control the data flow and the
backend along with a need for scalability; Liferay consultants
curated a brand personalized DXP self-managed solu�on
with effec�ve add-ons that can accommodate all the client
business and technical requirements.
Liferay Integra�ons
Since the external pla�orm was the main brand website
where the majority of digital interac�ons happened; there
were a lot of different integra�ons required with the
website which were made possible by our skilled Liferay
Developers such as SMS, Email, CIBIL, Loan Origina�on
System, Payment and BRE integra�ons. Also, for customer
journey tracking, Google Analy�cs and Google Tag Manager
integra�ons were made for marke�ng and monitoring.
Applica�on Support and Hypercare
Along with seamless development and deployment of the
Liferay Website, we also helped our NBFC client in ini�al bug
fixes, change requests and provided a 60-day hyper care
period to ensure that they had a top-notch product with
minimal inconveniences.
Custom Lead-Genera�on Forms Development
Since client had preferred data capturing requirements and
a set customer care process; they required 13 different
custom lead-genera�on forms that can help them capture
leads at various steps of customer journeys based on their
requirements and deliver appropriate data with appropriate
data integra�ons.
NBFC Calculators Development
Since client had many different loan offerings for housing
and property loans around, customers had various op�ons
to select from and that also lead to different premium and
loan calcula�ons. To ensure that client provided appropriate
calculators for all their customers, we developed and
deployed 13+ calculators across the website for informed
decision making.