Julie Kangisser, director, Think Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Writing a clear communications strategyCharityComms
Natasha Roe, founding director, Red Pencil
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Sarah Fitzgerald, director, Self Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shane Donnellan, senior behaviour change specialist, Changeworks
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Angharad Francis, community manager and Emily Boardman, community manager, Social Misfits Media
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How do you know when it's time for a new website? CharityComms
Sepas Seraj, founder, Pixeled Eggs
Kris Samyui Adams, creative director, Pixeled Eggs
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A winning website - Small charities communications conference, 11 July 2018CharityComms
The document discusses what makes a good charity website and provides examples. It establishes that websites should have clear goals for both the organization and users. These goals need to be balanced through user testing. Metrics should be used to measure performance and drive continuous evolution. Case studies are presented on how charities like the Lullaby Trust, Holocaust Memorial Day Trust, National Churches Trust, and Brain & Spine Foundation optimized their websites based on analytics. The presentation concludes with a question and answer session.
How do we create amazing supporter experiences? Audience strategy conference,...CharityComms
Richard Spencer, director, Commission on the Donor Experience
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Staying close to your community - Small charities communications conference, ...CharityComms
William Jones, CEO, Brainstrust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Writing a clear communications strategyCharityComms
Natasha Roe, founding director, Red Pencil
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Sarah Fitzgerald, director, Self Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shane Donnellan, senior behaviour change specialist, Changeworks
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Angharad Francis, community manager and Emily Boardman, community manager, Social Misfits Media
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How do you know when it's time for a new website? CharityComms
Sepas Seraj, founder, Pixeled Eggs
Kris Samyui Adams, creative director, Pixeled Eggs
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A winning website - Small charities communications conference, 11 July 2018CharityComms
The document discusses what makes a good charity website and provides examples. It establishes that websites should have clear goals for both the organization and users. These goals need to be balanced through user testing. Metrics should be used to measure performance and drive continuous evolution. Case studies are presented on how charities like the Lullaby Trust, Holocaust Memorial Day Trust, National Churches Trust, and Brain & Spine Foundation optimized their websites based on analytics. The presentation concludes with a question and answer session.
How do we create amazing supporter experiences? Audience strategy conference,...CharityComms
Richard Spencer, director, Commission on the Donor Experience
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Staying close to your community - Small charities communications conference, ...CharityComms
William Jones, CEO, Brainstrust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Aligning organisational strategy and comms strategyCharityComms
Nicola Miller, founder, A Mile in Her Shoes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making the most of your email list - Small charities communications conferenc...CharityComms
Alex Lloyd, director and Sarah Casey, head of client services, Forward Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to build a communications plan for your nonprofit. Covers the differences between goals, objectives & tactics & why it's important to have a plan.
These slides were originally presented at the University of Washington's certificate in nonprofit management.
Dorset Business Women Go Digital: 3rd Oct 2014 Conference: Social media marke...wsxenterprise
Linda Parkinson-Hardman of Internet Mentor helped us to understand why it is so important to be in the social media environment and how to make the time investment count by generating more leads.
Driving engagement and growth through segmentation. Engagement conference, 22...CharityComms
Alison Goldsworthy, head of supporter strategy and engagement, Which?
Shaun Roberts, supporters and promotions manager, Which?
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social on a shoestring. Small charities communications conference, 23 Septemb...CharityComms
Kirsty Marrins, digital communications consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Brandon Crist, CEO & Founder, Crist Media Group
Twitter Handle: @CristMedia
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.
GDPR – an opportunity for engagement and growth? | The future of engagement c...CharityComms
Kavya Kaushik, product manager, Sage Publishing and Daniel Fluskey, head of policy and external affairs, Institute of Fundraising
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
Co-creation for impact. Audience strategy conference, 26 May 2016CharityComms
James Tattersfield, head of strategy, Latimer Group
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Clear comms strategy - Small charities communications conference, 11 July 2018CharityComms
Julius Honnor, digital strategist, and Laura Robertson, content strategist, Contentious
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Best Practices for Collecting Member Feedback with Kathryn SvobodnyNetSquared Vancouver
This document discusses the importance of talking to customers to understand their challenges and needs in order to improve customer satisfaction. It recommends methods for engaging with customers such as in-person interviews, focus groups, surveys, and phone interviews. It also provides a case study of TechSoup's Product Advisory Panel of 580 highly engaged users that provides monthly survey feedback and in-depth interviews. Tips include being clear on who to engage, including a "I don't know" option, putting ideas in front of customers, and sharing learnings internally. The key recommendation is to just get started by reaching out to five customers with specific and open-ended questions.
Plan and deliver great supporter email journeys | Digital tools and channels ...CharityComms
Claire Donner, digital strategist, more onion
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Let’s talk maths! How we built a media presence from scratch without any budget CharityComms
Rachel Malic, Communications and marketing manager, National Numeracy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Rebrand - why, how and what difference has it made? | Small charities communi...CharityComms
Carla Montemayor, communications officer, Migrants Organise
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
"That Good Old Baylor (Pipe)line" - Using social media to fuel prospect disco...EverTrue
This document discusses how Baylor University is using digital engagement insights from social media to fuel prospect discovery and donor acquisition for its fundraising efforts. It highlights how Baylor analyzed social media interactions to identify engaged prospects for specific fundraising initiatives, like football ticket sales, and found higher response rates from these engaged prospects compared to average cold outreach response rates. The document also discusses how other universities can apply this approach of connecting digital engagement to fundraising to identify engaged and qualified prospects across different regions, initiatives and colleges.
This survey of over 900 donor relations professionals from a variety of nonprofit organizations in the US sought to understand the current state of the donor relations field. Key findings include: 61% worked in higher education, most organizations had small donor relations teams of 1-5 people, and acknowledgment turnaround times were typically less than 2 weeks. Many organizations produced annual reports and stewardship communications but few had comprehensive donor relations plans or strong metrics programs. The survey helps fill an important need for data on the donor relations profession.
Internal and external audiences: developing a strategy to engage hearts and m...CharityComms
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Open Space discussions notes - Small charities communications conference, 11 ...CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to Excite Your Executives About Online Community!Leader Networks
This session is designed to surface opportunities to excite leadership about the value your online community is delivering and offer insights into ways to spotlight the potential returns and benefits. Following this approach you will be able to answer the burning questions every executive asks and community leader faces:
How does the community align with the organizational strategy?
What is the business case?
How do we know we are making the right decisions (do we have the priorities)?
How are we measuring success?
What speaks to executives at various stages of a community's lifecycle?
Aligning organisational strategy and comms strategyCharityComms
Nicola Miller, founder, A Mile in Her Shoes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making the most of your email list - Small charities communications conferenc...CharityComms
Alex Lloyd, director and Sarah Casey, head of client services, Forward Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to build a communications plan for your nonprofit. Covers the differences between goals, objectives & tactics & why it's important to have a plan.
These slides were originally presented at the University of Washington's certificate in nonprofit management.
Dorset Business Women Go Digital: 3rd Oct 2014 Conference: Social media marke...wsxenterprise
Linda Parkinson-Hardman of Internet Mentor helped us to understand why it is so important to be in the social media environment and how to make the time investment count by generating more leads.
Driving engagement and growth through segmentation. Engagement conference, 22...CharityComms
Alison Goldsworthy, head of supporter strategy and engagement, Which?
Shaun Roberts, supporters and promotions manager, Which?
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social on a shoestring. Small charities communications conference, 23 Septemb...CharityComms
Kirsty Marrins, digital communications consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Brandon Crist, CEO & Founder, Crist Media Group
Twitter Handle: @CristMedia
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.
GDPR – an opportunity for engagement and growth? | The future of engagement c...CharityComms
Kavya Kaushik, product manager, Sage Publishing and Daniel Fluskey, head of policy and external affairs, Institute of Fundraising
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
Co-creation for impact. Audience strategy conference, 26 May 2016CharityComms
James Tattersfield, head of strategy, Latimer Group
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Clear comms strategy - Small charities communications conference, 11 July 2018CharityComms
Julius Honnor, digital strategist, and Laura Robertson, content strategist, Contentious
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Best Practices for Collecting Member Feedback with Kathryn SvobodnyNetSquared Vancouver
This document discusses the importance of talking to customers to understand their challenges and needs in order to improve customer satisfaction. It recommends methods for engaging with customers such as in-person interviews, focus groups, surveys, and phone interviews. It also provides a case study of TechSoup's Product Advisory Panel of 580 highly engaged users that provides monthly survey feedback and in-depth interviews. Tips include being clear on who to engage, including a "I don't know" option, putting ideas in front of customers, and sharing learnings internally. The key recommendation is to just get started by reaching out to five customers with specific and open-ended questions.
Plan and deliver great supporter email journeys | Digital tools and channels ...CharityComms
Claire Donner, digital strategist, more onion
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Let’s talk maths! How we built a media presence from scratch without any budget CharityComms
Rachel Malic, Communications and marketing manager, National Numeracy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Rebrand - why, how and what difference has it made? | Small charities communi...CharityComms
Carla Montemayor, communications officer, Migrants Organise
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
"That Good Old Baylor (Pipe)line" - Using social media to fuel prospect disco...EverTrue
This document discusses how Baylor University is using digital engagement insights from social media to fuel prospect discovery and donor acquisition for its fundraising efforts. It highlights how Baylor analyzed social media interactions to identify engaged prospects for specific fundraising initiatives, like football ticket sales, and found higher response rates from these engaged prospects compared to average cold outreach response rates. The document also discusses how other universities can apply this approach of connecting digital engagement to fundraising to identify engaged and qualified prospects across different regions, initiatives and colleges.
This survey of over 900 donor relations professionals from a variety of nonprofit organizations in the US sought to understand the current state of the donor relations field. Key findings include: 61% worked in higher education, most organizations had small donor relations teams of 1-5 people, and acknowledgment turnaround times were typically less than 2 weeks. Many organizations produced annual reports and stewardship communications but few had comprehensive donor relations plans or strong metrics programs. The survey helps fill an important need for data on the donor relations profession.
Internal and external audiences: developing a strategy to engage hearts and m...CharityComms
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Open Space discussions notes - Small charities communications conference, 11 ...CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to Excite Your Executives About Online Community!Leader Networks
This session is designed to surface opportunities to excite leadership about the value your online community is delivering and offer insights into ways to spotlight the potential returns and benefits. Following this approach you will be able to answer the burning questions every executive asks and community leader faces:
How does the community align with the organizational strategy?
What is the business case?
How do we know we are making the right decisions (do we have the priorities)?
How are we measuring success?
What speaks to executives at various stages of a community's lifecycle?
Conference Hub-Internal Communication and Employee Engagement Conference 2015...Nicola Columbine
This document discusses why change management is so critical for organizations today. It notes that strategy often fails due to a lack of leadership endorsement, shared vision, stakeholder involvement, and poor execution. Effective change management requires aligning communications with business goals, tailoring messages to different audiences, developing an implementation plan, and using innovative communication practices. Key elements that support change include distributed dialogue, a clear vision, transparency about the reasons for change, trust, and employee engagement. The document provides models for stakeholder analysis and communication planning.
Our task as CDFIs is to deploy our loan capital as effectively and quickly as possible to meet the needs of the community. "Sales" is not a bad word in nonprofits, because you are working to make capital access equal for all. Learn how you can implement this within your own organization.
This document discusses organizational success and failure. It notes that organizational failure has historically been less studied than success, despite being more common. Poor organizational design is identified as a major cause of failure, which can result in role confusion, lack of coordination, and failure to share ideas. Key factors that affect organizational design and the likelihood of failure include strategy, size, lifecycle stage, system/structural flaws, financial mismanagement, poor marketing, and failures of upper management such as bad decision making. Common reasons for organizational change to fail include inadequate planning, lack of leadership support, insufficient resources, and deficient change management skills. Sustaining change requires long-term investment and commitment.
The document discusses the challenges communicators face in getting buy-in from senior leadership and trustees in charities. A survey found that while 56% of communicators feel heard some of the time, 12% do not feel heard at all. The main barrier is the CEO's understanding of communications, as 83% who don't feel heard attribute this to lack of CEO understanding. For communicators to feel valued, they must prove the value of their work through specific campaigns, push for acknowledgement, communicate internally to explain their role, and demonstrate how they support other teams' work. Building professional networks is also important for support.
August 2018 internal comms measurement hour preso Paine Publishing
The document provides best practices for measuring internal, organizational, and employee communications. It discusses defining clear goals and metrics, understanding where employees get information, establishing benchmarks, and selecting appropriate measurement tools. The key steps outlined are: 1) rethinking how communication is defined, 2) understanding the information environment, 3) agreeing on measurable goals, 4) selecting benchmarks, 5) defining criteria for success, and 6) choosing tools to collect data. Measurement is important to demonstrate the impact and ROI of communications functions.
Driving Key Account Growth: Planning and Execution to Access the White SpaceRichardson
Decreasing customer loyalty, higher expectations, and constant competitive threats are making forecasted business from your best customers anything but a certainty. The presentation will cover the following:
1. The guiding principles for excellence in strategic account planning
2. Quantitative and qualitative factors to consider in choosing accounts for strategic account planning
3. How to align to the customer’s strategy
Account plan execution
10 Habits of Highly Successful IT OrganizationsLewisFowlerLLC
Lewis Fowler Managing Partner Amy Fowler Stadler explores ten habits that every successful IT organization has adopted. These practical habits ensure your IT organization will be ready to innovate and lead in your field.
The document discusses how organizational agility is important for anticipating and adapting to rapid changes in today's business environment. It introduces the Agile Model developed by Agility Consulting, which provides a framework for key agility processes like anticipating change, generating confidence, initiating action, liberating thinking, and evaluating results. The document then discusses how food company Land O'Frost used the Agile Model to assess its agility, align improvement plans across departments, and better execute its strategy in a faster changing market.
Beyond Stakeholder Analysis And ManagementJoe Newbert
This document summarizes a presentation titled "Beyond Stakeholder Analysis And Management" given by Joe Newbert on November 8, 2017 at the PMI Business Analysis Virtual Conference. The presentation provides tactics for building relationships that satisfy stakeholders, organizations, and oneself. It discusses performing practical stakeholder analysis and management through activities. It also provides context for business analysis, project delivery, and change management.
Strategic imperatives of running a successful business in nigeria by S. S. Af...SsAfemikhe Ssac
This document provides strategic imperatives for running a successful business in Nigeria. It discusses the importance of having a clear mission, vision, values and strategy. Key points include having a balanced organization using the McKinsey 7S model. Critical success factors include targeting new clients, improving service delivery and financial performance. The document emphasizes managing for liquidity and financial strength. Keys to survival include carrying out regular SWOT analyses, understanding the environment, and having long-term strategic focus to compete successfully. Threats to failure include lack of capital, poor management, and not keeping proper records.
The document discusses the evolution of social business strategies from 2010 to the present. It identifies common challenges such as misaligned executives, lack of clear metrics, and siloed efforts. Survey data shows that while listening and engagement have increased, many companies still struggle with issues like holistic strategies, metrics, and executive alignment. The document advocates developing social strategies in stages, beginning with listening and moving towards integration across the enterprise. It provides best practices and advice for each stage of social business maturity.
The document discusses how organizations can stay one step ahead through continuous strategic thinking and management. It emphasizes understanding the market by analyzing customer needs and demands. Organizations should also accept that markets will change and adapt strategically. Strategic thinking involves asking the right questions to develop long-term strategies rather than short-term fixes. Staying ahead requires ongoing collection of both formal and informal data to inform strategic thinking.
Participate in a conversation about the challenges in running a top-performing CDFI loan fund. We will share our tips and experiences and learn how we can help you meet your performance goals.
What do you want from this session?
- first timers to employee research?
- some involvement – want to move forward?
- experienced: looking for new ideas?
Let’s look at how to jump the pitfalls
And join the stars
This document discusses how marketing can adopt principles from Formula One racing to generate sales leads and win business faster. It recommends focusing on attracting customers by understanding their needs, providing relevant content, connecting with customers across all stages of the buying process, and optimizing digital presence so the business can be easily found online. The key is aligning sales and marketing teams to work together, measuring performance at each stage of the customer journey, and continually refining strategies based on data.
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
Similar a Making the case for comms in your organisation (20)
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating a new sea story - a first aid kit for ocean communicationsCharityComms
The document discusses creating effective communication strategies for raising awareness about ocean conservation. It recommends establishing that the ocean has health, showing how human health is connected, communicating past harms, focusing on solutions and stewardship, being creative, and repeating key messages. The Marine CoLAB aims to cultivate public understanding of ocean systems and solutions through collaboration, experimentation, and framing issues around shared values. Their "changing health" story and reframing the ocean as the planet's body or climate's heart are presented as promising communication approaches.
This document summarizes trends affecting charities and nonprofit organizations. It discusses how the COVID-19 pandemic may accelerate changes to flexible working arrangements. Younger generations are having different views of charities that organizations need to understand. While Brexit continues to impact politics, charities must work to build relationships with new MPs and consider how to engage Conservative voters. Mental health and environmental issues are rising up public and political agendas. Charities are experimenting with pop-up events and spoken word audio to engage new audiences.
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
This document discusses a campaign by Fight for Sight called "20 Voices for 2020" that aims to raise awareness of the personal impact of sight loss in the UK. It will feature 20 supporter-generated videos sharing stories of how sight loss has affected people's lives. While supporter-generated content is authentic, it also poses risks like unsuitable language or poor storytelling. To address this, the document recommends carefully selecting case studies and having open conversations about language to guide stories in the right direction without compromising authenticity.
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What opportunities does the new parliament offer charities?CharityComms
This document summarizes a report on opportunities for charities in the new UK parliament. It finds that Brexit, housing, education, and the economy top MPs' agendas. Conservative MPs were more likely to trust and engage with local charities. Face-to-face meetings and events were seen as the most influential ways for charities to contact MPs. The report advises charities to emphasize their local links and constituency-level impacts to appeal to Conservative MPs.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
karnataka housing board schemes . all schemesnarinav14
The Karnataka government, along with the central government’s Pradhan Mantri Awas Yojana (PMAY), offers various housing schemes to cater to the diverse needs of citizens across the state. This article provides a comprehensive overview of the major housing schemes available in the Karnataka housing board for both urban and rural areas in 2024.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
How To Cultivate Community Affinity Throughout The Generosity JourneyAggregage
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters — emphasizing trust, engagement, and community!
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.Christina Parmionova
The best available, up-to-date information on all fishing and related vessels that appear on the illegal, unregulated, and unreported (IUU) fishing vessel lists published by Regional Fisheries Management Organisations (RFMOs) and related organisations. The aim of the site is to improve the effectiveness of the original IUU lists as a tool for a wide variety of stakeholders to better understand and combat illegal fishing and broader fisheries crime.
To date, the following regional organisations maintain or share lists of vessels that have been found to carry out or support IUU fishing within their own or adjacent convention areas and/or species of competence:
Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR)
Commission for the Conservation of Southern Bluefin Tuna (CCSBT)
General Fisheries Commission for the Mediterranean (GFCM)
Inter-American Tropical Tuna Commission (IATTC)
International Commission for the Conservation of Atlantic Tunas (ICCAT)
Indian Ocean Tuna Commission (IOTC)
Northwest Atlantic Fisheries Organisation (NAFO)
North East Atlantic Fisheries Commission (NEAFC)
North Pacific Fisheries Commission (NPFC)
South East Atlantic Fisheries Organisation (SEAFO)
South Pacific Regional Fisheries Management Organisation (SPRFMO)
Southern Indian Ocean Fisheries Agreement (SIOFA)
Western and Central Pacific Fisheries Commission (WCPFC)
The Combined IUU Fishing Vessel List merges all these sources into one list that provides a single reference point to identify whether a vessel is currently IUU listed. Vessels that have been IUU listed in the past and subsequently delisted (for example because of a change in ownership, or because the vessel is no longer in service) are also retained on the site, so that the site contains a full historic record of IUU listed fishing vessels.
Unlike the IUU lists published on individual RFMO websites, which may update vessel details infrequently or not at all, the Combined IUU Fishing Vessel List is kept up to date with the best available information regarding changes to vessel identity, flag state, ownership, location, and operations.
6. THE PROBLEM
MAY BE
BIGGER THAN
YOU THINK
Our CEO values comms 85%
Our organisation respects comms 59%
Our trustees understand the value of comms 54%
[Charity Comms Comms Benchmark 2017]
7. MAKING THE CASE – TALKING BUSINESS
SOLVING PROBLEMS
FOR THE
ORGANISATION
CREATING NEW
OPPORTUNITIES
STRENGTHENING
RELATIONSHIPS
CHANGING
ATTITUDES AND
BEHAVIOURS
WIN THE
ARGUMENT IN
PRINCIPLE
DATA CAN FOLLOW
9. Big organisational challenges
Ensuring we comply with new legislation and best practice 71.39%
Struggling to recruit for a key role 37.46%
Setting up a new partnership 34.22%
Major IT upgrades and IT failures 32.74%
Restructuring of organisation 32.74%
Withdrawal of major funding source
26.25%
Rationalising and reorganising property and sites 17.99%
Making staff redundancies
17.11%
High staff turnover
15.34%
Closing services
12.39%
Exploring or completing a merger 9.73%
None of the above 6.78%
Criticism in the media, including social media 5.90%
10. Getting inside your CEO’s head
Rise Same Fall
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
Do you expect your charity’s income to rise or fall next year compared to this
year?
Responses
11. Do you feel there is more uncertainty in your
operating environment than in previous years?
Much more
uncertainty
More
uncertainty
Same
uncertainty
Less
uncertainty
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
Responses
13. Stakeholder support
local people local
businesses
local
government
central
government
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Level of support
Excellent. We get the support we need.
Good. But we need more.
We don’t get the support we need.
N/A we don't need their support
14. It’s not all about the money
work for us volunteer for us skills pro bono ambassadors fundraisers
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
Aside from money, what are you currently looking for from local people (choose all
that apply)?
Responses
15. Which skillsets would your charity most
benefit from?
Fundraising 57.23%
Building partnerships with the commercial sector 51.33%
Branding and communications 38.35%
IT and digital 38.05%
Strategy development 24.19%
Staff development and performance management 21.24%
Legal 14.45%
Building partnerships within the not for profit sector 14.16%
Governance 14.16%
Financial 13.27%
Estates and facilities management 8.55%
Expertise in organisational mergers 2.95%
None of the above 0.88%
16. Activity 1: Solving organisational problems
SOLVING PROBLEMS FOR THE
ORGANISATION
CREATING NEW
OPPORTUNITIES
STRENGTHENING
RELATIONSHIPS
CHANGING ATTITUDES
AND BEHAVIOURS
• What are your organisation’s biggest problems
now and longer-term?
• Is/should your charity exploring new ways of
working e.g. new partners; new funding streams;
new services; different geography?
• Which of your charity’s stakeholders are the most
critical? Are these relationships actively
stewarded?
• Does your charity seek to change attitudes and
behaviour (even if you’re not a public
campaigning charity)?
BETTER COMMUNICATION CAN HELP BY:
17. ORGANISATIONAL
PITFALLS
1. Expected to do everything
2. Too internally focused
3. Narrow view of comms
4. Failing to get senior buy in
5. Disintegrated comms
18. 1. Selective to be effective
• Danger of getting pulled into marketing support for
lots of individual streams of work.
• Recommend communications team focus on key
audiences – perhaps do one properly before
moving on e.g. local authorities; prisons.
• Flagship approach – range of programmes is quite
large. Identify the one that you wish to be known
for. Other programmes to benefit from ‘halo effect’.
19. ORGANISATIONAL
PITFALLS
1. Expected to do everything
2. Too internally focused
3. Narrow view of comms
4. Failing to get senior buy in
5. Disintegrated comms
20. 2. Bringing the outside in – offering
constructive challenge
• Does organisational strategy make sense to the outside
world?
• Licence to ask tricky questions that an outsider might
• Have you ever done an audit of stakeholder views? Do you
have sufficient objectivity to conduct this – in many cases,
yes
• Position communications proposals in context of external
audience’s views.
21. ORGANISATIONAL
PITFALLS
1. Expected to do everything
2. Too internally focused
3. Narrow view of comms
4. Failing to get senior buy in
5. Disintegrated comms
22. 3. Expanding comms’ remit
• Issues management - have you identified risks to the charity? How
are you addressing these? Do you have a crisis communications plan?
• Do you look at the accounts before they get published. Ask for an
explanation/prevent people drawing false conclusions?
• Leadership comms – internally and externally
• Thought leadership activity – what do you want to be known for? E.g.
raising awareness of the issues that you address rather than what you
do.
24. CEO’s view on communications – mixed
messages
“Promoting what we do
among potential funders -
philanthropists, corporates,
foundations”
“We have loads and loads of great human
interest stories but how can we tell those in
a coherent way to raise our profile,
breaking beyond the bubble of people who
know us?”
“Social media channels need a
very authentic voice not
corporate sounding”
“Not too much publicity as
can’t cope with demand”
25. CEO’s views
“Reaching new
volunteers and
keeping them
engaged”
“thoughtful work engaging with
deaf communities around their
needs”
“Being in the right place at the right
time to comment on emerging
trends and being able to be part of
that conversation, keeping our name
out there.”
“Someone to work at a
community-level, we don’t do
very well at shouting what we
do and demonstrating our
impact”
26. ORGANISATIONAL
PITFALLS
1. Expected to do everything
2. Too internally focused
3. Narrow view of comms
4. Failing to get senior buy in
5. Disintegrated comms
27. 4. Getting senior buy-in
SHOW THEM WHAT GOOD LOOKS LIKE (AND WHAT IT DOESN’T LOOK
LIKE)
• Do an audit of your communications. (coherent and consistent?)
• Quick competitor comms analysis always useful. – how will you be
different or better?
• Stakeholder audit
• Use any data if you have it of the impact of previous good practice
• WHAT ABOUT YOUR TRUSTEES?
28. Trustees and
trust
• The time is right
• Comms essential to good governance:
• Raises brand awareness
• Risk management
• impact reporting
• accuracy of information, transparency
• reputation management
• DOES YOUR BOARD HAVE A COMMS CHAMPION?
• DO YOU GO TO BOARD MEETINGS?
RECOMMENDED READING:
https://www.charitycomms.org.uk/how-to-make-the-case-
for-comms-with-trustees
29. Bernard Jenkin MP,
chair of the Public
Administration and
Constitutional Affairs
Committee (PACAC)
“Charities really only
have one asset: your
reputation. It is trustees’
responsibility to look
after it.”
30. Not just strategic nous – some quick tactical
wins
• Over a third of small charity trustees’ annual reports and accounts
fail to meet the Charity Commission’s basic benchmark [Sept 2018]
• tools to be effective and consistent
• Messaging card for SLT and trustees
• Profiles/case studies of beneficiaries
31. ORGANISATIONAL
PITFALLS
1. Expected to do everything
2. Too internally focused
3. Narrow view of comms
4. Failing to get senior buy in
5. Disintegrated comms
32. 5. Get
integrated
• Sub brands
• Internal service delivery silos
• Personal fiefdoms
• Lack of control over visual identity and messaging
• Campaigns and fundraising uncoordinated
WHY HAVE INTEGRATED, JOINED-UP COMMS?
• Make you case more clearly
• Attract more support
• More attractive package to sponsors
>>> audience centric
33. The opportunity for comms
From
• Tactical
• Implementers
• “All things to all men”
• Responsive
• Stretched
• Pockets of support
To
• Strategic and aligned
• Advisors
• Prioritised
• Proactive/agents of change
• Resourced for role
• Organisational buy-in
34. 5. Next steps (take your pick) 1 of 2
your own strategic comms reviewINITIATE
case for comms in relation to organisational strategy (use template)DEVELOP
dangers of failing to invest in commsLIST
flagship services/propositionsIDENTIFY
stakeholder audit – of your charity/your charity’s commsCONDUCT
existing commsAUDIT
competitor commsREVIEW
data and anecdotal evidence from previous comms successCOLLATE
35. 5. Next steps(take your pick) 2 of 2
team of comms allies inc. trusteesBUILD
to acquire new skillsPLAN
yourself as an advisor not just a doerPOSITION
at the top tableBE HEARD
a comms strategy with broad strategic remit and organisational backingTHEN WRITE
37. SOLVING PROBLEMS FOR THE
ORGANISATION
CREATING NEW
OPPORTUNITIES
STRENGTHENING
RELATIONSHIPS
CHANGING ATTITUDES
AND BEHAVIOURS
Key organisational problem: ____________________________________________
Opportunities to be pursued to resolve problem______________________________
How comms will help ___________________________________________________
_____________________________________________________________________
Key stakeholders ______________________________________________________
Comms can help by ____________________________________________________
Comms can make people feel, think and act_________________________________
____________________________________________________________________
TALKING “BUSINESS”
Reputational risk posed by problem is______________________________________
Comms can help by ____________________________________________________
38. Making the case for comms in your organisation
Seminar Room 6
How is ‘communications’ perceived in your charity? And where does it sit in the organisational
structure? Small charity leaders recognise the need for strong communications support, yet often
identify a shortage of these skills in their organisations. In this interactive session Julie will draw on
research and experience working with small charity leaders through the Pilotlight programme, to help
you identify steps you can take to ensure the importance of comms is recognised in top-level decision-
making, and that your comms skills are deployed by your charity as a strategic asset, rather than an
on-demand service.
Julie Kangisser
director, Think Communications