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Managed by Morons
The Path to a Thriving Organisation to Build a Thriving Organisation
Have you ever
wondered why some
organisations go from
strength to strength…
Image by Sue Thompson
… whilst others
make you hold
your head in
despair?
In 1958, Chairman Mao had an
ambition.
He wanted to turn China into an economic powerhouse.
He planned to overtake Great
Britain and The US.
It would be China’s
“Great Leap Forward”.
He set about reforming agricultural and
industrial practices.
Image by Pixabay
A year after his reforms
began, Mao toured the
country. His advisors
showed him abundance
everywhere he went
and told him how
successful his approach
was…
Image by bruce lam
But the reality was different.
Between 1958 and 1962, at least 22
million people died of starvation.
Mao’s policies were catastrophic.
Image by Piulet
But Mao’s political
supporters wouldn’t admit
failure:
They pumped out propaganda.
They declared record-breaking yields.
They confiscated the grain “surplus”.
They forbade doctors from using the
word “starvation” on death certificates.
They harassed or killed anybody who
dared speak out.
Mao admitted…
“Much of the falsehood has
been prompted by the upper
levels through boasting,
pressure and reward, leaving
little alternative to those
below.”
Image by Peter Barwick
Eventually Mao
abandoned his reforms,
and China recovered.
Photo by Pixabay
In a dysfunctional
organisation:
• Targets are rife.
• Leaders don’t listen.
• Staff don’t speak up.
• Failures are buried.
• Good news abounds.
• Intimidation is a core
competence.
So, how do you
create a thriving
organisation and
avoid Mao’s fate?
Photo by Antoni Shkraba
This is a fake picture.
Nobody is that happy at work
unless they have just won the
lottery...
Photo by Antoni Shkraba
Mark Jenkins (a
professor at Cranfield
School of Management)
studied Formula One to
determine what makes
an organisation thrive.
He thinks success comes
down to three things.
First, you must focus. Decide what you want to thrive at…
Image by Andy Morfew
“Organise the world’s information and
make it universally acceptable and useful.”
Wants to
19
“…entertain the world.
Whatever your taste, and no
matter where you live.”
Wants to
“… committed to being the world’s premier
petroleum and chemical manufacturing
company. To that end, we must continuously
achieve superior financial and operating results
while adhering to high ethical standards.”
Is…
Did I read that
correctly?
They want to be the best, so
they must make a lot of money
without doing anything
naughty?
I am sorry. I must not be so cynical
I am sorry. I must not be so cynical
I am sorry. I must not be so cy
Which organisation is
most likely to delight its
customers?
And where would
you rather work?
Sorry, them again.
Photo by Antoni Shkraba
How can your organisation thrive
without a sense of purpose?
Photo by Jordy Meow
1. Focus
Next, you must
learn…
… so that you can
improve.
Image by Jackie Ramirez
In the late 1980s,
Unilever had a
problem.
They are the people who make
soap powder.
Image by postconfused
They made the detergent by squirting
a slurry of ingredients through a nozzle
and collecting the white powder that
“snowed” down as it dried.
But the nozzle kept on blocking,
making a horrible sludgy mess.
Nobody
wants a
sludgy
mess.
Image by Dave Huth
So, the scientists at Unilever ran
an experiment.
Image by Eelke
They made ten copies
of the nozzle.
Each one was slightly different.
With the least sludge.
And then put
them into
production to see
which produced
the best soap
powder.
Then, they took the
winning nozzle and made
ten more copies.
Again, each one was slightly different.
They put them into production to see which produced
the best soap powder and the least sludge.
Then they took the winning nozzle and made ten copies…
Image by Sam Williams
This could become
a shaggy dog
story…
Image by Jakob Strauß
Suffice it to say they went
through the process 45 times.
By the end, they had 449 failures.
But they had created
one amazingly
productive nozzle.
No more
sludgy
mess.
Image by Dave Huth
And the moral of the story?
If you want to improve, you
must test and learn.
Image by WikiImages
1. Focus
2. Learning
Accept that
learning
comes from
failure.
It is as easy
as falling off
a bicycle.
Image by Michael Neubert
The third thing you must do…
…is to create a culture that supports learning and improvement.
Easy to say, but
hard to do.
Image by tookapic
Culture is multifaceted.
Here are some things to think about...
Image by Julie Falk
W. Edwards Deming was
a quality guru in the 20th century.
He said you must drive out…
Fear!
Photo by Pedro Figueras
If you jump up
and down on
your employees’
heads every
time they fail…
Why would they try anything new?
Next you should
ensure your team
works as a team.
As the
Australians
say…
No shit Sherlock.
Image by Sam Williams
But most
organisations
are hell-bent on
finding and
rewarding their
“best people”.
Image by Bill Hartman
Which does
nothing for
teamwork.
Image by elaine
And less for
motivation.
Image by PDPics
Finally, you must play
the long game.
Image by Tom Webster
Short-term
distractions
do nothing
for the long-
term goal.
Jeff Bezos told
Amazon
Shareholders.
“It’s all about the long-term…”
“If you’re going to invent, it
means you’re going to
experiment, and if you’re going
to experiment, it means you are
going to fail, and if you’re
going to fail, you’ll have to think
long-term.”
Image by Daniel Oberhaus
As Peter Drucker
said…
1. Focus
2. Learning
3. Culture
Unfortunately, there
are plenty of
management morons
out there.
They will get in the
way.
Managers who would rather look good than be good.
Managers who
speak in riddles
because they
are incapable of
being clear.
Managers
who are so
fixated on
short-term
targets that
they can’t
see anything
else.
Managers who never try
anything new.
Photo by Andrea Piacquadio
For fear it will go wrong.
Managers who
take delight in
blaming others.
Image by Tumisu
And managers who won’t admit
there is a problem, no matter how
bad things become.
But you don’t have to be one of them.
Try this book to find
out what it takes to
build a thriving
organisation.
You might read
something
interesting.
And your boss might stop jumping on your head.
Unfortunately,
there are no
guarantees…
Image by Mahbub Hasan
This book is dedicated to middle managers – the men and women who
make the corporate world go around.
Scorned by their superiors as “stale”, their juniors as “thoughtless” and
the public as “bureaucratic”, a middle manager’s lot is not a happy one
(until they get home and can uncork a bottle). Yet they hold the keys to
their organisation’s success.
At its best, management is full of fascinating challenges, enthusiastic
employees, rewarding work and a sense of achievement. At its worst, it is
one long battle with constant turf wars, endless repetitive discussions,
pointless processes, criticism and rebukes, where the only joy is the
slowly dwindling daily countdown to retirement.
If you want more of the best that management has to offer (and less of
the political bitch-fest), this book is for you. It is a no-nonsense guide to
organisations that will debunk some of the soul-destroying management
rituals you must endure. It will also help you make your bit of the
organisation thrive and allow you to take pride in a job done well.
Available from amazon.co.uk

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Managed By Morons — A Trailer