FACEBOOK SUCCESS STRATEGIES - Proven Ways To Increase Your Reach, Engagement & Results. Mari Smith's opening keynote at the #MCSMN annual conference in Scottsdale, Arizona. December 11-12, 2017.
Presented at Las Vegas 2011 Multi-Specialty Foundation Symposium - overview of benefits & best practices for using Twitter, Foursquare, QR Codes to attract and retain patients.
The document discusses a mean comment a man left on a woman's dating app photo. The woman, Thea, shared the comment and photo on Twitter. Many people responded defending Thea and saying she looks beautiful. Clothing brand ASOS also responded, inviting Thea to direct message them. Thea later shared that she had the last laugh by including a link showing she had a successful partnership with ASOS.
Ready for Takeoff: Why HTML5 Instant Games will Disrupt the App Stores in 201...Jessica Tams
HTML5 instant games will disrupt app stores in 2017 by allowing games to be played directly from messaging platforms like Messenger, Telegram, and KIK without needing to download an app. This will attract more casual gamers who do not want to download apps by making games instantly accessible within messaging apps. It will also benefit game publishers by opening up new distribution channels and opportunities to reach a wider audience through platforms where people spend a lot of time messaging each other.
The document summarizes key trends in social media for 2015. It notes that (1) paid social advertising is exploding, (2) privacy is a major concern for users and platforms, (3) video, especially mobile video, is becoming a key focus area, and (4) social media usage and user journeys are fragmenting across multiple platforms. The document provides advice and perspectives from various social media experts on these trends.
BIMA Evening Masterclass | Instagram & World Domination Trishelle Tailor
Instagram, the platform that is redesigning and curating our lives could be the most powerful social tool for your brand yet!
In this fire-cracker session, Camilla White, Account Director Cult LDN, digital communications agency & BIMA official social partner, took us through all you need to know about the platform.
This event covered:
- A deep-dive into the phenomenon that is 'Influencers' and how to truly measure success and sales from working together
- Understanding the algorithm as a brand
- Instagram Stories, the rise of Live
Instagram, the platform that is redesigning and curating our lives could be the most powerful social tool for your brand yet!
In this fire-cracker session, Camilla White, Account Director Cult LDN, digital communications agency & BIMA official social partner, took us through all you need to know about the platform.
This event covered:
- A deep-dive into the phenomenon that is 'Influencers' and how to truly measure success and sales from working together
- Understanding the algorithm as a brand
- Instagram Stories, the rise of Live
Presented at Las Vegas 2011 Multi-Specialty Foundation Symposium - overview of benefits & best practices for using Twitter, Foursquare, QR Codes to attract and retain patients.
The document discusses a mean comment a man left on a woman's dating app photo. The woman, Thea, shared the comment and photo on Twitter. Many people responded defending Thea and saying she looks beautiful. Clothing brand ASOS also responded, inviting Thea to direct message them. Thea later shared that she had the last laugh by including a link showing she had a successful partnership with ASOS.
Ready for Takeoff: Why HTML5 Instant Games will Disrupt the App Stores in 201...Jessica Tams
HTML5 instant games will disrupt app stores in 2017 by allowing games to be played directly from messaging platforms like Messenger, Telegram, and KIK without needing to download an app. This will attract more casual gamers who do not want to download apps by making games instantly accessible within messaging apps. It will also benefit game publishers by opening up new distribution channels and opportunities to reach a wider audience through platforms where people spend a lot of time messaging each other.
The document summarizes key trends in social media for 2015. It notes that (1) paid social advertising is exploding, (2) privacy is a major concern for users and platforms, (3) video, especially mobile video, is becoming a key focus area, and (4) social media usage and user journeys are fragmenting across multiple platforms. The document provides advice and perspectives from various social media experts on these trends.
BIMA Evening Masterclass | Instagram & World Domination Trishelle Tailor
Instagram, the platform that is redesigning and curating our lives could be the most powerful social tool for your brand yet!
In this fire-cracker session, Camilla White, Account Director Cult LDN, digital communications agency & BIMA official social partner, took us through all you need to know about the platform.
This event covered:
- A deep-dive into the phenomenon that is 'Influencers' and how to truly measure success and sales from working together
- Understanding the algorithm as a brand
- Instagram Stories, the rise of Live
Instagram, the platform that is redesigning and curating our lives could be the most powerful social tool for your brand yet!
In this fire-cracker session, Camilla White, Account Director Cult LDN, digital communications agency & BIMA official social partner, took us through all you need to know about the platform.
This event covered:
- A deep-dive into the phenomenon that is 'Influencers' and how to truly measure success and sales from working together
- Understanding the algorithm as a brand
- Instagram Stories, the rise of Live
Why brands need to move beyond likes and clicks to understnad the effectiveness of their digital campaigns. Drawing on local and global Millward Brown Insights, this deck was presented by Monique Claassen at the 2016 APEX Masterclass.
The document discusses marketing strategies in the digital age. It argues that buzzwords like "content marketing", "inbound marketing", and "digital-first" are not answers to effective marketing. Instead, it recommends having a market orientation, channel-neutrality, and focusing on tactics like advertising, direct marketing, and PR across both online and offline mediums rather than any single medium. The key is having an integrated marketing strategy that brings together different tactics and reaches customers on the channels they use rather than being defined by new technologies.
The Biggest Lies That Digital Marketers Tell ThemselvesSamuel Scott
The document discusses 5 common lies that digital marketers tell themselves. It argues that advertising is not dead, content marketing does not encompass all forms of promotion, TV is still a dominant platform, most people do not want relationships with brands on social media, and big data/AI will not solve all marketing problems due to issues with data accuracy and consumer privacy concerns. The document advocates for a balanced strategy that thoughtfully combines online and offline channels based on their suitability for each brand and tactic.
This document summarizes key social media trends for 2017. It identifies 5 major trends: 1) the rise of messaging platforms, 2) continued growth of paid social advertising, 3) influencer marketing becoming more professionalized, 4) the rise of immersive formats like virtual reality and 360 video, and 5) social media changing how we consume television content through live streaming and social TV. The document provides recommendations for brands to experiment with new formats but also cautions that development is still early and continuity is important.
This document discusses the future of customer engagement based on research from the DMA. It finds that while email is still a preferred marketing channel, influence comes from many sources. Trust is built through relevance, data privacy, and establishing a good reputation. Emerging technologies like smart home assistants and social/shoppable ads are gaining ground but influence remains broad. The key pillars for effective customer engagement are identified as relevance, data privacy practices, and trust.
This is the TrendsTalk slide deck presented for our mobile marketing and emerging channels class. This presentation outlines the importance of SMS and how it cannot be ignored in a world where emerging platforms and technologies are beginning to take over.
The Biggest Lies That Get in the Way of Creative CampaignsSamuel Scott
The document discusses common lies that get in the way of effective creative campaigns. It argues that TV and radio are not dead, that big data alone does not equal effective marketing, and that people do not truly want relationships with brands on social media. It advocates remembering the full promotion mix of tactics and channels, and matching them appropriately instead of being distracted by content marketing buzzwords. The overall message is that marketers should not believe common lies but should take a customer-focused approach using the right tactics for each channel.
10 ways to guarantee you have a marketing job in 10 yearsChris Moody
The document provides 10 tips for marketing professionals to guarantee having a job in marketing in 10 years. The tips are: 1) Follow industry leaders and learn from them; 2) Focus on defining goals and aligning the right tools, not just using new tools; 3) Think about how your work impacts those above you in the organization; 4) Build professional connections; 5) Focus on customer retention rather than just new customer acquisition; 6) Avoid chasing the latest trends and focus on mastering your current work; 7) Develop a wide range of marketing skills rather than specializing in one area; 8) Gain experience selling products to better understand customers; 9) Build consensus across departments; and 10) Master metrics that matter for your
If you find you’re spending a majority of your time on social media, and little to no time on your email list, it could be a potentially tragic mistake that could be costing you sales. Here’s why.
Corey Padveen - Advancing your mobile strategyiGB Affiliate
The document discusses how personalization and targeting content to the right audience can be achieved through data and mobile optimization. It notes that over 50% of consumer time is spent engaging with digital media on mobile devices, with over 80% of mobile time spent in apps. Therefore, the document recommends focusing mobile marketing efforts on creating valuable content, segmenting campaigns for mobile and desktop, keeping mobile optimizations fast and light, partnering with mobile-focused operators, and optimizing the user experience.
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...Chris Moody
Compendium hosted a webinar this Halloween with Jay Baer and Chris Moody to shine a light on the 9 most horrific content marketing misunderstandings. View the recorded webinar to hear them dispel the myths at http://www.youtube.com/watch?v=PCk99xWMVvQ.
[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...Precisely
Yes, you need it! With customers increasingly choosing to self-serve, your business needs a tool that can allow them to access information and ask questions 24/7. Enter chatbots.
We’d like to introduce you to our powerful portfolio of digital solutions designed for CX and Marketing professionals, including chatbots with live takeover and natural language processing that help your customers get the answers they need – fast.
View this on-demand webinar to explore how quick and easy it is to deploy a chatbot in minutes.
Mobile Marketing – The 97% Response Rate ChannelAffiliate Summit
50% of American’s will have smartphones by the end of 2011. Learn how to capture highly qualified leads & follow up using SMS text messages, iPhone & Android apps, and local & toll free phone numbers.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Lead Generation and Follow Up
Brian Williams, President, Main Street USA Marketers (Twitter @brianwilliams) (Moderator)
Mike Koenigs, CEO & Co-Founder, Traffic Geyser (Twitter @mikekoenigs)
MARKET SHAREMASTERS, FORECASTING TRENDS IN AN UNPREDICTABLE DIGITAL MARKETING...RadianceCosmedicCentre
The document discusses how Market Share Masters has been successful at forecasting trends in digital marketing. It notes that Market Share Masters invested heavily in content marketing before others, which has paid off as content marketing grows in popularity. It also discusses how Market Share Masters understands the importance of sharing content and videos in viral ways. The document promotes Market Share Masters as an agency that stays ahead of trends in the unpredictable world of digital marketing.
My keynote for the latest Design-LobbyForum.
Visual Content Rule the World and we are living into a Visual Environment.
Understand and Conquer!
http://XPLAIN.co
1. The document discusses how technology has changed marketing from the glamorous "Mad Men" era of the past to a more measurable present.
2. In the past, marketing was seen as driving sales through clever advertising campaigns, but there was no way to measure the impact of ads. With the internet, all aspects of marketing campaigns can now be precisely tracked.
3. This new ability to measure marketing means that marketing teams can no longer claim value from activities like revising logos or running ads without proof of generating leads or increasing sales. The future of marketing lies in a data-driven approach of quantifying results.
The document discusses how buzz monitoring and measuring social media impact is evolving to become more comprehensive. It notes that while public social media is easily monitored, offline and "dark social" conversations are larger in volume and growing faster. These private conversations differ in their triggers, participants, and nature. The document advocates measuring total social performance by combining offline word-of-mouth surveys with online social listening. Some brands also perform differently across online and offline channels. As people's lives increasingly blend online and offline interactions, it is important for social measurement and activation to consider all channels rather than just the visible public conversations.
Track B - Opening presentation: What do we mean when we talk about influence?Affiliate Summit
– Is the Affiliate Model Right for Influencer Marketing?
– Which influencers do you choose dependent on the size of the brand?
– There is a lack of research and a lack of shared opinion – Is influencer marketing affiliate marketing?
– How does the industry talk to influencers?
Helen Southgate, Managing Director, UK, Acceleration Partners
Mayo Clinic Social Media Network - Winning Facebook Strategies by Mari SmithMari Smith
Mari Smith provides strategies for leveraging Facebook, including embracing Messenger ads and chat bots, focusing on video content like square video ads, optimizing conversion through thumb-stopping content and allocating ad budget in batches, amplifying content with Facebook and Instagram ads using custom audiences, and preparing for Facebook's future like digital television. The presentation outlines tips for each strategy and the types of brands Mari Smith works with.
Winning Facebook Strategies by Mari Smith - #SMSummitIRLMari Smith
WINNING FACEBOOK STRATEGIES: 5 Powerful Ways To Leverage Your Results & ROI. Mari Smith's slides from the Social Media Summit Ireland - https://socialmediasummit.ie/
(Note, videos not included/embedded).
Why brands need to move beyond likes and clicks to understnad the effectiveness of their digital campaigns. Drawing on local and global Millward Brown Insights, this deck was presented by Monique Claassen at the 2016 APEX Masterclass.
The document discusses marketing strategies in the digital age. It argues that buzzwords like "content marketing", "inbound marketing", and "digital-first" are not answers to effective marketing. Instead, it recommends having a market orientation, channel-neutrality, and focusing on tactics like advertising, direct marketing, and PR across both online and offline mediums rather than any single medium. The key is having an integrated marketing strategy that brings together different tactics and reaches customers on the channels they use rather than being defined by new technologies.
The Biggest Lies That Digital Marketers Tell ThemselvesSamuel Scott
The document discusses 5 common lies that digital marketers tell themselves. It argues that advertising is not dead, content marketing does not encompass all forms of promotion, TV is still a dominant platform, most people do not want relationships with brands on social media, and big data/AI will not solve all marketing problems due to issues with data accuracy and consumer privacy concerns. The document advocates for a balanced strategy that thoughtfully combines online and offline channels based on their suitability for each brand and tactic.
This document summarizes key social media trends for 2017. It identifies 5 major trends: 1) the rise of messaging platforms, 2) continued growth of paid social advertising, 3) influencer marketing becoming more professionalized, 4) the rise of immersive formats like virtual reality and 360 video, and 5) social media changing how we consume television content through live streaming and social TV. The document provides recommendations for brands to experiment with new formats but also cautions that development is still early and continuity is important.
This document discusses the future of customer engagement based on research from the DMA. It finds that while email is still a preferred marketing channel, influence comes from many sources. Trust is built through relevance, data privacy, and establishing a good reputation. Emerging technologies like smart home assistants and social/shoppable ads are gaining ground but influence remains broad. The key pillars for effective customer engagement are identified as relevance, data privacy practices, and trust.
This is the TrendsTalk slide deck presented for our mobile marketing and emerging channels class. This presentation outlines the importance of SMS and how it cannot be ignored in a world where emerging platforms and technologies are beginning to take over.
The Biggest Lies That Get in the Way of Creative CampaignsSamuel Scott
The document discusses common lies that get in the way of effective creative campaigns. It argues that TV and radio are not dead, that big data alone does not equal effective marketing, and that people do not truly want relationships with brands on social media. It advocates remembering the full promotion mix of tactics and channels, and matching them appropriately instead of being distracted by content marketing buzzwords. The overall message is that marketers should not believe common lies but should take a customer-focused approach using the right tactics for each channel.
10 ways to guarantee you have a marketing job in 10 yearsChris Moody
The document provides 10 tips for marketing professionals to guarantee having a job in marketing in 10 years. The tips are: 1) Follow industry leaders and learn from them; 2) Focus on defining goals and aligning the right tools, not just using new tools; 3) Think about how your work impacts those above you in the organization; 4) Build professional connections; 5) Focus on customer retention rather than just new customer acquisition; 6) Avoid chasing the latest trends and focus on mastering your current work; 7) Develop a wide range of marketing skills rather than specializing in one area; 8) Gain experience selling products to better understand customers; 9) Build consensus across departments; and 10) Master metrics that matter for your
If you find you’re spending a majority of your time on social media, and little to no time on your email list, it could be a potentially tragic mistake that could be costing you sales. Here’s why.
Corey Padveen - Advancing your mobile strategyiGB Affiliate
The document discusses how personalization and targeting content to the right audience can be achieved through data and mobile optimization. It notes that over 50% of consumer time is spent engaging with digital media on mobile devices, with over 80% of mobile time spent in apps. Therefore, the document recommends focusing mobile marketing efforts on creating valuable content, segmenting campaigns for mobile and desktop, keeping mobile optimizations fast and light, partnering with mobile-focused operators, and optimizing the user experience.
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...Chris Moody
Compendium hosted a webinar this Halloween with Jay Baer and Chris Moody to shine a light on the 9 most horrific content marketing misunderstandings. View the recorded webinar to hear them dispel the myths at http://www.youtube.com/watch?v=PCk99xWMVvQ.
[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...Precisely
Yes, you need it! With customers increasingly choosing to self-serve, your business needs a tool that can allow them to access information and ask questions 24/7. Enter chatbots.
We’d like to introduce you to our powerful portfolio of digital solutions designed for CX and Marketing professionals, including chatbots with live takeover and natural language processing that help your customers get the answers they need – fast.
View this on-demand webinar to explore how quick and easy it is to deploy a chatbot in minutes.
Mobile Marketing – The 97% Response Rate ChannelAffiliate Summit
50% of American’s will have smartphones by the end of 2011. Learn how to capture highly qualified leads & follow up using SMS text messages, iPhone & Android apps, and local & toll free phone numbers.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Lead Generation and Follow Up
Brian Williams, President, Main Street USA Marketers (Twitter @brianwilliams) (Moderator)
Mike Koenigs, CEO & Co-Founder, Traffic Geyser (Twitter @mikekoenigs)
MARKET SHAREMASTERS, FORECASTING TRENDS IN AN UNPREDICTABLE DIGITAL MARKETING...RadianceCosmedicCentre
The document discusses how Market Share Masters has been successful at forecasting trends in digital marketing. It notes that Market Share Masters invested heavily in content marketing before others, which has paid off as content marketing grows in popularity. It also discusses how Market Share Masters understands the importance of sharing content and videos in viral ways. The document promotes Market Share Masters as an agency that stays ahead of trends in the unpredictable world of digital marketing.
My keynote for the latest Design-LobbyForum.
Visual Content Rule the World and we are living into a Visual Environment.
Understand and Conquer!
http://XPLAIN.co
1. The document discusses how technology has changed marketing from the glamorous "Mad Men" era of the past to a more measurable present.
2. In the past, marketing was seen as driving sales through clever advertising campaigns, but there was no way to measure the impact of ads. With the internet, all aspects of marketing campaigns can now be precisely tracked.
3. This new ability to measure marketing means that marketing teams can no longer claim value from activities like revising logos or running ads without proof of generating leads or increasing sales. The future of marketing lies in a data-driven approach of quantifying results.
The document discusses how buzz monitoring and measuring social media impact is evolving to become more comprehensive. It notes that while public social media is easily monitored, offline and "dark social" conversations are larger in volume and growing faster. These private conversations differ in their triggers, participants, and nature. The document advocates measuring total social performance by combining offline word-of-mouth surveys with online social listening. Some brands also perform differently across online and offline channels. As people's lives increasingly blend online and offline interactions, it is important for social measurement and activation to consider all channels rather than just the visible public conversations.
Track B - Opening presentation: What do we mean when we talk about influence?Affiliate Summit
– Is the Affiliate Model Right for Influencer Marketing?
– Which influencers do you choose dependent on the size of the brand?
– There is a lack of research and a lack of shared opinion – Is influencer marketing affiliate marketing?
– How does the industry talk to influencers?
Helen Southgate, Managing Director, UK, Acceleration Partners
Mayo Clinic Social Media Network - Winning Facebook Strategies by Mari SmithMari Smith
Mari Smith provides strategies for leveraging Facebook, including embracing Messenger ads and chat bots, focusing on video content like square video ads, optimizing conversion through thumb-stopping content and allocating ad budget in batches, amplifying content with Facebook and Instagram ads using custom audiences, and preparing for Facebook's future like digital television. The presentation outlines tips for each strategy and the types of brands Mari Smith works with.
Winning Facebook Strategies by Mari Smith - #SMSummitIRLMari Smith
WINNING FACEBOOK STRATEGIES: 5 Powerful Ways To Leverage Your Results & ROI. Mari Smith's slides from the Social Media Summit Ireland - https://socialmediasummit.ie/
(Note, videos not included/embedded).
Monique Ramsey, Founder & CCO of Cosmetic Social Media, shares strategies and best practices for using new & social media to deepen existing patient relationships and create new ones.
Keeping up with dynamic marketing requirements to innovate quickly while delivering to heightened customer expectations can feel nearly impossible. We know the same old marketing isn’t good enough; customers expect something different. But how can your content be found by the right person, at the right time, even if they didn’t know they were looking for it?
Presented by Uberflip's Randy Frisch and 3M's Ryan Turner at the SiriusDecisions 2018 Summit, learn how marketers can increase agility and deliver relevant, convincing content, with speed and scale.
The presentation explores how advertising works on the different screens and why (which qualities of mobile video advertising are most important in breaking through to audiences and how the differential impact of creative length and screen size variables drive advertising effectiveness). The study analyses multiscreen use and behaviour among more than 13,500 consumers, interviewed by smartphone or tablet across 42 countries, and includes learning from parallel copy testing conducted across TV, online video and mobile video ads. The overall conclusion is marketers cannot simply assume that the device used is a good surrogate for media context, and that different ad formats definitely demand different creative approaches.
Today, there's more opportunity than ever before to access and visualize social information in a way that helps companies mitigate risk, sustain positive brand image, and ultimately connect with more consumers to grow business.
Join this interactive session to gain best practices from global brands and leading agencies on business visualizations. The webinar will be led by Anna Startseva, Product Marketing Manager at NetBase.
KEY TAKEAWAYS:
Learn how social visualizations can help you drive business growth.
Gain best practices to mitigate risk, sustain brand image, and connect with consumers with social visualizations.
Hear success stories from experienced brand leaders.
Why should consumers buy from you instead of your competitors or other choices, including doing zilch? In other words, what are your key differentiators or unique selling points? As more consumers use social media to reach brands,superb social customer service is becoming an important business differentiator.
Seventy-one percent of consumers who experience good customer service on social media are likely to recommend a brand based on their most recent experience, according to the 2012 State of Social Customer Service Report. And an Edison study says 32 percent of consumers expect a response on social media within 30 minutes.
These studies represent a huge opportunity for brands today. Although there are many other brands with similar features as you and doing content marketing to the hilt, superb social customer service is where most are lacking. In fact, only 10 percent of companies deliver great customer service (Help Scout). In this webinar, we'll learn the five best practices in social customer service. Please join our panel of experts to discuss:
-Identifying the vision and objectives of your brand’s social customer service
-Building a team to meet your brand’s social customer service objectives
-Creating a process for responding to negative and positive messages
-Providing your team with customer social and product history in an easy to use system
-Defining a specific, measurable social customer service differentiator
-Measuring your social customer service performance
This was presented at IMCAS (International Masters Congress on Aging Science) 2016 in Paris, France. We covered new features on various social platforms, new tools & platforms to investigate, and strategies critical to the success of your social media success.
Facebook Video: How Companies are Succeeding with Videos on FacebookMari Smith
Mari Smith's Content Marketing World 2016 presentation, sponsored by Animoto.com - the leading video creation tool for savvy marketers! Discover the latest stats, trends and proven strategies and tactics for making your social video content marketing work for you in 2017!
Agenda includes:
- Television vs. Digital Video
- Social Video Stats & Facts
- The Facebook Organic/Paid Wave
- Video Ad Call To Arms
- Video Ad Best Practices
- Case Study
Webinar from Jeff Cohen, President CMOWerks and Peter VanRysdam, CMO, 352 Media building social media and online marketing from tried and true classic marketing principles.
Moving from Marketing Content to Brand Storytelling – Creating a Scalable Sto...Conductor
David Marine, VP of Brand Engagement at Coldwell Banker, shares how Coldwell Banker shifted its focus toward producing stories that connect with people during those emotional home buying, owning, and selling moments. To Coldwell Banker, brand storytelling is a way to emphasize the lasting memories and special moments that make a house a home. Today, Coldwell Banker has the No. 1 real estate blog in the country, and the company’s market success has been bolstered by big bets on video marketing, advanced content and media partnerships, and national advertising efforts. Learn from David Marine and Skyword as they discuss what is required to create a culture of storytelling that transforms your marketing team into a publishing powerhouse.
To see David Marine's presentation, go to: https://prezi.com/riymer5lpcfd/storytelling-for-c3/
Presentation by:
David Marine – VP of Brand Engagement at Coldwell Banker
Sam Feldman – Director Strategic Partnerships, Skyword
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Social media usage surged in 2013. Key trends for 2014 include greater diversity in social media platform usage, the rise of micro-videos on platforms like Vine and Instagram, an increased focus on image-based content, the mainstream adoption of paid social media advertising, greater emphasis on measuring social media return on investment, the continued rise of mobile usage, and an omnichannel approach to marketing that blurs online and offline experiences.
This document provides an overview of Facebook ads and social media marketing. It discusses how click through rates are higher for social links than emails or blogs. It also notes that word of mouth is seen as the most trustworthy source of information. The document recommends testing ads and looking at responder demographics to improve performance. It advises keeping ads fresh and using hashtags and social media to engage customers.
MePlease was founded in 2009 and has created a 'socialcasting' platform designed to enable viral sharing of marketing campaigns on any mobile phone, by integrating mobile with many social media channels such as Facebook and Twitter. MePlease technology can plug into any marketing campaign and provides unique tracking capabilities.
Social Media Presentation to SkinMedica Management Symposium Sept. 2011Cosmetic Social Media
The document summarizes Monique Ramsey's presentation on using social media to grow a medical or cosmetic practice. It provides statistics on key social media platforms like Twitter and Facebook, tips for building trust and engagement through transparency and frequent posting. It also discusses using tools like hashtags, contests and questions to interact with customers and drive people to the practice's social media pages and website to increase awareness and revenue.
This document outlines an agenda for a content marketing workshop for manufacturing companies. It will cover establishing a foundation for content marketing success, including defining the audience pain/passion, your company's expertise, and finding the "sweet spot". Attendees will participate in exercises to develop a content marketing mission statement and plan. Later sections will discuss tools for success, a case study, and developing an implementation plan. The goal is to help companies increase organic growth and engagement with target audiences through content marketing.
Bitly's CEO Mark Josephson gave a talk at Social Media Day Philly about what the Bitly team has learned from the link over the past nine years and why the link is more important today than ever before.
Bright Talk "Why compliance and marketing end up enemies"Bridget Greenwood
Don’t let compliance and regulatory issues stop you from jumping on the social media bandwagon: According to many studies and surveys, compliance issues are the primary chains holding back the use of social media in the financial industry.
Given the monumental impact of social media, we've designed this talk to take you through marketing and compliance issues and show you the strategies that you can use in your business as a financial adviser and start attracting more clients today.
How to trive as an early stage startup by using the right metrics➚ Mike van Hoenselaar
The document discusses using the right metrics for early stage startups. It emphasizes focusing on one main metric, called the One Metric That Matters (OMTM), that directly impacts the business goals. It provides examples of potential OMTMs for different stages of growth, from empathy and stickiness to virality and revenue generation. The document also highlights the importance of testing hypotheses through experiments and iterating based on metric results.
Similar a Mari Smith Keynote for Mayo Clinic Social Media Network - Facebook Success Strategies (20)
How To Easily Create Short-form Video on DesktopMari Smith
Facebook and Instagram's parent company, Meta Platforms, is ALL IN on REELS! "Reels is now Meta’s fastest growing content format by far," says Zuck. And, of course short-form video is wildly popular on other social platforms as well (uh, TikTok! And, YouTube Shorts!).
Well, if you're looking for quick and easy ways to make professional videos for Facebook and Instagram on DESKTOP - from repurposed content you already have, as well as stock footage - you'll definitely want to watch this video!! 🎬🥳🎉 (And, no, you don't have to be a professional dancer or lipsyncer or point to bubbles. 🤪😂)
See the video on Facebook here:
https://www.facebook.com/marismith/videos/675366207031857
Or YouTube:
https://youtu.be/NmhWnZcdpjQ
P.S. You'll ideally want to use a superb and inexpensive online video editor like InVideo! Go to https://invideo.io?ref=marismith2 and use code MARI30 to save 30% off any plan, annual or monthly. Your rate is grandfathered in for the lifetime of your account.
P.P.S. Also, check out InVideo's incredibly supportive user community on Facebook "Video Marketing And Creation Hub by InVideo" with over 30k members! https://www.facebook.com/groups/invideo.io
This content is sponsored by InVideo - the world's easiest online video editor.
Facebook's Future - What Marketers Need To Know Today - Mari Smith at Traffic...Mari Smith
Greetings T&C360i Attendees! Please enjoy the slides from my session.
Facebook users have long associated the platform with News Feed. That's changing, and fast, says Mark Zuckerberg. “The future is private.” Catering to short attention spans—coupled with users’ desire for more private and ephemeral sharing—messaging and Stories are growing the fastest. Facebook also continues to place massive emphasis on video, determined to become a major player in digital streaming television. How can marketers make sense of all this and focus on the right mix today to get the right results tomorrow? In this presentation, I cover the 5 key areas Facebook is prioritizing today and planning for a future with a diminished News Feed.
Connect with me:
@marismith on Facebook, Twitter, LinkedIn & Clubhouse
@mari_smith on Instagram
www.marismith.com
HubSpot #INBOUND18 Highest Impact Twitter ContributorsMari Smith
Top marketing automation platform, HubSpot just held its annual epic convention called INBOUND in Boston, MA last week. The #INBOUND18 hashtag generated 37,806 tweets with what TweetBinder calls an ‘economic value’ of $902,017.
This was my fourth year in a row speaking at INBOUND, leading two sessions on Facebook marketing. I’m delighted to be the #1 highest impact contributor to the #INBOUND18 hashtag on Twitter, clocking up 124 million impressions. Wowee!
Amazing to see the impact/impressions of my tweets during #INBOUND18 amount to over $200k. Check out this full report by METRICOOL.
Top Ten Facebook Video Marketing Questions & Answers - Mari Smith and Wave.videoMari Smith
The document discusses tips and best practices for using video marketing on Facebook. It provides statistics on Facebook video viewing and the benefits of including video content. It also addresses the top 10 questions around creating and optimizing Facebook videos, including how long videos should be, the best formats, adding text overlays, getting videos on Facebook Watch, sourcing video assets, making stories, adding captions, mobile optimization, metrics, and creating video custom audiences. The document promotes a video marketing training program from Mari Smith on increasing reach, results and revenue with Facebook video.
Facebook Business Briefing with Mari Smith - March 2018Mari Smith
The Future of Facebook: What Marketers Need To Know for 2018 and Beyond
Watch the companion Facebook Live here:
https://www.facebook.com/marismith/videos/10155226323975009/
Facebook LIVE Video Marketing - Part 3 of 4 AMPLIFY REACH & RESULTS - with Be...Mari Smith
NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET.
Today’s topic is, “AMPLIFY REACH & RESULTS - How To Fully Optimize Your Broadcasts!” I share my top tips—both organic and paid—on how to get the most out of your Live videos before, during and after your show!!
See the live stream here:
https://facebook.com/marismith/videos/10154826279800009/
Facebook TV - How To Maximize Your Reach & Results Using Video - MARI SMITH #...Mari Smith
Facebook is aggressively growing Live video into the next generation digital television network. And, video ads on Facebook perform better than any other ad type. What does this mean for marketers? There is a golden window of opportunity right now for savvy brands and businesses to stand head and shoulders above the competition with a robust and compelling video strategy. But it's not just standalone video; the strategy must be holistic and include personalized, end-to-end customer experiences. In this lively session, world renowned Facebook expert, Mari Smith, will walk you through case studies and specific steps to achieving maximum results and ROI.
Hear Mari Smith LIVE on Tuesday, September 26th, 2017 at 10:30 AM in room East 157 and again for an Encore session at 1:00 PM in East 151.
If you were not able to catch these sessions, HubSpot will be making replay videos available for all attendees. Thank you!
Facebook LIVE Video Marketing - Part 3 of 4 CONDUCTING INTERVIEWS - with BeLi...Mari Smith
NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET.
Part 3 = CONDUCTING INTERVIEWS
Facebook Live Video Marketing – Talk Show Tips, Visuals & More
I showcase great examples as well as bringing on guests! If you’re looking to get started with your very own digital television talk show and get featured on Facebook’s new Watch platform, be sure to tune in for hot tips!!
See the live stream here:
https://www.facebook.com/marismith/videos/10154807838280009/
Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLi...Mari Smith
NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET.
Part 2 = CONTENT THAT CONVERTS
Facebook Live Video Marketing – What To Say, and How To Generate Leads & Sales
See the live stream here:
https://www.facebook.com/marismith/videos/10154790222300009/
How To Get Started With Facebook Video Advertising Lesson #3 of 3 - Mari Smit...Mari Smith
Video #3 of 3
How To Get The Most Out Of Facebook Advertising: Advanced Tips
Watch this free workshop with Facebook marketing expert, Mari Smith. Mari shares practical tips that will help you get the most out of your marketing and ad dollars on Facebook. You can watch all three videos on the link below:
https://animoto.com/video-ads-for-facebook-mari-smith
And, take Animoto for a test drive!! https://animoto.com
How To Get Started With Facebook Video Advertising Lesson #2 of 3 - Mari Smit...Mari Smith
Video #2 of 3: How To Amplify Your Video Reach with Facebook Ads
Watch this free workshop with Facebook marketing expert, Mari Smith. Mari shares practical tips that will help you get the most out of your marketing and ad dollars on Facebook. You can watch all three videos on the link below:
https://animoto.com/video-ads-for-facebook-mari-smith
And, take Animoto for a test drive!! https://animoto.com
How To Get Started With Facebook Video Advertising Lesson #1 of 3 - Mari Smit...Mari Smith
This document provides tips for creating effective Facebook videos from Mari Smith. It outlines 5 keys to thumb-stopping Facebook videos: 1) use vibrant visuals, 2) tell a story, 3) include text, 4) add your logo/branding, and 5) select music. Video performs better than other formats on Facebook, with square videos getting the most engagement. The document encourages including captions and designing videos that can be watched without sound. It also promotes using Facebook ads to amplify the reach of videos.
Facebook Contest Rules - Mari Smith ExplainsMari Smith
Facebook Contest Rules Explained! Can you ask people to share your contest as an entry?! Check out this video on Facebook for the definitive answer!!
https://www.facebook.com/marismith/videos/10154197782780009/
Please pass this video along to help other folks understand the proper interpretation of the Facebook Page Terms. Thank you!
Bottom line ➡️ You CAN ask people to share your contest on their business Page as a contest entry. You CANNOT ask people to share your contest on their *personal* Timeline (personal profile), or a friend's Timeline, or tag a friend to enter your contest. This is simply due to technical reasons. Facebook states, "...this is because people can choose to limit the visibility of the content they put on Facebook to only themselves, friends, or to a custom group of people, Pages won’t have the ability to access all of the entries that people post on their own Timelines unless these entries are public."
Voila - hope this helps clear up any mysteries and misunderstandings out there!!
References:
https://www.facebook.com/page_guidelines.php
https://www.facebook.com/business/news/page-promotions-terms
http://bit.ly/fb_promotionsPDF
Facebook Marketing 2017: What To Focus On For Maximum Results by Mari SmithMari Smith
Presented at #HUG17 HubSpot User Group San Diego Inbound Marketing event on February 2nd, 2017. Mari Smith keynote, along with Neil Patel, HubSpot CMO Kipp Bodnar.
Mari Smith's Winning Facebook Formula For Getting Your Videos Seen!Mari Smith
How to increase your organic and paid reach using videos on Facebook! This presentation was delivered LIVE at Animoto's Social Video Marketing Summit in New York, NY in October 2016. For the companion video of this session, see https://animoto.com/summit20
Facebook Marketing - What is Hot and What is Not - Mari Smith - Social Media ...Mari Smith
1. The document discusses trends in Facebook marketing, noting that video performs much better than other formats like photos or links. It encourages brands to utilize video ads, Facebook Live, and create higher quality videos designed to engage without sound.
2. Facebook is continuing to push live video and has introduced new tools for Live. The document advises brands to develop a Facebook Live strategy with regular shows.
3. Messenger is growing rapidly and the document suggests ways for brands to engage customers through Messenger like encouraging private messaging, installing widgets, and sharing message codes and URLs.
How To Create Compelling Videos For Facebook + Animoto TutorialMari Smith
The document discusses strategies for creating effective videos for Facebook. It notes that less than 1% of brand posts on Facebook are currently videos, despite predictions that video will dominate newsfeeds in the future. While many online videos and video ads are ineffective, some of the most successful ads appear on Snapchat and tend to be brief, authentic and contextually relevant. The document recommends brands create live videos using platforms like Facebook Live, as well as tutorial videos and provides tips on using the Animoto video creation tool to produce shareable videos.
Why And How Businesses Are Succeeding With Facebook - Mari SmithMari Smith
Mari Smith's keynote from The Big Social Media Summit, Manchester, England. July 2015. Why and How Businesses Are Succeeding With Facebook
The rapid evolution of Facebook has made it difficult for many businesses to stay current with their Facebook marketing efforts. In this dynamic session Mari Smith—the world’s premier Facebook marketing expert—will show you what is possible with the right strategy. Mari will reveal top Facebook marketing pitfalls, teach you proven practices for marketing success, explore how to sell with Facebook and share upcoming Facebook trends. You'll end up with plenty actionable tips and inspiration to take your Facebook marketing to the next level. The result: better customer engagement, more loyal fans and measurable growth.
How To Improve Your Facebook Marketing: 7 Power Techniques - The Big Social M...Mari Smith
The document outlines Mari Smith's techniques for improving Facebook marketing. It discusses planning content in phases, setting clear objectives, targeting the right audiences, using compelling ads and landing pages, tracking conversions, and providing excellent customer service. Specific tips include using a 4-phase content plan, prioritizing sales and marketing, integrating ads with the social mindset, building custom audiences, optimizing ads based on metrics, and responding quickly to users. The goal is to create a seamless experience that drives engagement and conversions.
THE STATE OF FACEBOOK MARKETING: What’s Working And WhyMari Smith
Opening Keynote for Social Media Day San Diego - June 30th, 2015! Please view the NOTES for most all of the slides for additional tips, resources and links! Any questions, let me know. :)
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
2. @MariSmith @MayoClinic #MCSMN 2@MariSmith @MayoClinic #MCSMN
Mobile
Over 86% of Facebook users
Video
79% of all global consumer
internet traffic will come from
video by 2018 (Cisco)
Messaging apps
Gen Z
Ages 18 & under
30% of the global population (40% by 2020)
Their favorite app is YouTube!
How the world is communicating
3. @MariSmith @MayoClinic #MCSMN 3@MariSmith @MayoClinic #MCSMN
Spend 5 hours per day on mobile devices
U.S. Consumers
1 hour = Facebook
½ hour = Messaging
6. @MariSmith @MayoClinic #MCSMN 6@MariSmith @MayoClinic #MCSMN
Five Facebook video factors
“We identified five factors related
to the rise of online video viewing”
Smartphones
Shorter attention spans
Binge-watching
Importance of context
Thrill of novelty
7. @MariSmith @MayoClinic #MCSMN#MCSMN 7
A recent eye-
tracking study
shows people
gaze FIVE times
longer at video
than static content
on Facebook &
Instagram.
10. @MariSmith @MayoClinic #MCSMN 10@MariSmith @MayoClinic #MCSMN
Brands that fail to incorporate
visuals and videos will be left
by the wayside. ~Forbes
11. @MariSmith @MayoClinic #MCSMN 11@MariSmith @MayoClinic #MCSMN
THUMB-stopping!!!!
Craft for MAXIMUM SHARES
“OMG, I must share this! Now!”
Ideally:
Educational
Inspirational
Entertaining
Mari’s #1 Content Creation Tip
16. @MariSmith @MayoClinic #MCSMN 16@MariSmith @MayoClinic #MCSMN
The race for digital streaming TV!
Longer form (90 secs+)
Series (episodic)
Short form ads (5-15 secs)
Video gets more reach & engagement
17. @MariSmith @MayoClinic #MCSMN 17@MariSmith @MayoClinic #MCSMN
Short, catchy creative!
Average = 84 characters, median = 61 characters
Use thumb-stopping creative
18. @MariSmith @MayoClinic #MCSMN 18@MariSmith @MayoClinic #MCSMN
Video & images native to mobile include:
Square
Portrait
Canvas
Stories
Carousel
Up to 10 images/videos
Optimize for mobile
20. @MariSmith @MayoClinic #MCSMN 20@MariSmith @MayoClinic #MCSMN
All ads must DRIVE BUSINESS
Proxy metrics:
Video views, likes, lift in ad recall
Ad = purchase (Sheryl Sandberg)
See an ad, go out and buy a truck
See an ad, go get a Starbucks
Facebook’s new #1 focus for ADS
21. @MariSmith @MayoClinic #MCSMN#MCSMN 21
People are
67 percent more
likely to watch a
square video to
completion than
they are to watch a
horizontal one.
~Laundry Service
22. @MariSmith @MayoClinic #MCSMN 22@MariSmith @MayoClinic #MCSMN
iPhone Photography School
1M views
800 shares
Longer videos are okay for ads, too
8+ minutes
Tutorial
Educational
Entertaining
Example video ad - long
23. @MariSmith @MayoClinic #MCSMN 23@MariSmith @MayoClinic #MCSMN
43% of marketers said
they’d create more video
content if there were no
obstacles like time,
resources, and budget.
~Buffer
The challenge with video
25. @MariSmith @MayoClinic #MCSMN 25@MariSmith @MayoClinic #MCSMN
Wave.video
Animoto
Adobe Spark Video
Flipagram – mobile app
Lumen5
Turn articles into videos
Video Creation Tools
26. @MariSmith @MayoClinic #MCSMN 26@MariSmith @MayoClinic #MCSMN
Move away from the Boost button
Only 10% of total ad budget
Post and promote more video
Other optimal ad units:
Carousel
Canvas – immersive
Lead Ads
Facebook & Instagram ad tips
27. @MariSmith @MayoClinic #MCSMN 27@MariSmith @MayoClinic #MCSMN
Advanced Advertising Tips
Sophisticated Advertiser vs. Newbie?
Boost button = 10% of budget only
KEY = use Ads Manager
Install the Facebook Pixel
Use Custom Audiences
Include Lookalikes
Objectives
Start with video views
Then Traffic, Conversion, Products, &/or Leads
Your organic reach will increase!
31. @MariSmith @MayoClinic #MCSMN 31@MariSmith @MayoClinic #MCSMN
1.2 Billion monthly users
2 Billion messages between businesses
& people each month
Automated & human initiated
100,000+ monthly active Messenger bots
53% of people say they are more likely to do
business with a business they can message
Messenger Platform
32. @MariSmith @MayoClinic #MCSMN 32@MariSmith @MayoClinic #MCSMN
Messenger Bots
Nurture relationships
Build trust
Enhance customer support
Deliver FAQs more efficiently
Leverage community managers
38. @MariSmith @MayoClinic #MCSMN 38@MariSmith @MayoClinic #MCSMN
Create more VIDEO content
Broadcast using Facebook LIVE
Build for MOBILE (square video) + Canvas
Amplify reach & results using ADS MANAGER
Integrate MESSENGER (consider a bot)
Community & SERVICE will always prevail
Summary