Marketing meaning Marketing process Functions of exchange Functions of physical supply Facilitating functions Selling Transportation Stages and where housing Financing Standardizing and grading Risk and bearing Market information

1. Undertheguidanceof : b n
Asst,prof,& courseco-Ordinator
Post graduationstudiesin commerce
g.f.g.cforwomen’sholenarasipura
Rakshithaa.s
1st m.com

2. contents
 Marketing meaning.
 Marketing Process.
 Functions of marketing.
 Reference.

3. :
It does not mean mere
transfer of goods from
sellers to buyers. It means
distribution of goods from
producer to final
consumers.

4.  The ultimate aim of all marketing efforts is to
place the goods in the hands of the consumers.
 In the course of their journey from production
centres to consumption centres, goods generally
require some preparations and have to pass
through many operations and many hands.
 All these efforts and operations are included in
the marketing functions.

5. 1. Buying and Assembling
2. Selling
1. Transportaion
2. Storage and Warehousing
1. Financing
2. Risk-bearing
3. Market information
4. Standardisation and Grading

6. 1.Buying and Assembling:
It is concerned with the purchase of
goods either for resale to consumers or for
using the process of manufacture. A
manufacturer has to purchase raw materials
of the required quality in adequate
quantities so that he can run his factories
smoothly an continuously.
Assembling helps buying in many
ways. Since goods are produced different
places, often at great distances, they have
to be assembled or collected at the right
place, in the right quantity and quality, and
at the right place.

7. 2.Selling
Selling is a process of
disposing or transferring goods
or services by sale. It helps in
the transfer of ownership of
goods. It is defined as the
personal or impersonal process
of assisting or persuading a
prospective buyer to buy a
commodity.

8. 1. Transportation :
It moves the goods from
the places of production to the
places of consumption. It therefore
performs an essential function of
marketing. Proper arrangement for
the transportation of goods to
markets is vital to the process of
marketing.

9. 2.STORAGE AND WAREHOUSING
It is another essential function
of marketing. It involves the
holding and preserving of
goods between the time of
their production and the time of
their use. It is, therefore, a
function under which goods are
preserved in order to be carried
from times of plenty to periods
of scarcity.

10. 1.Financing:
Money is essential for
transfer of goods from producers
to consumers. Every economic
transaction requires money. A
producer, a middleman and a
consumer all require money. The
producer as to invest funds in
machinery, materials, and
building and furniture etc...

11. Standardisation and Grading
• The term standardisation means establishment of
certain standards based on certain intrinsic physical
properties of any product. Standards are set by referring
to size, colour, shape, strength, taste, ripeness, weight,
chemical contents etc...

12. Risk and bearing
Marketing involves a number of risks. Risk means the
possibility of loss. The loss may be the actual loss or the
loss of potential profit to the owners of buyers of goods.
Such a loss is likely to be caused by some unforeseeable
happenings.

13. Market information
Accurate and up-to-date
information of the market
conditions is quite essential
for efficient and successful
marketing. Those who
participate in marketing
activities must have a
thorough and perfect
knowledge of the conditions of
the market so that they can
formulate proper policies and
plans of production as well as
marketing.