Marketing Strategies adopted by Amway in India
•
4 recomendaciones•4,355 vistas
Amway is an American company that uses multi-level marketing to sell health, beauty, and home care products. When it entered the Indian market in 1994, it identified small and medium Indian companies to source products from. However, Amway struggled in India due to negative perceptions of direct selling, poorly trained salespeople, and a communication gap where distributors were unsure of product prices and values. To address these issues and make products more affordable, Amway introduced smaller and cheaper product packages in 1999.
Denunciar
Compartir
Denunciar
Compartir
Recomendados
Amway India: Facebook & Twitter Strategy
The original social business model & its potential to go 'social'. A strategy to create 'parallel conversations' for amway via facebook & twitter.
Amway japan
The document discusses Amway Japan's strategic objectives, options, and recommendations. The objectives are to increase sales. The options are to focus on sponsoring and retention of distributors, and enhancing current distributors. The group recommends focusing on sponsoring and retention, as 70% of sales come from them, and achieving price parity across geography.
AMWAY india
Amway is a direct selling company that was founded in 1959. It launched in India in 1995 and is headquartered in New Delhi. Amway uses direct selling through person-to-person relationships to match consumer needs with its products. Distributors are given free training to help grow their business. Amway launches new products through conferences, videos, and advertisements emphasizing its customer-centric approach. It also uses multi-level marketing by compensating distributors for their own and recruited salespeople's sales. Popular Amway products include Artistry cosmetics and Nutrilite supplements.
Amway - Pioneers in Direct Markeing
This ppt gives you a brief overview about the company amway as well as its brand iag image and such stuff in India
Amway
Amway is a direct selling company that was established in India in 1995 and is headquartered in New Delhi. It employs 400 full-time employees and generates indirect employment for 1,650 more. Amway offers around 105 products across personal care, nutrition, home, and cosmetics categories. It promotes itself through direct marketing and multi-level marketing without retail stores. While products are perceived as expensive, pricing targets middle to upper classes. Promotion relies on word-of-mouth by independent distributors, though some television advertising is used now. The internet allows both direct sales to customers and support for Amway's 3.3 million independent distributors across 80 countries.
Amway
Founded by Jay Van Andel and Rich DeVos, Amway Corp is one of the largest Direct Selling FMCG companies in the world offering over 450 products.
Amway’s direct selling in india
Amway entered the Indian market in 1995 and has since grown to become the country's number one direct selling FMCG company. It uses a multi-level marketing model to sell its products through a network of over 550,000 independent distributors across India. Amway offers a wide range of home care, personal care, nutrition and cosmetic products. In recent times, its nutrition and wellness products have been particularly successful, now making up over half of Amway's total business in India. To appeal to customers, Amway manufactures products locally, offers affordable lower-priced options, and has brand experience centers to showcase its items.
Amway Malaysia
The document provides an overview of Amway (Malaysia) Sdn. Bhd., including its vision, founders' fundamentals, corporate information, products, awards, and training workshops. Amway was established in 1959 in the USA and now operates in over 80 countries. It has over 600 patents and employs over 430 R&D professionals. In Malaysia, Amway has been operating since 1976 and services over 164,500 distributors through 13 regional distribution centers.
Recomendados
Amway India: Facebook & Twitter Strategy
The original social business model & its potential to go 'social'. A strategy to create 'parallel conversations' for amway via facebook & twitter.
Amway japan
The document discusses Amway Japan's strategic objectives, options, and recommendations. The objectives are to increase sales. The options are to focus on sponsoring and retention of distributors, and enhancing current distributors. The group recommends focusing on sponsoring and retention, as 70% of sales come from them, and achieving price parity across geography.
AMWAY india
Amway is a direct selling company that was founded in 1959. It launched in India in 1995 and is headquartered in New Delhi. Amway uses direct selling through person-to-person relationships to match consumer needs with its products. Distributors are given free training to help grow their business. Amway launches new products through conferences, videos, and advertisements emphasizing its customer-centric approach. It also uses multi-level marketing by compensating distributors for their own and recruited salespeople's sales. Popular Amway products include Artistry cosmetics and Nutrilite supplements.
Amway - Pioneers in Direct Markeing
This ppt gives you a brief overview about the company amway as well as its brand iag image and such stuff in India
Amway
Amway is a direct selling company that was established in India in 1995 and is headquartered in New Delhi. It employs 400 full-time employees and generates indirect employment for 1,650 more. Amway offers around 105 products across personal care, nutrition, home, and cosmetics categories. It promotes itself through direct marketing and multi-level marketing without retail stores. While products are perceived as expensive, pricing targets middle to upper classes. Promotion relies on word-of-mouth by independent distributors, though some television advertising is used now. The internet allows both direct sales to customers and support for Amway's 3.3 million independent distributors across 80 countries.
Amway
Founded by Jay Van Andel and Rich DeVos, Amway Corp is one of the largest Direct Selling FMCG companies in the world offering over 450 products.
Amway’s direct selling in india
Amway entered the Indian market in 1995 and has since grown to become the country's number one direct selling FMCG company. It uses a multi-level marketing model to sell its products through a network of over 550,000 independent distributors across India. Amway offers a wide range of home care, personal care, nutrition and cosmetic products. In recent times, its nutrition and wellness products have been particularly successful, now making up over half of Amway's total business in India. To appeal to customers, Amway manufactures products locally, offers affordable lower-priced options, and has brand experience centers to showcase its items.
Amway Malaysia
The document provides an overview of Amway (Malaysia) Sdn. Bhd., including its vision, founders' fundamentals, corporate information, products, awards, and training workshops. Amway was established in 1959 in the USA and now operates in over 80 countries. It has over 600 patents and employs over 430 R&D professionals. In Malaysia, Amway has been operating since 1976 and services over 164,500 distributors through 13 regional distribution centers.
Amway ppt
Amway's supply chain focuses on selling products directly to consumers through independent business owners (ABOs) rather than through traditional retail outlets. This allows Amway to build lasting connections with end consumers and get feedback to shape future products. Suppliers must provide quality goods that ABOs can confidently sell and meet Amway's standards. Amway is also committed to reducing its environmental impact through initiatives like supporting organic farms, encouraging reuse/recycling among employees, making products more concentrated and biodegradable, using renewable energy, and auditing its activities against international standards.
Imc of amway
This document discusses a study on the integrated marketing communication of Amway conducted by Akash Mulchand Gupta. The objectives of the study were to understand how Amway distributors expose customers to products through personal networks and media, consult with other distributors on ordering, and handle customers. It also aimed to understand the concept of integrated marketing communication at Amway. The document outlines Amway's direct selling model and compensation structure. It provides details on common reasons for joining Amway, popular products sold, and how distributors generate sales through personal networks and contacts.
Amway
This presentation provides an overview of Amway, including its product lines, target markets, objectives, use of direct selling, and importance of communication. It describes Amway's various communication channels like corporate events, publications, and its website. It also discusses Amway's Artistry brand of cosmetics and skin care products and how distributors can become Artistry consultants.
Final amway
Amway was an early and successful direct selling company in China until a ban in 1998. To continue operating, Amway reinvented its business model to focus on retail outlets and representatives instead of multi-level marketing. This localization strategy helped Amway rebuild successfully and become a model for adapting to China's changing environment and regulations. By working closely with the government and communities, Amway regained its position as a top direct selling company in China.
Pom ppt
Amway is a multi-level marketing company that sells household, beauty, and health products. It was founded in 1959 in Michigan by Jay Van Andel and Richard DeVos. The company has since expanded globally and now operates in over 80 countries worldwide. In India, Amway aims to cross Rs. 2500 crore in annual revenue by 2012. The company's goals include partnership, integrity, personal wealth, achievement, personal responsibility, and advocating for free enterprise. In 1983, Amway pleaded guilty to tax evasion and customs fraud charges in Canada, resulting in the largest fine ever imposed in that country at the time.
Pricing Strategy of Clinic All Clear
Presentation on Pricing Strategy of Clinic All Clear.
For MBA/PGDM Students
www.inmantecdayz.blogspot.in
New products Shampoo launched in Pakitsan 2015
The document outlines a marketing plan for a new shampoo product called PAF. It includes sections on the product, features, segmentation, target market, competition, and marketing mix. The group members are Parwesha Sardar, Arslan Zia, and Fahid Raza. The vision is to be a leader in customer value and set world-class standards in the shampoo industry by providing a diverse range of high-quality shampoos. Key features include treating hair fall, dandruff and giving hair shine and strength. The target market is all of Pakistan and segments include age, gender, income, and lifestyle. The marketing mix discusses promotion, place, price, and positioning
MBR PROJECT
This document provides a market research report on shampoo conducted by a team of 6 students. The report includes an introduction, research objectives, methodology, executive summary, findings, statistics and conclusions. The key findings are that brand, quality, price and hair problems influence shampoo purchases. Advertising is also found to impact buying behavior. The most popular shampoo brands surveyed are Sunsilk, Clinic Plus and Head & Shoulders.
CLINIC ALL CLEAR
- Clinic All Clear is a shampoo brand owned by Hindustan Unilever that is focused on treating dandruff. It has various variants and is one of the leading brands in India with a strong market presence.
- The shampoo market in India is growing, driven by increasing awareness of hair care and a rising middle class. Major players are expanding their product lines and promoting new launches to gain market share.
- Clinic All Clear targets urban, upper middle class consumers and positions itself as an effective anti-dandruff shampoo, distributing through retailers while promoting through celebrity endorsements.
Shampoo Market Research
The document provides an overview of the fast moving consumer goods (FMCG) market in India, with a focus on the hair care category and shampoo market. It discusses the history and evolution of FMCG and shampoos in India. Market research was conducted in Ahmedabad on shampoo consumption patterns based on demographics and economic groups. An analysis of the shampoo market in Ahmedabad includes strengths, weaknesses, opportunities and threats. Information is also given on launching a new shampoo brand.
amway
Amway is a direct selling company founded in 1959 by Richard DeVos and Jay Van Andel. It operates in over 100 countries worldwide and has over 3.6 million independent business owners selling its products. Amway offers over 450 consumer products across home, beauty, and health categories. It has a vision of helping people live better lives through entrepreneurship opportunities provided by its direct selling model.
10stepmarketingplandraftsarmiento
They are targeting women aged 20-35 from class A and B. Their needs are for a product that maintains smooth, silky hair. Key competitors are P&G and Unilever brands. The market size is estimated at P24 billion, with Palmolive's niche estimated at P2.4 billion. Palmolive differentiates by offering natures-based shampoos and uses TV, events and digital promotions. Their price is competitive and products are distributed nationwide.
Marketing management assignment clinic plus
Clinic Plus is a hair care brand owned by Unilever that is primarily targeted at women. It offers shampoos, conditioners, and other hair products that are sold in 69 countries worldwide. The brand focuses on strengthening and nourishing hair. It uses strategies like penetration pricing through small sachets to target rural consumers and promotional pricing to increase sales. Clinic Plus positions itself as a family hair care brand that provides protein and nourishment for healthy hair. It distributes products worldwide but focuses marketing in Asia, Latin America, and the Middle East.
Shampoo
The document provides details on the marketing plan for a new personalized shampoo product called Pantene myShampoo. Key aspects of the plan include segmenting the market based on individual customer needs and targeting the international market. The product is currently in the design phase. Marketing strategies will include promotional pricing initially, distribution through retail stores and hotels, and an advertising budget of over 2 million euros utilizing various media. Sales promotions will offer 50% off for first-time purchases to encourage trial.
Retail Management Case Study on SUPER SHAMPOO
This document provides market research and recommendations for launching a new shampoo brand called "Super Shampoo" targeted at rural Indian markets. It summarizes that rural markets represent significant potential but require an understanding of consumer preferences and behaviors. The research found that rural consumers prefer smaller, affordable packaging and are influenced by television and word-of-mouth. It recommends that Super Shampoo position itself as a locally appealing brand, focus on herbal ingredients, and promote through television, celebrities, and word-of-mouth to succeed in the rural market.
Do The Marketing Mix (4ps) Analysis Of boost
Boost is a popular health drink launched in 1975 in India by GlaxoSmithKline. It targets children ages 8-14, especially boys. South India is a major market. Boost uses a distribution network of depots, wholesalers, and retailers like grocery stores and supermarkets to get its products to consumers. It maintains competitive pricing similar to rivals to appeal to both rural and urban customers. Promotions focus on sports and feature cricketers endorsing Boost as the source of their energy.
Amway training
Amway is a direct selling company founded in 1959 in Michigan. It has over 13,000 employees and annual revenue of $11.8 billion. Amway sells products through independent business owners in over 100 countries. It offers business training to partners through its Amway Academy program in 25 languages.
Industry Shampoo
The document summarizes the shampoo industry in India. It discusses key facts about the FMCG industry and hair care category. It details market size, segmentation, usage patterns and growth of the shampoo industry. It also outlines the evolution of popular shampoo brands and their market leadership over the years.
Delight Beverage company
beverage company which is releasing new drink into the market with all the financial, managerial, marketing details etc.
Clinic plus – the brand
This document outlines the brand strategy for Clinic Plus hair care products. It begins by establishing that Clinic Plus aims to strengthen the bond between mothers and daughters by nourishing daughters' hair. The brand promise is to provide hair strength through the power of nurturance. The consumer truth is that mothers want to ensure their daughter's hair and their bond remains strong despite changing times. Clinic Plus products contain milk protein, which accounts for 90% of hair composition, to strengthen and make hair resilient from root to tip. Going forward, the brand strategy will focus on recognizing Clinic Plus' association with mothers and daughters, identifying hair strengthening as a functional proposition, and expanding the portfolio in line with this refreshed positioning.
AMWAY INDIA- PUBLIC PERSPECTIVE
Amway is a direct selling company founded in 1959 that sells products such as nutrition supplements, beauty products, and home care products. Amway India was established in 1995 as a wholly owned subsidiary. It is headquartered in New Delhi and provides free training to distributors. Direct selling involves person-to-person relationships where distributors demonstrate and sell products directly to consumers. Amway focuses on building strong relationships between distributors and customers to provide knowledgeable recommendations about products.
Network marketing seminar report
This seminar report discusses network marketing, with a focus on lessons that can be learned from Amway's operations in India. It provides an overview of network marketing and defines it. It then describes some of Amway's best practices in India, including conducting market research, improving products and training, and developing a strong distribution network. Finally, it discusses benefits of network marketing like leverage and low costs, and lessons like the importance of market research, compensation plans, and building relationships.
Más contenido relacionado
La actualidad más candente
Amway ppt
Amway's supply chain focuses on selling products directly to consumers through independent business owners (ABOs) rather than through traditional retail outlets. This allows Amway to build lasting connections with end consumers and get feedback to shape future products. Suppliers must provide quality goods that ABOs can confidently sell and meet Amway's standards. Amway is also committed to reducing its environmental impact through initiatives like supporting organic farms, encouraging reuse/recycling among employees, making products more concentrated and biodegradable, using renewable energy, and auditing its activities against international standards.
Imc of amway
This document discusses a study on the integrated marketing communication of Amway conducted by Akash Mulchand Gupta. The objectives of the study were to understand how Amway distributors expose customers to products through personal networks and media, consult with other distributors on ordering, and handle customers. It also aimed to understand the concept of integrated marketing communication at Amway. The document outlines Amway's direct selling model and compensation structure. It provides details on common reasons for joining Amway, popular products sold, and how distributors generate sales through personal networks and contacts.
Amway
This presentation provides an overview of Amway, including its product lines, target markets, objectives, use of direct selling, and importance of communication. It describes Amway's various communication channels like corporate events, publications, and its website. It also discusses Amway's Artistry brand of cosmetics and skin care products and how distributors can become Artistry consultants.
Final amway
Amway was an early and successful direct selling company in China until a ban in 1998. To continue operating, Amway reinvented its business model to focus on retail outlets and representatives instead of multi-level marketing. This localization strategy helped Amway rebuild successfully and become a model for adapting to China's changing environment and regulations. By working closely with the government and communities, Amway regained its position as a top direct selling company in China.
Pom ppt
Amway is a multi-level marketing company that sells household, beauty, and health products. It was founded in 1959 in Michigan by Jay Van Andel and Richard DeVos. The company has since expanded globally and now operates in over 80 countries worldwide. In India, Amway aims to cross Rs. 2500 crore in annual revenue by 2012. The company's goals include partnership, integrity, personal wealth, achievement, personal responsibility, and advocating for free enterprise. In 1983, Amway pleaded guilty to tax evasion and customs fraud charges in Canada, resulting in the largest fine ever imposed in that country at the time.
Pricing Strategy of Clinic All Clear
Presentation on Pricing Strategy of Clinic All Clear.
For MBA/PGDM Students
www.inmantecdayz.blogspot.in
New products Shampoo launched in Pakitsan 2015
The document outlines a marketing plan for a new shampoo product called PAF. It includes sections on the product, features, segmentation, target market, competition, and marketing mix. The group members are Parwesha Sardar, Arslan Zia, and Fahid Raza. The vision is to be a leader in customer value and set world-class standards in the shampoo industry by providing a diverse range of high-quality shampoos. Key features include treating hair fall, dandruff and giving hair shine and strength. The target market is all of Pakistan and segments include age, gender, income, and lifestyle. The marketing mix discusses promotion, place, price, and positioning
MBR PROJECT
This document provides a market research report on shampoo conducted by a team of 6 students. The report includes an introduction, research objectives, methodology, executive summary, findings, statistics and conclusions. The key findings are that brand, quality, price and hair problems influence shampoo purchases. Advertising is also found to impact buying behavior. The most popular shampoo brands surveyed are Sunsilk, Clinic Plus and Head & Shoulders.
CLINIC ALL CLEAR
- Clinic All Clear is a shampoo brand owned by Hindustan Unilever that is focused on treating dandruff. It has various variants and is one of the leading brands in India with a strong market presence.
- The shampoo market in India is growing, driven by increasing awareness of hair care and a rising middle class. Major players are expanding their product lines and promoting new launches to gain market share.
- Clinic All Clear targets urban, upper middle class consumers and positions itself as an effective anti-dandruff shampoo, distributing through retailers while promoting through celebrity endorsements.
Shampoo Market Research
The document provides an overview of the fast moving consumer goods (FMCG) market in India, with a focus on the hair care category and shampoo market. It discusses the history and evolution of FMCG and shampoos in India. Market research was conducted in Ahmedabad on shampoo consumption patterns based on demographics and economic groups. An analysis of the shampoo market in Ahmedabad includes strengths, weaknesses, opportunities and threats. Information is also given on launching a new shampoo brand.
amway
Amway is a direct selling company founded in 1959 by Richard DeVos and Jay Van Andel. It operates in over 100 countries worldwide and has over 3.6 million independent business owners selling its products. Amway offers over 450 consumer products across home, beauty, and health categories. It has a vision of helping people live better lives through entrepreneurship opportunities provided by its direct selling model.
10stepmarketingplandraftsarmiento
They are targeting women aged 20-35 from class A and B. Their needs are for a product that maintains smooth, silky hair. Key competitors are P&G and Unilever brands. The market size is estimated at P24 billion, with Palmolive's niche estimated at P2.4 billion. Palmolive differentiates by offering natures-based shampoos and uses TV, events and digital promotions. Their price is competitive and products are distributed nationwide.
Marketing management assignment clinic plus
Clinic Plus is a hair care brand owned by Unilever that is primarily targeted at women. It offers shampoos, conditioners, and other hair products that are sold in 69 countries worldwide. The brand focuses on strengthening and nourishing hair. It uses strategies like penetration pricing through small sachets to target rural consumers and promotional pricing to increase sales. Clinic Plus positions itself as a family hair care brand that provides protein and nourishment for healthy hair. It distributes products worldwide but focuses marketing in Asia, Latin America, and the Middle East.
Shampoo
The document provides details on the marketing plan for a new personalized shampoo product called Pantene myShampoo. Key aspects of the plan include segmenting the market based on individual customer needs and targeting the international market. The product is currently in the design phase. Marketing strategies will include promotional pricing initially, distribution through retail stores and hotels, and an advertising budget of over 2 million euros utilizing various media. Sales promotions will offer 50% off for first-time purchases to encourage trial.
Retail Management Case Study on SUPER SHAMPOO
This document provides market research and recommendations for launching a new shampoo brand called "Super Shampoo" targeted at rural Indian markets. It summarizes that rural markets represent significant potential but require an understanding of consumer preferences and behaviors. The research found that rural consumers prefer smaller, affordable packaging and are influenced by television and word-of-mouth. It recommends that Super Shampoo position itself as a locally appealing brand, focus on herbal ingredients, and promote through television, celebrities, and word-of-mouth to succeed in the rural market.
Do The Marketing Mix (4ps) Analysis Of boost
Boost is a popular health drink launched in 1975 in India by GlaxoSmithKline. It targets children ages 8-14, especially boys. South India is a major market. Boost uses a distribution network of depots, wholesalers, and retailers like grocery stores and supermarkets to get its products to consumers. It maintains competitive pricing similar to rivals to appeal to both rural and urban customers. Promotions focus on sports and feature cricketers endorsing Boost as the source of their energy.
Amway training
Amway is a direct selling company founded in 1959 in Michigan. It has over 13,000 employees and annual revenue of $11.8 billion. Amway sells products through independent business owners in over 100 countries. It offers business training to partners through its Amway Academy program in 25 languages.
Industry Shampoo
The document summarizes the shampoo industry in India. It discusses key facts about the FMCG industry and hair care category. It details market size, segmentation, usage patterns and growth of the shampoo industry. It also outlines the evolution of popular shampoo brands and their market leadership over the years.
Delight Beverage company
beverage company which is releasing new drink into the market with all the financial, managerial, marketing details etc.
Clinic plus – the brand
This document outlines the brand strategy for Clinic Plus hair care products. It begins by establishing that Clinic Plus aims to strengthen the bond between mothers and daughters by nourishing daughters' hair. The brand promise is to provide hair strength through the power of nurturance. The consumer truth is that mothers want to ensure their daughter's hair and their bond remains strong despite changing times. Clinic Plus products contain milk protein, which accounts for 90% of hair composition, to strengthen and make hair resilient from root to tip. Going forward, the brand strategy will focus on recognizing Clinic Plus' association with mothers and daughters, identifying hair strengthening as a functional proposition, and expanding the portfolio in line with this refreshed positioning.
La actualidad más candente (20)
Similar a Marketing Strategies adopted by Amway in India
AMWAY INDIA- PUBLIC PERSPECTIVE
Amway is a direct selling company founded in 1959 that sells products such as nutrition supplements, beauty products, and home care products. Amway India was established in 1995 as a wholly owned subsidiary. It is headquartered in New Delhi and provides free training to distributors. Direct selling involves person-to-person relationships where distributors demonstrate and sell products directly to consumers. Amway focuses on building strong relationships between distributors and customers to provide knowledgeable recommendations about products.
Network marketing seminar report
This seminar report discusses network marketing, with a focus on lessons that can be learned from Amway's operations in India. It provides an overview of network marketing and defines it. It then describes some of Amway's best practices in India, including conducting market research, improving products and training, and developing a strong distribution network. Finally, it discusses benefits of network marketing like leverage and low costs, and lessons like the importance of market research, compensation plans, and building relationships.
Amway case presentation
This presentation summarizes Amway's entry into the Indian market in the late 1990s. It became the largest direct selling company in India within two years. However, it faced issues with misconceptions about expensive premium products, a negative attitude towards direct selling, and a poorly handled distribution channel. The presentation analyzes Amway's strategy and identifies weaknesses in targeting only higher income groups without considering traditional selling approaches. It provides recommendations such as adopting a flexible traditional approach, improving product availability and pricing, and conducting proper advertising.
Amway's success full and failure product
This document provides an overview of Amway, a multi-level marketing company specializing in health, beauty, and home care products. Some key points:
- Amway was founded in 1959 and is headquartered in Michigan. It conducts business in over 100 countries and reported $9.5 billion in sales in 2015.
- Nutrilite is Amway's largest brand, accounting for 46% of sales in 2015. It is the top selling vitamins and dietary supplements brand worldwide.
- Amway experienced early challenges breaking into the Indian market due to misunderstanding customer preferences for purchasing products. The company has since adapted its strategies to better suit the local market.
Consumer awareness towards AMWAY
This document provides an overview of Amway Corporation, including:
1) Amway was founded in 1959 by Jay Van Andel and Richard DeVos and has since expanded globally, conducting business in over 100 countries.
2) The company specializes in multi-level marketing to sell health, beauty, and home care products. It has experienced growth in markets like China, Russia, Ukraine, and India.
3) The document outlines Amway's history, international expansion, key markets globally, and provides brief profiles of some of its country-level operations including Australia and China.
marketing mix in fritto lays and other similar products
The document provides information on the marketing mix strategies of Lay's and Balaji snacks. It discusses their products, pricing, placement, and promotion approaches. Lay's uses celebrity endorsements and a variety of flavors while Balaji focuses on Indian flavors at affordable prices. Both have been successful, though Lay's has lost some market share recently to smaller regional brands like Balaji that offer value and customization.
Case Study of Cadbury.pptx
Cadbury India has been operating in India since 1948, with five manufacturing units across the country. It has over 70% market share in India, the highest for any Cadbury brand globally. Some of Cadbury's popular brands include 5 Star, Perk, Bournville, Celebrations, Halls, Éclairs, Tang and Oreo. Cadbury India's success can be attributed to its extensive distribution network, strong brand building, and customization of products for the Indian market. The "Raho Umarless" campaign for Cadbury Gems failed to connect with its target consumers as it showed adults behaving childishly, unlike chocolate ads that earned empathy by showing realistic adult behavior. To increase Gems sales,
Final presentation
Amway is a company that sells health, beauty, home care, and cleaning products through a network of independent entrepreneurs. The company was founded in 1945 and pioneered multi-level marketing. Amway products are sold person-to-person according to business principles that require ethical operations and protect customers and the Amway brand. The Amway network offers flexible schedules and a way for entrepreneurs to create a better quality of life through cash bonuses and performance trips.
Factors behind amul's success as a brand !
As a part of JustInReviews business review, we will be seeing here, few key factors behind the brand's success.
Prj
Emami's Fair & Handsome brand commands over 30-40% of the market share in India's men's fairness cream segment. The brand has revenues of over 55 crores and sales of 16 crore cases in 2005. Fair & Handsome has a presence in 60 countries, making it a global brand. The document analyzes Fair & Handsome's marketing strategies and recommends extending its product line. It also evaluates the brand's strong market position and growth potential. With India's population skewing younger and greater acceptance of men's grooming products, Fair & Handsome is well positioned for continued market leadership.
Asian paint slide.docx
Asian Paints is an Indian public company founded in 1942 and headquartered in Mumbai. It is India's largest paint company with a 55% market share in the decorative paint industry. The company has 4,700 employees across 27 manufacturing plants in India and overseas. Asian Paints aims to become one of the top five decorative coatings companies worldwide by leveraging its expertise in emerging markets while also expanding its industrial coatings business through global partnerships.
Surf Excel 4Ps of Marketing
Surf Excel 4Ps of Marketing. Various marketing approach of Surf excel in India. 4Ps marketing strategies.
Mm pantene final
This document provides an overview of Pantene, a brand of hair care products owned by Procter & Gamble. It discusses Pantene's product introduction, marketing concept focusing on target markets and competitors, marketing mix involving product, price, place, and promotion strategies. It also includes a SWOT analysis and uses the BCG matrix to analyze Pantene's product portfolio. Marketing research processes and consumer behavior relevant to Pantene are summarized as well.
Why amway
Amway is a global direct selling company with over 3.5 million business owners operating in over 88 countries that offers a variety of products across categories like nutrition, beauty, home care, and personal care, and provides business opportunities for individuals to build their own business and income. Amway India started operations in 1998 as a subsidiary of Amway Corporation and has grown to over 1.5 million active business owners in India, generating over Rs. 2100 crore in sales in 2011 with a goal to reach $1 billion by 2015. The Amway business model and sales and marketing plan allows individuals to build a business through retailing products and
WHY AMWAY
1. Amway is a global direct selling company with a presence in over 108 countries and over 11.5 million business owners worldwide.
2. As an Amway business owner, you can build your own business through retailing quality Amway products and sponsoring others to do the same.
3. The Amway business opportunity provides flexibility to work part-time or full-time and allows business owners to earn income and rewards in proportion to the effort they put in.
Amul - research paper - March 15, 2015
Amul is India's largest dairy cooperative with $2.5 billion in annual turnover. It has achieved this success through a customer-centric marketing strategy that focuses on market research, segmentation, branding, and competitive positioning. Amul communicates its brand values of trust, quality, and Indianness through memorable advertising campaigns featuring the Amul girl. Its low-cost, innovative ads create high reach and build loyalty among customers.
The case amul (3) (1)
1) Amul chose to sponsor the Indian contingent at the 2012 London Olympics to promote its dairy products and connect with youth in India. It launched advertising campaigns and special product packaging related to the sponsorship.
2) Amul highlighted its sponsorship through advertising campaigns, special packaging, social media promotions, and positioning its dairy products as providing energy to athletes.
3) After the Olympics, Amul continued promoting how its dairy products helped build strength in athletes by referencing India's performance and using the "Energise the Olympians" social media campaign.
Public Relations and Publicity
The document summarizes public relations strategies used by various companies including building goodwill, promoting brands, countering negative publicity, and influencing target groups. It discusses PR tools like websites, news, speeches and events. It provides examples of PR campaigns run by Himalaya Drug Company focusing on quizzes and contests to engage with students. It also summarizes Dabur's brand positioning and a campaign launched to promote Dabur Honey. Finally, it briefly discusses security issues faced by Blackberry in India and worldwide communication outages.
emami PPT 2019
Emami Limited is an Indian producer of fast moving consumer goods (FMCG), such as cosmetics, health and baby products. The company is based in Kolkata.
Founded in 1974 by Mr. R S Agarwal and R S Goenka. with a meagre capital of Rs 20,000.
Emami operates in 63 Countries worldwide.
Key Business: 12 Sectors.
Milestones by Company:
Emami has a strong distribution network of 3150 distributors through which its products are available over 4 million + retail outlets across India. The company has footprints in more than 60 countries including GCC, Europe, Africa, CIS countries and the SAARC.
The Company's enviable portfolio of over 300 products based on Ayurvedic formulations include many household brand names such as BoroPlus, Navratna, Fair and Handsome, Zandu balm, Mentho Plus balm and Fast Relief.
In 1978, Acquired Himani Ltd and set up factory in Kolkata
In 1984, Launched Boroplus Antiseptic Cream, under Himani umbrella
In 1989, Launched Navratna Cool Oil, under the Himani name.
In 1999, Launched Sona Chandi Chyawanprash
In 2005, Launched Fair and Handsome, the first fairness cream for men
In 2012, Started production at Bangladesh manufacturing unit
In 2013, Launched BoroPlus Face wash. Signed in Sonakshi Sinha for the endorsement
In 2014, Launched Fair & Handsome- Instant Fairness Face wash & Zandu Balm Ultra Power
In 2016, Acquired “Kesh King” Business at Rs1684 cr.
Amul chocolate promotion
“With reference to the promotional mix of Amul Chocolates develop a strategic marketing plan for their established target market”
Similar a Marketing Strategies adopted by Amway in India (20)
marketing mix in fritto lays and other similar products
marketing mix in fritto lays and other similar products
Más de Vivek Tyagi
MARKOV CHAIN ANALYSIS IN AN ORGANISATION
This document discusses Markov analysis and its applications. A Markov analysis looks at a sequence of dependent random events and models how the probability of a future event depends on the current state. It can generate new random sequences that resemble the original data. The document provides examples of Markov chains, which are systems that can be in different states and transition between states according to fixed probabilities. Markov chains are useful for modeling consumer behavior, market share predictions, sales forecasting, and other applications. The document also discusses limitations of Markov models.
TCS COST OF CAPITAL
The document discusses Tata Consultancy Services (TCS), the largest Indian IT services company. It provides an introduction to TCS, describing it as an Indian multinational company and subsidiary of Tata Group that operates in 46 countries. It then discusses TCS's products and services, operations in various countries and cities, financial details such as revenue and profits, and the number of employees. Finally, it explains the concept of cost of capital and provides the calculation of TCS's weighted average cost of capital.
Project on role of attitude in job satisfaction and job involvement
Job satisfaction is an important attitude that affects employee behavior and organizational performance. The document discusses key components of job attitudes like job involvement, organizational commitment, and job satisfaction. It defines these concepts and examines how they are formed from cognitive, affective, and behavioral components of attitudes. Determinants of job satisfaction are identified as both internal factors within the organization and external social and individual factors. Measures of job satisfaction include surveys and indexes to understand employee attitudes. High job satisfaction is found to positively impact performance, organizational citizenship behavior, customer satisfaction, and employee retention, while low job satisfaction can increase withdrawal behaviors and turnover.
Planning strategy of Nestle with special reference to present scenario
This document analyzes Nestle's strategic management processes. It discusses Nestle's industry, products, goals, and strategic objectives. Nestle aims to be the leading provider of nutrition, health and wellness worldwide. It plans numerous new product launches and strategic initiatives to increase market share and returns. The document evaluates how Nestle uses strategic planning, product differentiation, and business process reengineering to gain competitive advantage.
CARZONRENT
Carzonrent is India's largest car rental service provider, founded in 2000 to address the lack of standardized car rental services. The company implemented an online reservation system called INSTA across 50 locations. To better serve customers, Carzonrent developed a mobile app allowing bookings, management, and payments directly from iOS and Android devices. This increased bookings by 20% and expedited the customer experience. Carzonrent now services over 500 corporate clients and aims to establish itself as a global car rental brand at scale.
DUTIES AND RIGHT OF A BAILEE
The document discusses the legal duties and rights of bailees and bailors. It defines a bailee as a person responsible for safely returning property to the owner according to the contract terms, and a bailor as the owner who places their property in the care of the bailee. The key duties of a bailee are to take reasonable care of the goods, act according to the bailment contract, keep the goods separate, not deny the bailor's title, return the goods on time and in the proper condition, and only use the goods as intended. The rights of a bailee include compensation for known and unknown faults in the goods, reimbursement for ordinary and extraordinary expenses, indemnification,
Supply chain management IN E COMMERCE
Supply chain management in e-commerce involves delivering products to customers through online channels. E-commerce companies like Flipkart use technology to improve their supply chain operations. This helps avoid costs, reduce inventory levels, and speed up production and delivery. Flipkart is a leading Indian e-commerce company that sources products from over 500 distributors and delivers over 30,000 orders daily through partnerships with multiple logistics companies. It offers customers convenient payment options and return policies.
TREND ANALYSIS BAJAJ AUTO
This document analyzes trends in working capital ratios for Bajaj Auto from 2011-2016. It discusses several key liquidity and efficiency ratios, including:
- The current ratio, which measures a company's current assets against current liabilities, increased from 0.80 to 1.27 over the period.
- The inventory turnover ratio, which measures how many times average inventory is sold during a period, fluctuated between 27.66-33.35 times over the period.
- The debtor turnover ratio, which measures how quickly a company collects debts, ranged from 25.77 to 49.9 times over the period.
- The fixed asset turnover ratio, which measures revenues generated per unit of
SUMMER INTERNSHIP REPORT BEL GHAZIABAD
This training report summarizes a 6-week industrial training at Bharat Electronics Limited in Ghaziabad, India. It provides background on Bharat Electronics Limited, which was established in 1954 as a public sector enterprise to manufacture electronics components and equipment for defense, broadcasting, and telecommunications. The report acknowledges the support and guidance received during the training and provides an overview of the various units and products of Bharat Electronics Limited.
BHARAT ELECTRONICS LTD SUMMER INTERNSHIP REPORT
Vivek Tyagi completed a 6-week industrial training at Bharat Electronics Limited (BEL), a world-class Indian defense organization. BEL has 29 units across 9 locations in India developing military radars, communication systems, and other defense electronics. During the training, Vivek studied CNC machines, fabrication processes, and BEL's maintenance and production management. He gained exposure to BEL's research and development activities in areas like military radars and naval systems. The training helped Vivek learn about BEL's operations and increased his interest and motivation in the industry.
Laminar flow nozzle for fountain set up
This document describes the design and construction of a laminar flow nozzle for use in a fountain setup. It discusses the principles of laminar flow and the components of the nozzle, including clearancing rings, scouring pads, drinking straws, and a brass nozzle. Experiments tested different nozzle shapes, sizes, and orientations. The laminar flow nozzle produced a smooth, splash-free stream and could generate various water formations when multiple streams intersected. The nozzle provides an economical way to create an attractive fountain display.
Fordsmotor History World Car
The document discusses Ford's three attempts to build a "world car" - a single vehicle model that could be sold globally. Ford's first attempt in 1960, the Starliner, was innovative but not successful. The second attempt in 1981 with the Ford Escort had some common parts between European and American versions but still required different models. Ford's third attempt began in 1986 with the Mondeo, introduced in Europe in 1993 and in the US as the Contour/Mercury Mystique in 1994. The Mondeo shared around 90% of its components between markets but still required some localization adaptations. While it was initially successful, Ford ultimately spent more than expected adapting the Mondeo to different markets. The document examines Ford
Más de Vivek Tyagi (12)
Project on role of attitude in job satisfaction and job involvement
Project on role of attitude in job satisfaction and job involvement
Planning strategy of Nestle with special reference to present scenario
Planning strategy of Nestle with special reference to present scenario
Último
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Último (20)
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Marketing Strategies adopted by Amway in India
- 1. Marketing Strategies adopted by Amway in India SUBMITTED TO SUBMITTED BY MR. RAJEEV MATHEW VIVEK TYAGI
- 2. AMWAY An American company specializing in the use of multi-level marketing to sell 1)health, 2) beauty, and 3)home care products Direct selling portfolio of 450 products Amway promoted around 3,000 products through catalogue sales
- 3. AMWAY INDIA Amway had received permission from the Foreign Investment Promotion Board (FIPB) in 1994, to invest $15 million in the Indian operations and to source products from India The company began with identifying small and medium-scale companies to source its products . Amway also conducted market research through agencies such as Pathfinders and ORG-MARG Amway did recognize the need for a special India-specific pricing strategy and eventually there were just a few marginal cuts in the prices
- 4. AMWAY INDIA Selling Products through Direct Selling In the late 1990s, Amway had to deal with the negative attitude of many Indians to direct selling, The salespeople were poorly trained and lacking in motivation. Problem with the Communication Gap The distributors themselves were unsure about the price-value equation of the products they were selling, they could not effectively convince the consumers either
- 5. AMWAY INDIA Selling Products through Distribution Channels Most of the products that the distributors bought, they consumed themselves. Estimates put the percentage of self-consumption at almost 50-60% of the total volume.
- 6. Amway’s Gamble in India In a bid to make its products more affordable, Amway introduced value-for-money 'chhota (small) packs' in December 1999 Sachets had two advantages - they helped Amway shake-off the 'super-premium-products- only' tag, and with their lower prices invited consumers from lower income levels to try the products. Amway believed that the Indians would gradually move to online shopping. Amway provided graphics and three-dimensional views in the product display sections on its website. The company also planned to have portals in various Indian languages to ensure wide coverage.
- 8. THANK YOU