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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
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- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
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MAX Presentation to get approval from.pptx
- 1. MAX Pro Max Production Scope of MAX Production Driven by Passion
- 2. SCOPE External Projects Reven u e b ased p rojec ts Max Production 2 Internal Projects
- 3. FR Scope of Work 1. Social Media marketing / Promotional Projects. 2. Short Government / Corporate Videos. 3. NGO Sector / Sponsored Public service Messages (PSM). 4. Event Coverages (Gov, Corporate) 5. Hands on workshops and Trainings. 30% 20% 20% 10% 20% Chart Title Social Media Marketing Promotional Videos PSM / NGOs Tainings/Workshops etc. Event Coverage Add a footer 3
- 4. FR External Revenue Based Projects • NGOs (Tender based work). • Sponsored Video PSMs. (PR based work) • Video Commercial. (Experience and PR based) • Radio airing(currently we have 6 millions project of a Sindh Based NGO). • Corporate and Government Events Coverage. Add a footer 4
- 5. Internal Projects • Max Production is available to shoot the all the service in Riphah Hospitals. • Promotion of RHS on all Social Media Platforms. • Billing process of internal projects.
- 6. FR Points to Highlight Already an agency is working on the Promotion of RHS. • MAX MEDIA Pro is available to do his work in the Promotion of RHS. • Make short videos of Hospital’s services, profile of Doctors. • Highlight the Locations of Hospitals. As we have Viable promotion • If Max’s Logo could be the part of Media walls those will be designed for all upcoming events, conference, etc.. Add a footer 6
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- 9. FR FABRIKAM RESIDENCES Thank You. Angelica Astrom 208 555 0164 angelica@fabrikamresidences.com www.fabrikamresidences.com
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- 11. FR FABRIKAM RESIDENCES Section Divider S u btitle