Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesLee Aase
Lee Aase discusses 7 principles for success in rapidly changing times:
1. Extrapolating trends is the best way to predict the future.
2. Improbable events will have outsized influence.
3. Having a growth mindset matters more than specific skill sets.
4. A growth mindset creates flexibility to learn new skills.
5. Analogical thinking helps promote new ideas.
6. Develop a balanced risk profile.
7. Continually pursue personal and professional growth.
This presentation was delivered as part of a workshop on social media in research at the 6th Children's Research Network for Ireland and Northern Ireland Conference.
Social Media Research and Practice in the Health Domain - Tutorial, Part IIIngmar Weber
This document discusses social media research in the health domain and presents three case studies on using social media data for health-related observational studies. It addresses some key data and technical challenges, including issues of representativeness, truthfulness, and data quality. Validation techniques discussed include comparing findings to population health statistics, online surveys, sensor data, and medical records. The document also provides an overview of common data sources for health research like Twitter, Reddit, and Facebook advertising estimates. It describes basic and advanced analytical methods like social network analysis, matching methods, and different types of regression to model observational data.
This document discusses the use of social media in nursing education. It defines social media and media, noting that social media involves online sharing of information, communication through video, words and pictures. The document outlines advantages like innovative sharing of ideas and connection, and disadvantages like information overload. It recommends using social media in nursing education to share information, advertise events, and connect with the community. A proposed social media plan targets students, prospective students, faculty and clinical sites with objectives like creating awareness and engagement to enhance learning and admissions. Evaluation of effectiveness is also recommended.
This document discusses how Twitter can be used by surgeons to communicate medical evidence and influence public opinion. It provides examples of how Neil Floch, a bariatric surgeon, grew his Twitter following from 3,500 to 12,300 by tweeting studies, engaging with other users, and creating visual summaries of articles. The document outlines best practices for crafting effective tweets, such as including pictures, tagging other users, and using hashtags. It also shows how Twitter can measure the impact of tweets by tracking retweets, likes, and the results of polls. The overall message is that Twitter is a powerful tool for surgeons to educate the public and advocate for issues like obesity treatment.
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesLee Aase
Lee Aase discusses 7 principles for success in rapidly changing times:
1. Extrapolating trends is the best way to predict the future.
2. Improbable events will have outsized influence.
3. Having a growth mindset matters more than specific skill sets.
4. A growth mindset creates flexibility to learn new skills.
5. Analogical thinking helps promote new ideas.
6. Develop a balanced risk profile.
7. Continually pursue personal and professional growth.
This presentation was delivered as part of a workshop on social media in research at the 6th Children's Research Network for Ireland and Northern Ireland Conference.
Social Media Research and Practice in the Health Domain - Tutorial, Part IIIngmar Weber
This document discusses social media research in the health domain and presents three case studies on using social media data for health-related observational studies. It addresses some key data and technical challenges, including issues of representativeness, truthfulness, and data quality. Validation techniques discussed include comparing findings to population health statistics, online surveys, sensor data, and medical records. The document also provides an overview of common data sources for health research like Twitter, Reddit, and Facebook advertising estimates. It describes basic and advanced analytical methods like social network analysis, matching methods, and different types of regression to model observational data.
This document discusses the use of social media in nursing education. It defines social media and media, noting that social media involves online sharing of information, communication through video, words and pictures. The document outlines advantages like innovative sharing of ideas and connection, and disadvantages like information overload. It recommends using social media in nursing education to share information, advertise events, and connect with the community. A proposed social media plan targets students, prospective students, faculty and clinical sites with objectives like creating awareness and engagement to enhance learning and admissions. Evaluation of effectiveness is also recommended.
This document discusses how Twitter can be used by surgeons to communicate medical evidence and influence public opinion. It provides examples of how Neil Floch, a bariatric surgeon, grew his Twitter following from 3,500 to 12,300 by tweeting studies, engaging with other users, and creating visual summaries of articles. The document outlines best practices for crafting effective tweets, such as including pictures, tagging other users, and using hashtags. It also shows how Twitter can measure the impact of tweets by tracking retweets, likes, and the results of polls. The overall message is that Twitter is a powerful tool for surgeons to educate the public and advocate for issues like obesity treatment.
Using social media for advancing emergency carealyaqdhan
This document discusses using social media for advancing emergency care in Oman. It defines social media as internet applications that allow user-generated content sharing. It discusses FOAM (Free Open Access Meducation), which uses hashtags like #FOAMed on Twitter for open medical education. It provides 12 tips for using social media responsibly and effectively, such as identifying goals, observing platforms first before contributing, maintaining patient privacy, and sharing credible information. The conclusion emphasizes that social media use should be guided by one's goals and that familiarizing oneself with platforms can enable contributing to and connecting with the FOAM community.
The document discusses how patient participation groups (PPGs) can use social media to communicate with patients. It explains that PPGs need to communicate to pass information between practices and patients. It then provides details on various social media platforms like blogs, Twitter, Facebook, YouTube and forums and how PPGs can use each one to engage with patients. The document emphasizes that social media is popular and can reach many people if used properly and cautiously, with privacy and security in mind. Live links are included to the Romney House Surgery PPG's social media sites.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Social Media in Medicine: A Podium Without BoundariesAli Bonar
The document discusses the rise of social media use in medicine and its various applications. It outlines 4 main uses:
1) Personal use - which physicians must be careful with due to privacy and professionalism concerns.
2) Networking - Social media allows physicians to connect professionally on sites like Doximity and LinkedIn.
3) Education - Sites like QuantiaMD and podcasts disseminate medical knowledge and some residencies use social media for teaching.
4) Public health - The public uses social media to research health issues and physicians can use it to communicate with patients and recruit for clinical trials.
When used appropriately, social media opens up opportunities for physicians, but they must understand privacy and
The WoMMeN project formed an interdisciplinary team in 2013 to explore using social media for breast cancer screening information and research. Through user-centered design and an online Facebook group, they collected feedback from 89 women on topics and formats. This informed the creation of the WoMMeN hub website and linked social media accounts. The hub launched in 2016 and provided peer support and health professional communication. Challenges included integrating patient and practitioner social media use. Ongoing work includes using digital marketing to reach underserved screening populations and further research.
My March 9, 2017 presentation to the Mayo Clinic Emeriti Staff Association, which is comprised of voting and consulting staff of Mayo Clinic who have retired.
The speaker has no disclosures to make. The presentation will illustrate current uses of health apps, demonstrate critical appraisal of apps, and analyze benefits and legal issues related to health apps. It will provide an overview of topics like social media usage, appropriate professional uses of social media, risks of social media use, and examples of popular health apps. The presentation concludes with a discussion of cautions and policies around social media use in healthcare.
This document summarizes a presentation given by Lee Aase on social media and its applications in healthcare. Some key points:
- Mayo Clinic has a long history of physicians networking and sharing information, forming an early social network.
- Social media allows Mayo Clinic to amplify positive word-of-mouth, increase patient volumes, accelerate knowledge diffusion, and reduce the burden of disease.
- Mayo Clinic uses various social media platforms like Facebook, YouTube and Twitter to engage with patients and medical professionals.
- The Mayo Clinic Social Media Network provides resources and training to help healthcare organizations effectively use social media.
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Social Media in Medical Education: Embracing a New MediumRyan Madanick
This talk was given at the University of North Carolina School of Medicine on October 27, 2011, as part of the UNC Academy of Educators Lecture Series.
#uncaoe
Increasing the Chances of Clinical Success by Engaging the PatientIris Thiele Isip-Tan
This document discusses patient engagement and how it can increase the chances of clinical success. It defines patient engagement as having three dimensions: behavioral, cognitive, and emotional. The behavioral dimension refers to what actions the patient takes, the cognitive dimension is what the patient thinks and knows, and the emotional dimension is how the patient feels. Higher levels of patient engagement are associated with patients believing they have an active role, having confidence and knowledge to take action, and being able to stay committed even under stress. The document discusses how social media and eHealth can facilitate patient engagement by allowing information sharing, peer support, and tracking of health metrics. One study found that an eHealth intervention significantly improved HbA1c levels compared to a control group.
Social media research in the health domain (tutorial) - [part 1]Luis Fernandez Luque
Tutorial about the use of social media in the health domain. The tutorial is designed for healthcare professionals interested in eHealth. It was done for Weill Cornell Medicine - Qatar.
See the part II of the tutorial here: https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Learn more about social media for health here https://www.futurelearn.com/courses/social-media-in-healthcare
LinkedIn and Doximity: What You Need to KnowAli Bonar
This document provides an overview and comparison of LinkedIn and Doximity. It describes LinkedIn as a large professional social network for presenting work experience and connections, while Doximity is dubbed the "LinkedIn for doctors" with over 70% of US physicians registered. The document outlines key strengths of each platform, such as LinkedIn's large user base and groups, and Doximity's searchable physician directory, HIPAA-compliant messaging, and CME tools tailored for medical professionals. Potential weaknesses discussed include LinkedIn's emphasis on premium services and Doximity primarily serving medical practitioners.
Understanding Patients: The Secret to a Thriving 21st Century Medical PracticeKareo
This webinar discussed how medical practices can better engage patients in the 21st century using technology and a patient-centered approach. It covered how patients now demand more control over their healthcare due to access to information and desire for convenience. The webinar also presented different types of patient personas and how their needs and preferences vary. Technologies like patient portals, secure text messaging, social media, and chatbots were examined as ways practices can better engage and communicate with patients. Finally, the webinar described how the Kareo platform can help practices implement these engagement strategies through features like the patient portal and messaging tools.
Social Media for Personal and Professional BrandingAli Bonar
This document discusses the importance of using social media for personal and professional branding as a physician. It notes that patients are increasingly researching providers online and reviews can influence their choices. It provides tips for building an online brand through consultation letters, meetings, and establishing oneself as a thought leader. While social media offers opportunities, it also risks compromising privacy and professionalism if not used carefully. The document recommends claiming profile pages, engaging respectfully online, and following best practices like "don't lie, don't pry, don't cheat, can't delete, don't steal, don't reveal."
6th Association of Philippine Medical Colleges – Student Network Luzon Regional Convention
Healthcare Social Media Summit
Virgen Milagrosa University Foundation, San Carlos City, Pangasinan
12 November 2016
Using social media for advancing emergency carealyaqdhan
This document discusses using social media for advancing emergency care in Oman. It defines social media as internet applications that allow user-generated content sharing. It discusses FOAM (Free Open Access Meducation), which uses hashtags like #FOAMed on Twitter for open medical education. It provides 12 tips for using social media responsibly and effectively, such as identifying goals, observing platforms first before contributing, maintaining patient privacy, and sharing credible information. The conclusion emphasizes that social media use should be guided by one's goals and that familiarizing oneself with platforms can enable contributing to and connecting with the FOAM community.
The document discusses how patient participation groups (PPGs) can use social media to communicate with patients. It explains that PPGs need to communicate to pass information between practices and patients. It then provides details on various social media platforms like blogs, Twitter, Facebook, YouTube and forums and how PPGs can use each one to engage with patients. The document emphasizes that social media is popular and can reach many people if used properly and cautiously, with privacy and security in mind. Live links are included to the Romney House Surgery PPG's social media sites.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Social Media in Medicine: A Podium Without BoundariesAli Bonar
The document discusses the rise of social media use in medicine and its various applications. It outlines 4 main uses:
1) Personal use - which physicians must be careful with due to privacy and professionalism concerns.
2) Networking - Social media allows physicians to connect professionally on sites like Doximity and LinkedIn.
3) Education - Sites like QuantiaMD and podcasts disseminate medical knowledge and some residencies use social media for teaching.
4) Public health - The public uses social media to research health issues and physicians can use it to communicate with patients and recruit for clinical trials.
When used appropriately, social media opens up opportunities for physicians, but they must understand privacy and
The WoMMeN project formed an interdisciplinary team in 2013 to explore using social media for breast cancer screening information and research. Through user-centered design and an online Facebook group, they collected feedback from 89 women on topics and formats. This informed the creation of the WoMMeN hub website and linked social media accounts. The hub launched in 2016 and provided peer support and health professional communication. Challenges included integrating patient and practitioner social media use. Ongoing work includes using digital marketing to reach underserved screening populations and further research.
My March 9, 2017 presentation to the Mayo Clinic Emeriti Staff Association, which is comprised of voting and consulting staff of Mayo Clinic who have retired.
The speaker has no disclosures to make. The presentation will illustrate current uses of health apps, demonstrate critical appraisal of apps, and analyze benefits and legal issues related to health apps. It will provide an overview of topics like social media usage, appropriate professional uses of social media, risks of social media use, and examples of popular health apps. The presentation concludes with a discussion of cautions and policies around social media use in healthcare.
This document summarizes a presentation given by Lee Aase on social media and its applications in healthcare. Some key points:
- Mayo Clinic has a long history of physicians networking and sharing information, forming an early social network.
- Social media allows Mayo Clinic to amplify positive word-of-mouth, increase patient volumes, accelerate knowledge diffusion, and reduce the burden of disease.
- Mayo Clinic uses various social media platforms like Facebook, YouTube and Twitter to engage with patients and medical professionals.
- The Mayo Clinic Social Media Network provides resources and training to help healthcare organizations effectively use social media.
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Social Media in Medical Education: Embracing a New MediumRyan Madanick
This talk was given at the University of North Carolina School of Medicine on October 27, 2011, as part of the UNC Academy of Educators Lecture Series.
#uncaoe
Increasing the Chances of Clinical Success by Engaging the PatientIris Thiele Isip-Tan
This document discusses patient engagement and how it can increase the chances of clinical success. It defines patient engagement as having three dimensions: behavioral, cognitive, and emotional. The behavioral dimension refers to what actions the patient takes, the cognitive dimension is what the patient thinks and knows, and the emotional dimension is how the patient feels. Higher levels of patient engagement are associated with patients believing they have an active role, having confidence and knowledge to take action, and being able to stay committed even under stress. The document discusses how social media and eHealth can facilitate patient engagement by allowing information sharing, peer support, and tracking of health metrics. One study found that an eHealth intervention significantly improved HbA1c levels compared to a control group.
Social media research in the health domain (tutorial) - [part 1]Luis Fernandez Luque
Tutorial about the use of social media in the health domain. The tutorial is designed for healthcare professionals interested in eHealth. It was done for Weill Cornell Medicine - Qatar.
See the part II of the tutorial here: https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Learn more about social media for health here https://www.futurelearn.com/courses/social-media-in-healthcare
LinkedIn and Doximity: What You Need to KnowAli Bonar
This document provides an overview and comparison of LinkedIn and Doximity. It describes LinkedIn as a large professional social network for presenting work experience and connections, while Doximity is dubbed the "LinkedIn for doctors" with over 70% of US physicians registered. The document outlines key strengths of each platform, such as LinkedIn's large user base and groups, and Doximity's searchable physician directory, HIPAA-compliant messaging, and CME tools tailored for medical professionals. Potential weaknesses discussed include LinkedIn's emphasis on premium services and Doximity primarily serving medical practitioners.
Understanding Patients: The Secret to a Thriving 21st Century Medical PracticeKareo
This webinar discussed how medical practices can better engage patients in the 21st century using technology and a patient-centered approach. It covered how patients now demand more control over their healthcare due to access to information and desire for convenience. The webinar also presented different types of patient personas and how their needs and preferences vary. Technologies like patient portals, secure text messaging, social media, and chatbots were examined as ways practices can better engage and communicate with patients. Finally, the webinar described how the Kareo platform can help practices implement these engagement strategies through features like the patient portal and messaging tools.
Social Media for Personal and Professional BrandingAli Bonar
This document discusses the importance of using social media for personal and professional branding as a physician. It notes that patients are increasingly researching providers online and reviews can influence their choices. It provides tips for building an online brand through consultation letters, meetings, and establishing oneself as a thought leader. While social media offers opportunities, it also risks compromising privacy and professionalism if not used carefully. The document recommends claiming profile pages, engaging respectfully online, and following best practices like "don't lie, don't pry, don't cheat, can't delete, don't steal, don't reveal."
6th Association of Philippine Medical Colleges – Student Network Luzon Regional Convention
Healthcare Social Media Summit
Virgen Milagrosa University Foundation, San Carlos City, Pangasinan
12 November 2016
Lee Aase discusses how social media tools can benefit healthcare organizations by making communication more efficient and widespread. Some key points include:
- Social media allows for broader transmission of information by overcoming barriers like distance and inertia.
- It facilitates word-of-mouth recommendations in a digital era and is consistent with patient-centered care.
- While concerns exist, blocking social media is not a viable long-term strategy for healthcare organizations.
Lee Aase presents on bringing social media to healthcare. He discusses Mayo Clinic's experience with social media, starting with use of blogs, YouTube, and Twitter in 2008. An elderly couple's piano playing video on YouTube gained over 8.7 million views after Mayo Clinic shared it. This validated that social media can spread health information widely. Aase advocates using social media as it is inexpensive and patients increasingly use it to research healthcare. He outlines establishing social media policies and champions to gradually expand use. The Mayo Clinic Center for Social Media now leads in applying social media in healthcare.
Kansas Society of Clinical Oncology on Social MediaLee Aase
Lee Aase from the Mayo Clinic Center for Social Media discusses how social media can improve the patient experience. Social networking has been fundamental to the origins and development of Mayo Clinic by allowing doctors to share knowledge and patients to learn about specialized care. Mayo Clinic now uses social media tools like Facebook, YouTube, and Twitter to share stories about patient experiences, diffuse medical knowledge, and gain support from leadership. The Social Media Health Network, associated with the Mayo Clinic Center for Social Media, provides resources and communities for medical professionals and patients to engage with social media to promote health.
My presentation to a conference called "An Executive Perspective on Social Media" presented by the Social Media Research Lab at Michigan State University.
The document provides an overview of the evolution and history of Mayo Clinic's Center for Social Media (MCCSM). It discusses how MCCSM was established to accelerate the effective use of social media at Mayo Clinic and in healthcare more broadly. It outlines MCCSM's mission and details some of its initiatives like establishing an advisory board and a Social Media Health Network membership group. The document also presents Lee Aase's perspective on social media and healthcare through 37 theses on topics like how social media transform communication and how they will transform healthcare.
Social Media and Your Hospital: Impacts and OpportunitiesLee Aase
This document discusses the opportunities and impacts of social media for hospitals. It provides examples of how Mayo Clinic has used social media to enhance its brand and drive demand. Specifically, it discusses how Mayo Clinic has leveraged platforms like Facebook, YouTube, and Twitter to amplify word-of-mouth marketing, share expertise, improve the patient experience, and provide education and support. It also describes how Mayo Clinic uses live video streaming to broadcast content globally and engage audiences. The document encourages other hospitals to utilize the Mayo Clinic Social Media Network for resources on effectively applying social media.
Lee Aase presents on Mayo Clinic's experience with social media and its historical importance. He discusses Mayo Clinic's early adoption of platforms like MySpace, Facebook, and Twitter starting in 2005. Aase also shares the story of an elderly couple's piano playing video that went viral after Mayo Clinic shared it on social platforms, gaining over 8 million YouTube views. He advocates for a balanced approach to using social media professionally and outlines Mayo Clinic's policies and guidelines. Aase believes social media can help accelerate medical research sharing and innovations.
This document summarizes Lee Aase's views on using social media in healthcare. Some key points are: 1) Social media are powerful communication tools that can facilitate sharing information; 2) While there are risks, the benefits of social media outweigh the risks if used properly; 3) Mayo Clinic has successfully used social media like YouTube and Facebook to share stories that reached millions of viewers at very low cost.
Lee Aase discusses Mayo Clinic's experience with social media over the past decade. Some key points include:
- Mayo Clinic began experimenting with social media such as blogging and YouTube in 2005-2007 and saw growing engagement.
- By 2008, Mayo Clinic had launched Twitter and Facebook profiles and developed a strategic three-phase content creation plan.
- Mayo Clinic's social media engagement has grown significantly without any paid advertising, demonstrating the power of these free communication channels.
- Aase argues that social media are transforming how healthcare organizations engage with the public and that strategic use of these tools can improve patient outcomes and experience.
The document summarizes Mayo Clinic's history with social media and lessons learned:
- Mayo Clinic began experimenting with social media such as blogging and YouTube in the mid-2000s and saw large growth in engagement.
- Key lessons included recognizing that social media is a natural extension of communication, not replacing traditional methods; it allows sharing information more efficiently.
- Mayo Clinic has since developed a large social media presence across platforms and a Social Media Health Network to help other organizations adopt effective practices.
This document summarizes a presentation given by Lee Aase on using social media in a medical practice. It outlines five ways social media can be used: 1) amplifying word-of-mouth marketing, 2) sharing in-depth knowledge and showcasing expertise, 3) improving patient experience and practice efficiency, 4) providing patient education, and 5) managing your online reputation. It then provides specific social media platforms and tips doctors can use to engage patients and manage their online presence. The presentation encourages doctors to create profiles on sites like Doximity, LinkedIn, and YouTube to connect with patients and control their online image.
This document provides an overview of Mayo Clinic's Mini-Social Media Residency program. It discusses Mayo Clinic's history with social networking dating back to its founders. It then covers Mayo Clinic's social media strategy, the importance of developing strategy before implementing tactics or tools. It previews Mayo Clinic's Social for Healthcare certificate program and full Social Media Residency. The document concludes with an invitation for questions.
The document discusses how social media tools can be useful for healthcare organizations. It outlines the benefits of tools like blogs, RSS feeds, podcasts, social networks, wikis and more. It provides examples of how Mayo Clinic has successfully used social media, such as a viral video of elderly patients playing piano that generated millions of views. The document argues that social media is consistent with healthcare values, practical, inexpensive and will help decrease the time to share innovations. It announces the creation of the Mayo Clinic Center for Social Media and Social Media Health Network.
The document discusses the Mayo Clinic Center for Social Media and its efforts to accelerate the adoption of social media in healthcare. Some key points:
- The Center's mission is to lead the social media revolution in healthcare and improve health globally through social media.
- It provides resources and networking opportunities for healthcare organizations through the Social Media Health Network, which has over 140 member organizations.
- Mayo Clinic has a long history with social media, beginning over a decade ago with initiatives like syndicating content, launching blogs and podcasts, and joining platforms like YouTube and Twitter.
- Early social media efforts helped raise Mayo Clinic's profile and brand awareness. A pivotal patient story on YouTube received millions of views and national
Workplace Partnership for Life PresentationLee Aase
The document discusses Lee Aase's work leading the Mayo Clinic Center for Social Media, which aims to accelerate the effective use of social media in healthcare globally. It outlines the Center's mission and its Social Media Health Network membership group. It also provides guidance on using social media wisely and professionally in healthcare settings.
This document summarizes Lee Aase's presentation on bringing social media to healthcare. It discusses starting small with existing resources like podcasts, then thinking bigger with initiatives like the Mayo Clinic Center for Social Media and Social Media Health Network. The goal is to lead the social media revolution in healthcare by growing Mayo's use of social media and sharing resources with other organizations. The approach is to start with small, low-risk experiments and build momentum quickly through continuous planning and implementation of new projects.
HELPcare Clinic is a membership-based primary care clinic that aims to make healthcare more affordable, personal, and effective. It offers unlimited primary care visits and includes many diagnostic tests and generic medications at no extra cost. Members also receive health coaching and education through the HELPcare program to help prevent and reverse diseases through lifestyle changes. The clinic founder hopes to restore the soul of healthcare by empowering people to take control of their health. HELPcare Clinic offers different membership levels that include primary care, labs, and additional health coaching services for individual, couple, or family plans.
This document discusses Mayo Clinic's digital innovations for coping with COVID-19. It summarizes how Mayo Clinic used social media and a new employee app to keep staff informed during the pandemic when many lost regular intranet access. It also discusses using private Facebook groups to listen to staff needs and concerns. Finally, it outlines how Mayo Clinic updated patients through their news network website and coordinating with their main website. The rapid app deployment and social media efforts helped Mayo Clinic overcome disrupted communication channels during the crisis.
This presentation discusses the correlation between physician online activity and hospital reputation scores in the U.S. News & World Report rankings. Research found a positive correlation between the percentage of a hospital's affiliated physicians active on Twitter and its reputation score. The presentation advocates training clinicians on safe and effective social media use and engaging them online to boost a hospital's reputation. It outlines Mayo Clinic's approach, including resources like the Social Media Network for training and collaboration.
This document summarizes a presentation about developing effective social media strategies. It discusses identifying goals and target audiences, choosing appropriate platforms like Facebook, Twitter, LinkedIn and YouTube, and measuring success. Tips include getting to know target audiences, using hashtags and visual content, collaborating with others, and continually learning and improving strategies. Resources are provided for exploring social media opportunities.
Making Social Media Work in your OrganizationLee Aase
The document discusses strategies for developing an effective social media presence for an organization. It describes elements of an effective social media strategy including conducting a brand audit and using metrics to demonstrate value. The document also discusses using different types of video on social media and the benefits of staff engagement through advocacy and training. It emphasizes using a social media management system to streamline content and engagement.
Using Social Media to Meet Healthcare Business ObjectivesLee Aase
This document discusses using social media to meet healthcare business objectives. It provides examples of how Mayo Clinic has historically used social networking to strengthen relationships and shares patient volumes. It also discusses managing provider reputation online, responding to issues on social media, and resources for strategic social media application including the Mayo Clinic Social Media Network which provides guidelines, training and community.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
1) Mayo Clinic has a history of social networking dating back to its founders who networked with colleagues around the world. 2) The Mayo Clinic Social Media Network was created to accelerate the effective use of social media throughout Mayo Clinic and broader healthcare institutions. 3) The network provides resources like guidelines, training, and events to help healthcare organizations and professionals better utilize social media.
The document provides guidance on social media use for nursing leaders and staff at Mayo Clinic. It outlines the Mayo Clinic Social Media Network resource and 10 social media guidelines for employees. It then describes scenarios for small group discussion around appropriately responding to social media requests from patients and properly using social media as a nurse. The document concludes with next steps for nursing staff, including ways to have conversations about social media use and share Mayo Clinic resources.
Closing Remarks from #MCSMN 2017 ConferenceLee Aase
The document announces social media residency programs in 2018 in four locations between March and December, including Indianapolis, Rochester, Scottsdale, and Jacksonville. It also notes that the 2018 MCSMN Annual Conference is sold out but members can save with discounts. Finally, it asks readers to complete an upcoming survey, look out for shared presentation links, and take advantage of premium membership benefits while staying connected through the listed social media channels and email.
The document discusses keys to success in rapidly changing times. It outlines 7 principles: 1) extrapolation is the best starting point for prediction, 2) improbable events will have outsized influence, 3) mindset matters more than skill sets, 4) growth mindset creates optionality, 5) think analogically, 6) develop a "barbell" risk profile, 7) pursue personal growth. It then discusses Mayo Clinic's use of social media and digital skills, highlighting innovations like Facebook Live and ways to develop deeper relationships through platforms like the Mayo Clinic Social Media Network and Connect.
Mayo Clinic Social Media Network Resources and Membership BenefitsLee Aase
An outline of the free health care social media resources available through the Mayo Clinic Social Media Network, as well as premium benefits for individuals and organizations.
I participated in the Doctoring Up Your Social Media Advocacy panel at #SXSW on Monday, March 13, 2017. These were my introductory slides with background on Mayo Clinic's social media program.
This document discusses the evolution of media and the role of social networking at Mayo Clinic. It describes how media was once dominated by three major networks but new technologies like cable TV, the Internet, and social media fragmented audiences. It outlines how Mayo Clinic used early forms of social networking through doctors' travels over a century ago and how the clinic has now transitioned to using current social media platforms. The final sections discuss how Mayo Clinic created the Mayo Clinic Social Media Network to accelerate effective social media use for improving health globally.
I'm excited to be taking my first trip to China, where I will be speaking at 9 hospitals in the next two weeks. Here is the Chinese version of my slides.
NURSING MANAGEMENT OF PATIENT WITH EMPHYSEMA .PPTblessyjannu21
Prepared by Prof. BLESSY THOMAS, VICE PRINCIPAL, FNCON, SPN.
Emphysema is a disease condition of respiratory system.
Emphysema is an abnormal permanent enlargement of the air spaces distal to terminal bronchioles, accompanied by destruction of their walls and without obvious fibrosis.
Emphysema of lung is defined as hyper inflation of the lung ais spaces due to obstruction of non respiratory bronchioles as due to loss of elasticity of alveoli.
It is a type of chronic obstructive
pulmonary disease.
It is a progressive disease of lungs.
VEDANTA AIR AMBULANCE SERVICES IN REWA AT A COST-EFFECTIVE PRICE.pdfVedanta A
Air Ambulance Services In Rewa works in close coordination with ground-based emergency services, including local Emergency Medical Services, fire departments, and law enforcement agencies.
More@: https://tinyurl.com/2shrryhx
More@: https://tinyurl.com/5n8h3wp8
English Drug and Alcohol Commissioners June 2024.pptxMatSouthwell1
Presentation made by Mat Southwell to the Harm Reduction Working Group of the English Drug and Alcohol Commissioners. Discuss stimulants, OAMT, NSP coverage and community-led approach to DCRs. Focussing on active drug user perspectives and interests
Exploring the Benefits of Binaural Hearing: Why Two Hearing Aids Are Better T...Ear Solutions (ESPL)
Binaural hearing using two hearing aids instead of one offers numerous advantages, including improved sound localization, enhanced sound quality, better speech understanding in noise, reduced listening effort, and greater overall satisfaction. By leveraging the brain’s natural ability to process sound from both ears, binaural hearing aids provide a more balanced, clear, and comfortable hearing experience. If you or a loved one is considering hearing aids, consult with a hearing care professional at Ear Solutions hearing aid clinic in Mumbai to explore the benefits of binaural hearing and determine the best solution for your hearing needs. Embracing binaural hearing can lead to a richer, more engaging auditory experience and significantly improve your quality of life.
End-tidal carbon dioxide (ETCO2) is the level of carbon dioxide that is released at the end of an exhaled breath. ETCO2 levels reflect the adequacy with which carbon dioxide (CO2) is carried in the blood back to the lungs and exhaled.
Non-invasive methods for ETCO2 measurement include capnometry and capnography. Capnometry provides a numerical value for ETCO2. In contrast, capnography delivers a more comprehensive measurement that is displayed in both graphical (waveform) and numerical form.
Sidestream devices can monitor both intubated and non-intubated patients, while mainstream devices are most often limited to intubated patients.
2. Mayo Clinic Confidential Information – Unauthorized Use or Disclosure is Prohibited 2
Learning Objectives
After this presentation, you will be able to
• Describe the role of social networking in the growth and
development of Mayo Clinic
• Discuss the continuity between old-fashioned social networking and
modern social media platforms
• Identify standards and resources to guide involvement in social
media in a way that accords with Mayo Clinic’s founding values
• Develop a personal philosophy of involvement in social media
platforms
3. 3
Social Networking is part of
Mayo Clinic’s DNA
Social Networking: Creating
& strengthening relationships
through communication
5. 5
Dr. William J. Mayo’s Travels
“By the end of the 1920s Dr. Will could
say he had studied surgery in every town
in America and Canada of one hundred
thousand population or more, and had
crossed the Atlantic thirty times.”
(The Doctors Mayo, Helen Clapesattle, p. 405)
7. 7
Countries Dr. Will Mayo Visited
Austria
Denmark Ireland Scotland
Australia England Italy Sweden
Argentina Fiji Mexico Switzerland
Belgium Finland New Zealand Uruguay
Canada France Norway
Chile Germany Peru
Cuba Holland Russia
25. 25
Amplifying Word-of-Mouth Marketing
• 91% said “good things” about
Mayo Clinic after visits
• Average of 43 heard “good
things”
• 86% recommended Mayo Clinic
• Average of 24 advised to
come
• Average of 6 actually came
26.
27.
28.
29. Overcoming Organic Reach Reductions
• Facebook profits through audience “stickiness”
• When we post on Mayo Clinic’s Facebook page, the
typical initial organic (unpaid) reach is 1-3 percent
• When you share that same post on your Facebook
profile, a much higher percentage of your friends see it
• Interesting, High-Quality Content = More Shares, Reach
52. Top Recommendations for Building/Managing
Your Personal Reputation
• Create a Twitter account
• Create a professional profile on LinkedIn
• Claim and complete your profile on Doximity
54. 54
The Mayo Clinic Social Media Network
• The Mayo Clinic Social Media Network (#MCSMN) exists to
improve health globally by accelerating effective application of
social media tools throughout Mayo Clinic and spurring broader
and deeper engagement in social media by hospitals, medical
professionals and patients.
• Our Mission: Lead the social media revolution in health care,
contributing to health and well being for people everywhere.
• Makes resources developed for Mayo Clinic staff available to
peers, and generates revenue to support mission.
55. 55
#MCSMN: A Catalyst for Health Care Social Media
• Guidelines
• Best Practices
• Platforms
• Training
• Consultation
58. Mayo Clinic’s Social Media Guidelines
1. All policies apply in social
2. Speak for yourself
3. Be professional
4. Be transparent
5. Practice mutual respect
6. Get your work done
7. Don’t “friend” patients
8. Don’t “friend” direct reports
9. Don’t endorse for Mayo
10. No Mayo logo or name
59.
60.
61. 61
Social for Healthcare Certificate from Mayo Clinic and Hootsuite
3.5 AMA PRA Category 1 CreditsTM Available
62. Mayo Clinic Confidential Information – Unauthorized Use or Disclosure is Prohibited 62
Five Steps to Safe, Effective Social Engagement
1. Create MCSMN member account using mayo.edu email
2. Complete Social for Healthcare Certificate
3. Explore Mayo Clinic Connect (same account as MCSMN)
4. Follow Mayo Clinic on Facebook, Twitter & share posts
5. Contact us for a consultation if you have ideas for applying
social media in your work (socialmediacenter@mayo.edu)