The document summarizes a presentation given by Lee Aase, the Director of Mayo Clinic's Social Media Network, at a Member Meeting on October 25, 2016 in New York City. Aase discussed Mayo Clinic's history of social networking through the travels of Dr. Will Mayo in the early 20th century. He then outlined Mayo Clinic's transition to using modern social media platforms like Facebook, YouTube and Twitter beginning in 2007 and the success stories and greater reach they have experienced as a result. Aase emphasized that social media at Mayo Clinic is about more than just marketing, and that sharing knowledge globally is in line with the organization's founding principles.