Microformats by Jonathan Stewart
•Descargar como PPTX, PDF•
2 recomendaciones•285 vistas
The document discusses Review Centre's experience implementing microformat optimization on their website. It details their process of marking up individual product reviews and aggregate review pages with microformat properties like rating and itemreviewed. While it took 6 weeks to see their marked up pages included in rich snippets, they observed a 14% increase in traffic to those pages and smaller increases to other pages as well, though there was some cannibalization of traffic between item and review pages. The key lessons are to not expect much feedback from Google during implementation, prepare for significant traffic uplifts, and potential changes in traffic patterns.
Denunciar
Compartir
Denunciar
Compartir
Recomendados
Performance in Traditional & Mobile Media
This document discusses extending the affiliate marketing model to other media channels. It explores how the performance-based model used in digital advertising could be applied to traditional and mobile media. A panel discusses challenges with mobile performance campaigns and tracking across channels. They consider how affiliate marketing has evolved and how aspects of offline media could integrate online metrics and affiliate-style payment models. The panel does not make sales pitches but provides recommendations on testing new approaches and considerations for advertisers interested in exploring these opportunities.
Affiliate Marketing Attribution by Kevin Edwards
This document discusses commission structures and metrics for evaluating sales performance. It examines existing commission rates of 4%, 6%, and 5% and considers setting "intelligent" commissions based on metrics like new customer acquisition, sales volume, contribution to the sales journey, conversion rate, and purchase persistency. The document also suggests analyzing existing versus new customers, percentage returning and frequency, average spend and product type, average orders and order value over six months, and percentage of new customers over six and twelve months to interpret sales data and inform commission practices.
Role of Networks or Industry Bodies in Shaping the User Experience
This document appears to be notes from an industry panel discussion on October 12th 2010 about shaping user experience. The notes cover several topics discussed including getting information right, user generated content and social media, software and toolbars, quality standards, retargeting and contextual advertising, transparency, and accreditation. Questions from the audience are also noted.
Online Marketing 2020 - Jamie Riddell, Steven Taylor, Simon Waldman and Carl ...
The document discusses how audiences and media buying are fragmenting due to the rise of digital media like the internet, mobile, and over 300 million channels. It notes that this will disrupt the current advertising model and that in the future, content will be digitized across different mediums, the medium itself will not matter as much, and social signals may become more important for ranking than page rank. Product placement value is growing and marketing capabilities are shifting to focus more on partnerships.
Behavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural retargeting can improve click-through rates, conversion rates, and return on investment by showing ads to consumers based on their past online behaviors. However, it also raises privacy concerns and risks damaging brands if not implemented transparently and with consumer preferences in mind. When using behavioral retargeting, merchants should work with affiliate networks and providers to ensure transparency, protect existing affiliate relationships, and abide by best practices like only retargeting selected affiliates and displaying ads visibly above the fold.
Social Media Checklist for Business - Real Estate
A checklist for business and real estate agents/companies to define social media goals and steps to implement them.
Search Engine Ranking Factors Demystified: SEO Signals
My presentation from Search Engine Watch Connect in Miami - Demystifying search ranking factors. While modern search technology is changing the landscape of search engine marketing, the core SEO strategies for organic growth have maintained some level of consistency over time despite added complexities determining relevance. Explore some of the more important factors, and how they should influence your website growth strategy.
2014 Digital Trends
This document provides a summary of key digital marketing trends for 2014 from Milestone, including:
- Search is becoming more conversational with updates like Hummingbird that understand natural language and context.
- Social media is having a greater impact on search engine optimization.
- Mobile experiences must be prioritized with responsive design.
- Schema and semantic markup help search engines understand content.
- Local search and consistent business listings across platforms remain important.
Recomendados
Performance in Traditional & Mobile Media
This document discusses extending the affiliate marketing model to other media channels. It explores how the performance-based model used in digital advertising could be applied to traditional and mobile media. A panel discusses challenges with mobile performance campaigns and tracking across channels. They consider how affiliate marketing has evolved and how aspects of offline media could integrate online metrics and affiliate-style payment models. The panel does not make sales pitches but provides recommendations on testing new approaches and considerations for advertisers interested in exploring these opportunities.
Affiliate Marketing Attribution by Kevin Edwards
This document discusses commission structures and metrics for evaluating sales performance. It examines existing commission rates of 4%, 6%, and 5% and considers setting "intelligent" commissions based on metrics like new customer acquisition, sales volume, contribution to the sales journey, conversion rate, and purchase persistency. The document also suggests analyzing existing versus new customers, percentage returning and frequency, average spend and product type, average orders and order value over six months, and percentage of new customers over six and twelve months to interpret sales data and inform commission practices.
Role of Networks or Industry Bodies in Shaping the User Experience
This document appears to be notes from an industry panel discussion on October 12th 2010 about shaping user experience. The notes cover several topics discussed including getting information right, user generated content and social media, software and toolbars, quality standards, retargeting and contextual advertising, transparency, and accreditation. Questions from the audience are also noted.
Online Marketing 2020 - Jamie Riddell, Steven Taylor, Simon Waldman and Carl ...
The document discusses how audiences and media buying are fragmenting due to the rise of digital media like the internet, mobile, and over 300 million channels. It notes that this will disrupt the current advertising model and that in the future, content will be digitized across different mediums, the medium itself will not matter as much, and social signals may become more important for ranking than page rank. Product placement value is growing and marketing capabilities are shifting to focus more on partnerships.
Behavioural Retargeting and Performance Marketing - Hero Grigoraki
Behavioural retargeting can improve click-through rates, conversion rates, and return on investment by showing ads to consumers based on their past online behaviors. However, it also raises privacy concerns and risks damaging brands if not implemented transparently and with consumer preferences in mind. When using behavioral retargeting, merchants should work with affiliate networks and providers to ensure transparency, protect existing affiliate relationships, and abide by best practices like only retargeting selected affiliates and displaying ads visibly above the fold.
Social Media Checklist for Business - Real Estate
A checklist for business and real estate agents/companies to define social media goals and steps to implement them.
Search Engine Ranking Factors Demystified: SEO Signals
My presentation from Search Engine Watch Connect in Miami - Demystifying search ranking factors. While modern search technology is changing the landscape of search engine marketing, the core SEO strategies for organic growth have maintained some level of consistency over time despite added complexities determining relevance. Explore some of the more important factors, and how they should influence your website growth strategy.
2014 Digital Trends
This document provides a summary of key digital marketing trends for 2014 from Milestone, including:
- Search is becoming more conversational with updates like Hummingbird that understand natural language and context.
- Social media is having a greater impact on search engine optimization.
- Mobile experiences must be prioritized with responsive design.
- Schema and semantic markup help search engines understand content.
- Local search and consistent business listings across platforms remain important.
4 Steps to Measurement Success - DigitalNow: FMCG (2011-03-24)
This presentation was made at Google's DigitalNow:FMCG event held in Singapore on Thu 24 March 2011. It covers 4 steps for measurement success, focusing on web analytics and Google Analytics.
Seo Mar09 Intnl
The document discusses various strategies for international search engine optimization and marketing. It covers selecting target countries and languages, optimizing content and metadata for specific international keywords, using appropriate top-level domains and hosting, and registering with tools like Google Webmaster Central to help search engines understand the intended geographic focus of a website. It also mentions using paid search/pay-per-click advertising to selectively target ads and queries to specific countries.
Product Management Primer
The document outlines the key responsibilities of a product manager, including identifying new product opportunities by understanding customer needs and the market, defining the product functionality and scope, determining pricing and placement strategies, and managing the product throughout its lifecycle from launch to end-of-life. It also provides resources for product managers, such as relevant Twitter accounts and professional groups.
2015 Top Digital Marketing Trends and Strategies for the Hospitality Industry...
This document outlines digital marketing trends and strategies for the hospitality industry in 2015, as presented by Milestone. It identifies key trends in mobile presence, local presence, social media, content marketing, user experience, and paid search. For each trend, the document provides data and recommendations for capitalizing on opportunities. It also discusses understanding the customer journey and analyzing return on investment across channels.
Getting Actionable Insights with Google Analytics - Webinar
Learn how Customizing google analytics setup to meet your business needs can help you optimize marketing campaigns, get insights to improve user experience, understand the customer journey and to get actionable business insights.
Take a closer look at real life examples of business that has won their domain with analytics insights.
Google Analytics - OptSus Marketing
These slides are used for the Google Analytics course developed by Frank Jones with OptSus Marketing. The course has been taught in-person, online, and through NCSU Professional Development.
Basics of seo
a star wars themed presentation about the basics of Search Engine Optimization I made a couple of years ago
Getting Started With Google Analytics - Jon Hibbitt
Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke at the Brighton & Hove Chamber of Commerce about getting started with Google Analytics
Online Marketing Bootcamp - Mobile | October 2014
October’s online marketing bootcamp focused on mobile marketing. In this presentation we take a look at the importance of optimising websites and emails for mobile, as well as social networks and mobile apps. We have also outlined the rising trends in mobile and impact that these can have on the performance of digital marketing.
9 Steps to Search Engine Optimization (SEO) Success
Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.
2015 Top digital Marketing Trends and Strategies for the Hospitality Industry
2015 Top digital Marketing Trends and Strategies for the Hospitality IndustryMilestone Internet Marketing
The customer journey is continuously evolving; therefore, hotels and businesses need to alter their approach to digital marketing in 2015. With the dramatic increase in mobile use for search, and consumers having more choices and control of their messaging, we now recognize that the conversion funnel is not linear and the purchase journey can begin at any point along the decision path. It’s highly important for businesses to tap into this dynamic, target the audience journey, and personalize the content.Effective E-Commerce Strategies
Mike Duncan will be speaking at Board Retailers Certification Program, Survival of the Fittest, in Orlando, Florida on January 5th from 10:00 am – 5:00 pm for the Retail Finance and Retail Technology Courses. In its second year, Survival of the Fittest is designed to provide retail attendees an in-depth look at Retail Finance and Retail Technology, two areas of significance in today’s retail environment. For more info on this series please visit Board Retailers Association.
E-Commerce Strategies that Produce Results
Mike Duncan, CEO Sage Island
Your website is a vital extension of your business, so it’s crucial to have a marketing plan behind it that maximizes your investment. In this seminar Mike Duncan, CEO of Sage Island teaches effective strategies that help fine tune an ecommerce site into a profitable sales generating machine. As featured on CNNMoney.com, Mike speaks to the digital age of customer service in specialty retail and the necessity of a well designed website. By skillfully integrating Internet Marketing, social media, product recommendations, Live Chat, and more, Mike knows the successful e-Commerce strategies that make conversions and increase your bottom line.
Analytics For SEOs - Mozcation Portsmouth 11/7/12
Slides from Mozcation Portsmouth - November 7th 2012 - use to get links to advanced segments and custom reports.
Where growth marketing and SEO collide | Kevin Indig
I gave this presentation in a SEMrush webinar.
It's about differences between classic online marketing and growth marketing and synergies between SEO and growth marketing.
Top 10 Marketing Resoultions for Hotels in 2012 - Milestone Webinar 2012
Top 10 2012
1. Site/Content Freshness
2. User Experience and Site Usability
3. Using Mobile Effectively
4. Leveraging Hyperlocal Channels
5. List of Most Valuable Local Citations/Links & UNAP Audit
6. Cross Channel Ooptimization
7. Social Media Marketing Plan
8. UGC - Rating and Reviews
9. Deals, Offers, Coupons, Contest
10. Google+, Blogs, Maps, Video, Image Search
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
This document provides an overview of Google Analytics and search engine optimization (SEO). It discusses key metrics in Google Analytics like visits, page views, bounce rate and exit rate. It also covers setting up goals and funnels. For SEO, it discusses on-page ranking factors, keyword research, blogging for SEO, and challenges with DIY versus hiring experts.
DBS-Week11-Measurement&Analyics
The document provides a list of resources for measurement and analytics as well as tips and best practices for setting goals and tracking key performance indicators (KPIs) in Google Analytics. It discusses setting up SMART goals and KPIs, segmentation, funnels, and tools for gathering customer feedback.
Google analytics 201 - goals, events, views, basic filters, segments, alerts...
Google Analytics 201 is an in-depth, hands-on training day that starts where Google Analytics 101 finished – dealing with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis.
Rio SEO Webinar Deck - Guiding your Local Search Strategy to Drive Customers ...
Search engine evolution, new technologies, and rapidly changing consumer behavior are driving massive changes across the local search landscape. How can enterprise brands focus in on the most impactful local search tactics and strategies for their hundreds or thousands of individual locations?
In this webinar, you’ll learn:
How the biggest changes in consumer intent, search signals, knowledge panel and more impacted enterprises in 2018
How voice search, the mobile consumer’s journey, and conversational elements are shaping the way users interact with your brand
How to optimize your content to make it clear that your solution is the best answer for specific consumer needs and problems
Key areas of focus in 2019 and what is essential versus what you need to have on your planning horizon
Join us as we examine the local search updates that drove the greatest business results in 2018 and discuss what this means for enterprise brands and the consumers you’ll serve in 2019.
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
1) Mobile marketing is becoming increasingly important, with over 30% of page views and 20% of online sales coming from mobile devices.
2) An effective mobile affiliate program requires getting tracking in place on mobile sites and apps, minimizing points of leakage, building good relationships with the mobile team, and acknowledging differences in mobile user behavior.
3) Context is key in mobile marketing - campaigns should be tailored based on location, weather, and other contextual factors to be most effective.
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
The document discusses the future of performance marketing and affiliate marketing. It notes that affiliate marketing's market share is declining while other channels like display and search are growing. It advocates for an integrated approach across all performance marketing channels to optimize ROI and efficiency. The key is taking a customer-centric, needs-based approach and using technology and data to seamlessly integrate and optimize across channels. This comprehensive performance marketing approach is the future.
Más contenido relacionado
Similar a Microformats by Jonathan Stewart
4 Steps to Measurement Success - DigitalNow: FMCG (2011-03-24)
This presentation was made at Google's DigitalNow:FMCG event held in Singapore on Thu 24 March 2011. It covers 4 steps for measurement success, focusing on web analytics and Google Analytics.
Seo Mar09 Intnl
The document discusses various strategies for international search engine optimization and marketing. It covers selecting target countries and languages, optimizing content and metadata for specific international keywords, using appropriate top-level domains and hosting, and registering with tools like Google Webmaster Central to help search engines understand the intended geographic focus of a website. It also mentions using paid search/pay-per-click advertising to selectively target ads and queries to specific countries.
Product Management Primer
The document outlines the key responsibilities of a product manager, including identifying new product opportunities by understanding customer needs and the market, defining the product functionality and scope, determining pricing and placement strategies, and managing the product throughout its lifecycle from launch to end-of-life. It also provides resources for product managers, such as relevant Twitter accounts and professional groups.
2015 Top Digital Marketing Trends and Strategies for the Hospitality Industry...
This document outlines digital marketing trends and strategies for the hospitality industry in 2015, as presented by Milestone. It identifies key trends in mobile presence, local presence, social media, content marketing, user experience, and paid search. For each trend, the document provides data and recommendations for capitalizing on opportunities. It also discusses understanding the customer journey and analyzing return on investment across channels.
Getting Actionable Insights with Google Analytics - Webinar
Learn how Customizing google analytics setup to meet your business needs can help you optimize marketing campaigns, get insights to improve user experience, understand the customer journey and to get actionable business insights.
Take a closer look at real life examples of business that has won their domain with analytics insights.
Google Analytics - OptSus Marketing
These slides are used for the Google Analytics course developed by Frank Jones with OptSus Marketing. The course has been taught in-person, online, and through NCSU Professional Development.
Basics of seo
a star wars themed presentation about the basics of Search Engine Optimization I made a couple of years ago
Getting Started With Google Analytics - Jon Hibbitt
Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke at the Brighton & Hove Chamber of Commerce about getting started with Google Analytics
Online Marketing Bootcamp - Mobile | October 2014
October’s online marketing bootcamp focused on mobile marketing. In this presentation we take a look at the importance of optimising websites and emails for mobile, as well as social networks and mobile apps. We have also outlined the rising trends in mobile and impact that these can have on the performance of digital marketing.
9 Steps to Search Engine Optimization (SEO) Success
Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.
2015 Top digital Marketing Trends and Strategies for the Hospitality Industry
2015 Top digital Marketing Trends and Strategies for the Hospitality IndustryMilestone Internet Marketing
The customer journey is continuously evolving; therefore, hotels and businesses need to alter their approach to digital marketing in 2015. With the dramatic increase in mobile use for search, and consumers having more choices and control of their messaging, we now recognize that the conversion funnel is not linear and the purchase journey can begin at any point along the decision path. It’s highly important for businesses to tap into this dynamic, target the audience journey, and personalize the content.Effective E-Commerce Strategies
Mike Duncan will be speaking at Board Retailers Certification Program, Survival of the Fittest, in Orlando, Florida on January 5th from 10:00 am – 5:00 pm for the Retail Finance and Retail Technology Courses. In its second year, Survival of the Fittest is designed to provide retail attendees an in-depth look at Retail Finance and Retail Technology, two areas of significance in today’s retail environment. For more info on this series please visit Board Retailers Association.
E-Commerce Strategies that Produce Results
Mike Duncan, CEO Sage Island
Your website is a vital extension of your business, so it’s crucial to have a marketing plan behind it that maximizes your investment. In this seminar Mike Duncan, CEO of Sage Island teaches effective strategies that help fine tune an ecommerce site into a profitable sales generating machine. As featured on CNNMoney.com, Mike speaks to the digital age of customer service in specialty retail and the necessity of a well designed website. By skillfully integrating Internet Marketing, social media, product recommendations, Live Chat, and more, Mike knows the successful e-Commerce strategies that make conversions and increase your bottom line.
Analytics For SEOs - Mozcation Portsmouth 11/7/12
Slides from Mozcation Portsmouth - November 7th 2012 - use to get links to advanced segments and custom reports.
Where growth marketing and SEO collide | Kevin Indig
I gave this presentation in a SEMrush webinar.
It's about differences between classic online marketing and growth marketing and synergies between SEO and growth marketing.
Top 10 Marketing Resoultions for Hotels in 2012 - Milestone Webinar 2012
Top 10 2012
1. Site/Content Freshness
2. User Experience and Site Usability
3. Using Mobile Effectively
4. Leveraging Hyperlocal Channels
5. List of Most Valuable Local Citations/Links & UNAP Audit
6. Cross Channel Ooptimization
7. Social Media Marketing Plan
8. UGC - Rating and Reviews
9. Deals, Offers, Coupons, Contest
10. Google+, Blogs, Maps, Video, Image Search
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
This document provides an overview of Google Analytics and search engine optimization (SEO). It discusses key metrics in Google Analytics like visits, page views, bounce rate and exit rate. It also covers setting up goals and funnels. For SEO, it discusses on-page ranking factors, keyword research, blogging for SEO, and challenges with DIY versus hiring experts.
DBS-Week11-Measurement&Analyics
The document provides a list of resources for measurement and analytics as well as tips and best practices for setting goals and tracking key performance indicators (KPIs) in Google Analytics. It discusses setting up SMART goals and KPIs, segmentation, funnels, and tools for gathering customer feedback.
Google analytics 201 - goals, events, views, basic filters, segments, alerts...
Google Analytics 201 is an in-depth, hands-on training day that starts where Google Analytics 101 finished – dealing with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis.
Rio SEO Webinar Deck - Guiding your Local Search Strategy to Drive Customers ...
Search engine evolution, new technologies, and rapidly changing consumer behavior are driving massive changes across the local search landscape. How can enterprise brands focus in on the most impactful local search tactics and strategies for their hundreds or thousands of individual locations?
In this webinar, you’ll learn:
How the biggest changes in consumer intent, search signals, knowledge panel and more impacted enterprises in 2018
How voice search, the mobile consumer’s journey, and conversational elements are shaping the way users interact with your brand
How to optimize your content to make it clear that your solution is the best answer for specific consumer needs and problems
Key areas of focus in 2019 and what is essential versus what you need to have on your planning horizon
Join us as we examine the local search updates that drove the greatest business results in 2018 and discuss what this means for enterprise brands and the consumers you’ll serve in 2019.
Similar a Microformats by Jonathan Stewart (20)
4 Steps to Measurement Success - DigitalNow: FMCG (2011-03-24)
4 Steps to Measurement Success - DigitalNow: FMCG (2011-03-24)
2015 Top Digital Marketing Trends and Strategies for the Hospitality Industry...
2015 Top Digital Marketing Trends and Strategies for the Hospitality Industry...
Getting Actionable Insights with Google Analytics - Webinar
Getting Actionable Insights with Google Analytics - Webinar
Getting Started With Google Analytics - Jon Hibbitt
Getting Started With Google Analytics - Jon Hibbitt
9 Steps to Search Engine Optimization (SEO) Success
9 Steps to Search Engine Optimization (SEO) Success
2015 Top digital Marketing Trends and Strategies for the Hospitality Industry
2015 Top digital Marketing Trends and Strategies for the Hospitality Industry
Where growth marketing and SEO collide | Kevin Indig
Where growth marketing and SEO collide | Kevin Indig
Top 10 Marketing Resoultions for Hotels in 2012 - Milestone Webinar 2012
Top 10 Marketing Resoultions for Hotels in 2012 - Milestone Webinar 2012
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
Google analytics 201 - goals, events, views, basic filters, segments, alerts...
Google analytics 201 - goals, events, views, basic filters, segments, alerts...
Rio SEO Webinar Deck - Guiding your Local Search Strategy to Drive Customers ...
Rio SEO Webinar Deck - Guiding your Local Search Strategy to Drive Customers ...
Más de auexpo Conference
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
1) Mobile marketing is becoming increasingly important, with over 30% of page views and 20% of online sales coming from mobile devices.
2) An effective mobile affiliate program requires getting tracking in place on mobile sites and apps, minimizing points of leakage, building good relationships with the mobile team, and acknowledging differences in mobile user behavior.
3) Context is key in mobile marketing - campaigns should be tailored based on location, weather, and other contextual factors to be most effective.
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
The document discusses the future of performance marketing and affiliate marketing. It notes that affiliate marketing's market share is declining while other channels like display and search are growing. It advocates for an integrated approach across all performance marketing channels to optimize ROI and efficiency. The key is taking a customer-centric, needs-based approach and using technology and data to seamlessly integrate and optimize across channels. This comprehensive performance marketing approach is the future.
The Performance Search Boot Camp - Pete Newman. Found
1. The document outlines an online marketing "bootcamp" covering various performance marketing techniques like search engine advertising, social media advertising, and video advertising.
2. It discusses optimizing campaigns for brand keywords, negative keyword matching, utilizing sitelinks and appearance on multiple search engines.
3. Later sections cover issues like the rise of travel aggregator sites, success with product listing ads, and the transition to enhanced campaigns in search engine advertising.
4. Overall the bootcamp aims to help advertisers strengthen their digital marketing strategies and get the most from their performance advertising investments.
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
This document discusses the evolution of digital advertising and programmatic buying. It describes how the market has shifted from advertisers and agencies working directly with publishers, to a more complex ecosystem involving networks, trading desks, data providers and other players. Real-time bidding allows automated buying of digital ads at large volumes and scales. Programmatic buying uses real-time bidding to make automated transactions of digital ads across an overcapacity of inventory in a second price auction system. Data and new metrics around conversion attribution are also changing the business models in this space.
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
The document discusses best practices for email campaigns in the mobile age. It emphasizes that mobile is now an integral part of email with over 40% of emails opened on mobile devices. Successful campaigns must identify mobile users, optimize designs for mobile with responsive layouts and large text, and consider payment models beyond CPA like CPC and CPM that better capture mobile conversions. Overall mobile optimization is key to the future of email marketing.
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
This document provides guidance on using audience data and insights to grow engagement and monetize a Facebook page. It recommends understanding the audience, creating audience clusters and insights, prioritizing content topics, identifying influencers, tracking engagement metrics, and iterating the strategy based on data analysis. The goal is to test different content, advertising, and topics to engage the target audience and maximize weekly user engagement over time.
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
This document provides tips for site owners on understanding and preparing for Google algorithm updates. It recommends: 1) Understanding the SEO landscape by following Mozcast, Moz, and other analytics tools; 2) Being notified of updates; 3) Identifying and monitoring competitors; 4) Analyzing data to understand why changes occurred; 5) Preparing resources to address issues; and 6) Keeping detailed records to facilitate analysis. The tips focus on monitoring updates, identifying their impact, and using data to guide SEO strategy.
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance marketing plays a significant role throughout the entire online purchase journey, from initial product research to the final click. A study of 2,500 online shoppers across 8 European countries found that performance marketing channels are more likely to be used for initial research than for direct purchases. However, performance marketing still drives many purchase decisions and on mobile devices is becoming central to the shopping process, with mobile beating PC for browsing in most locations outside the home or office. The research demonstrates that performance marketing provides opportunities throughout all stages of the online purchase funnel.
Influence, Networking and Marketing
The document discusses influence, networks, and influence marketing. It describes influence as the ability to change another's opinion or behavior, and defines key influencers as individuals who are influential in their networks. It advocates understanding networks and finding influential cohorts to maximize outcomes for brands. It provides examples of using content and relationships to build links and shares for insurance companies in the boating industry. The presentation focuses on using networks and influencers for digital marketing.
The Consumerisation of E-commerce - Thomas Joosten. Zanox
The document discusses the growth of e-commerce and mobile commerce in Europe, noting that zanox has over 4,200 advertisers, processes over 5 billion transactions per year, and reaches over 50% of European online users. It also highlights trends toward omni-channel shopping experiences and the increasing importance of mobile devices and applications in the consumer purchase journey. Several case studies are presented that demonstrate innovative ways companies have integrated online and offline marketing to measure attribution across channels.
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
This document discusses conversion optimization and how human perception and cognition affect it. It contains the following key points:
1. Conversion optimization aims to get website visitors to complete a specific action by optimizing the user experience and page design. Factors like attention, perception, and risk perception influence user behavior.
2. Experts and novices approach problems differently - experts see underlying principles while novices focus on surface features. Properly framing and sequencing content is important to direct user attention and manage risk perception.
3. Well-designed pages tell a story to position the user and guide them through the purchase funnel. Value, benefits, and addressing concerns should come before product details to influence the user's decision-
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
The document outlines 10 techniques for personalizing websites to improve conversion rates. It discusses personalizing the experience based on factors like a user's interests, past purchases, location and motivations. Specific techniques include customizing content and cross-sell offers for individual users, using soft vs hard sales approaches for new vs returning visitors, tailoring pages to search terms, showing similar customers, pre-selecting common choices, displaying prices in local currency and notifying international users about shipping policies. The goal of personalization is to present each user with the optimally tailored experience to convert them by understanding their needs and context. Case studies and examples from an online retailer are provided.
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
This document provides an overview of how to build a successful email marketing campaign. It discusses topics like creative design, sending strategy, frequency, mobile optimization, subject lines, targeting, retargeting, and optimization. Case studies are presented on campaigns for Tesco Kitchens, Matalan, and Drink Aware that analyze metrics like open rates, click-through rates, and conversions to optimize performance. The key lessons are around testing different elements, considering mobile, analyzing all metrics, segmenting lists based on behavior, and tailoring strategies for different audiences.
The past, present and potential of display advertising - Peter Gowrie-Smith
This document discusses the past, present, and future of display advertising. It outlines how display advertising has grown from a $33 billion industry in 2012 to becoming the dominant form of online advertising, surpassing search. New formats like native advertising, video, and mobile have driven growth. Retargeting and programmatic buying have increased through real-time bidding exchanges. Data collection and targeted advertising are fueling the industry. While challenges around privacy and regulation remain, opportunities in mobile, outdoor digital screens, and innovative ad formats are positioning display to become a $200 billion industry within the next decade.
Advertiser and Publisher 101: 10 Insights
The document provides 10 insights into the complex UK marketing environment:
1) The UK market is both sophisticated and complex, with over 50% of advertisers using 7 or more channels.
2) Consumers are influenced by many factors like race, religion, culture, language, politics, nationality, and socioeconomic status, making the consumer landscape highly complex.
3) The marketing landscape is also complex, highly competitive, and features competing silos between different media brands.
Distribution & Partnership a Formidable Strategy
Etihad Airways partnered with LBi to develop a global distribution and partnership strategy. The objectives were to drive brand impact, expand Etihad's global network, and push its premium products. LBi helped with its global network of local offices and experience in affiliate marketing. Key aspects of the blended strategy included planning cross-channel initiatives, building trust through relationships, and integrating different channels. This approach led to increased investment from Etihad, revenue growth of 35% for affiliates year-over-year, and a positive return on investment for Etihad.
Engaging Facebook through EDGErank, Content and Killer Apps
This document discusses a case study of the Guardian's Facebook social readers program launched in 2011. It allowed users to read, watch, and listen to Guardian content directly in Facebook. It was an experimental way for people to consume Guardian content opt-in through social media. The program generated a lot of discussion and helped increase Facebook referrals, but the prominence of social reading declined and the Guardian later added agreement buttons instead of the original right/wrong ratings.
Turbo Charging your SEO Building Strategy
This document discusses ways to turbo-charge SEO for a travel site called Tripomatic. It identifies several problems such as lacking visibility in search results, duplicate meta data, a complex site architecture with many deep internal links, and a poor backlink profile. The author provides recommendations on how to fix these issues, including streamlining site navigation, removing duplicate content, building relevant backlinks through guest posts and local business partnerships, and bringing back the blog. The overall goal is to gain a realistic understanding of SEO opportunities and technical problems, and then analyze the backlink profile to build useful new links.
For Blog's Sake - Don't You Know I Add Value?
The document discusses testing the influence of premium bloggers on consumer purchases compared to click-path data. It suggests running an experiment to track purchases by users who view a blogger's content versus clicks to better understand the bloggers' influence beyond direct clicks and last-click models. Understanding this broader influence could help optimize affiliate marketing campaigns.
Using Data to Value & Optimise the Affiliate Channel
This document discusses how using big data can help optimize the affiliate marketing channel. It notes that big data involves aggregating and sorting large amounts of data into actionable insights. The document then examines data from the Affiliate Window platform to provide insights like attributing sales to multiple touchpoints, not just the last click, and finding that affiliates drive 25% more sales than the last click model awards. It also analyzes how different affiliate types and more established affiliates contribute more to sales and customer lifetime value over time compared to other channels. The future of big data is seen as enabling true multi-channel marketing by understanding all consumer touchpoints and ensuring a consistent customer journey across channels.
Más de auexpo Conference (20)
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
The Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. Zanox
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
The past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-Smith
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
Using Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate Channel
Último
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Último (20)
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Microformats by Jonathan Stewart
- 1. Microformat Optimisation Jonathan Stewart Head of Search & Social Media @jonaths
- 2. Launched in 1999 500,000 reviews 100,000 products www.reviewcentre.com www.facebook.com/reviewcentre http://twitter.com/review_centre
- 3. Agenda Rich Snippets Review Centre’s Experience Process Timescales Traffic Observations
- 4. Rich Snippets Google’s Documentation on Microformats http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=21997
- 5. Types of Review Markup Individual Reviews Aggregate Reviews
- 6. Review Centre Website Hierarchy Homepage Tier 1 Tier 2 . . . . . . . . . Items 75% of traffic Reviews
- 7. Our Approach To Implementation Homepage Tier 1 Tier 2 . . . . . . . . . Items 75% of traffic Reviews
- 8. Item Pages PROPERTIES itemreviewed rating count
- 9. Process http://www.google.com/webmasters/tools/richsnippets http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback
- 10. Process
- 12. Finally got inclusion on 30th January
- 13. 6 weeks after submissionImage source= http://oldcoyote.wordpress.com
- 14. TRAFFIC 14% Image source= www.moregoogletraffic.com
- 15. Our Approach to Implementation Homepage Tier 1 Tier 2 . . . . . . . . . Items Reviews 75% of traffic
- 16. Review Pages PROPERTIES reviewer itemreviewed dtreviewed rating description
- 17. No need to resubmit Image source= www.core77.com
- 18. TRAFFIC 4% Image source= www.moregoogletraffic.com
- 19. …to marked up pages Traffic Increased…
- 20. Traffic Increased …to non-marked up pages
- 21. Why The Discrepancy Items Reviews
- 25. Key Takeaways Don’t expect a great deal of feedback from Google You should see significant traffic uplift Be prepared for a change in traffic patterns
- 26. Thankyou
Notas del editor
- Image Credit to http://www.core77.com