Mobile can be integrated into a company’s communications mix in two main ways. If done rightly, it presents brands with an opportunity to manage their customer relationships in a deeper, more relevant way.
Apple Passbook - The impact on mobile vouchering, and what it means for brand...BrandEmotivity
With the new mobile app Passbook, Apple is pushing ahead with a common infrastructure for the delivery of coupons, tickets, boarding passes and loyalty cards, straight into consumers’ pockets.
This whitepaper explores the advantages and challenges of Apple’s Passbook platform, why it matters for marketers and which brands will be able to benefit
from it.
The document discusses how brands can better connect with consumers through mobile devices. While mobile usage is growing, many brands fail to utilize mobile tools to provide convenient customer service. The document provides examples of brands like Starbucks, Gatwick Airport, and Mercedes that have successful mobile strategies. It recommends that brands ensure their core services are accessible through mobile, address common mobile user experience barriers, and provide simple solutions like click-to-call buttons to deliver optimized customer service across mobile channels.
HCLT Whitepaper: Mobility Solutions an emerging trend in the Retail IndustryHCL Technologies
The document discusses how mobile technology is becoming an emerging trend in the retail industry. It provides examples of how mobile apps and technologies can enhance the customer shopping experience by providing product information, driving traffic to stores, and implementing loyalty programs and mobile coupons. The document also describes offerings from HCL's Mobility Solutions group to develop mobile apps across various platforms and technologies for retailers.
Mobile World Congress 2014 - Key TakeawaysHavas Media
This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond the bigger and better screens, faster processors, and integration of new functionalities in mobile devices, there was a notable shift in focus from high-end devices to less expensive and more accessible technology.
This document contains the five key areas of focus for 2014 in the mobile industry.
[ See live footage from Mobile World Congress at http://www.youtube.com/watch?v=_dyLKbZxMNo ]
This document discusses how mobile devices have changed shopping behaviors in Canada. It notes that Canadians are increasingly using smartphones, with 33% of wireless subscribers having adopted them. This means consumers have access to more information when shopping. Mobile devices allow consumers to do price comparisons and research while in stores. The document also discusses how marketers are leveraging mobile marketing strategies like geo-targeting and location-based offers to target consumers throughout the shopping process. It provides several examples of brands engaging customers through mobile apps and promotions.
The document is a mobile advertising trends report that summarizes key trends in the mobile advertising industry in 2015. It discusses the growth of programmatic buying and real-time bidding, and how they provide benefits like streamlining the mobile ad process and enabling on-the-fly optimization. However, it also notes limitations in targeting and ad formats for mobile programmatic buying. The report also examines new and improved mobile display ad formats like mobile rich media, video ads, and native ads that are gaining traction. It then provides breakdowns of mobile ad spending trends by different industries.
This document discusses the concept of SoLoMo, which refers to the integration of social, local, and mobile aspects in mobile applications. It explains that SoLoMo targets consumers based on their current location and is designed to be shared on social networks. Key aspects of SoLoMo include social media that allows user communication, location-based services using mobile devices' GPS, and the growing importance of mobile applications and trends like location-based services and mobile commerce. The document advocates that SoLoMo allows businesses to closely engage with consumers through their mobile devices and presents opportunities for retailers, marketers, and consumers.
The document provides an overview of mobile advertising and marketing strategies. It contains articles on various topics related to mobile advertising, including:
- Mobile advertising budgets are increasing significantly each year as marketers recognize the importance of reaching consumers on their mobile devices.
- Small and medium-sized businesses can effectively utilize mobile marketing with targeted campaigns, even without large agency budgets.
- Both mobile apps and mobile web experiences have advantages for marketers, and many choose to utilize both channels to reach the widest possible audience.
- Mobile devices enable high levels of consumer participation and engagement through social media and on-demand access to information. Marketers must adopt new strategies to engage participants in this new mobile environment.
- Location-based
Apple Passbook - The impact on mobile vouchering, and what it means for brand...BrandEmotivity
With the new mobile app Passbook, Apple is pushing ahead with a common infrastructure for the delivery of coupons, tickets, boarding passes and loyalty cards, straight into consumers’ pockets.
This whitepaper explores the advantages and challenges of Apple’s Passbook platform, why it matters for marketers and which brands will be able to benefit
from it.
The document discusses how brands can better connect with consumers through mobile devices. While mobile usage is growing, many brands fail to utilize mobile tools to provide convenient customer service. The document provides examples of brands like Starbucks, Gatwick Airport, and Mercedes that have successful mobile strategies. It recommends that brands ensure their core services are accessible through mobile, address common mobile user experience barriers, and provide simple solutions like click-to-call buttons to deliver optimized customer service across mobile channels.
HCLT Whitepaper: Mobility Solutions an emerging trend in the Retail IndustryHCL Technologies
The document discusses how mobile technology is becoming an emerging trend in the retail industry. It provides examples of how mobile apps and technologies can enhance the customer shopping experience by providing product information, driving traffic to stores, and implementing loyalty programs and mobile coupons. The document also describes offerings from HCL's Mobility Solutions group to develop mobile apps across various platforms and technologies for retailers.
Mobile World Congress 2014 - Key TakeawaysHavas Media
This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond the bigger and better screens, faster processors, and integration of new functionalities in mobile devices, there was a notable shift in focus from high-end devices to less expensive and more accessible technology.
This document contains the five key areas of focus for 2014 in the mobile industry.
[ See live footage from Mobile World Congress at http://www.youtube.com/watch?v=_dyLKbZxMNo ]
This document discusses how mobile devices have changed shopping behaviors in Canada. It notes that Canadians are increasingly using smartphones, with 33% of wireless subscribers having adopted them. This means consumers have access to more information when shopping. Mobile devices allow consumers to do price comparisons and research while in stores. The document also discusses how marketers are leveraging mobile marketing strategies like geo-targeting and location-based offers to target consumers throughout the shopping process. It provides several examples of brands engaging customers through mobile apps and promotions.
The document is a mobile advertising trends report that summarizes key trends in the mobile advertising industry in 2015. It discusses the growth of programmatic buying and real-time bidding, and how they provide benefits like streamlining the mobile ad process and enabling on-the-fly optimization. However, it also notes limitations in targeting and ad formats for mobile programmatic buying. The report also examines new and improved mobile display ad formats like mobile rich media, video ads, and native ads that are gaining traction. It then provides breakdowns of mobile ad spending trends by different industries.
This document discusses the concept of SoLoMo, which refers to the integration of social, local, and mobile aspects in mobile applications. It explains that SoLoMo targets consumers based on their current location and is designed to be shared on social networks. Key aspects of SoLoMo include social media that allows user communication, location-based services using mobile devices' GPS, and the growing importance of mobile applications and trends like location-based services and mobile commerce. The document advocates that SoLoMo allows businesses to closely engage with consumers through their mobile devices and presents opportunities for retailers, marketers, and consumers.
The document provides an overview of mobile advertising and marketing strategies. It contains articles on various topics related to mobile advertising, including:
- Mobile advertising budgets are increasing significantly each year as marketers recognize the importance of reaching consumers on their mobile devices.
- Small and medium-sized businesses can effectively utilize mobile marketing with targeted campaigns, even without large agency budgets.
- Both mobile apps and mobile web experiences have advantages for marketers, and many choose to utilize both channels to reach the widest possible audience.
- Mobile devices enable high levels of consumer participation and engagement through social media and on-demand access to information. Marketers must adopt new strategies to engage participants in this new mobile environment.
- Location-based
New opportunities exist in mobile marketing as people increasingly use their mobile phones and spend more time on them than desktop computers. While phone calls take up a small portion of mobile usage, accessing social networks, games, email and apps see greater time. As mobile and social media overlap continues growing, games are the largest app category and mobile transactions rose 81% in 2012 to $25 billion.
Mobile marketing is marketing conducted via mobile devices such as smartphones. It has grown significantly with the rise in mobile internet usage surpassing desktop usage. Marketers now focus on mobile advertising, apps, and social media. Common mobile marketing tactics include SMS marketing, app-based ads, mobile gaming ads, and QR codes. Mobile marketing provides personalized, timely promotions and has seen strong success with brands like Coca-Cola and Turkish Airlines. Its effectiveness is driven by convenience and mass reach, though privacy and engagement issues remain a challenge.
Mobile usage has grown tremendously in recent years. Over 300 million people in the US now use mobile phones, and mobile internet usage is expected to grow significantly by 2013. Mobile provides opportunities for brands to engage customers through advertising, applications, search, messaging and more. Advertisers can target mobile users based on demographics, behaviors, location and device to integrate mobile marketing with traditional media campaigns.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
This document outlines 4 main mobile marketing goals and strategies to achieve them. The goals are: 1) Increase Sales by creating a mobile optimized website. 2) Acquire new customers by being found on mobile search through search ads and directories. 3) Increase brand awareness of new products/services by using technologies like QR codes and rich mobile landing pages. 4) Meet customer expectations by offering discounts and promotions through mobile coupons. The document stresses defining goals, understanding customer mobile habits, and using a variety of mobile technologies and strategies in a thoughtful mobile marketing approach.
Mobile Media: Future of Mobile media powered by ApplicationsManas Ganguly
Mobile applications are evolving to become the primary medium for delivering online content and experiences to users. As mobile penetration increases globally, applications will enable new forms of collaboration, value creation, and personalized experiences for billions of mobile internet users. Businesses are recognizing the importance of mobile applications and are looking to create engaging branded applications to influence customers. Mobile applications combine the advantages of mobility with user behavior data, social features, location-based services, and more to provide unique contextual experiences to users. As this trend accelerates, mobile applications will become a major new advertising channel, surpassing web advertising. Within a few years, a third of marketing budgets are expected to be spent on targeted, opted-in mobile and video ads.
This document discusses the growth of mobile advertising and how businesses can leverage mobile marketing. It notes that mobile usage and smartphone adoption are growing rapidly as mobile devices take on more functions. The document advocates developing mobile-optimized websites and content to engage customers on the go. It also promotes the use of interactive ad formats and location-based marketing to create deeper brand engagement through mobile channels.
Mobile devices are enabling new forms of commerce by allowing consumers to discover and purchase products anywhere. Services like Browsy, Soldsie, and Pixbi allow consumers to shop directly from social media platforms and magazines by linking products featured in images and posts to online retailers. Major brands are also launching shoppable mobile apps and partnering with payment providers to offer in-app and one-click purchasing. As mobile continues to become the primary way people browse online, retailers must look for opportunities to make their inventory shoppable on the various platforms where consumers spend their time.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Bangalore
This is the presentation mkhoj made at the afaqs conference “Mobile conversations”, this presentation talks about the future of the mobile advertising, and how the mobile market is shaping up in the Asia pacific geography, and also talks about user profile of the mobile internet or the WAP market.
Intro to Mobile Marketing - WITI PresentationGhennipher
New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
M-commerce involves buying and selling goods and services using mobile devices like smartphones. While hyped for years, m-commerce is now growing rapidly as smartphone ownership increases. Companies are utilizing various mobile advertising formats like SMS, apps, and barcodes to reach consumers who are using their phones while consuming other media and making purchasing decisions. However, concerns exist around privacy and how advertising may bombard phones. Laws and payment systems may need to evolve to support m-commerce growth while balancing consumer privacy.
The document discusses the growing importance and impact of mobile integration. It notes that mobile phones are more prevalent than cars or credit cards and that mobile is changing consumer expectations and the customer journey. The document then provides recommendations for businesses to integrate mobile into their strategies, including building a mobile website, mobile advertising, mobile couponing, mobile apps, and integrating across platforms. It also discusses emerging mobile trends and capabilities.
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Mobile devices are increasingly used for shopping and finding local businesses. Most smartphone users search for nearby businesses and take action like contacting them. However, many businesses still have non-mobile friendly websites, missing out on these customers. A good mobile site loads quickly, has simple navigation, and provides contact info and maps. While a desktop site is fine, a separate mobile site optimised for smartphones gives customers what they need on the go.
The document discusses the opportunities for mobile marketing. It notes that by 2012, global mobile ad spending will grow to $6.5 billion. It outlines several mobile solutions from simple text messages to more advanced location-based services and applications. It emphasizes that mobile offers a very personal marketing channel to connect with consumers.
This document discusses mobile advertising and its growth as a marketing medium. It explores the types of mobile devices, how consumers use mobile devices, and different formats for mobile advertisements. The document also covers trends in mobile advertising such as geo-location targeting and growth in mobile video. It predicts that the future of mobile advertising is bright and will be driven by technology enabling better targeting, location capabilities, and more content delivery opportunities.
Mobile marketing is becoming mainstream as mobile devices provide constant access to the internet, social media, and information. Nearly all adults now own smartphones or internet-connected phones. Businesses can reach customers through their mobile devices using strategies like text messages, mobile-optimized websites, mobile apps, mobile ads, and proximity marketing. Both large and small businesses should utilize mobile channels to engage customers.
The document discusses how mobile connectivity is impacting the fashion industry. It notes that print media consumption is declining while mobile media usage rises. Mobile apps now serve as content platforms for fashion brands to reach new markets. Citizen journalists and app users are able to share street fashion photos. Brands are engaging with consumers through mobile co-creation in stores and pop-up shops that can be created anywhere using mobile tools. The future will see greater connection between mobile devices and wearable tech is blurring the lines between mobile and fashion.
This document discusses the rise of big data from mobile devices. It notes that mobile usage has overtaken desktop globally, with over 400 million photos and 64 billion messages shared daily. The document outlines different types of active and passive data generated from mobile and how this data is being used, including tracking relationships on Facebook and monitoring health and poverty levels. It closes by discussing future trends like wearables and how mobile data could be harnessed for medical research.
New opportunities exist in mobile marketing as people increasingly use their mobile phones and spend more time on them than desktop computers. While phone calls take up a small portion of mobile usage, accessing social networks, games, email and apps see greater time. As mobile and social media overlap continues growing, games are the largest app category and mobile transactions rose 81% in 2012 to $25 billion.
Mobile marketing is marketing conducted via mobile devices such as smartphones. It has grown significantly with the rise in mobile internet usage surpassing desktop usage. Marketers now focus on mobile advertising, apps, and social media. Common mobile marketing tactics include SMS marketing, app-based ads, mobile gaming ads, and QR codes. Mobile marketing provides personalized, timely promotions and has seen strong success with brands like Coca-Cola and Turkish Airlines. Its effectiveness is driven by convenience and mass reach, though privacy and engagement issues remain a challenge.
Mobile usage has grown tremendously in recent years. Over 300 million people in the US now use mobile phones, and mobile internet usage is expected to grow significantly by 2013. Mobile provides opportunities for brands to engage customers through advertising, applications, search, messaging and more. Advertisers can target mobile users based on demographics, behaviors, location and device to integrate mobile marketing with traditional media campaigns.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
This document outlines 4 main mobile marketing goals and strategies to achieve them. The goals are: 1) Increase Sales by creating a mobile optimized website. 2) Acquire new customers by being found on mobile search through search ads and directories. 3) Increase brand awareness of new products/services by using technologies like QR codes and rich mobile landing pages. 4) Meet customer expectations by offering discounts and promotions through mobile coupons. The document stresses defining goals, understanding customer mobile habits, and using a variety of mobile technologies and strategies in a thoughtful mobile marketing approach.
Mobile Media: Future of Mobile media powered by ApplicationsManas Ganguly
Mobile applications are evolving to become the primary medium for delivering online content and experiences to users. As mobile penetration increases globally, applications will enable new forms of collaboration, value creation, and personalized experiences for billions of mobile internet users. Businesses are recognizing the importance of mobile applications and are looking to create engaging branded applications to influence customers. Mobile applications combine the advantages of mobility with user behavior data, social features, location-based services, and more to provide unique contextual experiences to users. As this trend accelerates, mobile applications will become a major new advertising channel, surpassing web advertising. Within a few years, a third of marketing budgets are expected to be spent on targeted, opted-in mobile and video ads.
This document discusses the growth of mobile advertising and how businesses can leverage mobile marketing. It notes that mobile usage and smartphone adoption are growing rapidly as mobile devices take on more functions. The document advocates developing mobile-optimized websites and content to engage customers on the go. It also promotes the use of interactive ad formats and location-based marketing to create deeper brand engagement through mobile channels.
Mobile devices are enabling new forms of commerce by allowing consumers to discover and purchase products anywhere. Services like Browsy, Soldsie, and Pixbi allow consumers to shop directly from social media platforms and magazines by linking products featured in images and posts to online retailers. Major brands are also launching shoppable mobile apps and partnering with payment providers to offer in-app and one-click purchasing. As mobile continues to become the primary way people browse online, retailers must look for opportunities to make their inventory shoppable on the various platforms where consumers spend their time.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Bangalore
This is the presentation mkhoj made at the afaqs conference “Mobile conversations”, this presentation talks about the future of the mobile advertising, and how the mobile market is shaping up in the Asia pacific geography, and also talks about user profile of the mobile internet or the WAP market.
Intro to Mobile Marketing - WITI PresentationGhennipher
New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
M-commerce involves buying and selling goods and services using mobile devices like smartphones. While hyped for years, m-commerce is now growing rapidly as smartphone ownership increases. Companies are utilizing various mobile advertising formats like SMS, apps, and barcodes to reach consumers who are using their phones while consuming other media and making purchasing decisions. However, concerns exist around privacy and how advertising may bombard phones. Laws and payment systems may need to evolve to support m-commerce growth while balancing consumer privacy.
The document discusses the growing importance and impact of mobile integration. It notes that mobile phones are more prevalent than cars or credit cards and that mobile is changing consumer expectations and the customer journey. The document then provides recommendations for businesses to integrate mobile into their strategies, including building a mobile website, mobile advertising, mobile couponing, mobile apps, and integrating across platforms. It also discusses emerging mobile trends and capabilities.
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Mobile devices are increasingly used for shopping and finding local businesses. Most smartphone users search for nearby businesses and take action like contacting them. However, many businesses still have non-mobile friendly websites, missing out on these customers. A good mobile site loads quickly, has simple navigation, and provides contact info and maps. While a desktop site is fine, a separate mobile site optimised for smartphones gives customers what they need on the go.
The document discusses the opportunities for mobile marketing. It notes that by 2012, global mobile ad spending will grow to $6.5 billion. It outlines several mobile solutions from simple text messages to more advanced location-based services and applications. It emphasizes that mobile offers a very personal marketing channel to connect with consumers.
This document discusses mobile advertising and its growth as a marketing medium. It explores the types of mobile devices, how consumers use mobile devices, and different formats for mobile advertisements. The document also covers trends in mobile advertising such as geo-location targeting and growth in mobile video. It predicts that the future of mobile advertising is bright and will be driven by technology enabling better targeting, location capabilities, and more content delivery opportunities.
Mobile marketing is becoming mainstream as mobile devices provide constant access to the internet, social media, and information. Nearly all adults now own smartphones or internet-connected phones. Businesses can reach customers through their mobile devices using strategies like text messages, mobile-optimized websites, mobile apps, mobile ads, and proximity marketing. Both large and small businesses should utilize mobile channels to engage customers.
The document discusses how mobile connectivity is impacting the fashion industry. It notes that print media consumption is declining while mobile media usage rises. Mobile apps now serve as content platforms for fashion brands to reach new markets. Citizen journalists and app users are able to share street fashion photos. Brands are engaging with consumers through mobile co-creation in stores and pop-up shops that can be created anywhere using mobile tools. The future will see greater connection between mobile devices and wearable tech is blurring the lines between mobile and fashion.
This document discusses the rise of big data from mobile devices. It notes that mobile usage has overtaken desktop globally, with over 400 million photos and 64 billion messages shared daily. The document outlines different types of active and passive data generated from mobile and how this data is being used, including tracking relationships on Facebook and monitoring health and poverty levels. It closes by discussing future trends like wearables and how mobile data could be harnessed for medical research.
This document provides summaries for 12 books recommended for intermediate readers. The books cover a range of topics including friendship, loss, family, adventure, and overcoming challenges. Some of the books described are Because of Mr. Terupt about students whose lives are changed by a new teacher, Everything for a Dog which tells parallel stories of dogs finding homes, and Out of My Mind about a child with cerebral palsy who discovers a way to speak.
Este documento presenta Google Web Toolkit (GWT), un framework de desarrollo en Java de código abierto que permite crear aplicaciones web AJAX. GWT compila el código Java en JavaScript y HTML para que las aplicaciones sean compatibles con cualquier navegador. El documento describe las características de GWT como componentes de interfaz de usuario, RPC, manejo del historial del navegador, depuración, compatibilidad con navegadores e integración con JUnit. También explica la arquitectura de GWT y los procesos de depuración, prue
two maritime prone disasters countries are implementing their maritime SAMU network for planing the maritime agencies integration for Medico Sanitary disasters taking the SAMU of Le Havre organization in the Chanel Sea
China is the fastest growth market in almost every sector and, as elsewhere, digital competences will split the field between winners and losers.
There is one characteristic however that sets China apart: Digital in China is “mobile first”, having mostly leapfrogged the wired desktop stage.
To Win in China brands will have to master mobile, and the intrinsic differences to the west.
The purpose of this document is to provide brands and advertising agencies with a simplified guide to understanding and building successful approaches to the Chinese market.
The feedback received on the music video was positive overall, with one focus group suggesting slowing the pace of editing and using longer shots. However, the creator decided not to make this change as the fast pace matched the upbeat music. Peer feedback did not note this but suggested adding lip syncing or reducing clip repetition, which the creator also chose not to implement. Feedback on ancillary products from the focus group was positive, noting the clear beach theme and house style. Minor changes were made to the ancillary products to better match the "handy cam" style of the video based on this feedback. The creator found peer and focus group feedback valuable, though peer feedback suggestions would not have largely improved the video.
The French SAMU emergency medical system has two main features:
1. It has 106 regional SAMU centers located in hospital capital cities that function as medical response, dispatch, data processing, and regulation centers.
2. It has 300 hospital-based MICU units that are deployed from hospitals to respond to out-of-hospital medical emergencies under the coordination of the SAMU centers.
The SAMU centers coordinate the emergency response by providing medical advice, dispatching ambulances or MICU units, and directing patients to appropriate care based on the severity, time-sensitivity, and care needs of each emergency situation.
Red nacional de los SAMU franceses Centros regionales de Regulacion Medica de las Urgencias medico sanitarias. Base operacional de una Proteccion Civil Sanitaria
This document appears to be a series of exchanges where someone is attempting to solve a mystery or puzzle by responding "Yes", "Yes", "No" to a series of prompts. They are getting closer to solving it but have not figured it out yet based on the responses. The document provides minimal context or clues as to the nature of the mystery being solved.
Este documento describe el diseño de un circuito lógico para determinar si una propuesta es aceptada o no basado en los votos de 3 personas. Se necesitan 3 entradas que representan cada voto (1 = a favor, 0 = en contra). La propuesta es aceptada si al menos 2 votos son a favor. El circuito se diseña usando compuertas lógicas AND, OR y NOT. Primero se crea una tabla de verdad y luego la función lógica. El circuito se implementa y prueba en un simulador. Finalmente, la función se simplifica
The document discusses France's national emergency medical system (IEMS) and its organization. It describes three sub-systems: 1) the pre-hospital emergency network, 2) the hospital emergency network, and 3) the SAMU medical regulation and control sub-system. It provides details on how each component is structured and integrated with one another to form an coordinated emergency response system at the local, regional, and national levels. The goal is to improve both the quality and equitable distribution of emergency medical resources across France.
Relazione programmatica presidente Mario OliverioNewz.it
Reggio Calabria. Il presidente Mario Oliverio ha esposto le linee programmatiche del governo regionale nel corso della seduta odierna del Consiglio regionale.
Construir el circuito solo con las compuertas nand y norJose Luis Dorao
El documento presenta dos problemas de construcción de circuitos lógicos utilizando solo compuertas NAND y NOR. El primer problema implica construir el circuito para la expresión F=A(B+C')+A'D, cuya solución es [(A(B'C)')'(A'D)']'. El segundo problema implica construir el circuito para la expresión F=(A+B'+C)(B+C'+D), cuya solución es [(A+B'+C)'+(B+C'+D)']'. Ambos circuitos se representan en notación de NAND y NOR y se explica
This document provides summaries for 12 young adult books nominated for the Golden Sower award between 2012-2013. The books cover a range of topics from civil war in Sudan to a kidnapping and include characters who face challenges like homelessness, disability, and immigration.
Reg700 eng france iems and samu networks and public health disaster plansMiguel Martinez Almoyna
The document describes France's integrated national emergency medical system (IEMS) and network. It has three sub-systems: 1) a pre-hospital emergency network, 2) a hospital emergency network monitored by local SAMU services, and 3) a SAMU control and medical regulation sub-system. SAMU services regulate emergency medical services and hospitals. They also coordinate public health emergency responses along with civil defense authorities on the regional, zonal, and national levels in the case of mass casualty events. The system aims to improve both the quality and equity of emergency medical care across France.
Tempa Rossa. Dieni (M5S): «Il Governo accusa la Regione Calabria»Newz.it
Catanzaro. “Su Tempa Rossa il ministro dell’Ambente Gian Luca Galletti individua precise responsabilità in capo alla Regione Calabria e tutto questo non può che ridestare serie preoccupazioni sulla natura della tutela dell’ambiente nella nostra terra” con queste parole la deputata del Movimento 5 Stelle Federica Dieni commenta la risposta alla sua interrogazione sul filone di Tempa Rossa relativo al territorio calabrese.
“Il ministro Galletti nella sua risposta alla mia interrogazione evidenzia in modo chiaro le responsabilità delle amministrazioni territoriali, anzitutto relativamente alla ‘autorizzazioni’, ma anche ‘al controllo delle attività di gestione di rifiuti, ivi compreso anche l’accertamento delle violazione di cui alla parte quarta del d.lgs n. 152 del 2006’, ossia quella relativa alle norme in materia di gestione dei rifiuti e di bonifica dei siti inquinati, che spetta ‘alle Province o alle Regioni alle quali tali poteri potrebbero essere stati trasferiti a seguito della riforma’. Quindi, se c’è stata omissione nei controlli, è responsabilità della Provincia di Reggio Calabria, ormai giunta al capolinea della sua esistenza, mentre per ciò che attiene alle mancate ‘prescrizioni tecniche tese a prevenire possibili inquinamenti di altri sistemi idrici ed ecosistemi’ la colpa è della Regione. Confido che almeno la supplementare azione del Nucleo Operativo Ecologico dei Carabinieri per la prevenzione e minimizzazione degli eventuali impatti, garantita dal ministro nella sua risposta, possa servire ad accertare l’eventuale presenza di danni all’ambiente e alle persone, visto che, a quanto dimostra la triste esperienza di Tempa Rossa in Calabria, dei vertici delle nostre amministrazioni territoriali davvero non c’è da fidarsi”.
SAMU french network of Physician staffed for Medical Emerrgencies response by regulation of an Integrated Public Health EMS. Basis of a Sanitary Civil Defense
The document discusses the French integrated emergency medical system (IEMS) for public health civil defense. It describes the IEMS as having three sub-systems: 1) a pre-hospital emergency network, 2) a hospital emergency network, and 3) SAMU call centers for medical regulation and control. SAMU refers to the French emergency medical dispatch centers. The IEMS coordinates pre-hospital emergency responders like ambulances with hospital emergency departments and ICUs. It aims to improve both the quality and equity of emergency medical care through the national SAMU telemedicine network and civil defense policies. The SAMU network acts as the key component and "nervous system" of France's integrated emergency response system for daily
The document discusses the importance of integrating mobile communications into marketing strategies. It notes that consumers increasingly demand brands that are always available via mobile. While some brands dip their toes in mobile, they fail to engage customers in a meaningful way. The document recommends building a mobile website, mobile advertising, and SMS initiatives to start engaging with mobile customers and integrating mobile touchpoints into an overall marketing plan.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Mobile marketerclassicguide3 beyondthebannerRalph Paglia
Mobile advertising is becoming increasingly important as more consumers own smartphones. While mobile ads have driven traffic, advertisers now need to focus on creating in-depth mobile content to meet consumer demand. This includes optimizing websites for mobile, providing up-to-date product information, reviews, offers and coupons. Driving traffic from mobile ads to these content-rich mobile sites gives advertisers an advantage over competitors with less robust mobile presences.
The document discusses the differences between mobile advertising and mobile marketing, with mobile advertising occurring before a click and mobile marketing after. It notes that while mobile advertising currently accounts for a small percentage of total advertising budgets, mobile marketing provides more opportunities for agencies to generate revenue. The document advocates that for chief marketing officers to succeed with mobile, they must treat it as its own unique marketing channel rather than just an extension of other channels.
Accenture: Multichannel Attribution Dec 2012Brian Crotty
Anticipating consumers’ every move to conversion is essential to realizing a strong return on marketing investment (MROI), yet, pervasive methods for understanding consumer behaviors fall short in a multichannel environment.
In the digital world, channel savvy, highly mobile, multiple device-happy consumers are in control. While they move from one media channel to another—and from one device to another—companies across industries are struggling to keep pace.
Anticipating consumers’ every move to conversion—and measuring every interaction across every channel—is essential to realizing a strong MROI and to sustaining competitive differentiation. Yet, pervasive methods for understanding consumer behaviors fall short in a multichannel environment.
As such, various attribution models and approaches have emerged to help businesses better capture and analyze consumers’ purchase journeys across both offline and online channels. Though a singular approach for measuring consumer data has yet to emerge, multichannel attribution holds exciting promise.
December 6, 2012
Accenture: ACN-interactive-pov-multichannel-attribution Feb 2013Brian Crotty
The document discusses the challenges of measuring marketing return on investment (MROI) in a multichannel environment where consumers move between devices and channels in nonlinear ways. Traditional attribution methods like last-click attribution are insufficient because they do not account for the influence of multiple interactions across channels. The document advocates for multichannel attribution approaches using techniques like clustering, neural networks, and analyzing big data from all consumer touchpoints to better understand the consumer journey and allocate credit and budgets appropriately among channels.
Mobile first approach in digital marketing.pdfMehakKataria6
The document discusses how the mobile-first approach has revolutionized consumer behavior and marketing strategies. It outlines how mobile devices have become the primary way consumers access the internet, influencing how they interact with brands. It also summarizes a case study of how Starbucks successfully implemented a mobile-first strategy that increased customer engagement and mobile transactions. The key takeaway is that businesses must embrace the mobile-first approach to meet evolving consumer expectations and remain competitive.
Capturing intelligence while managing relationshipsIntergen
Focuses on how to provide sales representatives with the tools to manage customer relationships and to capture valuable field intelligence via direct observations. Enabling immediate transmitting of field information via mobile devices to headquarters. to enable category managers, trade promotion managers, finance and logistics instant-connect views, so that business managers can intelligently and swiftly reorder field priorities to energize a launch, or avoid a supply chain issue. Presented at the NZ Retail Show during April 2011.
Key considerations for implementing mobile confirmitMerlien Institute
The document discusses the benefits of implementing a mobile engagement strategy to interact with customers. Mobile adoption is growing rapidly worldwide and changing customer expectations and behaviors. Customers now want interactions to be timely, relevant, and brief via their mobile devices. To maintain relationships, organizations need mobile strategies to engage customers anytime, anywhere. Some benefits include capturing more accurate feedback close to experiences, validating responses with location data and multimedia, and targeting customers based on location. Mobile engagement can make it easier for customers to provide feedback whenever convenient.
This document outlines 9 key trends that will influence future consumers and retailers: 1) Advancements in mobile phones like augmented reality and holograms, 2) Increased transparency through online reviews and comparisons, 3) "Retail-tainment" through more engaging consumer experiences, 4) Integration of online and offline shopping, 5) Individual customization of products, 6) Support for local communities and suppliers, 7) Focus on ethics and environmental sustainability, 8) Growth of self-service technologies, 9) Applications of technologies like RFID, digital displays, and social media. Retailers must adapt to these trends by providing the best consumer experience both online and in-store.
The document provides predictions from the MMA EMEA Board of Directors about mobile marketing trends in 2013. Key predictions include: major brands increasing mobile budgets to 7-10% of total spend; agencies adding mandatory mobile components to client proposals; mobile websites becoming more common than apps; location-based marketing growing for retail; and rich media playing a large role through high-quality optimized content. Overall, mobile is predicted to become a more central part of marketing strategies.
The document provides predictions from the MMA EMEA Board of Directors about mobile marketing trends in 2013. Key predictions include: major brands increasing mobile budgets to 7-10% of total spend; agencies adding mandatory mobile components to client proposals; mobile websites becoming more common than apps; location-based marketing growing for retail; and rich media playing a large role through high-quality optimized content. Overall, mobile is predicted to become a more central part of marketing strategies.
Overcome Internal Challenges: Set Up Your Business for Mobile SuccessSyniverse
Rob Hammond, Senior Director Mobile Engagement, presents at Eye for Travel's "Mobile and Innovation Strategies for Travel" in San Francisco, March 2015.
The document summarizes the Mobile Marketing Strategies conference taking place in London from November 20-21, 2012. The conference will provide attendees with information on leveraging the mobile channel to engage audiences, hear case studies from globally successful brands, and learn about emerging mobile technologies and their impact on marketing strategies. Top speakers will discuss integrating mobile marketing across channels and measuring ROI. Attendees can learn how brands like VoucherCodes.co.uk grew their mobile app to over 1.6 million downloads in under a year. The conference aims to help marketers make the most of the £4.5 billion expected to be spent through mobile devices in the UK in 2012.
The ‘Future of Mobile’ focuses in on location based services and the opportunities mobile presents for brands at the point-of-sale.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
This document discusses how to simplify mobile media planning and buying by overcoming the inherent complexities. It identifies that dedicated Mobile Demand Side Platforms can dramatically reduce workload for agencies by eliminating manual processes. These platforms allow agencies to plan, book, execute and optimize mobile campaigns through a single interface in real-time. The emergence of these platforms marks an end to large inefficiencies that have prevented many agencies from considering mobile as a viable advertising channel.
How Mobile Advertising Benefits Digital Media?spocto
Mobile advertising benefits digital media in several key ways. It breaks down traditional barriers by making advertising possible anywhere at any time. Mobile also allows for faster response times from audiences as they have their devices with them constantly. Additionally, mobile is good for creating customer loyalty by allowing more personalized outreach via text and push notifications. Mobile further aids targeted, local advertising by knowing users' locations. As smartphone and tablet adoption grows along with these mobile advertising advantages, global spending on mobile ads is projected to surpass $40 billion by 2017.
Mastering Code Halos Using Digital Insights to Drive Customer ExperiencesCognizant
Innovators recognize that every interaction with every
person and every thing now creates a trail of data — and
they’ve mastered the ability to harness it. Every click, browse,
download, share, transaction and device transmission
enables them to understand, and subsequently monetize,
relationships in ways never before possible.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
Customers are becoming increasingly mobile, and, as a result,
the customer journey is in need of an overhaul. In May 2014,
mobile platforms accounted for 60% of total digital media time
spent.
1
Mobile spending is correspondingly increasing to match
customer behavior, with mobile devices accounting for one in four
of all online purchases in November 2014.
2
Although companies
understand the importance of mobile, it is Altimeter Group’s
belief that brands both underestimate and underinvest in mobile’s
promise. In our latest research into the evolving landscape of
digital transformation and the digital customer experience, we
learned that an understood and unified mobile strategy remains
largely elusive to many executives and strategists.
Similar a Mobile and CRM - Marketing to Situations and Contexts (20)
Balls, Brands & Stories - Winning in the Hyper Digital AgeBrandEmotivity
Our presentation from the Digital Strategy Innovation Summit 2013 in NY. BrandEmotivity's Global Managing Partner Nuno Santos spoke about trends in storage capacity, processing power, communications and sensors, and how brands can capitalise on these trends by focusing on storytelling.
Mobile and Loyalty Programs - The Hyper Digital Age: Accelerating customer bo...BrandEmotivity
Thanks to the fast-paced growth of connected devices such as smartphones and tablets, brands have never before had so much data available to define an individual customer's feelings, needs and emotions. By capturing this behavioural data, brands can build useful intelligence. For loyalty programs, the opportunity is in making truly contextually relevant approaches, driving real value to customers.
Five Free Ways to Make Your Business Work Better in MobileBrandEmotivity
Mark Brill is a mobile marketing and innovation specialist with 20 years of experience in digital and 9 years in mobile. He gives a presentation on how to approach mobile marketing for businesses. He recommends 5 free things businesses can do to be more mobile: 1) Have a mobile-optimized website, 2) Optimize for mobile search and local search, 3) Connect mobile advertising and PR, 4) Engage existing mobile customers through email and services, 5) Leverage location-based marketing through tools like Foursquare. He encourages businesses to be imaginative with mobile campaigns.
Presentation made at:
http://www.themarketingandcommunicationloft.com/swissclub/
Customers are trying to engage with Luxury Brands through mobile devices. This deck presents:
. The size of the opportunity, by brand, and by region;
. The competitive landscape;
. A framework for action.
Mark Brill is a mobile strategy and innovation expert with 20 years experience in digital and 9 years in mobile. He discusses how mobile has evolved from convergent devices to impacting commerce, content creation, and data-driven brands. Location-based services are important for search, deals, and social media. The future will include more gamification, content co-creation, responsive advertising, and frictionless connections between devices and brands. New forms of interacting and screens will emerge, making the future seem uncertain but already present.
How does the biggest luxury retailers in the world perform on mobile? We analysed a vast number of apps and mobile/tablet sites, and evaluated the experience consumer's get when engaging with luxury brands on mobile.
This document discusses how mobile connectivity is changing and will continue to change the landscape for brands. It notes that mobile adoption is rising rapidly worldwide and mobile use is surpassing desktop for many activities. The future will see everything become more connected through mobile, with advertising becoming more targeted based on location. Brands need to think about how mobile can help them better connect with consumers and how mobile will reshape retail, products, and customer experiences. Mobile is becoming the primary way for brands to engage with people.
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.