The document provides an analysis of Jazz (formerly Mobilink), Pakistan's leading telecommunications company. It includes: An external factor evaluation (EFE) matrix that analyzes opportunities and threats in Jazz's external environment and calculates an above average weighted score of 2.96. An internal factor evaluation (IFE) matrix analyzes strengths and weaknesses and calculates an above average weighted score of 3.12. A TOWS matrix identifies strengths, weaknesses, opportunities, and threats, and develops strategies to leverage strengths and opportunities and overcome weaknesses and threats, such as developing new products to capitalize on technological strengths and address changing consumer tastes.