Be, Good & Best technique for pitch I analyzed 5000 home pages , I found 75 common kinds of explanation… How to have better idea and better pitch ? I'm inventor on Demand http://www.PROinvention.com/ My inventions are based on social analysis Discover also UX user experience combined with :SX : Shopper experience, BX :Buyer experience from another ontology analysis from me

1. …and Identified 3 essentials questions
Be, Good & Best technique
(Koussouros example of qualitative data analysis)
I analyzed 5000 home pages , I found 75 common kinds of explanation…
Nature Relevance Superiority
What is ? Is good ! Is best +
PROinvention.com

2. If you want to make a
better pitch and better profit
you need better idea
That’s what I bring
Georges Koussouros : Inventor On Demand
(designer, marketer, qualitative data analyst)
PROinvention.com

3. Be
You want make profitable
marketing offer or new startup ?
• I bring on demand new original and relevant
ideas or invention for important problems
(health, security, law, ..)
• It can be concept, function, technics, ergonomics
(UX)
• For data, product, software, service, project,
website, movie..
What it is ?

4. I’m diplomat on
Marketing, Quality,
Design for building
full customer
experience in “3
smiles experience”
What it is ?

5. 9 profit’s levels of creativity
1 Product creativity
- A 3d ball pen that make calligraphic writing, more that 100 cosmetic packaging
for L'Oréal in 3 month , 90 with no prior patent,
- Security door with no bolt (engineer said impossible, I drawn mechanical part 3
days and received part from china 3 days after (600 eur); I mounted 1 day and it
worked first time,
- foldable bicycle 11 pounds, secret device for hot climate, key that indicate you if
you closed door, …
What it is ?

6. 2 Software creativity
Another creativity fields
Business, Architecture, Politics, Project, Movie….
What it is ?
Nutritional software based on Orthomolecular approach, File manager that bring 10
percent of work productivity, many confidentials
Good faith calculator (I synthetized 20 000 pages of good faith studies (jurisprudence,
histology, comparative law) into 1 page for obtaining universal concept (modelling) for
better lawsuit process), Project writing helper, Political lie and stupidity controller,
Governance evaluator; RH canvas for team building….
3 Data creativity

7. Good
Georges Koussouros bring ideas that solve
your market problem
• You can have very quickly new ideas needed
from society and market because of deep social
analysis
• For saving money (most effective offer
communication operation )
• For making money (most need solution)
Is good !

8. I bring better
ratio
Imagination/
investissement
Is good !

9. Best
Georges Koussouros guaranty market
relevance and is not paid if you don’t agree
• I’m obsessed by qualitative analysis and optimization for
guarantying relevance (low cost or high customer benefit)
• I put myself a lot of idea in bin because I don’t sale ego like
mono-inventors but profit relevance
You pay
1. only if you are satisfy because I’m agree if you don’t like
the proposal
2. on very open mind way because for better business
opportunities
Is best +

10. Georges Koussouros
Creativity + Relevance
PROinvention.com
Is best +Is good !

11. Take cream from tube through comfort of jar

12. EASY
Cream is taken with finger inside small jar

13. Jars dismantled and gathered

14. NOMAD
Jar can be detachable from the tube for going in the handbag…

15. CREATIVE & CUSTOMIZED
The jar will permit to play in mixing, drying, dissolving
products and get what you need…..

16. 3 big reasons for possible blockbuster
Solving of paradox Bring of freedom In simple & aesthetical form
Advantage of tube and
jar (macaroon solves
paradox between soft
and hard pasta, iphone
between small and
big…)
Create, make
customized product,
easiness of use and
transportation bring
freedom to customer
Concept has to be obvious
(“canard wc” or USB key has
successful because of clear
and aesthetic concept)

17. New package for
chocolate milk mix

18. Fun > First Principle Turn face for more chocolate or milk…
More chocolat

19. 2 filled pouches use
Easy > Second Principle Fixed in head
Pouch
Hook hole Eye hole
Fixed hole

20. Viewing chocolate and
milk as authentic
product without the
blind suspicious mix
that comes from
industrial food
showcase the product uniqueness”

21. Loyalty factor:
1.Can be used also with coffee pouch
2.Cartridge use
3.Emotional product with use various characters
4.Can propose various chocolate or milk pouch…etc
Potential hurdles to commercialization

22. Georges Koussouros
Creativity + Relevance
PROinvention.com
Experimental step. Inventor of crossflow navigation system
Is best +Is good !