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Mundial brasil 2014 17 junio
1.
1 MundialBrasil2014
2.
2
3.
8.038 10.831 2.538 2.886
3.143 6.268 Brasil-Croacia T5 12/06/2014 (22:01:57) España-Holanda T5 13/06/2014 (21:00:42) Inglaterra-Italia CUATRO 14/06/2014 (24:00:09) Argentina-Bosnia T5 15/06/2014 (24:00:41) Alemania-Portugal CUATRO 16/06/2014 (18:00:10) Brasil-Mexico T5 17/06/2014 (21:00:24) 19,0 25,5 6,0 6,8 7,4 14,8 Brasil-Croacia T5 12/06/2014 (22:01:57) España-Holanda T5 13/06/2014 (21:00:42) Inglaterra-Italia CUATRO 14/06/2014 (24:00:09) Argentina-Bosnia T5 15/06/2014 (24:00:41) Alemania-Portugal CUATRO 16/06/2014 (18:00:10) Brasil-Mexico T5 17/06/2014 (21:00:24) EvolucióndelasaudienciasdelospartidosemitidosenT5y Cuatro Espectadores (000) Audiencia Media (%) Cuota (%) Fuente: Kantar Media Ámbito: PYB Target: T. Individuos 43,3 68,6 26,6 31,2 30,8 37,7 Brasil-Croacia T5 12/06/2014 (22:01:57) España-Holanda T5 13/06/2014 (21:00:42) Inglaterra-Italia CUATRO 14/06/2014 (24:00:09) Argentina-Bosnia T5 15/06/2014 (24:00:41) Alemania-Portugal CUATRO 16/06/2014 (18:00:10) Brasil-Mexico T5 17/06/2014 (21:00:24)
4.
Fuente: Kantar Media
Ámbito: PYB Target: T. Individuos . Espectadores (000) AudienciaMinutoaMinuto 0 1.000 2.000 3.000 4.000 5.000 6.000 7.000 8.000 9.000 10.000 20:51 20:55 20:59 21:03 21:07 21:11 21:15 21:19 21:23 21:27 21:31 21:35 21:39 21:43 21:47 21:51 21:55 21:59 22:03 22:07 22:11 22:15 22:19 22:23 22:27 22:31 22:35 22:39 22:43 22:47 22:51 22:55 Espectadores del partido Brasil – México 17/06/2014 Previo Partido Post Minuto de Oro 22:48 -> 9.034.000
5.
5 Inserciones 29 44 36 32
27 26 Brasil-Croacia T5 12/06/2014 (22:01:57) España-Holanda T5 13/06/2014 (21:00:42) Inglaterra-Italia CUATRO 14/06/2014 (24:00:09) Argentina-Bosnia T5 15/06/2014 (24:00:41) Alemania-Portugal CUATRO 16/06/2014 (18:00:10) Brasil-Mexico T5 17/06/2014 (21:00:24) Fuente: Kantar Media Ámbito: PYB Target: T. Individuos . EvolucióndelasInsercionesylosGrp’s 382,5 744 129,9 133,2 133,8 260,7 Brasil-Croacia T5 12/06/2014 (22:01:57) España-Holanda T5 13/06/2014 (21:00:42) Inglaterra-Italia CUATRO 14/06/2014 (24:00:09) Argentina-Bosnia T5 15/06/2014 (24:00:41) Alemania-Portugal CUATRO 16/06/2014 (18:00:10) Brasil-Mexico T5 17/06/2014 (21:00:24) Grp’s
6.
32,2 22,4 11,6 11,6 10,4 10,4 9,7 9,7 9,4 9,4 HYUNDAI/AUTOMOVILES CRUZCAMPO/CERVEZA DAMM/ESTRELLA/CERVEZA AUDI/A4 S LINE REPSOL/CARBURANTES RENAULT/GAMA
LIMITED VODAFONE/BANDA ANCHA MOVIL 4G VISA NIKE BUDWEISER/CERVEZA Ranking de anunciantes ( Grp´s) Fuente: Kantar Media Ámbito: PYB Target: T. Individuos. Condosinserciones,unaduranteelpartidoyotraenlapost, HyundaieselanuncianteconmásGRP’s Total Inserciones: 26 Total Grp’s: 260,7 Spot de Oro::Hyundai 20,6 Grp’s a las (22:50)
7.
Elresumendelpartidoyelmarcadorfinaleslomás retwitteadoentrelosseguidoresdeFIFA 170.718 870.022 2014-06-02 2014-06-03 2014-06-04 2014-06-05 2014-06-06 2014-06-07 2014-06-08 2014-06-09 2014-06-10 2014-06-11 2014-06-12 2014-06-13 2014-06-14 2014-06-15 2014-06-16 2014-06-17 Evolución de Followers Fuente:
Social Tools Contenido con mayor número de Retweets en España Top 3 Retweets 1 2 3
8.
Lafotodel‘partidodeldía’fueloquemás engagementgeneró 1.460.310 29.136.352 2013-10-21 2013-11-04 2013-11-18 2013-12-02 2013-12-16 2013-12-30 2014-01-13 2014-01-27 2014-02-10 2014-02-24 2014-03-10 2014-03-24 2014-04-07 2014-04-21 2014-05-05 2014-05-19 2014-06-02 2014-06-16 Evolución de Fans
de FB Fuente: Social Tools Contenido con mayor Engagement en la cuenta de Facebook a nivel internacional Top 3 Engagement Rate 1 2 3
9.
ElvídeoenlenguajedesignosdelpartidodeBélgicay ArgeliafuelomásvistodelcanalFIFAdeYoutube 426.026 833.718 2013-05-01 2013-05-22 2013-06-12 2013-07-03 2013-07-24 2013-08-14 2013-09-04 2013-09-25 2013-10-16 2013-11-06 2013-11-27 2013-12-18 2014-01-08 2014-01-29 2014-02-19 2014-03-12 2014-04-02 2014-04-23 2014-05-14 2014-06-04 Evolución de los
suscriptores Youtube Fuente: Social Tools Contenido con mayor engagement del canal de Youtube internacional Top 3 Engagement 1 2 3
10.
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