1. MYblogexperience Susan Garpensund Smacad 2011

2. The assignment Write a blog post on the topic of ”Cross functional social media engagement” Share the blog post Gain feedback Read and spread the word of other SMACAD students´blog posts

3. My action plan Wrote a post related to the topic on my own blog Added a question at the end of the post to receive comments and suggestions Created a short link Shared it on the Smacad Facebook group Tweeted and retweeted

4. results More traffic than usual- Could probably been even more if not Midsummer in Sweden 5 Comments with good content Friday 62 To compare - June 21st has normal traffic The days before a company linked to my blog post about monitoring tools.

5. My take away from the exercise No inspiration for post - go back to your roots, where you have knowledge One topic can have many different angles – select an angle and give your personal flavour to it Size – if you do not have a large network, you can still use friends networks With people helping out retweeting and spreading the word, big things can happen...fast! Good to end blog post with an open question – BUT! Make sure the question can be answered Add buttons for easier spread Add #(sm) if possible to tweets Make sure the timing is right - Midsummer Great practical exercise – learned a lot