Navigating the labyrinth of micro-moment marketing in an AO powered world

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The explosion of AI had many digital marketers worrying about the future of their careers. Having come so far, to have learned so much, to having it taken away in mere moments. However, rather than becoming worried about what we cannot control, it’s important to consider what we can do in the ever-evolving world of search as AI becomes more integrated with it. We live in a world of micro moments, where we have multiple needs that must be met to satiate our hunger to learn or buy the next best thing. AI is gearing up to disrupt the micro-moment marketing space, but we can navigate this change in a way to ensure we are more relevant than ever before, resulting in increased brand awareness and organic visibility. Discover how to develop a content strategy in preparation for the next generation of AI integrated search and beat the competition by taking action now.

Navigating the Labyrinth
of micro-moment
marketing in an AI
powered world
Anna Morrish
QUIBBLE
@annamorrish
Slideshare.net/AnnaMorrish

AI will
take your job!
@annamorrish | #brightonSEO

@annamorrish | #brightonSEO
The fear is real

@annamorrish | #brightonSEO
2/3 marketers
fear for their jobs

LOVE ME.

LOVE ME.
FEAR ME.

LOVE ME.
FEAR ME.
DO AS I SAY

LOVE ME.
FEAR ME.
DO AS I SAY AND

LOVE ME.
FEAR ME.
DO AS I SAY AND
I WILL BE
YOUR
SLAVE.

We’ve got to navigate
this!

@annamorrish | #brightonSEO
So…

@annamorrish | #brightonSEO
What’s
changing?

@annamorrish | #brightonSEO
AI generated
content

@annamorrish | #brightonSEO
How search
engine’s view AI
content

@annamorrish | #brightonSEO
AI powered
search

@annamorrish | #brightonSEO
60% of SEOs are
worried about
Google SGE

@annamorrish | #brightonSEO
SGE will take
your organic
traffic

@annamorrish | #brightonSEO
Drops could be
between 20% to
60%

@annamorrish | #brightonSEO
How do we
navigate this?

Help is at hand

Grow your share
of intent
@annamorrish | #brightonSEO

@annamorrish | #brightonSEO
We make 150
micro-decisions
a day

@annamorrish | #brightonSEO
I-want-to-know

@annamorrish | #brightonSEO
I-want-to-do

@annamorrish | #brightonSEO
I-want-to-buy

@annamorrish | #brightonSEO
I-want-to-go

@annamorrish | #brightonSEO
Micro-moments are
situations where we
can influence
consumer decisions

Anticipate next
steps
@annamorrish | #brightonSEO

@annamorrish | #brightonSEO
“Assume nothing,
question
everything.”
- James Patterson

Analyse your
content
@annamorrish | #brightonSEO

@annamorrish | #brightonSEO
Keep it short

@annamorrish | #brightonSEO
Keep it
conversational

@annamorrish | #brightonSEO
Make it personal

Test SGE
@annamorrish | #brightonSEO

@annamorrish | #brightonSEO
labs.google

Close gaps &
boost coverage
across more
micro moments

@annamorrish | #brightonSEO
Enhance your
on-page content

@annamorrish | #brightonSEO
Review category
structure &
content

@annamorrish | #brightonSEO
Consider the
context

Encourage
reviews
@annamorrish | #brightonSEO

Don’t delay
@annamorrish | #brightonSEO

Start thinking &
acting now!
@annamorrish | #brightonSEO

Contact us
Quibble.digital #brightonSEO
@AnnaMorrish
/annamorrish
Slideshare.Net/AnnaMorrish

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WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan

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5 Benefits Of Using Digital Marketing.pptx

5 Benefits Of Using Digital Marketing.pptx

5 Benefits Of Using Digital Marketing.pptx

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The "Intelligent Cryptocurrency VIP Digital: Membership Area" is an exclusive online platform offering premium resources and tools for cryptocurrency investors and enthusiasts. This members-only zone provides access to expert analysis, real-time market insights, and cutting-edge trading strategies, empowering users to make informed decisions and maximize their returns. With a focus on innovation and community, the membership area fosters collaboration and knowledge-sharing among like-minded individuals, helping them stay ahead of the curve in the rapidly evolving cryptocurrency landscape. By joining this elite digital club, members can elevate their cryptocurrency game and unlock new opportunities for growth and success.

Intelligent Cryptocurrency VIP Digital - Membership Area

Intelligent Cryptocurrency VIP Digital - Membership Area

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abdullahspz0428

Marketing automation insights provide valuable data and analysis regarding the performance and effectiveness of marketing automation strategies. These insights encompass various aspects such as campaign engagement, lead generation, conversion rates, and customer journey mapping. By leveraging data analytics and reporting tools, businesses can gain a deeper understanding of customer behavior, identify trends, and optimize their marketing efforts for better results. Marketing automation insights empower organizations to make data-driven decisions, refine their strategies, and enhance the overall efficiency and effectiveness of their marketing initiatives.

Marketing Automation Insights - Unlocking Success

Marketing Automation Insights - Unlocking Success

Marketing Automation Insights - Unlocking Success

Mastering Email Marketing - A Comprehensive Guide.pdf

Mastering Email Marketing - A Comprehensive Guide.pdf

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On the morning of December 26, 2004, one of the deadliest natural disasters in recorded history struck the shores of countries bordering the Indian Ocean. Triggered by a massive undersea earthquake off the west coast of Sumatra, Indonesia. A series of powerful tsunamis radiated across the ocean, devastating coastal communities and leaving a trail of unprecedented destruction in their wake. This event, commonly known as the Indian Ocean tsunami of 2004. Profoundly altered the lives of millions and prompted global humanitarian efforts.

The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx

The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx

The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx

elizabethella096

Going to mass markets to find buyers has some disadvantages for client outreach outside the marketplace. The biggest problem with this is that you can't really define what services you actually specialize in. But you can easily define yourself if you work in a niche specific market. In this slide I've showed you how you can carve out one or more profitable niches for providing client services outside of the marketplace. You can join my telegram group to get my exclusive list of 100 niches Telegram: https://t.me/clientoutreachmastermind

Niche Analysis for Client Outreach Outside Marketplace.pptx

Niche Analysis for Client Outreach Outside Marketplace.pptx

Niche Analysis for Client Outreach Outside Marketplace.pptx

Ahnaf Tahmid Haque

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tejaswinisahyadreeso

Explore the ongoing trends in the hottest marketing branch right now – Influencer Marketing! Did you know that influencer marketing delivers a staggering ROI of 478%! Reflect on the important aspects of finding your voice through influencer marketing. Which platforms should you consider for your goals and why? What does your audience expect from you? Should you consider artificial intelligence (AI) to make a mark in the creator ecosystem to reach your target audience and achieve your goals? Identify how AI can help you and how can you channel its power to enhance your influencer campaign’s performance. Write your future with influence! Build a strong partnership with influencers and maximize the benefits of your marketing efforts without losing sight of your goals. Excel in influencer marketing with these insights and strategize to build your custom plan.

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Influencer Marekting Trends- Where the creator economy is going in in 2024

Influencer Marekting Trends- Where the creator economy is going in in 2024

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Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx

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WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang

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WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang

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obat pelancar haid di apotik dan harganya

obat pelancar haid di apotik dan harganya

obat pelancar haid di apotik dan harganya

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan

5 Benefits Of Using Digital Marketing.pptx

5 Benefits Of Using Digital Marketing.pptx

5 Benefits Of Using Digital Marketing.pptx

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Intelligent Cryptocurrency VIP Digital - Membership Area

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Mastering Email Marketing - A Comprehensive Guide.pdf

Mastering Email Marketing - A Comprehensive Guide.pdf

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The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx

The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx

Niche Analysis for Client Outreach Outside Marketplace.pptx

Niche Analysis for Client Outreach Outside Marketplace.pptx

Niche Analysis for Client Outreach Outside Marketplace.pptx

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Digital marketing guide complete guide for beginners

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Influencer Marekting Trends- Where the creator economy is going in in 2024

Influencer Marekting Trends- Where the creator economy is going in in 2024

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Navigating the labyrinth of micro-moment marketing in an AO powered world

1. Navigating the Labyrinth of micro-moment marketing in an AI powered world Anna Morrish QUIBBLE @annamorrish Slideshare.net/AnnaMorrish

2. AI will take your job! @annamorrish | #brightonSEO

3.

4. @annamorrish | #brightonSEO The fear is real

5. @annamorrish | #brightonSEO 2/3 marketers fear for their jobs

6.

8. LOVE ME. FEAR ME.

9. LOVE ME. FEAR ME. DO AS I SAY

10. LOVE ME. FEAR ME. DO AS I SAY AND

11. LOVE ME. FEAR ME. DO AS I SAY AND I WILL BE YOUR SLAVE.

12.

13. We’ve got to navigate this!

14. @annamorrish | #brightonSEO So…

15. @annamorrish | #brightonSEO What’s changing?

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19. @annamorrish | #brightonSEO AI generated content

20.

21. @annamorrish | #brightonSEO How search engine’s view AI content

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23. @annamorrish | #brightonSEO AI powered search

24. @annamorrish | #brightonSEO 60% of SEOs are worried about Google SGE

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40. @annamorrish | #brightonSEO SGE will take your organic traffic

41. @annamorrish | #brightonSEO Drops could be between 20% to 60%

42. @annamorrish | #brightonSEO How do we navigate this?

43.

44.

45. Help is at hand

46.

47. Grow your share of intent @annamorrish | #brightonSEO

48. @annamorrish | #brightonSEO We make 150 micro-decisions a day

49.

50. @annamorrish | #brightonSEO I-want-to-know

51. @annamorrish | #brightonSEO I-want-to-do

52. @annamorrish | #brightonSEO I-want-to-buy

53. @annamorrish | #brightonSEO I-want-to-go

54. @annamorrish | #brightonSEO Micro-moments are situations where we can influence consumer decisions

55. Anticipate next steps @annamorrish | #brightonSEO

56.

57.

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59. @annamorrish | #brightonSEO “Assume nothing, question everything.” - James Patterson

60.

61.

62.

63.

64. Analyse your content @annamorrish | #brightonSEO

65. @annamorrish | #brightonSEO Keep it short

66. @annamorrish | #brightonSEO Keep it conversational

67. @annamorrish | #brightonSEO Make it personal

68. Test SGE @annamorrish | #brightonSEO

69.

70. @annamorrish | #brightonSEO labs.google

71.

72.

73. Close gaps & boost coverage across more micro moments

74. @annamorrish | #brightonSEO Enhance your on-page content

75. @annamorrish | #brightonSEO Review category structure & content

76. @annamorrish | #brightonSEO Consider the context

77. Encourage reviews @annamorrish | #brightonSEO

78.

79. Don’t delay @annamorrish | #brightonSEO

80. Start thinking & acting now! @annamorrish | #brightonSEO

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86. Contact us Quibble.digital #brightonSEO @AnnaMorrish /annamorrish Slideshare.Net/AnnaMorrish