This is our agency presentation where we cover main areas of our expertise and describe our approach to analysis and optimization of display ads and video ad campaigns

1. Agency
Presentation
Agency
Presentation

2. ● Company Profile and mission statement
● Our team
● Ecosystem of ‘Comprehensive Analysis’
● What are our Q&A activities
● What аd metrics do we track
● What is view-through user path
● How do we apply view-through and cross-device data
● Agile campaign optimization
● Our services
TABLE OF CONTENT

3. WHO WE ARE
Strong specialists Fresh ideas Comprehensive analysis New technologies
Expertise Focus Agile-approach Openness
OUR ADVANTAGES:

4. CLIENTS, WHO TRUST US

5. PROFILE
newage. is a digital solutions agency that applies innovative approach to the digital media campaigns analysis. Our
proprietary technology of ‘Comprehensive Analysis’ (includes view-through analysis and cross-device user id
matching) enables us to get a 360 degree view of the real media effect of your ad campaigns and fill the gap in
understanding of long term effects of media activities.
Optimize your ad campaigns based on the full picture! Find out how long do people remember your ad, what is the
number of people who visited your website after seeing the ad without clicking on it. Measure the lagged effect of
your digital media campaigns and understand the real ROI of your placement, creatives and audiences.
This presentation demonstrates the key areas of newage. expertise which speak to multiple use-cases within any
online ad campaign. newage. provides more than just digital marketing services; we measure and provide insights
into untapped territory of view-through user reaction factoring in cross-device data. Our insights will completely
change the way you used to analyze and optimize your advertising campaigns.

6. OUR VISION
“We work to evaluate the effectiveness of online media campaigns by
collecting maximum data on the contribution of each traffic channel and their
following optimisation.
Our goal is to drive the market towards openness and transparency,
increasing the level of professional expertise.”

7. ‘Comprehensive Analysis’
is a proprietary methodology of ad campaigns
efficiency evaluation developed by newage.
team. It allows to look beyond standard metrics
by combining click-through and view-through
data while applying cross-device user matching
technology. This approach empowers
advertisers to see the real ROI of their ad
campaigns, identify best performing ad
placements, creatives and audiences while the
campaign is still running and implement
necessary adjustments. ‘Comprehensive
Analysis’ includes four main aspects: quality
control, ad metrics, response to advertising and
agile methodology.
Quality control Advertising Metrics
Agile-methodology Response to advertising

8. Quality control
Quality is the highest priority for us! When
launching an ad campaign, first we ensure that
you are getting what you have paid for.
We check to see:
- are your ads viewable?
- are all the formats correct?
- is the geo targeting working right?
- is the ad frequency optimal?
- are your ads seen by the actual
people?
- how many of your impressions are not
trackable
and many more.
Viewability Format accordance GEO
Completed Views Frequency Fraud-impressions
impressions
without url
NON-COOKIES
impressions

9. Advertising Metrics
We track all key ad metrics that will help you to
evaluate, compare and optimise your
campaigns. We will help to define metrics that
are relevant for your particular campaign.
We will show you:
- validated impressions
- reach to target audience
- reach at effective frequency
- brand lift
- share of voice
- video viewership
- growth of branded searches
and other metrics.
OTS
Opp to see
Share of Voice
Impressions
Brand Lift
Growth of branded
searches
Video
Viewership
Media Reach,
Reach to TA

10. RESPONSE TO ADVERTISING
Demand generation
Now we can track online behavior using cookie matching and user-id matching

11. WHAT IS VIEW-THROUGH
CLICK-THROUGH
USER PATH
SEES THE AD CLICKS ON AD VISITS
ADVERTISER’S SITE
MAKES
CONVERSION
VIEW-THROUGH
USER PATH
SEES THE AD DOESN’T CLICK
ON AD
COMPLETES RESEARCH VISITS
ADVERTISER’S
SITE
MAKES
CONVERSION

12. View-through & Cross-device
With proliferation of devices people use on a
daily basis to access internet services, it is
extremely important to factor in cross-device
data while estimating view-through user
activity. We have enriched our data analysis
capabilities by including data on cross-device
activity providing our customers with even
deeper and more complete look into their
audiences.
Post-view
cookies-matching
Post-click
Post-view user-id
28-90% of all visits to advertiser’s website happens via
view-through user path

13. AGILE-APPROACH
Main principles of the agile-marketing, that our team follows:
• We optimise campaigns on a weekly basis iterations, instead of following large and complex plans
• Adjust ad campaign analytics, to be able to get insights faster
• Constantly experimenting and trying out new solutions
• We are not afraid to make mistakes, just don’t make the same mistake twice
• Scaling up successful ideas

14. ADVERTISING CAMPAIGN PROCESS AS WE SEE IT
Strategy
Planning
Buying
Comprehensive
audit
Dynamic
optimisation
Campaign
analysis Processes
optimisation
Search for
new solutions
Launch of
the ad campaign
Start of the campaign Flight Post campaign

15. WHAT WE DO TO MEASURE YOUR CAMPAIGNS SUCCESS
1. Client’s website mapping
2. Installation of tracking pixels / integration of measurement tools
3. Installation of tracking pixels on ad materials
4. Approving of campaign KPIs with the client
5. Campaign KPIs reporting (weekly)
6. Campaign settings optimizations (after first week)
7. Comprehensive analysis and merging of data flows (click-through+view through+cross-device)
8. Evaluation of campaigns result and recommendations

16. OUR SERVICES
Strategy & Media
Planning
Launch of Ad
Campaigns
Comprehensive
Data Analysis
Campaigns
Optimisation

17. Want to find out more?
reach out today:
pavel.tuchinsky@newage.com.ua