20 slides, 20 seconds a slide. A powerful presentation given to the Professional Speaking Association fellows meeting in Great Malvern.
"How to make more money" Negotiation skills for people in the speaking industry. Anchoring the price, having three options, connecting with the clients, "The negotiators scoresheet". Speaker variables, USP's, Power of three, shocking statistics, Tip Top Tips, Why EGO is the enemy and much more
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PechaKucha PSA V2.pdf
1. DEREK ARDEN – EVERYTHING IS NEGOTIABLE CONTACT: 44 (0) 7980 241185 Linkedin: Derek Arden
We are going up
Negotiation skills for speakers
“How to make more money”
PSA Fellows Conference - Great Malvern
July 11th 2022
3. Would it shock you to
know?
61% of a professionals didn’t
think they were good negotiators
DEREK ARDEN – EVERYTHING IS NEGOTIABLE CONTACT: 44 (0) 7980 241185 Linkedin: Derek Arden
4. DEREK ARDEN – EVERYTHING IS NEGOTIABLE CONTACT: 44 (0) 7980 241185 Linkedin: Derek Arden
NEGOTIATION
EGO is the enemy
5.
6. BP - Best Position
TP - Target Position
WAP - Walk away position
AP - Alternative position
Positions
Variables
DEREK ARDEN – EVERYTHING IS NEGOTIABLE CONTACT: 44 (0) 7980 241185 Linkedin: Derek Arden
7. DEREK ARDEN – EVERYTHING IS NEGOTIABLE CONTACT: 44 (0) 7980 241185 Linkedin: Derek Arden
SPEAKER VARIABLES TO UPSELL OR
DOWNSELL
Materials
Books / workbooks
Coaching / Mentoring
Follow up review
Payment terms
Travel / hotel
Masterclass / Workshops / Breakouts
Zoom
Newsletter
Audio
YouTube
8. Variables
DEREK ARDEN – EVERYTHING IS NEGOTIABLE CONTACT: 44 (0) 7980 241185 Linkedin: Derek Arden
ANCHORING
ALWAYS ANCHOR YOUR BEST PRICE
9. www.derekarden.co.uk
Preparation and Plan 43
1st Impressions 61
Questioning 71
Listening 85
Use your head 97
Body Language 117
Watch out for lying 139
Strategies and tactics 151
Influencing 171
Bargaining 197
Managing Conflict 217
Confidence 237 32
Derek’s Negotiation Scorecard
10. Variables
DEREK ARDEN – EVERYTHING IS NEGOTIABLE CONTACT: 44 (0) 7980 241185 Linkedin: Derek Arden
POWER OF
THREE
THREE
PRICES
THREE
OPTIONS
THREE
ALTERNATIVES
11. DEREK ARDEN – EVERYTHING IS NEGOTIABLE CONTACT: 44 (0) 7980 241185 Linkedin: Derek Arden
Increase your fees without losing clients
Get paid what you are worth
Anchor the price high, so you can let the client think they have won
Enhance your income by up selling
Reduce your price by down selling
Understand your negotiable variables, and use them to haggle
Offer three prices / three options
Use the airline pricing model
License your material
Use negotiators language
Handle price objections with value
Feel more confident about your proposition (imposter syndrome avoidance strategy)
Learn how to negotiate on zoom
Find out how to write a book and the secret of giving it away in your proposition
Use Derek’s tried tested and proven Negotiation System
Fifteen Fantastic Tips to enhance your value
17. Derek’s Tip Top Tips
Preparation + Positioning
Market sensibly - Speak on zoom
Listen, ask, upsell
Power of three
Anchor the high price.
Use your variables to upsell - downsell
DEREK ARDEN – EVERYTHING IS NEGOTIABLE CONTACT: 44 (0) 7980 241185 Linkedin: Derek Arden
18.
19. Can I share with you?
Some of the secrets I have learnt from being in the PSA
• Handouts
• Briefing – and how to get sign ups
• Monday Night Live interviews
• Fun cards with a serious intent
• Books – Top Master Class 4th November
DEREK ARDEN – EVERYTHING IS NEGOTIABLE CONTACT: 44 (0) 7980 241185 Linkedin: Derek Arden
20. 4th November 2022
TOP MASTER CLASS
All proceeds to
Ukraine
DEREK ARDEN – EVERYTHING IS NEGOTIABLE CONTACT: 44 (0) 7980 241185 Linkedin: Derek Arden