Hello, my name is Ramona Ross; this is a general foundation for starting my Brand in the Event Planning industry.

1. PERSONAL BRAND EXPLORATION
Ramona Ross
Project & Portfolio I: Week 1
May 7, 2023

2. My name is Ramona Ross, proud owner, Event
Planner and Designer of Mona’s Event Planning
LLC. 6 years of experience as an event planner
and designer. Currently completed 14 yrs active
duty service as a US Navy Sailor. My passion
has always been creating elegant designs and
decorations for private events. I am dedicated to
capturing my clients vision and making their
events a memorable one. My goals for the next
5-10 yrs is to have my own venue to host multiple
events, ranging from conferences, baby showers,
weddings, themed events and expanding to
concerts and music festivals. I will also love to
create a non-profit organization that provide
resources and outlets to families in low income
areas .
IDENTITY

3. PROFESSION
Potential Job Titles:
• Event Planner
• Interior Designer
• Floral Designer
• Balloon Designer
BRAND ARCHETYPE - Creative
Brand Archetype, my goal is to
captivate my clients vision by
developing a unique design that will
enhance their personality. I strive to
deliver a more intimate experience
for my clients to ensure their event
is beyond their expectation.
Event Planner and Designer for Entertainment Industry

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Sierra Hite
Outreach Plan:
• I will ensure I have a professional resume as well as a
portfolio of my work to show my experience as an
Event Planner.
• One method I would prefer to communicate in person.
• I would follow up by email one week after my interview.
Senior Recruiter at Yardi
Jared Mask
Outreach Plan:
• I would try to get my portfolio professionally created
along with my resume.
• I would love to communicate in person with him
because he seems more business oriented just by his
photo.
• I would follow up by email with him within 2 weeks if
hasn’t called or emailed me.
Technical Recruiter at ATR
International
Kelly Watson Mooney
Outreach Plan:
• I would prepare my resume and references to vouch for
my experience.
• I would like to communicate through zoom call and an
in person meeting for this interview to show my
fl
exibility.
• I would follow up by phone in one week from my
interview.
Talent Acquisition at Barings

5. GOALS
Short Term: (2025)
Rebrand my business plan and
paperwork for operation in Florida.
Obtain my BS in Entertainment
Business from Full Sail University.
Mid Term: (2026)
Pay off my cars and pay down large
debts, to accumulate the
fi
nances to
fund my venue. Establish a strong
business credit and network by
January 2026
Long Term: (2029)
Purchase a Venue space in Florida for
my event planning business.
My goal is to have a Venue space up and
running by the time I retire from the navy
June 2029.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Research Skills
SOFT
HARD
Novice / Adept / Expert
Networking Savvy Novice / Adept /
Expert
Resilience and Adaptability Novice / Adept / Expert
Dedication to Client Service Novice / Adept / Expert
Unbridled Creativity
SOFT
HARD
Novice / Adept / Expert
Organizational Skills Novice / Adept / Expert
Customer Relationship Novice / Adept / Expert
Basic Understanding of Events Novice / Adept / Expert

7. Promise to provide my clients with a
professional and unforgettable for
experience.
PROMISE

8. CREDENTIALS
Work Experience:
• United States Navy, Gas Turbine
Systems Technical Mechanic, Lead Petty
Of
fi
cer of the Gas Turbine Shop at
SERMC
• Owner, Mona’s Event Planning LLC
Education:
• Entertainment Business B.S., Full Sail University (2024)
Awards:
• Military Outstanding Volunteer Service
Medal
• Navy and Marine Corp Achievement
Medal

9. COMPETITION
Atosha Barboza
Bennett
Industry Experience:
• Event Planner and Designer
Education:
• Bachelors in Hospitality University of Phoenix
Leadership Experience:
13 years Leadership experience at Larger
Than Life Events and Designs
Skills and Pro
fi
ciencies:
• Event Planning - 29 endorsements
• Event Management - 20 endorsements
• Social Media- 10 endorsements
Ramona Ross
Overall Online Presence:
• Atosha has 366 connections, her banner image is not
customized. Her headshot is professional but her page
is also dated, of headshot?, However Atosha is very
active on Facebook as well as Instagram.active on
other social media?, is their LinkedIn URL customized?
• Grade: Average, 30 out of 100
Industry Experience:
• Event Planner and Designer
Education:
• 4 years experience hospitality
• 6 years experience as Event Planner
Leadership Experience:
. 14 years experience US Navy
. 6 years experience as owner of Mona’s
Event Planning LLC
Skills and Pro
fi
ciencies:
• Gas Turbines-2 endorsements
• Generators-2 endorsements
• Event management- 1 endorsement
Overall Online Presence:
• I have 88 connections on my Linked In. I do not have a
professional headshot and my pro
fi
le is bland and
dated. I am active on Facebook and Instagram and my
URL is not custmized.
• Grade: Poor10 out of 100

10. COMPETITION
Jasmine Wright
Noteworthy Experience:
• Live Nation Entertainment VIP Host
• Extravaganza Events & Props INC.
Ramona Ross
Industry Experience:
• Event Planner and Designer
Education:
• NYU Hospitality Business Society Certi
fi
ed
• NYU Tisch School of Arts
• Virginia State University
Skills and Pro
fi
ciencies:
• Design - 0 endorsements
• Wedding Planning - 0 endorsements
• Event Production - 0 endorsements
Overall Online Presence:
• She has 7 connections, banner image is customized,
professional headshot. how detailed is the pro
fi
le?,
published articles?, active on other social media?, is
their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Event Planner and Designer
Skills and Pro
fi
ciencies:
• Gas Turbines - 2 endorsements
• Generators- 2 endorsements
• Event Management-1endorsements
Overall Online Presence:
• I have 88 connections on my Linked In. I do not have a
professional headshot and my pro
fi
le is bland and
dated. I am active on Facebook and Instagram and my
URL is not custmized.
• Grade: Poor10 out of 100
Leadership Experience:
. 14 years experience US Navy
. 6 years experience as owner of Mona’s
Event Planning LLC
Education:
• 4 years experience hospitality
• 6 years experience as Event Planner
Motivated

11. BRAND POSITION
For everyone who desires an event planner, I
provide complete dedication and loyalty to every
clients needs because your special event
deserves top quality designs and a less stressful
experience.
LOYALTY

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Waves of The Wise Back to School Drive
‣ Aug 27, 2023 | Norfolk, Virginia
• Over the Top Children’s Party
‣ June 25, 2023 | Jacksonville, Florida
• Behind The Veil Academy
‣ May 6, 2023 | Live on Zoom
Digital Marketing
• Primary Content: I will show photos from previous clients
events as well as creative designs to intrigue clients eye. I will
create short reels showing me in action designing venues for
events.
• Primary Tools: I will use Facebook, Instagram, Tik Tok and
Linked In to promote my content. I will try to make updates
weekly and daily to show upcoming events I have, or new
design ideas I’m working on.
• Website: I will use my website to promote my business. I will
also use it to show what services I provide, event packages I
offer, Vendors I work with, Prices of services and provide a
questionnaire form for prospective clients to
fi
ll out for quotes.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Embark on a mentor ship with Atosha Bennett through
her Behind the Veil Academy. Learn the ins and outs of
the event planning business and new creative
techniques and skills.
Formal Education
• Graduate With a Bachelors Degree from Full Sail
Technical Skills
• Increase my Linked In account by 10% - July 2023
• Rebrand my Event Planning Business Website and
Social Media Platforms - Mona’s Event Plannings
Instagram and Facebook August 2023
• Update the content on all social media platforms,
November 2023
Soft Skills
• Increase my networking and Marketing Skills, June
2023
• Perfect my organizational skills September 2023
• Create a Social Tables account to increase my
designing skillsMay 2023

14. Ramona Ross
Why take on the stress of planning your own event?
Providing quality coordination, and putting your vision into play while
keeping your mind at ease. In fact, check out my customer reviews my work
speaks for itself.

15. REFERENCES
Cvent/Social Tables(2022) The 6 Must Have Event
Planning Skills. https://www.socialtables.com/blog/
event-planning/event-planning-skills/
Brandyourself Online reputation Management: The
Ultimate Guide https://brandyourself.com/online-
reputation-management
https://www.glassdoor.com/mz-survey/
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https://www.onetonline.org/link/summary/11-2032.00