Pistoia presidents startup webinar sep2015

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Claus Stie Kallesøe

Presented at a Pistoia Alliance webinar to kick off the "Pistoia Presidents Startup challenge"

Atención sanitaria

gritsystems
Pistoia Alliance - President’s Startup Webinar
September 2015

Contact
Claus Stie Kallesøe
Founder, CEO
claus@gritsystems.dk
+45 30 14 15 36
3

“A startup is a temporary
org. in search of a scalable,
repeatable, proﬁtable
business model”
Steve Blank, Bob Dorf,
“The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company”, 2012

All start-ups are unique!
Easy to say HOWTO -
harder to do it!

“Bootstrapping….
…starting a business without
external help or capital.”
Bootstrapping, Wikipedia. Accessed August 13th 2015
https://en.wikipedia.org/wiki/Bootstrapping#cite_note-15

“A startup is not a
smaller version of a
large company”
Steve Blank, Bob Dorf,
“The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company”, 2012

So don’t run it like it is!
Major take home today!

Getting started
• Company - What is it?
• Product (s) - What are you selling?
• Customers - To whom?
• Process/Method - How?
• Organisation - Who calls the
shots?

Getting started II
Then adapt and adapt and….

“Winners recognise their
startup is a series of
untested hypotheses
(guesses) that need testing”
Steve Blank, Bob Dorf,
“The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company”, 2012

“Planning is
guessing”
David Heinemeier Hansson, “Unlearn Your MBA”, Stanford, 2010
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2353

The Product/Service
• Is it unique?
• Will anyone pay for it?
• If NOT unique?
• Why choose yours?

Getting (the ﬁrst) customer(s)
• Network, Network, Network
• Hard work/Persistence
• A good product or service!
• You need to do the selling

“The ﬁrst 10 customers
should be sold by you,
the CEO or founder”
Sean Jacobsohn, Venture Investor, “Your First 10 Customers Can Make Or
Break You”, techcrunch, Aug 30, 2015
http://techcrunch.com/2015/08/30/your-ﬁrst-10-customers-can-make-or-break-
you/?ncid=tcdaily#.omd8fz:R9Oy

Keeping customers
• Deliver
• Quality in the product
• Great service

Risks
• Internal disagreements
• Going after a Big deal/
customer - that doesn’t ﬁt
• Panic => Bad decisions
• Expanding too fast

In the end…
Try to make more money
than you consume!

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Pistoia presidents startup webinar sep2015

1. 1

2. gritsystems Pistoia Alliance - President’s Startup Webinar September 2015

3. Contact Claus Stie Kallesøe Founder, CEO claus@gritsystems.dk +45 30 14 15 36 3

4. “A startup is a temporary org. in search of a scalable, repeatable, proﬁtable business model” Steve Blank, Bob Dorf, “The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company”, 2012

5. All start-ups are unique! Easy to say HOWTO - harder to do it!

6. “Bootstrapping…. …starting a business without external help or capital.” Bootstrapping, Wikipedia. Accessed August 13th 2015 https://en.wikipedia.org/wiki/Bootstrapping#cite_note-15

7. “A startup is not a smaller version of a large company” Steve Blank, Bob Dorf, “The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company”, 2012

8. So don’t run it like it is! Major take home today!

9. Getting started • Company - What is it? • Product (s) - What are you selling? • Customers - To whom? • Process/Method - How? • Organisation - Who calls the shots?

10. Getting started II Then adapt and adapt and….

11. “Winners recognise their startup is a series of untested hypotheses (guesses) that need testing” Steve Blank, Bob Dorf, “The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company”, 2012

12. “Planning is guessing” David Heinemeier Hansson, “Unlearn Your MBA”, Stanford, 2010 http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2353

13. The Product/Service • Is it unique? • Will anyone pay for it? • If NOT unique? • Why choose yours?

14. Getting (the ﬁrst) customer(s) • Network, Network, Network • Hard work/Persistence • A good product or service! • You need to do the selling

15. “The ﬁrst 10 customers should be sold by you, the CEO or founder” Sean Jacobsohn, Venture Investor, “Your First 10 Customers Can Make Or Break You”, techcrunch, Aug 30, 2015 http://techcrunch.com/2015/08/30/your-ﬁrst-10-customers-can-make-or-break- you/?ncid=tcdaily#.omd8fz:R9Oy

16. Keeping customers • Deliver • Quality in the product • Great service

17. Getting vs Keeping

18. Risks • Internal disagreements • Going after a Big deal/ customer - that doesn’t ﬁt • Panic => Bad decisions • Expanding too fast

19. In the end… Try to make more money than you consume!

20. 20

Pistoia presidents startup webinar sep2015

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