This document discusses digital advertising strategies and tactics. It outlines how search engine marketing can target customers actively shopping or researching. It also discusses search engine optimization, retargeting customers who visited a website to help move them down the sales funnel, and multi-channel real-time bidding to reach customers across devices. The document provides examples of using social media platforms like Facebook, YouTube, and native advertising to connect with audiences. It also presents considerations for setting up analytics and data infrastructure to optimize digital campaigns.
This document discusses digital advertising strategies and tactics. It outlines how search engine marketing can target customers actively shopping or researching. It also discusses search engine optimization, retargeting customers who visited a website to help move them down the sales funnel, and multi-channel real-time bidding to reach customers across devices. The document provides examples of using social media advertising on Facebook and YouTube to increase online traffic, shares, and conversions. It also presents strategies for native advertising and setting up an analytical framework to optimize digital campaigns.
Strategies Focused on Increasing The Reach and Visibility of Your Business. A Crash course in theory and tools for growing your business in the digital world.
Karel Tlustak - Real Results in Facebook advertising MKTFEST 2014Marketing Festival
This document summarizes strategies for using Facebook advertising effectively and beating Google. It discusses native Facebook advertising features like Website Custom Audiences v2 and bidding. It also covers using mobile apps, cross-device remarketing, and platforms beyond the Power Editor. Additionally, it provides information on new developments at Facebook including the Audience Network, local awareness targeting, and the Atlas platform. The document concludes with tips for getting free Facebook credit and accessing analytics tools.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
Afaqs! campus display and search engine marketing june 21 ( rp singh)soswebscan
The document provides information on digital advertising metrics and terminology in India. It includes statistics on internet and mobile users, as well as numbers related to the digital media industry. Various digital advertising channels like display, search, mobile, and social media are defined. Common metrics and terminology used in digital advertising planning and measurement are also explained, such as impressions, clicks, CTR, cookies, and ad unit sizes.
Dave ruberto - Internet marketing
Dave ruberto - Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Refer By - http://www.webopedia.com/TERM/I/internet_marketing.html
Search, Social, Programmatic: The Digital Advertising Trifecta for Cannabis a...Brett Konen
In 2020, nearly 60% of ad dollars in the U.S. will be spent on digital advertising—so why are nine out of ten cannabis marketers not leveraging the digital advertising options available to them? In this webinar, we’ll debunk the belief that digital ads for cannabis brands aren’t allowed and explain how to balance the unique challenges and benefits of paid search, social, and programmatic ads for cannabis and CBD. We’ll also share information on the wide variety of advertising channels and formats available outside of Facebook and Google, including display, mobile, video, connected TV, native, and digital audio. Our goal is to help you squeeze the most ROI out of your digital advertising budget, whatever its size.
Learning objectives:
—Pinpoint what’s allowed in theory, accepted in practice, and prohibited by the primary digital advertising platforms
—Share pro tips on increasing your ad campaign’s chances of approval and likelihood of conversion on each platform
—Explain how to mitigate the risk of ad rejection on Facebook, Instagram, and Google by leveraging programmatic ad technology
This document discusses digital advertising strategies and tactics. It outlines how search engine marketing can target customers actively shopping or researching. It also discusses search engine optimization, retargeting customers who visited a website to help move them down the sales funnel, and multi-channel real-time bidding to reach customers across devices. The document provides examples of using social media platforms like Facebook, YouTube, and native advertising to connect with audiences. It also presents considerations for setting up analytics and data infrastructure to optimize digital campaigns.
This document discusses digital advertising strategies and tactics. It outlines how search engine marketing can target customers actively shopping or researching. It also discusses search engine optimization, retargeting customers who visited a website to help move them down the sales funnel, and multi-channel real-time bidding to reach customers across devices. The document provides examples of using social media advertising on Facebook and YouTube to increase online traffic, shares, and conversions. It also presents strategies for native advertising and setting up an analytical framework to optimize digital campaigns.
Strategies Focused on Increasing The Reach and Visibility of Your Business. A Crash course in theory and tools for growing your business in the digital world.
Karel Tlustak - Real Results in Facebook advertising MKTFEST 2014Marketing Festival
This document summarizes strategies for using Facebook advertising effectively and beating Google. It discusses native Facebook advertising features like Website Custom Audiences v2 and bidding. It also covers using mobile apps, cross-device remarketing, and platforms beyond the Power Editor. Additionally, it provides information on new developments at Facebook including the Audience Network, local awareness targeting, and the Atlas platform. The document concludes with tips for getting free Facebook credit and accessing analytics tools.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
Afaqs! campus display and search engine marketing june 21 ( rp singh)soswebscan
The document provides information on digital advertising metrics and terminology in India. It includes statistics on internet and mobile users, as well as numbers related to the digital media industry. Various digital advertising channels like display, search, mobile, and social media are defined. Common metrics and terminology used in digital advertising planning and measurement are also explained, such as impressions, clicks, CTR, cookies, and ad unit sizes.
Dave ruberto - Internet marketing
Dave ruberto - Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Refer By - http://www.webopedia.com/TERM/I/internet_marketing.html
Search, Social, Programmatic: The Digital Advertising Trifecta for Cannabis a...Brett Konen
In 2020, nearly 60% of ad dollars in the U.S. will be spent on digital advertising—so why are nine out of ten cannabis marketers not leveraging the digital advertising options available to them? In this webinar, we’ll debunk the belief that digital ads for cannabis brands aren’t allowed and explain how to balance the unique challenges and benefits of paid search, social, and programmatic ads for cannabis and CBD. We’ll also share information on the wide variety of advertising channels and formats available outside of Facebook and Google, including display, mobile, video, connected TV, native, and digital audio. Our goal is to help you squeeze the most ROI out of your digital advertising budget, whatever its size.
Learning objectives:
—Pinpoint what’s allowed in theory, accepted in practice, and prohibited by the primary digital advertising platforms
—Share pro tips on increasing your ad campaign’s chances of approval and likelihood of conversion on each platform
—Explain how to mitigate the risk of ad rejection on Facebook, Instagram, and Google by leveraging programmatic ad technology
Marketing plan for a hypothetical local discovery app: Places.
The presentation was created by Vibhor Dubey during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.
The document provides an overview of digital marketing and advertising. It discusses goal identification, performance measurement, common digital marketing formats like search, display, mobile and email. It also covers digital marketing tactics such as intent-based marketing, location-based marketing, retargeting and native ads. The document concludes with sections on execution, which involves choosing the right formats and tactics to meet goals, and optimization to improve campaign performance.
The document outlines the business plan for an app called ForeverNOT that allows users to bet on relationships and celebrity gossip. It includes details on key activities like coding the app, determining features, and linking financial accounts. Key partners proposed include banks, developers, media outlets, and companies offering dating products/services. Revenue streams would come from in-app betting, selling user data, and offering partner products. The document also outlines hypotheses to test during development around user demographics and monetization strategies.
This document provides an overview of digital marketing in the United Arab Emirates. It outlines key metrics on internet, mobile, and e-commerce penetration rates in the UAE. It also lists the top industries for digital marketing and common goals of digital marketing campaigns. The document then discusses strategies, tactics, and considerations for paid, organic, social media, and mobile marketing. It proposes several business models and partnership opportunities for digital marketing services.
Growing Your Business by Growing Your Social MediaJason Baumann
This document provides a framework for growing a business online through social media. It outlines strategies for using social media platforms like Facebook, Instagram, and Twitter for digital marketing. These include creating social ads and using organic social media techniques. The document also discusses determining goals, audiences, channels, tactics, messaging and analytics to develop an effective social media marketing plan.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
Dan Morrison presented on mastering Facebook targeting and creative. He discussed why Facebook is important for marketing, how to set up campaigns, choose audiences and placements, budgeting and scheduling, and optimization. He provided examples of different ad formats and tips for video ads, custom audiences, lookalike audiences, psychographic targeting, layered targeting, seasonal/lifecycle targeting, income targeting, home ownership targeting, and B2B targeting. The presentation provided an in-depth overview of Facebook advertising strategies and best practices.
Programmatic advertising has evolved to become more complex, with multiple parties involved in the buying and selling of digital ads. New targeting techniques allow for more precise audience targeting using first, second, and third party data sources. Effective content marketing now relies on tactics like native advertising, video, social media, search marketing, and retargeting to engage audiences across multiple devices and environments. Success requires analyzing both online and real-world metrics to measure downstream engagement and conversions from digital campaigns.
PPC Advertising Session 2 Direct Marketing Association NorCal 092116John Thyfault
Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools
Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.
What you’ll learn:
Advanced keyword research and modeling
Advanced campaign structure
Enhanced Campaigns and mobile targeting
Re-marketing and re-targeting in the major PPC providers
How to take full advantage of Product Listing Ads
Writing ads to match user intent
Best practices that will save you costs and improve your ROI
Instructor: John Thyfault
http://www.beasleydirect.com
This document provides an overview of different types of digital marketing. It begins with an agenda for a presentation on why digital marketing is important and the different types. It then discusses various digital marketing tactics including display advertising, social media, mobile advertising, and search engine marketing. For each tactic, it provides details on platforms, targeting capabilities, examples, and case studies. The goal is to help clients understand how to build a comprehensive digital marketing campaign using different digital channels.
The document discusses the changing landscape of digital advertising. Traditional one-way advertising is becoming less effective as customers become smarter and more demanding. Digital advertising allows for two-way communication, customization, and measurable feedback. New media platforms like MySpace, YouTube, Revver, Google AdSense, and Microsoft AdCenter allow advertisers to integrate their messages through engaging formats. These platforms provide new opportunities for viral, personalized advertising through social networking sites and user-generated content.
Connecting your Brand with Customers Using Digital Advertising PlatfomsCazarin Interactive
"Connecting your Brand with Customers Using Digital Advertising Platfoms" by Brad Heagle. Presented at Cazarin Interactive's 2nd annual Cazarinfest (2014).
www.cazarin.com
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Digital marketing involves promoting brands and products through electronic media like the internet, mobile apps, and digital channels. Digital marketers monitor user behavior like views, time spent, and sales to see what content works best. Key components of digital marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing (SMM), email marketing, and display ads. The objectives are to reach the right audience, engage them, motivate action, and maximize return on investment (ROI).
2016 CMTC Omni Channel Customer Communications FINAL A 071016Darrel Kammeyer
This document discusses omni-channel customer communications and the evolution from simple to complex multi-channel interactions. It describes the challenges of managing customer data and experiences across numerous online and offline channels. Additionally, it outlines a vision for delivering continuous and relevant customer experiences and dialogues across multiple devices and platforms through understanding customer behaviors and implementing integrated marketing strategies.
Using Google Analytics To Market Your Software IdeaPierre DeBois
A starter presentation from my session for Nebraska.Code 2018 explaining how to use reporting in Google Analytics to understand how to attract your intended audience and monitor conversion activity at your website.
Effective SEM campaigns require understanding business objectives, defining target audiences, optimizing ad campaigns, and tracking performance. The key steps are understanding the business, setting advertising goals, targeting the right audiences, setting up campaign structures and keywords, optimizing ads through testing and adjustments, and regularly reporting and analyzing campaign metrics and ROI. Landing pages should be optimized for usability and relevance. Regular reviews ensure adherence to best practices for search networks, content networks, devices, and channels.
Increasing Audience Engagement - Chris MossMezzo Labs
Chris Moss, Audience Optimisation Manager at Telegraph Media Group, gave this presentation at Mezzo Labs' "Disruptive Technology in Web Analytics" event in September 2014.
The document provides an outline for a digital and new media strategy consulting service that utilizes Web 2.0 technologies. It discusses implementing a Web 2.0 strategy through a framework involving strategy planning, people profiles, objectives, and available social media channels and technologies. Examples are also given of implementing listening strategies and creating online communities, questions/answers sections, and idea exchanges to engage customers.
This document describes a podcast advertising marketplace that aims to help small and medium businesses advertise on relevant podcasts. It outlines problems in the current fragmented podcast monetization market and proposes solutions such as an aggregator with 600k podcast profiles across genres and a marketplace for hosts and advertisers. The marketplace model and fees are described, along with traction metrics, the go-to-market strategy involving different customer personas, and projections to reach $100 million in annual recurring revenue by 2030. Lastly, the founding team is introduced.
The document describes a podcast advertising marketplace and agency model called Podvertise.fm. It allows SMBs to advertise on relevant podcasts. The marketplace takes a 15% commission fee on single or retainer campaigns from $500 to $6,000. The agency model has a 10% management fee plus the 15% marketplace fee. The company has seen growing revenue, clients, and podcast networks onboarding since launching in January 2024. It aims to reach $100 million in revenue by 2030 by expanding into additional customer segments and geographic markets.
Más contenido relacionado
Similar a Podvertise.fm - Podcast Advertising Marketplace
Marketing plan for a hypothetical local discovery app: Places.
The presentation was created by Vibhor Dubey during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.
The document provides an overview of digital marketing and advertising. It discusses goal identification, performance measurement, common digital marketing formats like search, display, mobile and email. It also covers digital marketing tactics such as intent-based marketing, location-based marketing, retargeting and native ads. The document concludes with sections on execution, which involves choosing the right formats and tactics to meet goals, and optimization to improve campaign performance.
The document outlines the business plan for an app called ForeverNOT that allows users to bet on relationships and celebrity gossip. It includes details on key activities like coding the app, determining features, and linking financial accounts. Key partners proposed include banks, developers, media outlets, and companies offering dating products/services. Revenue streams would come from in-app betting, selling user data, and offering partner products. The document also outlines hypotheses to test during development around user demographics and monetization strategies.
This document provides an overview of digital marketing in the United Arab Emirates. It outlines key metrics on internet, mobile, and e-commerce penetration rates in the UAE. It also lists the top industries for digital marketing and common goals of digital marketing campaigns. The document then discusses strategies, tactics, and considerations for paid, organic, social media, and mobile marketing. It proposes several business models and partnership opportunities for digital marketing services.
Growing Your Business by Growing Your Social MediaJason Baumann
This document provides a framework for growing a business online through social media. It outlines strategies for using social media platforms like Facebook, Instagram, and Twitter for digital marketing. These include creating social ads and using organic social media techniques. The document also discusses determining goals, audiences, channels, tactics, messaging and analytics to develop an effective social media marketing plan.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
Dan Morrison presented on mastering Facebook targeting and creative. He discussed why Facebook is important for marketing, how to set up campaigns, choose audiences and placements, budgeting and scheduling, and optimization. He provided examples of different ad formats and tips for video ads, custom audiences, lookalike audiences, psychographic targeting, layered targeting, seasonal/lifecycle targeting, income targeting, home ownership targeting, and B2B targeting. The presentation provided an in-depth overview of Facebook advertising strategies and best practices.
Programmatic advertising has evolved to become more complex, with multiple parties involved in the buying and selling of digital ads. New targeting techniques allow for more precise audience targeting using first, second, and third party data sources. Effective content marketing now relies on tactics like native advertising, video, social media, search marketing, and retargeting to engage audiences across multiple devices and environments. Success requires analyzing both online and real-world metrics to measure downstream engagement and conversions from digital campaigns.
PPC Advertising Session 2 Direct Marketing Association NorCal 092116John Thyfault
Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools
Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.
What you’ll learn:
Advanced keyword research and modeling
Advanced campaign structure
Enhanced Campaigns and mobile targeting
Re-marketing and re-targeting in the major PPC providers
How to take full advantage of Product Listing Ads
Writing ads to match user intent
Best practices that will save you costs and improve your ROI
Instructor: John Thyfault
http://www.beasleydirect.com
This document provides an overview of different types of digital marketing. It begins with an agenda for a presentation on why digital marketing is important and the different types. It then discusses various digital marketing tactics including display advertising, social media, mobile advertising, and search engine marketing. For each tactic, it provides details on platforms, targeting capabilities, examples, and case studies. The goal is to help clients understand how to build a comprehensive digital marketing campaign using different digital channels.
The document discusses the changing landscape of digital advertising. Traditional one-way advertising is becoming less effective as customers become smarter and more demanding. Digital advertising allows for two-way communication, customization, and measurable feedback. New media platforms like MySpace, YouTube, Revver, Google AdSense, and Microsoft AdCenter allow advertisers to integrate their messages through engaging formats. These platforms provide new opportunities for viral, personalized advertising through social networking sites and user-generated content.
Connecting your Brand with Customers Using Digital Advertising PlatfomsCazarin Interactive
"Connecting your Brand with Customers Using Digital Advertising Platfoms" by Brad Heagle. Presented at Cazarin Interactive's 2nd annual Cazarinfest (2014).
www.cazarin.com
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Digital marketing involves promoting brands and products through electronic media like the internet, mobile apps, and digital channels. Digital marketers monitor user behavior like views, time spent, and sales to see what content works best. Key components of digital marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing (SMM), email marketing, and display ads. The objectives are to reach the right audience, engage them, motivate action, and maximize return on investment (ROI).
2016 CMTC Omni Channel Customer Communications FINAL A 071016Darrel Kammeyer
This document discusses omni-channel customer communications and the evolution from simple to complex multi-channel interactions. It describes the challenges of managing customer data and experiences across numerous online and offline channels. Additionally, it outlines a vision for delivering continuous and relevant customer experiences and dialogues across multiple devices and platforms through understanding customer behaviors and implementing integrated marketing strategies.
Using Google Analytics To Market Your Software IdeaPierre DeBois
A starter presentation from my session for Nebraska.Code 2018 explaining how to use reporting in Google Analytics to understand how to attract your intended audience and monitor conversion activity at your website.
Effective SEM campaigns require understanding business objectives, defining target audiences, optimizing ad campaigns, and tracking performance. The key steps are understanding the business, setting advertising goals, targeting the right audiences, setting up campaign structures and keywords, optimizing ads through testing and adjustments, and regularly reporting and analyzing campaign metrics and ROI. Landing pages should be optimized for usability and relevance. Regular reviews ensure adherence to best practices for search networks, content networks, devices, and channels.
Increasing Audience Engagement - Chris MossMezzo Labs
Chris Moss, Audience Optimisation Manager at Telegraph Media Group, gave this presentation at Mezzo Labs' "Disruptive Technology in Web Analytics" event in September 2014.
The document provides an outline for a digital and new media strategy consulting service that utilizes Web 2.0 technologies. It discusses implementing a Web 2.0 strategy through a framework involving strategy planning, people profiles, objectives, and available social media channels and technologies. Examples are also given of implementing listening strategies and creating online communities, questions/answers sections, and idea exchanges to engage customers.
Similar a Podvertise.fm - Podcast Advertising Marketplace (20)
This document describes a podcast advertising marketplace that aims to help small and medium businesses advertise on relevant podcasts. It outlines problems in the current fragmented podcast monetization market and proposes solutions such as an aggregator with 600k podcast profiles across genres and a marketplace for hosts and advertisers. The marketplace model and fees are described, along with traction metrics, the go-to-market strategy involving different customer personas, and projections to reach $100 million in annual recurring revenue by 2030. Lastly, the founding team is introduced.
The document describes a podcast advertising marketplace and agency model called Podvertise.fm. It allows SMBs to advertise on relevant podcasts. The marketplace takes a 15% commission fee on single or retainer campaigns from $500 to $6,000. The agency model has a 10% management fee plus the 15% marketplace fee. The company has seen growing revenue, clients, and podcast networks onboarding since launching in January 2024. It aims to reach $100 million in revenue by 2030 by expanding into additional customer segments and geographic markets.
https://partners.brandvertisor.com
Brandvertisor.com Decentralized Startup - Websites Advertising Marketplace
Brandvertisor is a display advertising marketplace matching & helping ad agencies, brand CMOs and media buyers to website owners to build long term ROI partnerships.
https://invest.brandvertisor.com
#Advertising #Marketplace #B2B #marketing #adwords #ads
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Brandvertisor is a display advertising marketplace that aims to help ad agencies and website publishers build long-term ROI partnerships by addressing issues around lack of transparency and high intermediary fees in the programmatic advertising space. The marketplace offers direct ad sales and publisher profiles with public feedback, simplified media planning, and open-source AdTech integrations, allowing 90% of advertising budgets to be effective. After validating the concept through beta launches and growing visitor numbers, Brandvertisor is seeking seed funding to further develop its in-house AdTech infrastructure, onboard more ad agencies and publishers, and enhance the marketplace to generate over $150,000 per month in revenues.
Brandvertisor is a display advertising marketplace that helps brands, CMOs, ad agencies, and website publishers build long-term ROI partnerships. It aims to address issues like fraud and lack of transparency in the digital advertising industry by offering a marketplace with a 5% commission where publishers can create profiles and advertisers can directly purchase ads. The $87 billion global display advertising market represents an opportunity for alternatives to platforms like Adsense. Brandvertisor has so far validated its model with over 5,000 website profiles and is seeking a $350,000 seed round to further develop its in-house supply-side platform and header bidding infrastructure.
Brandvertisor.com - Decentralized Advertising Marketplace - Display advertising marketplace helping brands and publishers to build long term partnerships. #Blockchain into #Adtech.
Brandvertisor is a display advertising marketplace helping SMBs to place ads on specific (premium) websites with the help of filters, rankings & detailed publisher profiles.
Mc Donalds handles $1 billion to Omnicom for Performance Advertising
Brandvertisor is a marketplace that allows small and medium-sized businesses (SMBs) to place display ads on specific websites for a fixed 10% commission. It provides detailed publisher profiles, filters, and analytics to help advertisers select sites and optimize their campaigns. The company currently has over 700 subscribers and has generated $350 in direct sales. It is seeking $75,000 in funding to further develop the marketplace, integrate with ad networks, and grow marketing and sales.
Brandvertisor Demo Day - Founder InstituteNedko Nedkov
Brandvertisor is a marketplace that allows users to place ads on specific websites for a fixed 10% commission. It provides detailed publisher profiles, filters, and sorting tools to help advertisers find the right sites. The company currently has 780 subscribers and $350 in direct sales. It is seeking $75k in funding to further develop the marketplace, integrate an ad network, and grow marketing and sales.
1. Brandvertisor is a marketplace that directly matches advertisers with publishers through detailed profiles, allowing advertisers to directly place ads on specific websites rather than through ad networks. This saves advertisers money and allows publishers to earn more.
2. The marketplace allows users to search for and filter publishers by audience and includes traffic statistics and profiles for publishers.
3. There is a large market opportunity in digital advertising spending which is growing. Brandvertisor's business model involves a 10% commission on transactions with the goal of 80 paying users per month for breakeven.
Brandvertisor - Founder Institute Demo Day - 30 MarchNedko Nedkov
This document summarizes a marketplace called Brandvertisor that aims to connect advertisers with specific publishers through detailed profiles. It addresses issues with ad networks like lack of transparency on traffic sources. The marketplace allows users to directly place ads on websites of their choice. The document outlines the problem, solution, product details, validation of the idea from market research, business model, competitive advantages, initial traction, funding request and team.
Brandvertisor is the first marketplace to connect #advertisers to specific #publishers through detailed & complete profiles, rankings & reviews - AirBnb for Ads.
This pitch deck template provides guidance and examples for early-stage startups to use when raising institutional seed capital. It includes sections for the executive summary, problem, solution, go-to-market strategy, traction to date, future plans, FAQs, team details, competition, use of proceeds, marketing deep dives with examples, and traction deep dives. Commentary from venture capital partners is included to provide tips on different sections. The overall goal is to help startups effectively communicate their opportunity in a clear and concise manner to investors during the seed fundraising process.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
2. • Fragmented podcasts market: hosting platforms,
listening apps, monetization networks
• No monetization for small & mid size podcasts
3. • Search engine: aggregating 600k podcasts
profiles from all sizes and niches
• Marketplace: podcasts list ad/sponsorship offers
with audience details, downloads & pricing