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Este documento presenta una reseña histórica y teorías sobre productos, servicios, la firma, transformación, coordinación, agencia, contratos, proveedores, clientes, competidores y control de sistemas.

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RESEÑA HISTORICA
PRODUCTOS Y SERVICIOS
TEORIA DE LA FIRMA TRANSFORMACION
COORDINACION
TEORIA DE LA AGENCIA
TEORIA CONTRACTUAL PROVEEDORES
CLIENTES
COMPETIDORES
SISTEMA DE CONTROL
GRACIAS

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