El resumen es el siguiente:
1. Una encuesta realizada después de la primera vuelta electoral muestra que Ollanta Humala mantiene el liderazgo con 42% de la intención de voto, seguido por Keiko Fujimori con 36%.
2. Humala lidera entre el electorado masculino, mayor de 25 años, provinciano y de sectores populares, mientras que Fujimori es preferida por el electorado femenino, menores de 25 años, de Lima y los niveles socioeconómicos más altos.
3
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. a6 l País
___El Comercio
___domingo 24 de abril del 2011
usted decide. primera encuesta nacional urbano rural
Ollanta a la cabeza
para segunda vuelta
A dos semanas de la primera vuelta, el candidato Ollanta Humala blanco el voto es de 12%. De quienes dijeron haber votado por
se mantiene en el primer lugar de la intención de voto con 42 %, en PPK en primera vuelta, el 41% lo haría por Keiko Fujimori y el 20%
tanto que la candidata Keiko Fujimori tiene el 36%. Los indecisos por Humala. De quienes dieron su voto a Toledo, el 37% elegiría a
alcanzan el 10%, mientras que la intención de viciar o dejar en Humala y 32% a Keiko Fujimori. Esta carrera recién empieza
INTENCIÓN DE VOTO EL ‘TRANSVASE’ Y EL VOTO DE LOS CANDIDATOS enfoque
¿Si mañana fuera la segunda vuelta, por quién votaría? Los entrevistados que ¿Por qué candidato cree que votará
votaron por Pedro Pablo Pedro Pablo Kuczynski? alfredo
Base: Total de entrevistados
torres
Kuczynski votarán por... Base: Total de entrevistados
Ipsos Apoyo
Keiko Fujimori 41% Keiko Fujimori 65%
Ollanta Humala 20% Ollanta Humala 14%
En blanco / Viciado 24% En blanco / Viciado 5% Humala va
No precisa 15% No precisa 16%
adelante
Los entrevistados que ¿Por qué candidato cree que
votaron por Alejandro votará Alejandro Toledo? La primera encuesta efectua-
Toledo votarán por... Base: Total de entrevistados da después de la primera vuelta
Ollanta Humala 37% Ollanta Humala 63% electoral revela que Ollanta Hu-
42% 36%
Keiko Fujimori 32% Keiko Fujimori 16% mala conserva el liderazgo que
TOTAL alcanzó en esa elección, aunque
NACIONAL En blanco / Viciado 19% En blanco / Viciado 4%
la brecha que lo separa de Keiko
No precisa 12% No precisa 17%
OLLANTA KEIKO Fujimori, que fue de ocho pun-
tos el 10 de abril, es ahora de seis
HUMALA FUJIMORI Los entrevistados que ¿Por qué candidato cree que
votaron por Luis Castañeda votará Luis Castañeda? puntos porcentuales (42 a 36%).
Gana Perú Fuerza 2011 votarán por... Base: Total de entrevistados
En las próximas semanas,
ambos candidatos deberán ir a la
EN LIMA 35% 43% Keiko Fujimori 34% Keiko Fujimori 56%
conquista del 22% de electores
INTERIOR Ollanta Humala 24% Ollanta Humala 17% que hoy no se decide por ningu-
URBANO 44% 33% En blanco / Viciado 21% En blanco / Viciado 4% no de ellos.
RURAL 47% 32% No precisa 21% No precisa 23% Humala ha tomado la delantera
gracias al electorado masculino,
REGIONES ¿Por qué candidato cree que votará...? mayor de 25 años, provinciano y
NORTE 39% 36% de sectores populares. Fujimo-
CENTRO 48% 34% ri, en cambio, es la preferida del
electorado femenino, los meno-
SUR 53% 23%
res de 25, la población de Lima
ORIENTE 45% 38% y los niveles socioeconómicos
POR NSE A y B. Humala ha logrado atraer
una mayor proporción de votan-
A 22% 42%
tes de Toledo mientras que Fu-
B 34% 37%
jimori está recibiendo el respal-
C 40% 34% do de una mayor proporción de
D 47% 34% quienes votaron por PPK y Cas-
E 43% 41% tañeda.
Entre las razones del voto por
BLANCO / VICIADO: 12% NO PRECISA: 10% Alan Susana Juan Luis Mario Vargas ambos candidatos, así como
García Villarán Cipriani Llosa en el señalamiento de sus pro-
¿Qué actitud tiene ante la candidatura ¿Qué actitud tiene ante la candidatura Presidente de Alcaldesa de Lima Arzobispo de Escritor, premio Nobel puestas más atractivas, se
de Ollanta Humala? de Keiko Fujimori? la República Metropolitana Lima de Literatura 2010 aprecia un coincidente reclamo
Estoy totalmente seguro 37% Estoy totalmente seguro 30% Keiko Fujimori Ollanta Humala Keiko Fujimori Ollanta Humala por un rol más eficaz del Esta-
de votar por él de votar por ella 53% 38% 34% 56% do en la defensa de la seguridad
Podría votar por él 14% Podría votar por ella 17% Ollanta Humala Keiko Fujimori Ollanta Humala Keiko Fujimori ciudadana y en la lucha contra la
Probablemente no votaría 10% Probablemente no votaría 11% 16% 28% 14% 12% pobreza.
por él por ella En blanco / Viciado En blanco / Viciado En blanco / Viciado En blanco / Viciado Las propuestas relativas a la
Nunca votaría por él 35% Nunca votaría por ella 38% 5% 4% 7% 9%
continuidad o el cambio del mo-
No precisa No precisa No precisa No precisa
No lo conozco 0% No la conozco 0% delo económico son relevantes
26% 30% 45% 23%
No precisa 4% No precisa 4% solo para una minoría.
¿Por qué razones votó por Ollanta ¿Por qué razones votó por Keiko DUDAS Y SOSPECHAS
Humala? Fujimori?
Base: Total de entrevistados que votaron por Base: Total de entrevistados que votaron por Ollanta Humala Cerrará el Congreso ¿Cree que el partido político del Se unirá al bloque de
Ollanta Humala en la primera vuelta Keiko Fujimori en la primera vuelta ex presidente Lula de Brasil Hugo Chávez y Evo
Sí cree 25%
financia su campaña? Morales
Porque representa un cambio 52% Por el buen gobierno que hizo su 43% No cree 63%
padre Alberto Fujimori No precisa 12% Sí cree 36% Sí cree 47%
Porque pondrá orden / mano dura 38%
Porque es una mujer 34% No cree 44% No cree 42%
Porque es una persona nueva en 38% Se quedará en el No precisa 11%
el gobierno Porque ayudará a los más pobres 30% No precisa 20%
poder más de 5 años
Porque ayudará a los más pobres 26% Porque pondrá orden / mano dura 21% ¿Cree que el partido político que
Cambiará el modelo económico 24% Porque es honesta / no robará 18% Sí cree 39% lidera Hugo Chávez en Venezuela
No cree 50% financia su campaña?
Porque es un militar 16% Porque representa un cambio 18%
No precisa 11%
Porque es honesto / no robará 16% Porque es sincera / dice la verdad 17% Sí cree 48%
Porque es sincero / dice la verdad 16% Porque cumplirá lo que promete 17% No cree 39%
No precisa 13%
¿Cuáles cree que son las mejores ¿Cuáles cree que son las mejores
propuestas de Ollanta Humala? propuestas de Keiko Fujimori?
Base: Total de entrevistados Base: Total de entrevistados Keiko Fujimori Liberará a su padre Liberará a Vladimiro Montesinos Dejará que Montesinos
influya en su gobierno
Sí cree 68%
Lucha contra la delincuencia 46% Lucha contra la delincuencia 42% No cree 26% Sí cree 32%
Sí cree 30%
Lucha contra la corrupción 40% Construir más postas médicas 31% No precisa 6% No cree 61% No cree 59%
y colegios Cerrará el Congreso No precisa 7% No precisa 11%
Pensión 65 para jubilados 35%
Ayuda social para escolares 30% Sí cree 16%
Incremento del salario básico a 32%
750 soles Lucha contra el terrorismo 26% No cree 76% Liberará a militares condenados
Lucha contra el narcotráfico 29% No precisa 8% por violación de los DD.HH.
Lucha contra la corrupción 25%
Gas para el mercado y el 29% Lucha contra el narcotráfico 24% Liberará a condena-
dos por corrupción Sí cree 30%
consumo interno
Promover la inversión para 23% No cree 60%
Lucha contra el terrorismo 18% asegurar el crecimiento económico Sí cree 29%
No cree 61% No precisa 10%
Más impuestos para mineras 18% Equipamiento de comedores 21% No precisa 10%
populares
CONSTITUCIÓN ¿Sabe en qué año se
hizo la Constitución
¿Cuál es su actitud frente a la Constitución
de 1993?
Independientemente de por quién
votará usted, ¿quién cree que ganará que nos rige ahora? Base: Total de entrevistados
en la segunda vuelta? Base: Total de entrevistados Debería modificarse total o parcialmente 37%
Base: Total de entrevistados en el próximo Congreso de la República
1979 5% Debería convocarse a una Asamblea 26%
Ollanta Humala 49% Constituyente para elaborar una nueva
1993 28%
Keiko Fujimori 36% Constitución
Otro año 7%
En blanco / Viciado 1% No debería modificarse la Constitución 28%
No precisa 60% No precisa
No precisa 14% 9%
FICHA TÉCNICA/ ENCUESTA NACIONAL: Encuesta realizada por Ipsos Apoyo Opinión y Mercado S.A. por encargo del diario El Comercio Nº de registro: 0001-REE/JNE. Sistema de muestreo: Probabilístico, estratificado. Muestra: 1.802 personas
mayores de 18 años, hombres y mujeres en 23 departamentos, 67 localidades, 61 provincias y 140 distritos. Nivel de representatividad: 73,92% de la población total electoral. Procedimiento de selección de los encuestados: De manera aleatoria dentro de
cada vivienda respetando las cuotas de sexo y edad. Se aplicaron entrevistas directas (cara a cara). Fechas de aplicación: entre el 16 y 21 de abril del 2011. Margen de error: ±2,3%. Nivel de confianza: 95%. Universo: Población urbana del país, hombres y
mujeres de 18 años a más. Página web: www.ipsos-apoyo.com.pe. E-mail: Guillermo.loli@ipsos.com
Fuente: Ipsos Apoyo Opinión y Mercado S.A. EL COMERCIO